For Spring Summer 2026, Prada turns its attention inward, offering an analysis of what fashion imagery means today. Under the creative direction of Miuccia Prada and Raf Simons, the house continues its long-running inquiry into authorship, perception, and the mechanisms of advertising, questioning not just how images are made, but also how they are seen, circulated, and consumed.
At the centre of this exploration is American artist Anne Collier, whose practice over the past two decades has consistently interrogated photography as both cultural artefact and object of desire. Working across the boundaries of art, advertising and visual culture, Collier has built a body of work that asks us to reconsider our relationship with images, the act of looking, and the power dynamics between observer and observed.
For this Prada campaign, Collier was commissioned to create a portfolio of images that fundamentally reframes the idea of a fashion campaign in the digital age. Rather than producing imagery designed solely for screens and feeds, Collier’s intervention renders the campaign as something tactile and material, an object that exists physically, to be held, handled and contemplated.
Each image is a carefully composed still life. In them, disembodied hands hold photographs of the collection, images within images, creating a layered act of looking. The images were shot by Oliver Hadlee Pearch, whose lens captures Prada’s Spring/Summer 2026 designs, worn by a cast that brings both recognisability and emotional resonance to the work.
Appearing within these framed images are actors Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan and Hunter Schafer, alongside musician John Glacier and model Liu Wen. Their presence adds a further dimension to the work, introducing personality, familiarity and narrative, while simultaneously positioning them as subjects observed through multiple lenses.
As viewers, we are invited to recognise ourselves in the act of looking, reflected in the anonymous hands that hold the images. Desire, admiration and consumption are all gently exposed, prompting reflection on how fashion imagery operates and how meaning is constructed through framing and repetition.
In doing so, the campaign becomes both a celebration of fashion photography and a quiet liberation from it. By placing the campaign image outside its usual context, Collier allows it to be examined as an object rather than a directive, shifting attention from persuasion to perception.
Creative Directors: Miuccia Prada and Raf Simons
Photography: Anne Collier, with images by Oliver Hadlee Pearch
Talent: John Glacier, Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, Liu Wen
Campaign Creative Direction: Ferdinando Verderi
