Loro Piana unveiled its Spring/Summer 2026 collection during Milan Fashion Week at Palazzo Citterio, an 18th-century mansion recently restored as part of the “Grande Brera” project.
The venue, which houses an extensive collection of 19th and 20th-century art, provided the backdrop for a presentation that explored the relationship between colour, fashion, and cultural heritage.
The collection highlighted the Maison’s emphasis on colour, an evolution from its long-standing reputation as “Masters of Fibres.” Drawing on its fabric-making expertise, Loro Piana presented garments distinguished by rich hues, unique mélanges, painterly prints, and tonal layering. The palette ranged from earthy neutrals to sun-drenched shades, designed to create a visual dialogue with the surrounding artworks by artists including Umberto Boccioni, Carlo Carrà, Giorgio Morandi, Amedeo Modigliani, and Pablo Picasso.
The set design reinforced the collection’s theme of movement and fluidity. Free-form shapes on the floor evoked the idea of a journey, while an emphasis on horizontality lent the display a refined and light quality. Coloured carpets harmonised with the garments, while silver mirrored surfaces and lacquered panels offered contrast. The result was an environment that allowed the clothes to be viewed from multiple angles, emphasising their lightness and detail.
Accessories, including new bags and leather goods, were integrated seamlessly into the presentation. These were displayed on Italian vintage furniture from the last century, chosen for its walnut and lacquered finishes. The combination of historical craftsmanship with contemporary design elements underlined the Maison’s approach to balancing past and present.
The choice of Palazzo Citterio was significant. Acquired by the Italian state in 1972, the building underwent a complex transformation under the direction of Angelo Crespi and architect Mario Cucinella, concluding in 2024. The restoration preserved its historical architecture while introducing modern features to create an inclusive cultural hub. Its reopening on the 8th of December 2024 marked the completion of a project envisioned more than half a century ago, situating the palace at the centre of Milan’s cultural map.
By situating its latest collection in such a setting, Loro Piana reinforced its connection to art and culture. The presentation created a dialogue between fashion, architecture, and visual art, reaffirming the brand’s commitment to understated elegance and Italian excellence.
