The much-anticipated Balenciaga x Under Armour Series, first unveiled at Balenciaga’s Spring 2025 show in Shanghai, has now launched in the Middle East and across the world.
This bold collection seamlessly marries Balenciaga’s cutting-edge luxury design with Under Armour’s technical sportswear expertise.
In this striking new campaign, lensed by acclaimed photographer and videographer Joseph Kadow, models Léa and Gedeon embody the collection’s dynamic spirit in slow-motion sequences. Captured in a stylized homage to classic sportswear commercials, they showcase ready-to-wear pieces and accessories from the series, which include a wide range of apparel, from sneakers to jewellery. Each item fuses Under Armour’s athletic functionality with Balenciaga’s avant-garde approach to silhouette and styling.
Among the highlights are the co-branded Balenciaga Runner, 3XL, and Hyper Sneaker—footwear that exemplifies this partnership’s fusion of high-performance and luxury. Engineered with Under Armour’s advanced shoe technology, these sneakers feature a sock-like fit with ribbed materials, glossy paneling, and unmistakable co-branding. The line’s iconic UA logo, now reimagined with Balenciaga’s stamp, adorns a range of apparel and accessories, appearing as insignias, prints, and embroidery.
The ready-to-wear offerings feature innovative reversible designs, including a nylon tracksuit that transforms into a denim jacket and hybrid trompe-l’œil pieces that combine the look of layered garments with the simplicity of a single piece. The collaboration also includes statement pieces like heavy silver-plated jewellery, recontextualizing the UA logo as a distinctive turn-lock clasp on necklaces and earrings, as well as wraparound sunglasses with ergonomic nose bridges.
Balenciaga and Under Armour have also introduced an inventive leather-lined hoodie tote, a bag crafted from a zip-up hoodie that cleverly transforms into a shoulder bag with the hood as its handle. The collection’s accessories extend to sleek, high-gloss leather duffles, backpacks, and crossbody bags available in recycled nylon, with Balenciaga’s signature washed and distressed finish adding a contemporary edge.
Set to be available in select Balenciaga stores worldwide and on the brand’s official site, the Balenciaga x Under Armour Series celebrates functional sportswear served with high-fashion flair.
