Tory Burch celebrates its T Monogram with the launch of a new campaign; “A Window Into Our World.”
Taking a journey around the world the campaign discovers the destinations that influence this iconic design including Marrakesh, Shanghai, Amalfi and Valley Forge, the beautiful Pennsylvania countryside where Tory grew up.
The campaign stars models Liya Kebede, Lara Mullen, Sherry Shi and Ajok Madel as they travel around the world discovering the history of this iconic motif that has been with the brand since the beginning.
When Tory launched the brand, she created a logo that was a design element: A classic serif T and its mirror image encased in a circle, inspired by the geometry of Moroccan architecture and interiors by David Hicks. Using digital collage and bold colours, the graphic T Monogram campaign reflects the artisanal allure and timelessness of the brand’s logo.
Tory Burch, Executive Chairman and Chief Creative Officer of Tory Burch LLC and Founder of the Tory Burch Foundation said: “Our T Monogram jacquard reminds me of the cross-stitch patterns on Pennsylvania Dutch quilts I loved growing up. The geometry, handwork and artistry.”
The designer is launching new accessories featuring the new T Monogram Moon as part of the Spring/Summer 22 collection. Evoking travel and adventure, the circular shape of a vintage canteen bag for wherever the road leads you. Its structured frame is rounded out with stitched leather trim, a top zipper and protective brass feet on a flat base.
