Milan-based luxury fashion company Prada Group has reported a solid performance for the first half of 2025, with retail sales rising 10% year-on-year.
Image credit: The Prada Fall/Winter 2025 campaign, “Prada Motion Pictures”
The company’s Board of Directors approved the consolidated financial results for the six months ending 30 June 2025, with net revenues reaching €2.74 billion, up 9% at constant currency. Retail sales accounted for €2.45 billion, supported by growth across all regions and strong demand for the group’s brands.
Prada’s namesake label saw a slight 2% decline in retail sales, reflecting what management described as “increasingly subdued demand dynamics” and comparison against strong results in the same period last year. By contrast, sister brand Miu Miu maintained its rapid growth trajectory, recording a 49% year-on-year increase in retail sales.
The group delivered an adjusted EBIT margin of 22.6%, equating to €619 million in operating profit, and ended the half-year with a net cash position of €352 million, signalling what the company called a “healthy balance sheet”.
Chairman and Executive Director Patrizio Bertelli said the results reflected the “strength of our brands and disciplined execution” amid an “unprecedented” backdrop for the luxury industry. He added that while structural growth opportunities remain, the group is mindful of potential turbulence in the short term and will continue to focus on product quality, client experience and strengthening its industrial capabilities.
Group Chief Executive Officer Andrea Guerra noted that the first six months of the year closed with a solid second quarter, crediting the “cultural relevance” and creativity of the group’s brands for sustaining growth. He emphasised that while certain headwinds are likely to be cyclical, the company intends to remain focused, vigilant and committed to its strategy of delivering “solid, sustainable and above-market growth”.
The group said it continues to prioritise long-term objectives over short-term volatility, citing the importance of disciplined execution and agility in the face of global economic uncertainty.
Prada Group’s performance underlines the divergent trends within its brand portfolio, with Miu Miu driving growth while the flagship Prada label contends with softer demand. Management indicated that the company’s approach will remain centred on maintaining brand desirability and creative momentum to navigate the remainder of the year.
