[Photo: Misha Hart in the Burberry spring/summer 2016 campaign]
Burberry has launched its latest advertising campaign, which introduces its Spring/Summer 2016 collection worn by a cast of exciting newcomers in the fashion world. A cast of new fashion talent whose collective energy and attitude reflect the overall aesthetic and mood for the new season are showcased for the first time together. Dylan Brosnan and sisters Ruth and May Bell join British models Bella Yentob, Hayett Belarbi McCarthy, Eliza Fairbanks, Misha Hart, Liam Gardner, Sol Goss, Ben Gregory and Louie Johnson in the campaign.
The campaign consists of an unprecedented 40 images which highlight the breadth of the brand’s newest ready-to-wear and accessories collections, including its made-in-England heritage trench coats, Scottish-woven scarves, military jackets, capes, soft kilts, cut-out ankle boots, strap sandals, oversize cat-eye sunglasses, ponchos and latest bag styles. Captured by world-renowned photographer Mario Testino, the campaign was shot in London under the creative direction of Burberry Chief Creative and Chief Executive Officer Christopher Bailey.
[Photo: May and Ruth Bell]
[Photo: Eliza Fairbanks]
Burberry introduces the break-out accessory from its spring/summer 2016 collection: The Rucksack. It was inspired by designs from the early 20th century taken from Burberry’s military archive. It has been reworked as a functional, lightweight carryall, with an easy, soft structure and multi-zip pockets for added functionality. The bag is made from durable nylon woven in a compact gabardine construction for a water-repellent finish in black, red, canvas green, navy, ink blue, steal blue and burgundy red. It will be available for me in January 2016.
The new bag’s runway made to order allocation sold out the moment it appeared on the runway, with first deliveries from the waiting list arriving in the days leading up to Christmas. Customers wanting to place their order can do so on Burberry.com for delivery by the end of the year. The full advertising campaign will run from 6 January until June 2016 across global platforms.
[Photo: Dylan Brosnan]
[Photo: Bella Yentob]
