Karl Lagerfeld has revealed its Fall/Winter 2025 campaign, From Paris with Love, starring Paris Hilton.
The campaign merges Hilton’s public persona with the Maison’s Parisian heritage, exploring themes of glamour, individuality and attitude.
Photographed by Chris Colls, in his third consecutive collaboration with the brand, the black-and-white visuals highlight Karl Lagerfeld’s signature style and house codes. The creative concept positions Hilton in a fresh light, reframing her well-known image through the lens of the late designer’s aesthetic. Jon Kortajarena joins as the face of Karl Lagerfeld Menswear, embodying the collection’s confident edge.
According to Pier Paolo Righi, CEO of Karl Lagerfeld, Hilton’s role reflects the alignment of cultural influence and reinvention. “Paris is both a global icon and a businesswoman – someone who understands the cultural power of image and reinvention. She and Karl have each defined eras in their own distinct ways. This collaboration captures a dynamic that feels both unexpected and entirely authentic,” he said.
Hilton added that she admired Karl Lagerfeld’s originality. “Karl was a true original – bold, iconic, and always ahead of his time. I’ve always admired his rebellious spirit. To be part of Karl’s world, especially in this campaign which celebrates individuality and playfulness, feels like such a natural fit. From Paris With Love… It’s an honour to be part of his legacy in a way that feels true to who I am,” she said.
The FW25 360 campaign will be rolled out internationally across outdoor, print, digital and social channels, alongside pop-up events. It will culminate in a late-night event during Paris Fashion Week on the 1st of October, where Hilton will take centre stage.
A notable element of the season is the return of the K/Autograph motif, derived from Karl Lagerfeld’s early hand-drawn initials. First used as a logo in the 1980s, the Autograph now features across ready-to-wear, accessories and jewellery. The campaign also includes structured tailoring, directional silhouettes and timeless accessories, unified under a single creative voice across Karl Lagerfeld Paris and Karl Lagerfeld Jeans.
