Montblanc has appointed Turkish actor, writer, and producer Kerem Bürsin as its new Regional Brand Ambassador for the Middle East, India, Africa and Turkey (MEIA).
The announcement marks a strategic move by the luxury Maison to align its brand with personalities who exemplify creativity, craftsmanship and a passion for storytelling.
Bürsin, known for his versatile performances across international film and television, brings a strong personal connection to writing and creative expression. His career, which began after graduating from Emerson College with a degree in marketing and communications, has spanned multiple countries and roles, both on screen and behind the scenes. His notable works include “Güneşi Beklerken”, “Sen Çal Kapımı”, and “Whisper If I Forget”, as well as producing projects such as the Sundance-winning “Kelebekler” and Amazon Original “Blue Cave”.
Franck Juhel, Montblanc President Middle East, India and Africa, said: “We are delighted to officially welcome Kerem Bürsin to the Montblanc family. He has an authentic passion for storytelling and writing which is at the heart of our Maison. His inspirational journey as an actor, writer and producer embody Montblanc’s vision to inspire audiences.”
Bürsin commented: “Storytelling and writing have always been my compass; each word I’ve written is a reflection of who I was, and who I dared to become. This journey of expression has shaped my path. To now stand alongside Montblanc, a Maison that honours the art of writing and the legacy of craftsmanship, is more than a collaboration.”
As Regional Brand Ambassador, Bürsin will be featured in Montblanc campaigns highlighting its writing instruments, leather goods and timepieces. The partnership aims to emphasise the brand’s message of inspiring people to pursue their ambitions and leave a lasting impact through the power of the written word.
Montblanc, established in 1906, is renowned for its high-quality writing instruments and has since expanded into watches, leather goods, and accessories. With initiatives like MONTBLANC HAUS and global education support programmes, the brand continues to promote its mission to inspire writing and personal expression worldwide.
