Cartier announced actor Jake Gyllenhaal as the new face of Santos de Cartier watch.
The jewellery house is making history by having Gyllenhaal as their very first celebrity campaign star. Alongside the imagery, the actor will also feature in a film for the timepiece that can be viewed online and movie theatres this spring. In a statement released by the Maison, Cartier said:
“Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man. A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself.”
Since 1904 the Santos de Cartier watch has inspired Cartier imagination and creativity to tell the legendary tale of a determined and uncompromising quest to excel. The newest square-face timepiece, which features an interchangeable leather strap or bracelet, was unveiled in Geneva in January.