Fendi Timepieces: The New Policromia Made-To-Order Program

Eliza Scarborough   |   18-06-2017

Introducing a unique experience to give life to exclusive Policromia timepieces.

Fendi clients can now customise their time, by creating their own watch design with the new Policromia Made-To-Order program. More than 100,000 combinations are possible to define unique designs, with a huge variety of noble materials, from genuine stone inserts to baguette or brilliant cut precious stones, to mother-of-pearl colours.

Famous for offering customers fine-crafted creations that can be uniquely personalised to express individual taste and style, Fendi has now taken this time-honoured tradition of luxury customisation to an unprecedented new level of sophistication and style, with the Policromia Made-To-Order experience.

The name Policromia originates from the Greek words poly (multiple) and khrôma (colours), embodying the idea of several colours together, with a mystic reminder of a surreal Goddess living in a far world. It has been accurately chosen as the name of the Fendi Timepieces Watch Collection, designed in collaboration with Delfina Delettrez Fendi, globally renowned jewellery designer and 4th generation of the Fendi family.

With the exclusive Policromia Made-To-Order program, customers have more options than ever. There are 20 different levels of personalisation in 2 case sizes, 33 mm and 38 mm, with 4 levels of choice per element and an endless array of unique luxury combinations, including 18 karat golds, genuine stones, diamonds and precious stones, mother-of-pearls, and genuine exotic Fendi leathers.