Tod’s has revealed two reinterpretations of iconic products in collaboration with Palm Angels for Moncler Genius.
The “Tod’s x 8 Moncler Palm Angels” project is part of Tod’s-FACTORY, a creative laboratory where established and emerging designers are invited to offer a new point of view on the Tod’s DNA. As part of Moncler Genius, Tod’s teams up with Palm Angels, collaborating with Francesco Ragazzi, the brand’s creative director.
The collaboration is inspired by the world of American sports and the iconic Gommino. Mixing Pop elements with Italian taste and craftsmanship, Ragazzi reinvents this iconic accessory.
“Tod’s iconic design was my starting point when I began this project. I have great admiration for what the brand stands for: the values it expresses are linked to our culture of beauty, which is what distinguishes us internationally and that is recognised by everyone. We talk a lot about Made in Italy but, in my opinion, it is never enough. Perhaps we are too used to being surrounded by beauty and sometimes we take it for granted. In reality it is not at all obvious. Behind a brand like Tod’s there is the dedication, the research, the craftsmanship of a team of skilled people not only technically, but also humanly, that transfer in what they do all their passion”, says Francesco Ragazzi.
“Having had the opportunity to work on this project has been a great honor for me. The Gommino is part of my experience, and I approached the design of this collection with respect, adding elements of contrast while retaining the essence.”
In the same spirit, elements of mountain sportswear are reworked for the sophisticated W.G., a new version of the iconic Winter Gommino, which now has the details of a snow boot and the volume of a mountaineering boot. This iconography is combined with craftsmanship, the preciousness of the materials and the technological innovation of an Italian-quality boot.
The collection is featured through a campaign with a strong and hedonistic spirit of 90s Miami, shot by Philadelphia-born photography star Quil Lemons, and featuring the 90s supermodel and forever icon Naomi Campbell.
