Chris Hemsworth, TAG Heuer Brand Ambassador

Lara Mansour   |   21-03-2016

Chris-Hemsworth---TAG-Heuer-brand-ambassador

We all know that Chris Hemsworth was catapulted to superstardom as the Marvel Comics superhero in Thor following a three-year stint in Home and Away. He followed this with his role in Formula One biographical sports drama film, Rush, together with starring characters in 2015. These ranged from playing the world’s toughest hacker in Blackhat to reprising his role in Avengers: Age of Ultron, and a leading part in adventure drama film, In the Heart of the Sea. Alongside these acting achievements, Hemsworth is now joining the ranks of watch brand ambassadors. The Australian actor, begins his new tenure by wearing the Carrera Heuer 01 chronograph, teaming up with high-profile ambassadors Cristiano Ronaldo, Tom Brady, David Guetta, and Cara Delevingne.

Tell us about your first watch?

The first watch that sticks out in my memory was probably a tired surf watch. I can’t even remember the brand, but it had tide controls on it, so was my go to for when the surf was going to be either good or bad.

What does it mean to you to join the TAG Heuer family?

It is wonderful. I have been a huge fan of the brand for years and it’s the number one watch brand in Australia, so is recognisable to many people, including myself. Iconic images of Steve McQueen and certain Formula 1 scenes have stuck in my mind for many years, so to be a part of that in some way is great.

What initiated your love for watches?

During the Rush press tour, I was given a TAG Heuer Carrera, which I wore throughout. It is a beautiful watch, so I think that initiated my love for timepieces.

The-TAG-Heuer-Aquaracer

The TAG Heuer Aquaracer

Carrera-Heuer-01-chronograph

Carrera TAG Heuer 01 chronograph

What are your thoughts on TAG Heuer’s new tagline, ‘Don’t Crack Under Pressure’?

I feel it is very relevant to what I do. Acting is a competitive industry, so it is necessary for me to apply discipline, focus, and hard work. Preparing for this, eliminates the possibility of me cracking under pressure.

Can you tell me a little bit about your style when you are not working and are off camera?

When I am at home and not working I wear the Aquaracer. It is a resilient watch and ideal for my lifestyle, as I tend to be either training or in the sea surfing. My style in general tends to be a pair of shorts and t-shirt because it is hot and tropical where I live.

Does your wife influence your style?

Yes, my wife influences my style in a big way, she is the definitive kind of decision maker. She just has great taste, which is far better than mine, so I need her opinion!

How does your style work in your life as a father?

My style would be practicality, and of course nothing white, because anyone with children knows that it gets immediately ruined!

You are very active and many of your roles involve physical preparation. Can you tell us a little bit about how you train?

My training for Thor and Avengers was a lot of weight lifting. It was very much old fashioned body building, with isolated muscle groups. Whereas anything else I do is the opposite. It will be cardio and a lot of running and swimming to keep weight down. When we were filming Rush I was on a lower calorie diet, in order to fit into the Formula 1 car and match James Hunt’s body shape.

What watch are you currently wearing?

The TAG Heuer Aquaracer, which is the one I wear most of the time, as I said, because of my active lifestyle.

TAGS

most viewed articles