By Hershey Pascual
The latest spring/summer 2016 accessories campaign stars Amy Adams who has continued to be the face of the brand for four years now. The brand is a big supporter of women in the arts, particularly in film. The actress told US Forbes: “I joked they were going to have a hard time getting rid of me, and I was right. It’s really awesome to work with such a reputable brand with a reputation for quality and for supporting women in various arenas. They have such respect for women in the way they design, and it’s a wonderful company to work with.”
Through the legendary lens of Mario Sorrenti, the iconic photographer captures Amy Adams’ undeniable beauty on an authentic film set where she is free to perform and express herself. Adams’ seductive attitude and unforgettable femininity is reflected in the latest ‘A’ Bag, the newest Max Mara handbag style that is timeless, contemporary and chic.
The Oscar nominated American actress embodies the quintessential Max Mara woman who is independent, intelligent, modern and effortlessly stylish, making her a natural inspiration for the Max Mara ‘A’ Bag. Adams’ various roles of wife, mother, actress and style icon constitute her unparalleled layered essence and versatile talent.
Giorgio Guidotti, Head of PR and Communication Worldwide said: “She’s a real woman, who embodies the DNA and character of Max Mara so well: beauty and a classic, timeless approach. In celebration of her beauty, we created a limited edition bag that is the colour of her skin. I think she’s very happy to have the ‘A’ Bag dedicated to her.”
The bag is created with the highest quality soft leather and produced entirely in Italy within specialised Tuscan workshops. It’s the ultimate expression of true Italian craftsmanship. Defined by an original rectangular yet rounded shape, perfect proportions, distinct topstitching, a sculpted clasp and a relaxed attitude. The new handbag is available in a variety of neutral colour-block combinations that evoke signature Max Mara.
Also, 300 exclusive, limited edition blush bags will each be numbered and available to buy at flagships stores. Blush is Adams’ personal favourite colour and her choice of shade for the special bag. The blush hue symbolises Adams’ femininity, curiosity and modernity. The star specifically chose a rich burgundy for the interior lining to contrast yet compliment the delicate exterior.
