In 2016, an interesting suite of horological developments highlights the disruptive ideas, independent attitude and savoir-faire that set Audemars Piguet apart as a dynamic force in watchmaking today.
ROYAL OAK YELLOW GOLD
The new collection of Royal Oak watches and chronographs glows with the solar energy of yellow gold, the universal emblem of beauty, energy and light. Not only has gold always symbolised wealth and power, it has also been its source.
Launched in 1972, the Royal Oak was the first luxury watch to break with the gold standard in favour of stainless steel. That seismic shift, from precious gold to a more common alloy, expressed a new form of alchemy, and radically anticipated how active and dynamic contemporary lifestyles were about to become. Using steel in such a manner was a risk, yet ultimately a game- changing triumph.
Today, Audemars Piguet forges its own path and defies convention once more by bringing luxury watchmaking’s most elemental material back to the surface, pushing tradition towards new sources of creativity.
