Prada’s Hypercolor Elegance offering celebrates uplifting, energising and joyful colours.
Emerald, orange, vermillion and yellow contrast with graphic black, white and soft greys. Motifs are direct with geometric stripes and bold checks offering a simple and linear finish.
Vivid colours allow casual pieces to have a new sophisticated approach while minimal silhouettes offer a fuss-free approach to dressing. Tactile and precious silks, fine cashmere, leather and kid mohair are used for relaxed styles expressive of summer – silk pyjamas, full skirts, abbreviated shorts and bra tops.
Bodies are streamlined, dynamic, and moving freely. Accessories are modern Prada archetypes – the Triangle handbag, baseball caps, bucket hats – recoloured, therefore reenergized. This in short is the classic Prada wardrobe, reimagined in colour.
