The Hollywood Palladium is a historical concert and dance venue located on 6215 Sunset Boulevard. It is allegedly the oldest and largest concert venue in Hollywood. Frank Sinatra was the first performer on stage at the Hollywood Palladium when it opened on October 30th 1940. Sinatra was succeeded by decades of iconic performances from artists including the Rolling Stones, Bob Dylan, Led Zeppelin, Grateful Dead, Guns N’ Roses, Prince, and many others.
“Saint Laurent at the Palladium” is a tribute to the strong music scene in L.A. and the second project of Hedi Slimane in Los Angeles after his exhibition “California Song” at the L.A. Museum of Contemporary Art in November 2011.
For almost a decade, Hedi Slimane has throughly documented, supported and championed the emerging California music scene. He has instigated the idea of California, his home since 2008, as a territory of design exploration for luxury brands. Following his philosophy, he installed his Saint Laurent studio in West Hollywood in 2012. He created a high fashion design studio in L.A., just like Yves Saint Laurent did when it was novel to design from Marrakesh in 2012; and since then the city has started to attract more and more high fashion projects.
“Saint Laurent at the Palladium,” the Saint Laurent Los Angeles Show Saint Laurent Fall 2016 Mens and Women Part 1, will be presented in Los Angeles on February 10th 2016 during the week of the 58th Grammy Music Awards in L.A. However, the Saint Laurent Fall 2016 Woman Part 2 will still be presented in Paris on March 7th 2016.
2016 is a monumental moment for Slimane. It marks the 10 year anniversary of The Hedi Slimane Diary, a photography blog that has mostly documented emerging music over the last decade; from London and the Golden Age of Brit Rock in the mid ‘00s to the birth of the Los Angeles surf sound generation, in 2008.
The content from the Hedi Slimane Diary was presented in numerous museum exhibitions around the world for the last 10 years (Berlin Kunst-Were in 2004, New York PS1 in 2004, Musac Spain in 2008, Foam Museum in Amsterdam in 2007, L.A. Mona in 2011 and Sonic in Paris in 2014).
The “Saint Laurent at the Palladium” video campaign is about the progression of Hedi Slimane’s diary into a new motion portraiture format. The “portrait video,” a short video portraying a musician or an artist with a fast and electric edit is almost chromo-photographic. The format is being introduced now with the Saint Laurent Palladium project to mark the 10th year anniversary of Hedi Slimane’s diary.
