Emirates has entered a seven‑year Platinum Partnership with FC Bayern Munich, effective from the 2025‑26 season through to the 2031‑32 season.
The agreement grants Emirates significant brand visibility at the Allianz Arena through perimeter advertising, LED‑board placements and two premium pitch‑cam carpets. The deal also includes exclusive ticket and hospitality allocations, a dedicated Emirates skybox, and use of FC Bayern’s collective player images in Club TV backdrops, press‑conference settings and other digital and public events.
Sir Tim Clark, President of Emirates Airline, described the tie‑up as reflecting their commitment to Germany, which is a cornerstone of their European network, and emphasised sport’s capacity to unite across cultures. Michael Diederich, Deputy Chairman of FC Bayern, welcomed Emirates as a strong partner with a long history of supporting European football.
Reports indicate the deal is valued at approximately €5 million per year, marking a secondary sponsorship tier following the club retaining Deutsche Telekom as its main shirt sponsor.
