IWC Schaffhausen continues to celebrate 150 years with their Museum Jubilee Roadshow making a stop in the Dubai Mall this month.
The exclusive and iconic collection, usually housed at IWC’s museum in Schaffhausen, will now be on show at the brand’s store from 17 to 30 September as part of the Museum Jubilee Roadshow.
It’s not every day that you get to see an 1875 Savonnette pocket watch with a Jones calibre in person, but now watch enthusiasts, collectors and customers will have an opportunity to experience the past, present and future of the Swiss watch manufacturer.
On exhibit will be four sets of timepieces and each will highlight the history behind the individual creations. Mehdi Rajan, IWC Regional Brand Director Middle East, India and Africa said:
“Having the opportunity to bring IWC’s most iconic and historic timepieces to Dubai makes the brand’s 150-year anniversary celebration even more special.”
IWC customers who cannot make it to the boutique have the freedom to view the collection from the comfort of their own homes with the IWC Museum app, now avail- able on iOS and Google Play.