ZENITH CELEBRATES THE 50TH ANNIVERSARY OF A CUBAN LEGEND: COHIBA

  |   31-05-2016

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Both legendary in their own right, Zenith and Cohiba share the same philosophy of excellence, sophistication and exclusivity. The former is a Swiss watchmaking manufacture building on 150 years of innovation and expertise, while the latter is the celebrated name of the most sought-after cigars in the world. Created in 1966, today the Cohiba brand is celebrating half a century of existence. Zenith is presenting a limited series of its legendary El Primero chronograph, with 50 watches in rose gold  and  500 in stainless steel, all featuring a Havana brown dial and emblematic Cohiba motifs. 

The first ever Cohiba watch, the El Primero Chronomaster 1969 Cohiba Edition by Zenith celebrates the 50th anniversary of the world’s most prestigious cigar brand. Like the most luxurious of hand-rolled Cuban cigars, it embodies high-quality craftsmanship dedicated to an exclusive way of life.

CEO of Zenith, Aldo Magada said: “At Zenith we are proud and happy to be partnering with Cohiba, which is not only the best Habanos brand, but also represents the same relentless quest for product excellence that we have been pursuing for more than 150 years. The priority for both companies is to enhance the customer experience, thanks to the unique craftsmanship of our artisans. We are convinced that the limited series Zenith is offering will please connoisseurs of both worlds”.

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Javier Terrés, Development VP at Habanos S.A added: “We are very pleased and excited about this collaboration. These are two legendary brands with a similar history based on exclusivity and innovation, both sharing the same vision to deliver excellence to clients. The result is a series of exceptional watches, and a real tribute to the 50th anniversary of Cohiba.”

 

Like the manufacture Zenith, a pioneer in fine watchmaking, the Cohiba brand is an avant-garde actor in the world of Habanos. From 1966 until 1982, the brand was exclusively used as an institutional gift by the Cuban government to foreign statesmen and diplomats. Christened Cohiba in 1966 and officially registered in 1969, the name of the brand comes from the term used by Tainos Indians to describe the rolls of tobacco leaves, which were the ancestors of cigars. Since then, the manufacture has been established in a magnificent 1920s townhouse, “El Laguito,” located in Cubanacán district of Havana.

 

In a nod to the ultimate cigar, the exclusive “anniversary” El Primero Chronomaster 1969 Cohiba Edition by Zenith is adorned in glossy chestnut reminiscent of the amber colour of the prestigious cigars. Its Havana brown dial is spanned with vertical lines and distinctive motifs of the Cuban brand. The famous profile of aboriginal chief Taino, the manufacture’s emblem, appears alongside the Zenith and Cohiba logos. Its high-frequency mechanism is housed in an elegant 42 mm-diameter rose gold case, fitted with a fluted crown and two round push-pieces. Topped by a domed sapphire crystal, this display with its sophisticated allure is punctuated by facetted, luminescent hands. The sapphire caseback, engraved with the Cohiba’s 50th anniversary logo, reveals an oscillating weight adorned with “Côtes de Genève”.