Pucci’s latest Cruise ’16 collection, named the pilot episode, is timeless and modern with graphic popping prints and floral designs combined with nudes, beige and pastel pieces, and pops of bold black and orange.
Pucci, as interpreted by Massimo Giorgetti, is an energetic, wearable collection. Archive prints bring another Emilio to the fore: the painterly composer. New motifs add a dash of comic strip pop art irony as with the print “Tourists in Florence” which is also interpreted on embroideries.
The new logo is a rhythmic pattern, intertwined with the Florentine lily. A scarf turns into a dress with a simple gesture, or creates a recurring theme in the form of a knot, like a scarf tied at the neck. The shirt is pivotal, as an item either to respect or deconstruct.Masculine loafers and flat sandals with feathers run throughout. The Pucci colours are reshuffled and remixed.
Modularity is a state of mind. The collection is a system of elements for building and rebuilding one’s image according to individual whims. Nonchalance is an attitude and a quality: ready to wear is easy to wear, making a bold statement.
