The new Chronomaster El Primero Range Rover Velar Special Edition

Natalie Hanson   |   27 - 03 - 2017

Zenith and Land Rover have celebrated their creative relationship by presenting a new Chronomaster El Primero Range Rover Velar Special Edition at the occasion of the 2017 Geneva International Motor Show.

The new Chronomaster El Primero Range Rover Velar Special Edition

The watch is designed to embrace the heritage and strong credentials of these two iconic brands. In 1969, Zenith unveiled its fabled El Primero chronograph. That same year, British car manufacturer Land Rover introduced the prototype of the very first luxury off-road vehicle: the iconic Range Rover, which hit the markets in 1970. Fired by the same pioneering spirit and the same ability to explore new horizons, these two original creations achieved legendary status.

The new Chronomaster El Primero Range Rover Velar Special Edition

The timepiece features a new elegant brushed grey dial with copper-toned details, and a new black rubber strap coated with black-toned perforated calfskin, inspired by ideas from both brands’ product design and engineering departments.

The new Chronomaster El Primero Range Rover Velar Special Edition

Jean-Claude Biver, Zenith CEO & President of the LVMH Watch Division said: “Zenith is the ultimate reference for chronometry (precision timekeeping), having won 2,333 chronometer prizes. Zenith stands for art, tradition, culture and above all, produces real and authentic “museum quality” models. It is essential that we preserve these qualities, as they all belong to the more than 150-year DNA of Zenith. We are here not just to run a company, but also to serve its brand history and DNA – just as Range Rover is doing. The main task and challenge we have in common is a determination to protect our tradition, but at the same time to find the right and harmonious way of connecting our tradition to the future, while showing extreme respect for our iconic products.”

The new Chronomaster El Primero Range Rover Velar Special Edition

Gerry McGovern, Land Rover Chief Design Officer, added: “The Range Rover Velar brings a new dimension of modernity, elegance and a touch of glamour to the Range Rover family. The Chronomaster El Primero Range Rover Velar Special Edition, created with these very same principles, comes with a blood-line like no other and is refined for every occasion. It will stir the emotions.”