These are the best looks and highlights from the Haute Couture shows in Paris earlier this year.

Giorgio Armani Privé

Giorgio Armani Privé revealed a collection entitled “Haute Couture en Jeu” (Haute Couture as play). The show notes described the collection as “Armani in its open embrace of different cultures and the joy with which it transcends boundaries to explore distant worlds.” It was undoubtedly a collection which revelled in delight. Key details included froth of lace, delicate embroidery, finely crafted appliqués and the twirling of thin braids that adorn the hair and graze the shoulders.

It was a wholly imagined journey from West to East: kimono-like robes, full skirts, mermaid dresses, petite bodices, long jackets and trousers that narrow at the bottom and airy and voluminous dresses. There was also a blend of exquisite aqueous tones – pale pinks, jade green, soft blues, gold flashes, midnight and royal blues – illuminated by the sparkle of embroidery, dematerialised by the weightlessness of lace and enhanced by the opulence of jacquard.

Indeed, as the house said in the notes accompanying the collection, “fashion is undoubtedly a serious matter for Giorgio Armani but can also represent play, evasion or a moment of suspension. Especially with haute couture, a space in which the designer can indulge in unexpected bursts of creativity.”

Dior

Classic cuts and a muted colour palette took centre stage for Maria Grazia Chiuri’s Haute Couture SS24 collection for Dior. The creative director explored the plurality of textures, supported by Isabella Ducrot, who created the show’s scenography. Both the collection and Ducrot’s creations centred upon the bewitching theme of “aura”.

As the show notes explained: “Like a bewitching Ariadne’s thread, the notion of “aura” infuses the entire Dior haute couture spring-summer 2024 collection dreamed up by Maria Grazia Chiuri. Exploring the plural beauty of textiles, the Creative Director has initiated a captivating, inventive dialogue with Isabella Ducrot, who conceived the show’s scenography entitled Big Aura: twenty-three disproportionate silhouettes are arranged on a grid of irregular black lines recalling warp and weft. A symbol of the aura and uniqueness suffusing each haute couture piece.”

Chiuri was also inspired by Dior’s iconic 1952 gown “La Cigale”, a sharply structured piece, which was originally created by the house’s founder, reinterpreting it for the new Spring 2024 season. Across the collection, there were also coats with imposing collars, wide skirts revealing exaggerated cut-outs, layering, pants, and jackets. Meanwhile, certain garments were in velvet, including a sumptuous feather cape paired with a dress in embroidered double organza. Despite moments of theatre, the collection overall was elegant, understated and very Dior.

Chanel

For Chanel’s latest haute couture collection, the house’s creative director, Virginie Viard, was inspired by the world of dance, and in particular ballet. The collection also marks 100 years since the house’s founder, Gabrielle Chanel, first designed pieces for the Ballets Russes of Léon Bakst and Sergei Diaghilev.

“I often think about dance; it’s an important theme at Chanel,” Viard said in the show notes. “The House is close to its institutions, to its choreographers and dancers, and we create costumes for the ballet. I have tried to bring together the power and finesse of bodies and clothes in a very ethereal collection, composed of tulle, ruffles, pleats and lace,” she continued.

Viard also paid particular attention to the humble button in this collection. Discussing this focus in the show notes, the house said: “The button eases the opening and closing of a garment. Thanks to buttons, women could rid themselves of everything that had prevented them from moving freely. Gabrielle Chanel treated buttons with the utmost respect. Like a jewel, it adds a touch of daring and sparkle to the unique allure of which she was both theorist and artisan.”

“A symbol of emancipation, Viard takes this jewel-button into the world of ballet and dance. Here, fashion, music, theatre and painting come together as physical poetry and, touched by grace or wonderment, the performers briefly escape the laws of nature,” the notes continued.

Across the collection, there were down jackets in tulle and hoods, while there were also references to contemporary culture, for example, through the style of heels presented in the show. There were transparent short straight skirts, long dresses, jumpsuits and capes embellished with embroideries depicting draperies,  bows, illusion tulle pockets, lace belts, sequins, braids and flowers.

In another nod to the world of dance, the pieces in the show were also worn over white ballet leotards and tights. “For me, dance evokes all these stories and emotions that are close to my heart, and that I take such pleasure in handing down and recounting,” said Viard. The result is a passionate, heartfelt examination of Chanel’s past while unbuttoning the house’s steps into the future.

Schiaparelli

Schiaparelli opened couture week with an outstanding surreal-inspired collection. Jennifer Lopez and Zendaya were both in the FROW at the spectacular Schiaparelli show, as creative director Daniel Roseberry put forward a smart, Surrealism-filled theatrical collection.

His latest work confidently showcased the spirit of Schiaparelli, which the house’s founder, Elsa, established nearly 100 years ago at the height of the Roaring Twenties.  However, this collection looks to the future of Surrealist design, as much as its epic history. There were metallic cyber-styled designs, a robot child carried on the catwalk and playful, futuristic shapes. Schiaparelli is most at home in the theatre of Couture Week, and this collection rooted home that point. 

Vinyl materials juxtaposed with lush velvets, while oversized volumes were set against corsets. It was very much a collection of contradictions, which so perfectly matched. “

Of legacy and the avant-garde, of the beautiful and the provocative, of the earthbound and the heaven-sent. But as art (and nature) teaches us again and again, the things and ideas that seem diametrically opposed to each other can also combine to make startling

chimaeras, objects composed of familiar parts that, when united, create something unexpected and new.” The show notes read. 

With this experimentation in creativity, Roseberry has surely reached new heights with this collection. 

Valentino

For what turned out to be his final haute couture collection for Valentino, creative director Pierpaolo Piccioli, created a collection that’s deeply rooted in modern life and the needs of women today. Titled “Valentino Le Salon,” the brand’s Spring/Summer 2024 offering explored a “space of expectation and wonder, where dreams become realities through its specific rites and rituals,” according to the show notes. 

Honouring tradition while also offering a new proposal of course, the collection honours both timelessness and modernism. Piccioli experiments with key pieces of the modern wardrobe. Considering every item individually but bringing them together in perfect harmony. Contrasts of colour and texture in every garment may at first seem jarring, but when see together, are so perfectly in shape with each other. “Outfits become paradoxical, colliding pragmatism and fantasy, differing volumes, abstract sensation. They evoke a freedom of expression synonymous with a love of true fashion.” The show notes said. 

Contradiction is a running theme this season and that is particularly true for this collection which sees so many contrasts throughout. “Contradiction is inherent in Haute Couture – simplicity is complex, spontaneity the result of carefully considered gesture.” The brand said in a statement. 

Piccioli also paid tribute to the home of couture and the Salones of Place Vendôme which traditionally became a melting pot for the world’s rich and famous. The show space was a recreation of one of these salons in a bit to capture the ambience of the past but bring it into modern times. A true reflection of how haute couture can be both modern and timeless. 

Fendi

Fendi celebrates duality and futurism with its latest couture collection by Kim Jones. Discussing the house’s latest collection, Fendi’s artistic director of womenswear and couture said: “I was thinking about Karl Lagerfeld’s futurism with Fendi… In the collection, there is humanism at the heart of this future; there’s the body, the silhouette within the silhouette, the person and the handwork of the couture. The collection is about structure and decoration, where the two become indivisible. I wanted an idea of precision and emotion at once.”

Throughout the collection, there is a dialogue between what the house describes as the dualism of “poetry and reality.”

“From simplicity in geometry to the primal pull of croco, a ‘human futurism’ travels through the collection, conflating constants of the past to make the present and the future. Here structure becomes decoration and decoration, structure,” the notes which accompanied the collection said.

The collection began with a new, ‘Scatola’ silhouette (meaning ‘box’) and ended on the same, precision geometric pattern cutting.

Meanwhile, rich materials were used throughout the collection, from the finest cashmere and vicuna yarns to elevated rib knit dresses elegantly swaddle with knotted ‘Shibari’ harnesses integral to the silhouette.

The FROW included multi-award-winning actresses and Reese Witherspoon, along with Reese’s daughter, Ava Phillippe.

Elie Saab

Elie Saab’s Haute Couture Spring Summer 2024 collection Desert Rose revealed a tapestry of enchanting, feminine pieces across 64 looks. Feathery flowers, dazzling embellishments and silk designs took centre stage in his latest show. The designer is always proudly rooted in the Middle East region, with this collection inspired by  “the magic of Marrakesh and of the mystery of the desert rose.”

Lavish textures combined with exquisitely sculpted lines capture the beauty of Marrakesh. Inspired by the sunrise in the city’s old town, pastel hues of blush pink chiffon and lilac blue crepe combine with warm glimmers of crystal rays. He imagines the sunrise through sandstone tulle passages, illuminating gilded coats woven from intricate metallic knits, silk thread tresses, and ornately engraved porticos. Magnificent archways open onto hidden courtyards with luscious canopies of feather flowers that sway into gradient capes, and dew-kissed florals that glitter and glisten across organza. Vibrant mosaics grace cascading fountains in organic motifs of curve-tracing corsets and twisting halter necklines that flow into colonnade skirts with illusions of layers.

The pulse of the city resonates through the lively street as the evening begins its ripple and pleat into shimmering lurex contours. Opulent aromas of amber and sandalwood linger in the air like sensuous satin that generously drapes into sweetheart necklines and an hourglass embrace. Dazzling constellations of sequin fringe cape sleeves and sinuously beaded mermaid tails trace an ethereal light trail to a veiled oasis. In the hidden heart of the casbah, the mythical Desert Rose materialises. Glistening golden foliage harmoniously arabesques into a royal bridal train that forever fades into a mirage of whispered time.

Giambattista Valli

For his Spring 2024 haute couture collection Giambattista Valli celebrated the beauty of followers. Guests arrived to a show space that was scattered with bouquets of roses and those same flowers could be seen throughout the collection which opened with a velvet body suit, edged with delicate white roses. 

When flowers weren’t literally present, their volume, lightness and colours could be felt within each look in the collection. Shapes were sculpted through draping, pleating, and layering, while fabrics were placed with an air of lightness. 

Tulle and taffeta had a huge comeback in this collection as they created oversized shapes that caught the air and lifted as they glided down the runway with long swishing trains. 

Fresh roses were pinned into the model’s hair to complete the look.

Zuhair Murad

Lebanese designer  Zuhair Murad showcased a mesmerising collection as part of Paris Haute Couture Week. Dubbed “A Tyrian Arabesque” the incredible collection features a mix of Arab, Roman and Greek influences.\

Pieces were constructed with meticulous detailing, including embroidery, metallic touches and beaded fringes. Murad was also inspired by the ancient people of Phoenicia for his collection, who lived in what would become modern-day Lebanon and who traded across the Mediterranean Sea. References to these seafaring people could be seen throughout the collection, as well as the on-set scenery.

Jean Paul Gaultier

Jean-Paul Gaultier invited Simone Rocha to make her haute couture debut for his eponymous fashion house in Paris this week. Rocha is known for presenting a subversive, sometimes dark take on femininity and womanhood – and she did not disappoint with her collection for Gaultier, which also took into consideration the codes of the house which the founder first established with the opening of his house in 1982.

Each season, a guest designer takes to the helm of Jean-Paul Gaultier, to reinterpret the founder’s spirit for a new season of haute couture. For this season’s collection, Rocha brought Gaultier’s playful provocativeness to the collection, through her own lens of femininity, the duality of which was presented through the craftsmanship of haute couture.

Rocha is the golden child of the fashion industry. She launched her eponymous fashion house when she graduated from Central Saint Martins 14 years ago.

There were nods to classic Gaultier pieces (think Breton stripes and sailor hats) mixed with influences from her own heritage (the Irish designer discovered that the founder had used traditional Irish crochet in his archive, which she brought back for her own collection with the house).

There were also Surrealist touches, such as earrings shaped like dangling garter belts and footwear with feathers and pearls. Overall, it was a creative, playful collection, which won over the crowd as well as Gaultier himself.

Tamara Ralph

The Tamara Ralph Spring/Summer 2024 Couture collection illustrates the evolution of the designer’s inspired new journey with her eponymous brand, anchored by the notion of time and its innate transcendence. “I am delighted to return to Paris for my sixteenth season of couture, and my second season under my namesake brand,” Tamara said at the time of the show. “Starting anew, and on my own terms, has been an incredible experience, and I continue to feel both honoured and joyous that I am able to do what I love most and share my passion with the world.”

The second collection in the designer’s new chapter of the brand very much embodies her new vision. It is “centred around the notion of bold femininity and uncompromising strength – whilst revealing new dimension and growth.”  

The collection features bold, unapologetic designs that ooze femininity and glamour. Classic wardrobe staples are given a shake-up with feathers, embroidery and embellishment. The beauty if in the details with floral designers and hand-sewn messages appearing throughout. These looks will surely be coming to a red carpet new year this year!

Georges Hobeika

Maison Georges Hobeika put forward a Couture Spring 2024 collection which celebrates Arab women from across the region. The house described it as “a special love letter to the women and the culture that shaped them and still inspires them today.” The collection references “the glamour and beauty of Middle Eastern women, the joyful and creative aspects of the region’s culture, and the sense of compassion and care displayed throughout the Orient.” 

The design duo behind the collection – co-creative directors Georges and Jad Hobeika – were inspired in particular by childhood nostalgia and the spirit of the ‘50s, ‘60s and ‘70s and the parties from the era. There were references to the glamour of Beirut in the ‘60s with models taking to the catwalk with coiffed hair, and an air of joie de vivre – as the house describes it “as if stepping out of the salon on their way to a party.” 

Tunisian model Myriem Boukadida opened the show, stepping onto the runway in an incredible fuchsia and red sequined ensemble. The collection included playful details and colourful silhouettes throughout, capturing the spirit of the Arab world and providing a much-needed lens into the region’s fashion history and the people it represents.

Georges Chakra

The Georges Chakra Couture Spring/Summer 2024 Collection is a celebration of the extraordinary within the ordinary. Seamlessly blending the common with the mystical, veiled in surreal elegance, inviting viewers to explore the magic embedded within the realms of reality. 

It features bold colours from pink to gold to red, reminiscent of a sunlit sky. Materials are full and flowing, creating volume and texture and thus ensuring that each of the gowns is a show-stopping piece.

Many of the looks feature metallics panels or areas, reiterating the magical mood associated with this collection. Each look has been perfectly designed to make an impact that won’t go unnoticed. 

Tony Ward

Tony Ward’s Spring/Summer 2024 haute couture collection Golden Ratio celebrates the beauty of the colour gold. With a collection of evening looks that range from metallic silver to rich golden hues, the brand celebrates the royal hue with dresses in organic forms of pleating spirals, bold proportions and timeless shapes. 

This season marks ten years of shows for the Lebanese couturier who made his Paris debut in 2014 and with that in mind, he wanted to recognise the golden force that brings us all together. 

“With each curve and line, we pay homage to this ratio that shapes the chaotic beauty we witness around us.” The designer said in the show notes. 

“Geometrical patterns are translated through intricate embroideries, nature’s divine allure, dancing threads replicating the human harmony, explosions of shapes unified into three-dimensional artwork, intersection of different forms & volumes, statement Edwardian sleeves, layers of un-matched materials…” He adds.

Rami Al Ali

Rami Al Ali’s Spring/Summer 2024 Couture collection, is a mesmerising ode to the enchanting world of Bedouin heritage. Each of the 30 pieces resonates with the soulful nostalgia of Al Ali’s cherished childhood memories, weaving a narrative that unfolds as a celebration of the demure elegance, mystique, and allure intrinsic to the Bedouin lifestyle.

The offering effortlessly moves between elegant full-length dresses, refined midi-length designs, captivating off-the-shoulder ensembles, impeccably tailored creations, and a breathtaking bridal masterpiece. The collection showcases a seamless fusion of sheer silks, organza, muslin, tulle, liquid satin, and Gazar, choreographing a graceful interplay of textures that captures opulence and refinement with elegance. The central theme revolves around the concept of lightness, intensified by the airy quality of these fabrics, enhancing the delicate essence of each garment. Every vigilantly placed stitch serves as a testament to the evolution of signature couture techniques, telling a story of craftsmanship and innovation that transcends the ordinary.

A refined colour palette, inspired by the Bedouin’s desert sanctuary, unfolds as a rich tapestry of sandy beige, deep brown, suede, soft pink, maroon, copper orange, and black. Carefully chosen hues create a sophisticated undertone that embodies timeless refinement. Diligent workmanship further contributes to the collection’s ethereal essence, elevating each piece with an aura of understated elegance.

Europe’s biggest design festival returned to Milan this April and there were plenty of highlights. For the 62nd edition, the event presented a new frontier that is based around an open ecosystem and experience capable of communicating and offering many visions of the future to the global design community. 

Evolution and innovation were key themes for this edition which kicked off on April 16 at the Rho Fiera Milano. The event which is traditionally a trade fair only is increasingly becoming an inclusive, value-based concept that helps to foster and nurture relationships within the design community, as well as inspire and educate visitors. This year’s event focuses not just on well-made products, but those that are created by visionaries who think out of the box and are leading a new generation of talent. 

This year saw the relaunch of the layout and visitor paths in EuroCucina and the International Bathroom Exhibition, thanks to the contribution of neuroscience and the adoption of the human-at-the-centre philosophy. There was a total redistribution of the pavilions with a view to grouping the exhibitors by content to amplify the value and meaning of each guest’s experience. 

There was also a diverse multidisciplinary culture offered throughout the event which harnesses artificial intelligence and picks up on conversations of the international design community. A collaboration with the Department and School of Design at Politecnico de Milano University aims to explore Salone as an ecosystem and its impact on the region. 

Also in the celebrations was the 25th anniversary of SaloneSatellite with an exhibition at Triennale Milano which went beyond traditional exhibition canons and featured object prototypes, sketches, stories, images and testimonials. 

The event brought together more than 1,900 exhibitors, including 600 young talents under 35 and 22 design schools. The event consisted of a number of areas or ‘worlds’ including Salone lnternazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0, S.Project, EuroCucina with FTK, the International Bathroom Exhibition and SaloneSatellite. 

Maria Porro, President of the Salone del Mobile.Milano said: “Capturing new trends, the evolution of an entire sector, by involving and listening to communities near and far, identifying new approaches, methodologies and technologies, experimenting, being on the frontier, as they say: this is still the ambition of the Salone del Mobile today. Neuroscience, artificial intelligence, new formats and paths, a unitary but widespread cultural project, encompassing consistency and multi-disciplinarily. David Lynch’s thinking rooms, the Salotto  NY installation that takes us underwater, using poetry and numbers to take stock of the state of  the art of the bathroom industry.”

“There [were] talks with a large number of guests, including the Pritzker Prize-winner Francis Kere and the visionary performances of artists and  food designers: everything was designed to offer visitors and exhibitors an exceptional experience in terms of content and container, impossible to replicate except here, at the Salone  di Milano, unthinkable to miss, even though it is not limited to a single week, but is spread  throughout the whole year thanks to the driving and inclusive force of our digital platform.” 

The layout featured experiential spaces, relaxation areas, conferences, round tables, international guests, vertical workshops, and intimate group sessions. there were immersive and interactive site-specific installations for learning about the state of the art of the industry or reflecting on the physical and emotional value of interiors; it staged artistic performances generating visions of tomorrow; circular bookshop and arena, as well as a new design library. All this was a bid to give visitors the opportunity for an exciting, subjective and memorable exploration, the only one capable of creating long-term connections.

salonedelmobile.venini.com

Author, keynote speaker and futurist John Sanei looks at how we should get on board with new technologies 

“The future is already here – it’s just not very evenly distributed.” Is a quote by William Gibson. And today more than ever this quote is relevant. 

Just this March, some incredibly futuristic things happened in the world that have leapt us into the future, but most people don’t know about them yet. This really puts into context what is noted in that quote by Gibson, because so much has happened, but awareness is not evenly distributed across humankind. Hardly anyone knows about many of these things. 

In the context of AI, we are currently moving from something called Large Language Model (LLM), to Large Action Model (LAM). LLM was excellent at getting us to write essays, making us write our emails better, etc. while Large Action Model, means that the same system is now even smarter to do physical actions for you. Whether it’s booking an Uber, arranging a holiday, or finding you a restaurant – there is a whole process of actionable things that we used to use other services for –  PAs, nutritionists, lawyers, accountants etc. – that can now be done with AI. Services across the world will really start to get challenged over the next few years because of the emergence of LAMs. 

Some of the exciting developments that happened in March: 

1. The Starship, the biggest spaceship ever made by humans was successfully launched by Space X. This shows us that we are getting better at taking things into space. I was at a NASA event a while back, and they were discussing building a city on the moon. The problem they have is that they can’t take concrete to the moon; they have to take a machine that will make it there. So developments like this rocket will allow such processes to take place and thus further develop into sustaining life outside of Earth. It is getting cheaper and easier to deliver physical things into space.
2. Neuralink implanted the first human being with a chip that has allowed a person to control mouse functions just by thinking. Someone who is who is paralysed from the neck down is able to play chess and control functions on a screen with his brain because of what’s inside his head.
3. A brand called Be My Eyes has developed a product that allows every blind person to have a camera that can tell them what they are seeing in front of them. Where they are going, how they are going – you can even point it at a fridge or a cupboard and it will tell you what’s in there and give you recipes to cook! The next phase will be the robot cooking it for you (that’s LAM)
4. A company called Figure has created an AI robot demo that’s got OpenAi linked into it and it’s able to multitask. It can make conscious decisions and not just think about one function at once and to have multiple conversations while going through instructions.
5. A company called Cognition has launched something called Devin, the world’s first AI software engineer – that means human input coding will be no longer needed, there will be a programme that can do it. This is a big problem because governments have spent millions on developing coding and coding schools.
6. Google Deepmind has launched SIMA; the first AI agent that can follow natural language instructions to perform tasks across video games. It can understand the challenges in games and complete them! This could mean that gaming platforms will have to change to a certain extent because now players will have an AI helper, assisting them with what to do in their games.
7. The University of Chicago has invented a vaccine to help us forget. This is important because when you have an autoimmune disease, your body is killing itself. The reason you have the disease is that your brain and your internal dialogue have been sending negative messages to yourself about yourself. So what happens is the body starts to react to what your mind has been saying. The vaccine created by the University of Chicago will help you forget these messages so that an autoimmune disease can stop. So it could eventually be healing some of these diseases which currently can’t be cured.
8. An aerospace company called Boom has launched its first supersonic passenger airline which will have planes that fly faster than Concorde. It is nowhere near operational yet but once it is it could cut flight times dramatically and I think we will see a lot more coming out around this.
9. Nvidia has launched a new AI chip called the Blackwell Chip, which is the most powerful graphic processing chip ever. The rate at which chips are now holding increasing amounts of information is exponentially growing, giving us more access to more computing power
10. AI startup Anthropic has developed a family of large language models named Claude.  They are smarter than ChatGPT 4 and you can upload whole books into it – up to 150 pages which is much more than ChatGPT or any other programmes out there. So again we can see AI becoming exponentially smarter right in front of our eyes.
11. By using AI Stanford University has found six new bacteria strands that are able to go against superbugs that are killing people within hospitals. Bugs and bacteria are getting smarter and smarter and these bacteria are resistant to some of these superbugs and can potentially help in finding cures to some of these diseases.
12. Over the next few years, the world will start to become a place where our current level of skills will become essentially useless. We are entering an Intimacy Economy – where we are becoming intimately involved in AI, it becomes our friend and it can make suggestions for us. It’s a very daunting thing but we have to be prepared to adapt. 

But don’t panic! Remember that it took 80 years for electricity to become a regular part of our lives from when it was first invented. And so, even if we cut that 80 years down by 80 per cent, we’ve still got 10-20 years to go. I always say get ready for the next 3-4 years because, over that period, things will start to settle into our society, and we will have to start asking ourselves the question: ‘If the future is unevenly distributed, which pocket of it am I sitting in and how much access do I have of what’s going on?’ If you are able to just get your head around to prioritise AI, to think about, engage with it, and watch talks on it – you will become more familiar with it, and in that process, you can start to look for opportunities within this realm. And that is the real key here…  

johnsanei.com

First launched in 2019, Prada’s Re-Nylon collection highlights the brand’s commitment to promoting responsible production in the fashion industry.

At the heart of the collection is Re-Nylon. A fully recycled fibre that is generated through the recycling and purification of plastic collected from the ocean – such as fishing nets – and from landfills, as well as textile fibre waste from all over the world. Through a complex process of depolymerisation and re-polymerisation, Prada Re-Nylon yarn is produced through a circular approach. 

Today, the production of Re-Nylon has instigated a shift across the brand as a whole. As we speak, production of all Prada virgin nylon has been converted to regenerated nylon, a radical commitment to sustainability by a major luxury house.

This year, the Prada Re-Nylon campaign is inspired by the brand’s commitment to sustainability. Featuring actors and activists Emma Watson and Benedict Cumberbatch, the campaign highlights the group’s ongoing partnership with UNESCO for ocean preservation.

The 2024 Re-Nylon collection features classic Prada bags and accessories, for men and women reimagined in sustainable nylon. From elegant work bags to sports-inspired rucksacks, the collection highlights the versatility of this unique material. 

As of July 2023, 1% of the proceeds from the Prada Re-Nylon Collection supports SEA BEYOND, the educational program launched in 2019 by Prada Group and UNESCO’s Intergovernmental Oceanographic Commission (IOC).

A project in line with the Group’s passionate societal concerns and the value it has always afforded to education and culture, SEA BEYOND has raised global awareness of sustainability and ocean literacy principles, educating young generations around the world. To protect our ocean, we need to understand it – learn, think, act.  

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The Icon, the world’s first emissions-free yacht has landed at Madinat Jumeirah, offering a new planet-friendly luxury experience for guests. Created by Design by Designworks, a subsidiary of the BMW Group, and German tech start-up, TYDE, the impressive 13.5 metres, 100 per cent sustainable watercraft can now be experienced exclusively by residents staying in the Malakiya Villas at Jumeirah Dar Al Masyaf, the Presidential or Royal suites at the resort’s four hotels, or Jumeirah One members.

The Icon is the world’s first inaugural battery-powered, emissions-free yacht. It emits zero noise or pollution and its cutting-edge design offers an immersive experience with 360-views of the ocean from a twenty-one square meter lounge-like interior, adorned with blue and gold, reinforcing Jumeirah’s reputation for creating ultra-luxurious, one-of-a-kind experiences.

Using leading technology to combine climate-friendly mobility, the vessel operates with up to 80 per cent energy savings compared to conventional yachts, while maintaining a luxurious ride experience. A true display of innovation and craftsmanship, despite reaching a top speed of 30 knots (55 km/h), 50 nautical miles range (>90 km) at 24 knots (46 km/h), the yacht glides silently over the water.

The arrival of The Icon is the latest in Madinat Jumeirah’s environmental initiatives, which also include the cherished Dubai Turtle Rehabilitation Project, an educational and environmental initiative in which turtles are nurtured back to good health and reintroduced to the wild.

Peter Roth, Regional Vice President Madinat Jumeirah & General Manager Jumeirah Al Qasr said: “It is an honour to welcome THE ICON to the waters of Madinat Jumeirah in partnership with TYDE, BMW Group and D-Marin, The Selection of Premium Marinas. Environmentally conscious, beautifully designed, and unforgettable – THE ICON embodies many of the traits we strive for at Madinat Jumeirah, and we are thrilled to be able to offer our guests the exciting opportunity to witness this spectacular marrying of cutting-edge design and sustainability.” 

Christoph Ballin, Managing Director of TYDE added, “Madinat Jumeirah has always been at the forefront of blending unique luxury hospitality with a profound commitment to preserving beaches, wildlife, and the environment at large. We align closely with these values and are privileged and delighted to lend our support.” 

jumeirah.com/en/collection/madinat-jumeirah

Online luxury fashion retailed Ounass and Italian house Dolce&Gabbana, have united their expertise to create an unparalleled experience, transforming Atlantis The Royal’s Cloud 22 into an exclusive celebration of Italian gastronomy and style, a privilege reserved only for the discerning few. 

Redesigning the sky-high club and restaurant on the 22nd floor of Atlantis the Royal, the brand has taken over the design with its iconic blue majolica print, which adorns soft furnishings, walls and decorations. The incorporation of natural materials to the interiors also offers a touch of Italian tradition as guests immerse themselves in the world of La Dolce Vita. 

The beauty of this exclusive destination is its location. Soaring 96 meters above The Palm and spanning 90 meters in length, Cloud 22 is the most iconic place to be seen in Dubai right now, with panoramic views of the city’s skyline and the Arabian Sea. It’s perfect for photo moments but even more perfect for relaxing in style. Choose from floating beds, luxury cabanas with private plunge pools, or a two-storey VVIP cabana complete with its own floating infinity pool to lay back and soak up the atmosphere. The entire floor is edged with a vast infinity pool offering impressive views of the palm and the city, from Downtown the Dubai Marina. 

And now for the best part… the collaboration is accompanied by a carefully curated menu that celebrates the finest Italian ingredients and dishes with Dolce&Gabbana’s Mediterranean spirit. Highlight dishes include the steak tartare perfected with truffle, the grilled octopus, and the lobster tortellini. All of the dishes are light and made for sharing and will make the perfect accompaniment to your fashion-forward day. Make sure you save room for dessert as the Tiramisu is not to be missed and will offer the perfect photo moment!

Prepare to be entertained by live music and as the sun sets, get ready to soak up some of the best views in the UAE.

If all that relaxing has put you in the mood for shopping, be sure to stop by the Ounass X Dolce&Gabbana pop-up store, located on the Galleria Level of Atlantis The Royal, where guests can not only discover exceptional pieces from the Dolce&Gabbana collections – including iconic prints such as Blue Majolica and Psychedelic Cart, together with the Crystal Mesh Collection – but also live Ounass’ unrivalled shopping experience.

This exclusive journey at Ounass and Dolce&Gabbana at Cloud 22 starts from AED 450 per person and welcomes guests from 10:00am to 7:00pm daily. 21+. To find out more or to make a reservation, visit atlantis.com/dubai/dining/cloud22 or call +04 462700. 

This year, Swiss watch manufacturer Breitling celebrates its 140th anniversary. The brand will honour this landmark year by celebrating some of its achievements throughout its 140-year tenure, particularly the ‘firsts’ it has achieved.

From breakthroughs in timekeeping to milestones in sustainability. Throughout the year there will be many events, exhibits and special launches reminiscing on some of the brand’s key moments as well as making new ones. 

The celebrations kick off by marking the 25th anniversary of the first nonstop balloon flight around the world with the launch of a new timepiece; the Aerospace B70 Orbiter. As the sponsor of this ground-breaking voyage, Breitling wanted to pay tribute to the moment that expanded the horizons of human achievement. In a remarkable feat, each watch from the limited edition series contains a piece of the original balloon. 

“Since the birth of aviation, Breitling has been there for all those who looked to the sky and dared to dream,” says Breitling CEO Georges Kern. “As we honour the pioneering spirit of the Orbiter 3 mission, we reaffirm our commitment to being at the forefront of aviation’s future. The skies have no limit, and neither do we.”

The Aerospace B70 Orbiter 25th anniversary edition features a bright orange dial that references the colour of the Orbiter 3 capsule, with a small segment of the original balloon visible through the transparent caseback of each watch. The caseback also features the Breitling Orbiter 3 mission logo around its perimeter and the inscription “First non-stop flight around the world 25th anniversary.”

The watch is presented on a titanium bracelet or a black rubber strap with a folding clasp, it features the Breitling Orbiter 3 mission logo on the dial at 3 o’clock. Its numerals, indexes, and hands are coated with luminescent Super-LumiNova®, making them legible even in low light. Both the case and optional bracelet have been crafted in titanium for the greatest versatility. It’s also non-magnetic, hypoallergenic, and highly resistant to corrosion, guaranteeing its wearers a strong, safe, and comfortable watch that will support them—even on the toughest missions.

The watch is powered by the newly designed COSC-certified Breitling Manufacture Caliber B70: a thermo-compensated SuperQuartz™ analogue and digital display movement that delivers 10 times the accuracy of a standard quartz watch. This engine powers the watch’s array of functions, including a 1/100th of a second chronograph (with split-time and flyback functions), countdown timer, second timezone, two alarms, lap function, and perpetual calendar.

The limited edition watch launched on March 21, 2024, exactly 25 years to the day that the Breitling Orbiter 3 made its historic landing. Available online and at Breitling stores across the region.  

Breitling.com

Solomeo-based fashion house Brunello Cucinelli has unveiled a new eyewear collection in partnership with EssilorLuxottica. This collection, born out of the success of a 2021 capsule collection with Oliver Peoples, is a testament to the brand’s understated luxury. It offers a range of elegant eyewear styles for men and women, each piece crafted with the utmost precision and care. 

Brunello Cucinelli, Executive Chairman and Creative Director of the fashion house commented: “Leonardo Del Vecchio confessed to me one day: ‘Dear Brunello, I don’t know whether the glasses we make are beautiful, but they’re certainly made in the best way in the world!’ Today, admiring the excellent result of such formidable work and harmony, I think back to the words of that gracious, strong-willed, steadfast and kind man, who saw in his Agordo company what he liked to call “the beautiful factory”, a little like I do with Solomeo.”

True to the brand’s philosophy, the glasses are made in Italy by the most skilled craftsmen and women. “Leonardo was able to dream and transmit his enthusiasm to those who worked with him, first and foremost to the highly esteemed Francesco Milleri, who with his special and brilliant humanity knows how to establish a relationship of respect and cordiality between our two teams, a measured approach that is the foundation of every humanistic endeavour. The phenomenal product resulting from this heartfelt collaboration represents an outstanding piece of luxury craftsmanship, as well as the Made in Italy that is recognised and embraced worldwide.” Cuccinelli added.

“Plato said: ‘Beauty is the splendour of truth’. This is why I wholeheartedly hope that our glasses, which are so true and beautiful, will please customers and achieve all the success they deserve.”

The collection features fixed key shapes. The Multimaterico masterfully combine fine materials with highly sophisticated elements with a series of styles that use contradicting materials for a sophisticated finish. The Trama is inspired by the brand’s high jewellery collections and are specifically for women with an understated colour palette and chic lines. 

The Pattern frames highlight the craftsmanship and meticulous detailing of Brunello Cucinelli’s handmade creations. The unmistakable pattern is inspired by Solomeo’s coat of arms and is found on both the titanium and acetate models. Metal details with the BC initials embellish the temple tips.

The Gammae collection is designed for women who embody understated elegance. These strictly ‘Made in Italy’ sculpted acetate frames enhance refined details through very fine constructions. The temples of these exclusive models are embellished with two faceted metal light points, a tribute to the iconic Monile in the Brunello Cucinelli collections.

Available at Brunello Cucinelli stores across the Middle East and globally.  

BrunelloCucinelli.com

After the success of the previous two editions, Bentley Motors has announced the launch of the third edition of its Extraordinary Women mentorship programme, designed to nurture and develop the next generation of young female leaders. This year, the programme will focus on students, universities and inspirational female Pioneers from the United Kingdom and Qatar, shining a light on promising young talents from the Middle East. 

The programme is designed by Bentley Motors in collaboration with esteemed universities in the United Kingdom and Qatar and focuses specifically on female students in the fields of engineering, design, technology, and business, designed to encourage women to explore a variety of career paths in the STEM and automotive sectors. It is part of Bentley’s commitment to diversity and inclusion, which falls under its Beyond100 strategy.

Eight students from the UK and Qatar will be selected to embark on the programme, which will involve one-on-one mentorship by specially selected, high-achieving women – the inspirational Pioneers – and will culminate in a week-long visit to Bentley’s headquarters in Crewe, England, this June. Participating students in previous editions in the UK, Saudi Arabia and the United Arab Emirates have been able to engage with Pioneers such as Amanda Levete, a Stirling Prize-winning architect appointed CBE for her contributions to architecture, Saudi Arabia’s Mishaal Ashemimry, the first female aerospace engineer in the Gulf region, and Amna Al Hashemi, an Emirati thought leader and serial entrepreneur.

Adding to the experience this year is successful entrepreneur Sara Davies MBE who will mentor some of the students. Davies commented, “I love what Bentley is doing, celebrating the achievements of female talent; and most importantly supporting the growth of exceptional young females through their Extraordinary Woman initiative. I cannot wait to get started and meet the student I shall be personally mentoring”. 

Bentley has partnered with the University of Doha of Science & Technology in Qatar, marking the first time such an initiative is taking place in Qatar. Dr. Salem Al-Naemi, President of UDST said; “We are proud to be partnering with Bentley on this initiative. The empowerment of women is not just a necessity but a duty we owe to future generations. At the University of Doha for Science and Technology, we stand committed to fostering an environment where our students, regardless of gender, can excel in their chosen fields. We take immense pride in the achievements of our female students, who are inventors and pioneers and we are excited to anticipate the exceptional results of the Qatar edition of this internationally acclaimed campaign. 

bentleymotors.com

Luxury hotel chain Aman will soon open its first destination in Dubai. In a strategic move for the brand, which already has several destinations across Asia, Europe and The United States, the ultra-luxury hotel chain promises to offer a new, peaceful experience of luxury in the UAE. When it opens, Aman Dubai will be a beachside resort on the Jumeirah Beach, and will also include Aman-branded residences, an extensive spa, several restaurants and an Aman Club.  

As one of the world’s most luxurious hotel chains, the arrival of the group in the UAE has been long awaited. Designed by Kerry Hill Architects, the resort is set to benefit from the highest world-class hospitality service and design that the group is known for globally. It will be located directly on Jumeirah Beach with panoramic views of the ocean and the Dubai Skyline. It will feature nine acres of verdant gardens and showcase the brand’s minimal and contemporary design aesthetic, making use of natural materials and clean lines to frame the cityscape and waterfront views. The design features local stone in a palette of desert tones and connects subterranean spaces and courtyards to extensive sublime gardens that descend to the beach and extend to private living spaces.

Speaking about the pipeline and his vision for growth, Vlad Doronin, Chairman and CEO of Aman, said: “Dubai stands as a global city, leading the charge in dynamic evolution, offering an array of experiences for both visitors and residents alike. Responding to the requests from Aman guests for our presence in Dubai has long been part of my growth vision. Securing the optimal site was paramount to ensure the delivery of our unparalleled service and authentic experiences, for which we are world-renowned. I am delighted that we have collaborated with Bright Start, who have a profound understanding of this market, to bring to life the essence of Aman in an exceptional location.”

The hotel is being built as part of a partnership with project owner Bright Start, a real estate company with a diverse offering of residential developments, commercial venues, and high-end hospitality projects. The group will collaborate closely with Aman on the development of the resort, while H&H Development will lead the delivery of the property. “We are thrilled to bring the first Aman to Dubai. Aman is a leading lifestyle brand inspired by providing a seamless level of service and experience that is known worldwide. The brand’s vision aligns with our strategy to bring exceptional experiences to the city, ” said Shahab Lutfi, CEO of Bright Start.

Situated in a prime location in Jumeirah 2, Aman epitomises elevated living with the azure expanse of the sea and the vastness of the sky, and residents will be immersed in a world where every detail is meticulously curated. As part of our innovative approach to beachfront development, Aman represents a harmonious synthesis of nature, art, and luxury, inviting visitors and residents alike to embark on a journey of unparalleled indulgence and sophistication.”

Aman Dubai is currently in the development phase and further information about the property will be released in due course. 

Aman.com

When Bahraini cousins Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa started their brand Noon by Noor in 2008 they wanted to create something that would celebrate the individuality of women. 

While their brand has grown, their unwavering commitment to making women feel beautiful in their designs remains unchanged. Now in its 16th year, the brand may have grown far beyond the Middle East, but the founders have not forgotten their roots. While keeping the brand’s headquarters and production in Bahrain, they have successfully managed to balance global expansion while remaining loyal to their home country.

Combining modest designs with a modern aesthetic, the brand has successfully positioned itself in a market that is inclusive to all women, offering versatile pieces that are flattering and comfortable. Relaxed silhouettes and intricate details combine with a deep appreciation of masculine dress codes, to create signature pieces: a perfectly tailored blazer and oversized shirt, fundamentals that continue to define the designers’ vision. Earlier this year, Noon by Noor presented its Spring Summer 2024 collection in London. It was an array of well-made pieces for today’s modern woman. As the collection arrives in stores we find out more about what’s still to come for the brand.  

Tell us about the vision and direction for Noon By Noor today. 

Shaikha Noor: Our vision and direction remain the same: to create a brand that embodies timeless design, artistic innovation, and a celebration of individuality. We will continue pushing boundaries in fashion, inspiring confidence and empowering individuals to express their unique style, while representing our hometown on a global stage.

Can you tell us about your SS24 collection?

Shaikha Haya: The Spring-Summer 2024 collection is titled ‘Moonlit’. In this collection, we exclusively used fabrics in white and black tones, focusing on light and bold shapes and textures, ranging from silk voiles and tulle to metallic woven cotton. We shot our Spring-Summer 2024 collection under the moonlight on location in Bahrain, and it was a beautiful moment that we truly loved.

The FW24 collection, which debuted in London, felt as if it was a new chapter for the brand tell us about this. 

Shaikha Noor: The Fall Winter 2024 collection presented in London during LFW was a new approach for us as a brand. In the past, we have done both shows and presentation formats, but this time, we opted for a hybrid approach. We showcased five-minute-long shows over two hours, with models walking among the audience. 

Shaikha Haya: This setup allowed people to interact with the collection and be up close and personal with it, leaving no room for hiding or mistakes. Everything was visible, making it quite a challenging process. Our intention was to make our audience feel like an integral part of the experience.

Can you share more on the brand here in the Middle East and why it is an important market for you? 

Shaikha Noor: The Middle East is our home, and it’s where we began our collections. Even now, we produce 99 per cent of our products in Bahrain, employing over 20 talented individuals in our workrooms. We’ve witnessed the region’s market thrive, and opening our first Noon By Noor boutique at The Ritz-Carlton in Bahrain earlier this year was a thrilling milestone.

Who is the woman you design for today?

Shaikha Haya: The Noon By Noor woman is a mother, a boss, and a loving partner. As a modern woman, she has many roles to fulfil. She dresses to express her unique style, embracing fashion as a means of self-expression.

Tell us about the brand on a global level and where we can expect more growth over the coming years.

Shaikha Noor: We are currently selling internationally and expanding with each passing season. Our priority is to continue our global growth trajectory. Meanwhile, we also plan to increase our focus on our home market. 

What’s the biggest challenge you face as a brand today?

Shaikha Haya: Our biggest challenge is maintaining focus and consistency in a constantly evolving climate. We’re fully committed to staying true to our identity, even as we adapt to changing trends and consumer preferences. It’s all about striking that delicate balance between staying authentic and being responsive to the dynamic fashion landscape.

What are your thoughts on the growing fashion industry in the Middle East?

Shaikha Noor: It’s exciting to see the increasing international attention towards the Middle East fashion industry. The region is bursting with vibrant talent, and platforms like Fashion Trust Arabia, Dubai Fashion Week and Riyadh Fashion Week provide emerging talents with incredible opportunities to showcase their capabilities to the world. 

What would you still like to achieve with the brand that you haven’t done yet?

Shaikha Haya: Growing the brand further at home and abroad is the ultimate goal. Creating a Noon By Noor community that stretches from East to West. We want to reach more people, connect with them and foster a sense of community that transcends borders.

What is your first memory of fashion?

Shaikha Noor: It goes back to our younger days when we used to travel with our mothers to Paris. We would tag along with them as they walked down iconic streets like the Champs-Elysées, Avenue Montaigne and Rue Cambon. 

Shaikha Haya: We were so young and filled with wonder as we entered the grand doors of haute couture houses and picturesque designer boutiques. We were fascinated and deeply inspired, it sparked our love and fascination for the world of luxury fashion.

What advice would you give to aspiring designers and female entrepreneurs?

Shaikha Haya: Believe in yourself, follow your passion and embrace the journey. Surround yourself with support, seek mentorship and keep learning. With determination, you can achieve great things.

What is a message you would send to our readers?

Shaikha Noor: Success is personal. It could mean building a business, starting a family, or focusing on personal growth. Define what success means to you and make it happen.  

noonbynoor.com

In 2022, Lebanese couture brand Georges Hobeika began a new chapter as the founder and designer Georges Hobeika welcomed his son Jad to the namesake brand as Co-creative Director.

The duo have since worked together to perfect the brand’s positioning and work towards planning its future direction. Over the past two years, there has been a fresh, perhaps more youthful feel to the brand, which was first born in 1995. Jad’s younger generational influence had brought new life to the brand. When combined with his father’s experience and skilled craftsmanship expertise, it was always going to be a winning combination! Now, as the brand gets ready to present its next Haute Couture collection later this summer, we talk to both Co-Creative Directors to find out how the journey has been going so far and what we can expect on the horizon. 

Georges Hobeika 

The last time we spoke you had just embarked on this new chapter of the brand together – how is it going?

This new phase is incredibly exciting. It’s amazing to feel the strong support of your own child — it’s like having an unstoppable force propelling you forward. We both motivate each other to drive the brand forward and show everyone what it’s truly capable of. Our collaboration brings a special energy full of passion, commitment, and fresh ideas.

What has changed within the company since Jad joined as Co-Creative Director?

Working together, we elevated the couture collections to new heights in terms of creativity, techniques, and execution, each show telling a captivating story to the world. In parallel, there has been a notable increase in our dedication to enhancing the appeal of the Ready-to-Wear line, resonating with both consumers and retailers.

Furthermore, Jad has definitely made me more determined to propel the company’s growth forward and embark on a journey of restructuring to attain an international calibre.

Can you share a little about the brand here in the Middle East and why it is an important market for you? 

It’s of significant importance. The Middle East is a region known for its appreciation of luxury fashion and an opulent lifestyle, making it a natural fit for our brand, which epitomises elegance and sophistication. The discerning tastes of consumers in this region align closely with the values and the aesthetic of our brand, creating a strong affinity and demand for our products.

What can you tell us about your ready-to-wear collections?

The ready-to-wear collections are now characterised by their freshness, vibrancy, and modernity. They are designed to cater to the diverse needs of consumers from various walks of life. With a wide range of cuts and styles, the collections resonate with individuals across different demographics, including university students, working women, mothers, influencers, and celebrities.

What’s the biggest challenge you face as a brand today?

Continuously striving to raise the bar and achieve new heights with each subsequent collection. This relentless pursuit demands unwavering dedication, creativity, and attention to detail. It involves surpassing our own previous standards, constantly innovating, and refining our craftsmanship to deliver exceptional designs.

As a brand you have always remained very loyal to your values and heritage – how do you balance this with moving forward to please today’s customer? 

We consistently strive to infuse the brand’s rich heritage with a modern twist, seeking to blend contemporary elements seamlessly with tradition. Our goal is to leverage innovative technologies and new techniques in our creations to elevate the customer experience. Additionally, we reintroduce pieces from our archives with a renewed spirit and fresh perspective to resonate with today’s audience.

Jad Hobeika 

Tell us about the SS24 Haute Couture collection – the inspiration, some of the highlight pieces etc. 

Couture SS24 came from the heart. It’s really to remember the times when our world was safe, beautiful, and full of joy, music, art, and love. It’s to remember that our culture is so precious that revisiting it once is not enough. We should be so proud of it, and really look back at ourselves, and rethink the way we look at the product of today.

Going back to the songs of the masters of music, and the beautiful Arabian evenings and melodies that make our souls smile, to our traditions and everyday life that is unlike any other. The beautiful mornings with our parents, the evenings with our friends and family, it really coming from the feelings I think every Arab shares, and what makes us full of life.

What is the current vision and direction for Georges Hobeika today? 

The vision is to continue delivering great products and new experiences for our customers, as well as expanding into new horizons

What would you still like to achieve with the brand that you haven’t done yet?

There are many projects on my mind that I would love to invest my time in, and most of them would fit beautifully with the story that we are writing.

Who is the woman you are designing for today and what does she want from fashion?

I design dresses for women with style, who understand their own personal style and identity. She wants to create a beautiful wardrobe of special and timeless pieces.

Can you tell us about the menswear line?

Our menswear line evolves every season, and we are very proud of it. It’s reaching a new dynamic and representing the Goerges Hobeika man. This line has a lot of potential for the future of the brand. It’s becoming part of the brand identity and our universe. We can’t wait for a men’s show.

What else is in the pipeline for this year?

We are attracting more retailers. We’re developing our marketing strategy. We’re working on the brand’s image so any piece can be identified as a Georges Hobeika piece without a logo, an emblem or a monogram. 

What message would you send to our readers?

We must start valuing and recognising the creativity and excellence of Arab brands. Buying products from Arab designers is important because they put as much love and hard work into their creations as any other brand. Unfortunately, their hard work often goes unnoticed because the media doesn’t spotlight them as much. We can make a difference by giving them the support and appreciation they truly deserve. 

georgeshobeika.com

Beirut-based jewellery brand Mouawad has been creating unique jewellery pieces since 1890.

With the brand safely guarded by the family (now in its fifth generation), it is one of the few brands in the world that has remained within its founders’ hands. Hailing from Lebanon this opulent brand has successfully found global success with its record-breaking designs and show-stopping jewels. But where does it go from here? With the brand’s Co-Guardians now entering the fifth generation (Jimmy Mouawad, the son of fourth-generation Co-guardian Fred Mouawad, and Anastasia Mouawad, the daughter of fourth-generation Co-guardian Alain Mouawad), there is a focus on making the world a better place, through the launch of the Mouawad Diamond Impact Fund, and its belief in inspiring positivity through meaningful engagement.​

The brand recently showcased its latest collection at the 2024 Doha Jewellery and Watches Exhibition, reaffirming its commitment to the Middle East and proving the importance of this market to the jeweller.  Now, as the collections that debuted in Doha are shared with the world, we walk to Co-Guardian Fred Mouawad to find out what’s next for the brand. 

Tell us about Mouawad’s vision and direction today. 

Mouawad is committed to crafting extraordinary and exceptional pieces that embody timeless elegance and craftsmanship. The brand has strived to push the boundaries of creativity and innovation, blending traditional techniques with contemporary design to create pieces that captivate and inspire.  

In recent years, Mouawad has expanded its global presence as a leading name in the luxury jewellery and watch industry. The brand has embraced a vision of luxury that goes beyond mere aesthetics, emphasising the importance of heritage, craftsmanship, and allure in its creations. Mouawad has been focusing on further expanding the brand’s retail footprint, its product offerings, and strengthening its commitment to sustainability and responsible practices. Additionally, we are constantly exploring innovative ways to engage with our clients and adapt to changing market dynamics while staying true to the brand’s heritage and core values.

Can you tell us about the recent showcase in Doha?

Mouawad took centre stage at the 2024 Doha Jewellery and Watch Exhibition, leaving a lasting impression on luxury covets and enthusiasts alike. The brand’s presence at DJWE was defined by the unveiling of an unprecedented concept, marking a new era for the house. The concept, a fusion of legacy and contemporary vision promises to redefine the very essence of luxury. Mouawad’s commitment to crafting the extraordinary and setting new industry standards was evident as the brand showcased its innovative approach to craftsmanship and desirability. One of the highlights of the exhibition was the unveiling of Mouawad’s “Sun on the Seven Wonders” Collection, inspired by the Seven Wonders of the World. These masterpieces served as a testament to Mouawad’s unwavering dedication to raising the design and creativity bar across multiple generations. The novelties showcased at the 2024 exhibition promise to be iconic pieces that transcend time and captivate the hearts of connoisseurs around the world. Another highlight from Doha was the presence of the 2023 Miss Universe title holder, Sheynnis Palacios. She was Mouawad’s guest of honour who engaged in several discussions with clients and showcased some of the high jewellery pieces. Palacios’ presence symbolised the harmonious blend of beauty, grace, and exclusivity that defines Mouawad. 

Can you share a little about the brand here in the region and why it is an important market for you? 

The GCC has a rich cultural heritage that appreciates luxury and fine craftsmanship. Mouawad’s jewellery and timepieces resonate with these cultural preferences and appeal to an array of customers, making it a natural fit for the brand. This region also serves as a cornerstone of Mouawad’s global strategy, offering a blend of affluent clientele, cultural resonance, strategic importance, and growth potential that aligns closely with the brand’s values and objectives.

With such a rich history, how do you balance honouring the brand’s legacy with continuing to be relevant to today’s customer?

Balancing the rich legacy of Mouawad with the evolving needs and preferences of today’s customer is a delicate yet essential endeavour for the brand. Mouawad honours its history by preserving and celebrating its heritage craftsmanship, design techniques, and iconic pieces. By maintaining a connection to its legacy, the brand appeals to customers who appreciate tradition, authenticity, and timeless elegance. 

While honouring tradition, Mouawad aims to embrace innovation and creativity to stay relevant in today’s dynamic market. This involves experimenting with new materials, techniques, and design concepts to create contemporary pieces that resonate with modern sensibilities. 

Mouawad offers a seamless omni-channel experience that caters to the diverse preferences and lifestyles of today’s clients. This includes integrating online and offline channels, offering virtual consultations, and leveraging technology to enhance the customer journey from discovery to purchase.

Can you tell us about the brand on a global level and where we can expect more growth over the coming years?

Mouawad’s global growth strategy focuses on expanding its presence in key markets, rolling out the new re-branding concept across our boutiques, embracing digital transformation, diversifying our product offerings, forging strategic partnerships, and championing sustainability. By staying agile, innovative, and customer-centric, Mouawad strives to continue to evolve as a leading luxury brand on a global level.

Tell us a little about some of your highlight pieces for this year.

With a renewed focus on pushing boundaries and redefining luxury, Mouawad is poised to embark on an exciting new phase in its journey. The Sun on the Seven Wonders draws inspiration from the awe-inspiring majesty of iconic landmarks around the globe, capturing the essence of their timeless allure.  Featuring exquisite designs meticulously crafted to reflect the splendour of the sun’s rays dancing across the Seven Wonders, this collection promises to enchant aficionados of fine jewellery and connoisseurs of elegance alike. showcases the brand’s mastery of artistry and innovation.

Highlights include the enchanting “Machu Picchu” white and yellow gold bangle and diamond earrings. Inspired by the majestic Andes Mountains, “Machu Picchu” unfolds as a spectacle of unparalleled precision — a timeless marvel echoing the Incan civilisation’s ingenious craftsmanship. Mouawad delicately handsets each diamond in tribute to this ancient wonder, crafting an arrangement that mirrors the intricate beauty found in the hallowed grounds of Machu Picchu.

As a brand you have always remained very loyal to your values and heritage – how do you balance this with moving forward to please today’s customer? 

Mouawad has maintained its loyalty to the brand’s values and heritage while also moving forward to meet the evolving preferences of today’s customers through a careful balance of tradition and innovation. The brand’s dedication to exceptional craftsmanship is a cornerstone of its heritage. It continues to uphold traditional techniques passed down through generations, ensuring that each piece embodies the highest standards of quality and artistry while appealing to today’s client needs. 

The brand pays homage to its heritage by drawing inspiration from historical motifs, cultural influences, and iconic pieces from its archives. By celebrating its heritage, Mouawad creates a sense of continuity and authenticity that resonates with customers who value tradition and legacy.

While rooted in tradition, Mouawad embraces innovation in design to stay relevant and appealing to today’s customers. The brand continuously explores new materials, techniques, and design concepts to push the boundaries of creativity and offer fresh interpretations of classic styles. By blending traditional craftsmanship with contemporary aesthetics, Mouawad creates pieces that appeal to modern sensibilities while maintaining a timeless elegance that transcends trends and has become an industry signature. 

In essence, Mouawad’s ability to balance its commitment to heritage and tradition with its forward-thinking approach to innovation and customer satisfaction is key to its enduring success in the luxury industry. By staying true to its core values while embracing change, Mouawad continues to captivate and inspire customers around the world, generation after generation.

How do you feel about endorsements and partnerships as a company?

Mouawad’s approach to endorsements and partnerships is guided by its overarching brand strategy, which prioritises authenticity, excellence, and innovation. The company carefully curates collaborations or partnerships to ensure alignment with its values and vision.

What’s the biggest challenge you face as a brand today?

There are several challenges that luxury brands in general face in today’s competitive and rapidly evolving market. The biggest hurdles include market saturation, whereby the luxury market encompasses numerous brands competing for the attention of prospective and current clients. Standing out amidst this competition and maintaining a strong brand identity becomes crucial. 

The market is also faced with evolving customer preferences and behaviours. There is constantly a change in demographics, technological advancements, and shifting societal values. Adapting to these changes while staying true to the brand’s core values and heritage can be a delicate balancing act.

Overall, these challenges require agility, innovation, and a deep understanding of the brand’s target audience and market landscape. Mouawad is staying proactive, responsive, and focused on delivering exceptional value and experiences to customers who will value and appreciate a customized and unique brand experience. 

What are some of the changes you have seen in women’s expectations from a jewellery brand?

Over the years, women’s expectations from a jewellery brand like Mouawad have evolved in response to shifting cultural, social, and economic dynamics. Some of the key changes that Mouawad may have observed in women’s expectations include individual expression. Women today seek jewellery that allows them to express their individuality, personality, and personal style. They gravitate towards pieces that reflect their unique taste and preferences, whether it is through bold statement pieces or delicate, minimalist designs. There is also a growing demand for jewellery that seamlessly transitions from day to night and suits various occasions and outfits. Women appreciate versatile pieces that offer flexibility in styling and can be worn effortlessly in different settings, from casual outings to formal events. 

While trends come and go, timeless quality and craftsmanship remain paramount for women when choosing jewellery. They value pieces that are meticulously crafted with the utmost attention to detail. In today’s evolving market, women are increasingly conscious of their purchasing decisions’ ethical and environmental implications. They expect jewellery brands like Mouawad to uphold responsible sourcing practices, ethical labour standards, and sustainable manufacturing processes throughout the supply chain. Those women are also highly educated and seek jewellery pieces and brands with meaning and significance, whether it’s through symbolic motifs, cultural references, or personal connections. They appreciate brands that embrace storytelling and imbue their pieces with narratives that resonate on a deeper level, fostering emotional connections with them.

What message would you send to our readers?

At Mouawad, we believe that every piece of jewellery tells a story — a story of craftsmanship, heritage, and timeless beauty. For over a century, we have dedicated ourselves to creating exquisite treasures that capture the essence of luxury and elegance. Our journey is one of passion, innovation, and dedication to crafting excellence. From the meticulous craftsmanship of our artisans to the brilliance of our gemstones, each Mouawad creation is a testament to our unwavering commitment to quality and craftsmanship. 

Our values remain steadfast as we continue to evolve and embrace new horizons. We are committed to sustainability, ethical practices, and responsible stewardship of our precious resources. We strive to positively impact the world around us, fostering creativity, culture, and community wherever we go. 

mouawad.com

Clinique La Prarie is one of the few luxury wellness organisations in the world that goes beyond the realms of wellbeing and uses proven scientific wellness combined with a holistic approach to help its clients live healthier lives for longer.

The term longevity is being increasingly used as a buzzword today, but there are few companies that truly understand the meaning and help whose treatments are proven to help clients live a healthy life for longer. 

With its Middle Eastern clients regularly visiting the exclusive Clinique La Prairie clinic in the luxurious Montreux region of Switzerland, the wellness destination has built a loyal client base in the region which has led to the recent opening of the Clinique La Prairie Longevity Hub in Dubai. More recently the brand hosted a Longevity Lounge at Art Dubai, showcasing some of the hub’s exclusive treatments as well as reaffirming the brand’s connection to the art world. Here we caught up with CEO Simone Gibertoni to find out more about the concept of longevity and how the Swiss brand is the pioneer. 

Tell us about the longevity hub at Art Dubai and why you chose to align with this platform.

We just opened the longevity hub at One & Only One Za’abeel, which is a very important step for us. We have a close link with this region, starting from the fact that we have many clients here. Why Art Dubai? We have a close connection with the arts and over the last few years, we have been investing in young Swiss artists and working to help expose them through our platforms. If you come to our clinic in Montreux you will find a beautiful exhibition of Swiss artists who created custom artworks for us. This is part of our CLP X Art project which supports emerging artists. So after the success of this, it seemed to make sense for us to be involved in Art Dubai and continue our journey into the world of art. 

There are a lot of connections between art and longevity and we want to further explore that. Dubai is becoming a very important city for us and I think what we have done at One & Only One Za’abeel is probably the most evolved display of longevity you can see in the world today. We believe it is very important for the region and we are already experiencing very positive feedback. 

What can you tell us about the concept of longevity, why it’s important today, and what are you trying to achieve as a company in relation to this?

For us, longevity is a very broad concept. It is about a long-term change of life. You can look at longevity from a marketing perspective, but in reality, for real results, you need to have a very strong intervention part and then comes the follow-ups. For us, follow-ups are what is important when it comes to longevity and to build a relationship with clients. What we have in Dubai is quite unique, not only in terms of the technology and machinery that we are using, but also the skill. We have longevity doctors who will offer preventative solutions. We really have the best working for us who will consider each client’s needs, going beyond the realms of a regular doctor. 

We recommend our clients come to visit our clinic in Switzerland twice a year and then for the longevity hub, we would like to see them at least three times a week to create a regular routine. The point of longevity is personalisation. Despite what you read everywhere about wellness trends and methods, there is no one-fits-all solution. You need to have very precise diagnostics and we are the first to offer epigenetic testing around this.  Now we have taken this one step further to more sophisticated testing that will highlight each individual’s needs. The point is that we will start with something and then we will fine-tune it until it works in the way our clients need it to. We will keep trying until we get it right. And every client reacts in a different way. 

As a company how does your research keep up with the latest innovations and developments when things are happening so quickly?

This is not yet public, but I’m happy to share with you that we have decided to launch a fund that will create an innovation platform through which we can conduct further research. We are starting to propose to some of our clients to take part in this research as we want to collect findings that will allow us to have a strong impact in the world of longevity. We have a very serious approach to longevity and it is about more than just wellbeing. We are not only an external viewer into what’s happening in the science around longevity, we want to be involved in breakthroughs and developments in the sector. 

Tell us about the Middle East and its close relationship with Clinique La Prairie. 

The Middle East is a very important market for us. CLP in Switzerland is quite a unique place. We have 34 rooms with a maximum of 50 guests, 300 staff and 50 doctors. The setup is unique, and our clients are unique, so we provide a very special experience. We have people coming from all around the world but yes we do have many clients from the Middle East. I was recently in Kuwait and I met some very important people who have been coming to us for more than 50 years. There are families in the Middle East who have been coming to us for generations. This kind of loyalty is something really special. It’s not about the place because we have very simple rooms, but it is about the treatments and the experiences that these guests can get from our clinic. 

The wellness industry has drastically evolved, especially after Covid–19. How would you assess the industry now and what clients are looking for from such platforms? 

It is an interesting question beucase there is the marketing and the reality. The marketing is that everybody is a fan of longevity and everyone wants to focus on this, but if you look at the reality, things are a little different. For a player like La Prairie, there are very few of us, and the reality is that there are not so many people that are ready to invest in their seirous personal longevity. In time, this will change, but when you do these processes of course, it’s also expensive, so it is not for everyone. 

There is a lot of awareness in the market and I think it’s a market that’s evolving and growing. But there is also a lot of marketing that is maybe not doing so much good. What I think is important is to keep a very scientific approach and to be very serious about it. For us, we call it the three Cs approach: Care – because your final objective should be to take care of people. Confidence – confidence in what you are doing, as there are a lot of people out there who don’t know what they are doing. And Customisation – you need to be very precise with the customisation you are offering. 

The longevity market is still quite small but it is growing very quickly and especially after covid, people are aware of the importance of health. The most important change is the mindset shift from genetic to epigenetic. Twenty years ago, you would be told that the way you are is about genetics. If you get a disease, etc., it is genetic. Today we know that this is only 10 or 15 per cent genetic, and 80 per cent of what influences how we are is epigenetic, the expression of the gene and our lifestyles. So, from this came the idea that we can act and impact our longevity with our lifestyle choices.

What are most clients looking for when they come to you? 

They want to be healthier. They want to have a healthier life for a longer period of time. The first thing we do when people come to us is work on the objective, and then we use science to tailor this to work for them. There are no two programmes that are the same. The most popular programmes we have in Switzerland are the Master Detox and the Realitisation which focuses on the immune system. On top of this, there is the diagnostic pack and within all of those, we will personalise the programme for each client. 

Why should our readers visit the longevity hub? 

This idea of finding under the same roof all the skills and tools that you need to start a journey of deeper personalisation of treatments to help you live a healthier life. We are working on healthspan, not lifespan — living better for longer and being healthier for longer. You can come every day to work with the best experts who will create a plan to change your life. Then, on top of this, come and visit us in Switzerland once per year.  

cliniquelaprairie.com/en/longevity-hub-dubai

If you live in Dubai, you may have noticed a series of residential buildings that have appeared over the last few years with distinctive black, white, and orange graphic designs. These instantly recognisable buildings, which are inspired by sunrise, can be credited to Dubai-based real estate developer BinGhatti, which was founded in 2008 by Emirati entrepreneur Dr Hussain BinGhatti and his sons Muhammad and Ahmed. But during thr recent years, the forward-thinking company has taken its portfolio well beyond that initial concept, partnering with luxury brands on some of the most sought-after real estate developments in the region. Working on luxury buildings in partnership with brands such as Jacob & Co. Bugatti, and, most recently, Mercedes-Benz, BinGhatti has become a pioneer in the luxury real estate sector with a unique approach and an innovative vision.

Behind much of today’s vision is CEO Muhammad BinGhatti, who, alongside his brother Ahmed, after seeing his father’s work ethic and passion growing up, has made it his life’s mission to transform the real estate industry. After studying to be an architect, he imagined a new approach to real estate that would be brand-led, seeing projects in the same way that a luxury automotive or jewellery brand might, to create something that will become a visually beautiful investment. As the company embarks on its latest projects, we find out more about what’s in the pipeline for BinGhatti. 

What is the vision and direction of the BinGhatti group today?

It has always been the same vision since day one. Our vision was to create a real estate brand with a very clear architectural and visual design identity and philosophy. Very similar to what you see in the automotive industry or the fashion industry. Take Mercedes-Benz, for example. If you see a Mercedes-Benz car, you immediately know which brand it is. We wanted to be the pioneers of bringing such design philosophy to the real estate segment. That was part one. 

Part two revolved around expansion on a global level. We brought our name to a global audience through partnerships with international names such as Bugatti, Mercedes-Benz, and Jacob & Co., and they were the first partnerships in the world with such brands. This enabled us to take the BinGhatti brand to a global level. 

Now, part three is scaling in terms of the size of our portfolio and the introduction of technology. We are really focusing on the product and enhancing it technologically to redefine the real estate industry worldwide.

Our approach is very design-led, and as an architect myself, that has always been a focus. I am inspired by brands from different industries, and for us, real estate development isn’t a commercially driven exercise; we approach it more like a brand would. 

Tell us more about the brand partnerships you have so far — what are the benefits for both parties and how do you think those particular brands align with your company?

The benefit for us is obviously the brand positioning—some of these brands have existed for over a century, and they have very renowned names amongst huge audiences with large client bases worldwide. So, I think resonating with specific audiences that perhaps weren’t privy to the real estate industry opened up a whole new audience for us.

Secondly, in terms of brand positioning, it puts our name out there. No one in the real estate industry has been able to work with such brands worldwide; we were the first developers to do so. Also from a design perspective, these brands have design guidelines, philosophies, and technology that are sometimes far more sophisticated than what we have in the real estate industry. So, we reap the benefit of working with such minds. 

Of course, the benefit for them is exposure to a huge industry — exposure in the Middle East, where real estate is a very hot industry — and obviously providing their client base with new asset classes. It’s not just cars or watches or jewellery; it’s also real estate. 

How do you work with the brands on the properties’ design elements, and what are some of the challenges related to this?

In terms of challenges, pretty much everything we do is challenging! Specifically in this endeavour, the challenge is bridging the gap between the approach to an industry like real estate and the approach to jewellery, for example. It’s not necessarily the same approach or the same business model, so I guess it’s about finding that consensus and understanding how to go about specific exercises. 

More interestingly, the most rewarding part of the process is sitting down with these brands and working with them on many levels, from design to technology to innovation. And for me, this is the part that can be very enjoyable and beneficial to really make sure that the products we are designing truly depict the DNA of the brand. 

Tell us about technology and innovation at BinGhatti and where you are heading with this. 

As a company, we have always focused on technology, which we have invested a lot in for the past five years. Right now, we are looking at things like AI and sustainable technology. For example, in the Mercedes-Benz properties, we are looking into introducing a facade that spans 75,000 square feet outside of the project, which is envisaged to generate energy for up to 40 electric vehicles per day. We are considering other intricate details. If you look at the projects within our portfolio, many of them have flyback mechanisms for the kitchen cabinets; we have voice recognition software to control lighting and air conditioning. And we’re really trying to take real estate as a product to the next level. We’ve seen it happen in the smartphone industry and the automotive industry, with brands like Apple and Tesla. And quite similarly, we are trying to achieve similar leaps and triumphs in the real estate industry through technology and AI. 

On a global scale, where do you think BinGhatti fits today, and how does Dubai as a market fit into what’s happening with the industry globally? 

I always feel that the real estate industry has so much more to offer, and I say this when I compare real estate to the automotive industry. When you buy a car, the technology you get for the price you pay is so sophisticated. So, the question I ask myself is: ‘How can we achieve such a level of technological advancement in the real estate industry?’ That’s really ultimately what we are focused on as an organisation right now, and of course, scalability is a big thing for us now. We’ve doubled if not tripled, the size of our portfolio over the past three years, and as things stand, we’ve deployed one billion dirhams in plot acquisitions in the past six months. That’s enabled us to compile an additional AED10 billion worth of real estate projects, adding to the portfolio that was already worth AED20 billion. So, we’re now sitting on a portfolio of 30 million dirhams that will materialise within 2024. 

Are your properties still varied in terms of the levels and clients you’re targeting?

Yes absolutely. This was also part of the vision from day one, to have a fully integrated product line. An all-encompassing product line. We have tapped into all the niches in the market. We still offer our mainstream luxury products in a variety of locations. We have products in locations like Jumeirah Village Circle starting from 650,000 dirhams. We have products in areas like Business Bay, where we have products that start from 1.5 million dirhams, but then we also go up to 750 million penthouses! So we try to cover all areas of the market. 

What do you look for in brands that you might partner with?

We look for brands that are design-led, who understand design and think in a design-orientated way. We are a design-led organisation, and we want to work with brands that use that same approach. We also look at partners who are very innovative in their respective industries. We look at brands that have very rooted heritage and have existed for a long time. Brands that have a loyal fanbase. Ultimately, what we look for are leaders in the industries. If you take a brand like Bugatti, it’s the leading hypercar or automotive brand that is not comparable with other supercars. It is the same with Mercedes when it comes to that segment of automobiles. Mercedes-Benz has been dominating the automotive industry when it comes to luxury in the sense of that asset class. I think, more than anything, we should look for brands that break boundaries and go above and beyond. If you look at a brand like Jacob & Co., the timepieces that they are making are ground-breaking and technologically different in the horology industry. The mechanisms they have in their watches and the designs are quite radical, and that’s what we look for. 

What else is in the pipeline for BinGhatti this year?

We’ve been busy buying plots across Dubai. We recently acquired a big plot in Business Bay, spending around 100 million dollars on it. We’ve deployed quite a significant amount in areas such as Jumeirah Village Circle and Business Bay, and we are expanding in these locations. So, there will be many launches happening this year, and it’s very exciting. We recently launched BinGhatti Phantom in Jumeirah Village Circle with a total gross development value of 700 million dirhams and it’s already half sold out. 

What are your thoughts on the outlook of the luxury real estate industry in Dubai and its future direction?

I’ve been doing Dubai real estate for a long time, and honestly, this is the best time I have seen the market perform. I envisage the market continuing to perform well. If you want me to translate that into anticipated numbers, this year specifically, I think we will see a growth in prices between 12 to 15 per cent, perhaps. Rentals will also continue to grow by perhaps another 10 per cent, and I definitely think the market is going to continue to flourish, at least for the next 24 months. I don’t see any signs of a slowdown. The population in Dubai has grown; at least 100,000 new families have arrived here, and a lot of people are choosing to become homeowners from all around the world. Things seem very positive, and I envisage them continuing in this way. 

What drives you and your vision as an entrepreneur, and what advice would you give to others who are thinking of starting their own business?

My advice is to be obsessed and don’t be average! It’s all about that drive and really being committed to something 110 per cent. Being obsessed to the extent that sometimes people will think you’re crazy or that you’re a perfectionist, but you have to do what you have to do to make things work and never give up on your dreams. You must persevere and be ready to fall ten times and get back up on the eleventh time because you will fall. You will incur mistakes on the way, and I think one very important lesson is that failure is a natural part of the process towards success. You have to experiment 100 times to succeed once. 

When we set off on this journey, my vision was to create a global impact and show the entire real estate industry how real estate can be thought of differently and approached like a brand. We see beautiful brands in different industries, and I always felt like real estate could be less commercial and more brand-focused, and that’s what I’m trying to do. 

What is the professional motto you live by?

One of my favourite quotes is by Paulo Coelho. He said, “the secret of life, though, is to fall seven times and to get up eight times.” 

That’s definitely my mindset right now. After so many years of struggle, perseverance, and very dark moments, I think once you can break through and find that light at the end of the tunnel, the reward far outweighs the dark moments. 

What was the biggest challenge you face now?

My biggest challenge is my struggle within myself because once you break a certain boundary in your life and you realise you were able to break something that you thought was impossible, it becomes a never-ending cycle of constantly trying to better yourself. And again, it’s setting the bar higher for yourself. You must keep progressing and challenging yourself to do better and go further. It is the small details that make a big difference and help you to improve, even if you are doing well. So, my biggest challenge would be competing with myself, and it’s not easy! 

What advice would you give to your younger self? 

I would tell myself to really come to terms with failing. Failure is OK. When you fail the first time in entrepreneurship, it feels like the end of the world, but when you don’t realise it, this will be one of many failures that you are going to face. No one is there to tell you that, and if you don’t have that expectation, you will feel devastated the first time you face such a situation. So, I think starting with that mindset helps you a lot as an entrepreneur. 

What message would you send to our readers to sum up your work and why they should be interested in following your journey?

If anyone is interested in seeing real estate around the world change, follow me and watch it being changed! I think I can confidently make that claim, and it is my lifetime commitment to do so for the industry. I think it’s part of my service to the industry to do that. We have made great strides so far, and we’ve done some things that were thought to be impossible before. We’ve brought brands on board who weren’t necessarily interested in working in this industry, and in that sense, we have started to redefine the industry, and we will continue to do so in many ways.

binghatti.com

Canadian-Irish comedian Katherine Ryan first made a name for herself in the early 2000s after touring the comedy circuit in Canada. Her outspoken views on men, relationships, marriage, and motherhood have earned her a huge following in Canada, The United States, and Europe. Her utterly unapologetic stand-up shows make her one of the funniest female comedians today.

Ryan’s comedy has no limits as she fuses women’s issues, pop culture and socio-political issues to create a show that many women (and men) can relate to.

This April Katherine will make her Dubai debut at the 2024 edition of Dubai Comedy Festival, with a stand-up gig that promises to be lighthearted, hilarious and relatable. Ahead of her show, we talk to the comedian to discuss motherhood and marriage, as well as an insight into her upcoming show.

What can we expect from the new show Battleaxe in Dubai?

My comedy is mostly self-authored. It’s about family life, marriage, my experiences and pop culture – it’s provocative, honest and fun! I’ve spent the last two and a half years having children, and before that, no one was going anywhere [during covid-19], so I feel quite removed from the woman that I used to be. I think sometimes you lose yourself in motherhood, which is obviously such a blessing, but I’m a really hands-on mum, so this is my big outing. Dubai is kicking off a big tour of Europe, The UK and The US, so this will be my first taste of getting back to the fun and the woman I used to be after becoming a mum again.

Can you give us any sneak peeks of what we can expect from the show?

I think we can all use a laugh, so I try to talk about subjects in which people hopefully see themselves and their own lives. Things like waiting until your over 35 to have children, but also the duality between having a teenager and having babies in the house.

On my last tour, [I was single and] I advised women not to have a partner, and then I bumped into my high school boyfriend and married him, so I have this life that came at me very quickly, and it is a life that I didn’t anticipate, and at the time, I didn’t want. All of a sudden I had a husband and two babies and I was at home every day with everyone. So there are a lot of observational things around parenting and romance and marriage. I talk about my husband I think in a way that just about would make him leave me but keeps him on the right side of divorce! I talk about some of the frustrations that women in particular are feeling in their marriage, but I think my comedy is also a real insight for men! There’s something for everyone.

How do you like people to feel when they leave your show?

A Scottish comedian told me about 15 years ago that we are in the service industry and we are there to provide a service to give people escapism from their problems or their day-to-day lives. You do the talking for them, and you bring out the truths of their own lives, and you find the lightness in the dark, and make them laugh.

So I definitely want people to leave feeling like they’ve laughed a lot, but I also want them to feel lighter and happier and more calm and connected to others. I think women leave my show feeling really empowered because I speak a lot about women in a very empowering way. When I started doing stand-up comedy in the early 2000s in Canada, comedians were mostly men, and they didn’t talk about women in a nice way at all. And so I talk about men almost ironically in a negative way just to see how they like it – but I’m being ironic obviously – I don’t hate men or anything (although I have been accused of that!). But I speak about women in a way that I hope makes them feel more body confident, more successful, and more peaceful.

As a woman in an industry dominated by men, what have the challenges been?

I think I found the positive in a lot of the challenges, so being different, looking different, sounding different, you use those things to your advantage. Right away, as soon as I speak, I sound different and as soon as I walk on stage (certainly when I started) you hear a groan from the audience. But I loved being an underdog and I loved winning over a crowd and proving people wrong. I always thought that was really fun.

But there were obviously downsides to being the only woman. For example, in a panel show setting, which I used to do a lot of, you might not have likeminded people to bounce off of, so if you thought you were saying something funny you might get shut down faster than if the boys were saying something that they all connected with. To them, my experiences were niche and that’s fair, my experiences WERE niche, but now we see different types of women on these same shows. Women from different socio-economic backgrounds, different ethnic backgrounds and we’ve learned – I think on television in the UK anyway – that one woman, especially one, middle-class white woman, doesn’t tell the story of a spectrum of experiences. So it’s wonderful now, but back in the day, it was different.

You have two new babies as well as your teenage daughter, Violet – what are you doing differently this time?

Yes, I have two babies because I had one and I immediately had another one, and they are sick this week so I haven’t really slept since March – but it’s OK! It’s a different experience having children over 35, in a few ways. When I had my daughter, Violet, I was 24, and I had never had any luxuries. So I wasn’t sacrificing lunch with my girlfriends or getting my nails done. I didn’t know what it was like to have my own autonomy yet. So I just rolled with the punches – I felt like I mothered instinctively, I didn’t have a phone, and I was a great mum.

But now, I have led this life of luxury and freedom for the last ten years, plus I’m old and tired. I used to be say ‘why can’t women have kids until we’re 100?’ And now I know, it’s because we are too tired! We might have one more, but I’m 40 now, and that baby is going to need a nanny!

How do you balance your career and being a mum?

It’s really difficult. I’ve always been working throughout, but I tour in a different way to the male comedians. I might do a show that’s four hours away from my house, and then I’ll drive home and get into bed, and I’m up with the kids throughout the night, and then I’m up with them for good at 5:30 in the morning.

When my son was born two and a half years ago, I was on tour, and I brought him along to all the places. He absolutely hated it; he was not a portable baby! It was really difficult – I was sleep-deprived, and I got really fat for a while too, which is fine for some people, but it didn’t look right on me. I gained all of the weight around my face and shoulders so it just didn’t work, and people had to sort of get their head around this different version of me. So there are all these different complexities for women when you choose to have a family, and you’re a performer. I think the biggest challenge is the guilt. There is always someone competent at home – whether it’s the babysitter or my husband – to look after my children, my children will be fine. But I think all mothers can be reminded that it is the guilt that holds them back the most. It’s an internal struggle.

What lesson do you think your children will take from you?

I get asked a lot about some of the more provocative comedy that I do and how I’ll explain that to my children. My 15-year-old daughter already has access to everything I’ve ever said online and she secretly likes it because I’ve met Taylor Swift! But I think the lesson is that if you become a mother (and you don’t HAVE to become a mother at all), but if you choose to; what’s important is that you can continue to be the woman that you were before. Those two women can exist in parallel, and you don’t have to silence yourself and not say certain things because you’re a mother. My children appreciate that I am who I am at home, but I also have this job where I’m a clown who uses naughty words sometimes.

What message would you give to your younger self?

I would tell her that her struggles are necessary and to really lean into them and go through them with robust determination because they will make her a better person. I wouldn’t take any of them away. I would love to tell my younger self not to bother having any romances until her late thirties, but I think they were necessary. They taught me so many lessons. I wouldn’t want to tell her that everything will be OK, I don’t think that would have been motivational for her to hear.

What advice would you give to aspiring comedians?

I think the game has changed, and the way that I started, going to open mic nights and getting an agent in the physical world is not the way to do it today. I think they [aspring comedians today] would need to understand the future of AI and social media and technology. It’s a wonderful time, actually because everyone has a level playing field and everyone has a phone, you can learn to edit, and you can trust your own timing. So I would get on social media, and most importantly of all, I would hone your authentic voice because you’ll never be successful by doing an impression of someone else. So figure out who you are and what you stand for and really lean into that authentic voice; even if people discourage you at first, you’ll find a tribe who really loves it, hopefully.

What’s the professional motto you live by?

Never complain, never explain.

Why should our readers come and see your show?

Come to the show because it will be a great night out. Supporting a comedy festival in its infancy guarantees that the festival will come back with bigger names. So even if you don’t want to see me but who you do want to see is Mindy Kaling or Amy Schumar, unfortunately, you have to come and see me to build the comedy festival!

And I think that it’s important to push yourself out of your comfort zone. It’s a fun night out, and it’s going to be a blast!

Katherine Ryan’s Battleaxe will take place on 12^th April 2024 at Dubai Opera. For tickets click here.

The 2024 edition of LVMH Watch Week took place in Miami this January. The event, which was the 5th edition, presented the latest collections from the Group’s size watchmaking Maisons to journalists and retailers from around the world. Brand’s showcasing at the event included Bulgari, Hublot, TAG Heuer and Zenith, as well as for the first time, Daniel Roth and Gérald Genta, two iconic Maisons relaunched within La Fabrique du Temps Louis Vuitton.

“This fifth edition of LVMH Watch Week is taking place in Miami in the United States, a strategic market for our Watches & Jewelry Division. We are excited and proud to once again shine a bright light on the collective momentum of our watchmaking Maisons – Bulgari, Hublot, TAG Heuer and Zenith of course, but also Daniel Roth and Gérald Genta, joining us for the first time this year,” said Stéphane Bianchi, Chairman and Chief Executive Officer of LVMH Watches & Jewelry Division. Turn the page to find out more. 

ZENITH

Zenith’s participation in the event also marked the first major event for the brand’s new CEO Benoit de Clerck. Joning with a strong background in the industry, he will continue to lead Zenith in balancing its unrivalled heritage with its forward-looking aspirations as the shining star of the future of Swiss watchmaking.

Chronomaster Sport

In the three years since its introduction, the Chronomaster Sport has made its mark and solidified its position as a leading contender among sporty chronographs.

Now, the award-winning Chronomaster Sport takes on a chromatic striking green ceramic bezel and dial, while debuting the line’s new integrated rubber strap. The two new editions couldn’t be more striking. For the first time in the Chronomaster Sport core collection, the engraved 1/10th of a second bezel on top of the 41mm steel case with pump-style pushers is crafted in green ceramic. Fitted with a three-link steel bracelet with an adjustable clasp, the green aesthetic explores a different side of sportiness with vibrant chromatics.

For those seeking something more dazzling, ZENITH presents the fanciest iteration of the Chronomaster Sport yet. Eye-catching and inherently precious, the Chronomaster Sport is crafted in a radiant rose gold case and bracelet, with a dazzling bezel featuring expertly set baguette-cut white diamonds, black spinels and grey as well as blue sapphires on the bezel.

The Chronomaster Original Triple Calendar

One could say that the Chronomaster Original Triple Calendar has been 55 years in the making. A little-known fact that attests to just how advanced ZENITH’s groundbreaking automatic high-frequency chronograph calibre was at the time of its launch in 1969, the El Primero was initially designed to accommodate the triple calendar and moon phase functions right from the very beginning.

A series of 25 prototypes was produced in 1970 as a proof of concept, using the same round case as the A386. But given the success of the core chronograph version, the house decided to wait a few years before releasing the first version of the El Primero triple calendar in a watch, which by the 1970s took on a much more space-age design. With a host of functions, the Chronomaster Original Triple Calendar is the most versatile and functional line within the Chronomaster collection.

The latest model is available in two distinct dial versions: A sportier silvery-white “panda” opaline dial with black counters and 1/10th of a second scale, and an opulent opaline slate-grey dial with silvery-white counters and scale that is directly inspired by the small series of El Primero triple calendar prototypes from 1970.

Both versions are highlighted by rose gold-tone applied baton markers and hands, adding a warm contrast that brings out the polished rose gold moon set on a metallic blue sunray-patterned disk with five-pointed stars. A third dial variant, exclusively for the Chronomaster Original Triple Calendar Boutique Edition available only at Zenith physical and online boutiques, is done in a sunburst olive-green tone with golden applied markers and hands. In each version, the calendar wheels match the dial colours.

HUBLOT

BIG BANG UNICO SAXEM GREEN

Hublot unveils the second shade of its revolutionary material, SAXEM. Closely allied to sapphire, SAXEM is equally resistant yet offers even more luminosity. With cousins, you can tell they come from the same family but they do have distinctive differences. The same can be said for Sapphire and SAXEM; their connection is clear as they come from the same Hublot lineage. The Manufacture in Nyon is credited with bringing them both into the 21st century, to the point of establishing them as hallmark materials. Even so, their profiles are quite distinct. Sapphire is made of aluminium oxide, to which metallic oxides are added to provide colour. In contrast, SAXEM is coloured with rare earth elements. Sapphire has a trigonal (three-sided) structure, while SAXEM has a cubic (four-sided) form. Chemical details? Maybe, but ever since Hublot established itself as an integrated Manufacture, R&D has been the key focus of its operations. This was true when the Nyon Manufacture was inaugurated in 2009, and 15 years later, remains so today. The new Big Bang Unico Green SAXEM is further proof.

CLASSIC FUSION AEROFUSION ORLINSKI CERAMIC

Pop colours, an edgy design, outstanding mechanics, a skeleton tourbillon and a five-day power reserve: Hublot’s new collaboration with the artist is all about fusion, without compromise. From the Classic Fusion Tourbillon Orlinski to his sculptures, Orlinski’s pieces never go unnoticed. The watch emerges from a work of art. Or perhaps it’s the other way around? Hublot’s ‘Art of Fusion’ has never been more exquisitely expressed than through the brand’s collaboration with Richard Orlinski. The world’s best-selling French artist and the most innovative watchmaker of the last 20 years were destined for one another.The first is radiantly sunny, with its case, strap, bezel, hands and index all dressed in yellow. Its ‘beating heart’ is still the manually wound HUB6021. This movement is a favourite among brand connoisseurs. Its components, such as the crown and the six H-shaped screws around the bezel, appear suspended in space by black PVD skeleton bridges. Between 8 and 9 o’clock, the power reserve indicates the five-day capacity. At 6 o’clock, the tourbillon keeps the time ticking on. Plus, thanks to sapphire crystal faces on the front and back, the Classic Fusion Tourbillon Orlinski always catches the light.

MP-10 TOURBILLON WEIGHT ENERGY SYSTEM TITANIUM

The Manufacture’s tenth MP revisits the fundamentals of watchmaking: no dial, hands or oscillating weight, instead a roller display, a circular power reserve and an inclined tourbillon automatic winding by two linear weights. The announcement of a new Manufacture Piece (MP) is always eagerly awaited at Hublot. This MP-10 Tourbillon Weight Energy System Titanium will be no exception. The piece is immediately arresting. With its rounded angles, sleek design and sapphire crystal of an unparalleled complexity, it houses a movement which is no less sophisticated. A fusion of form and substance. The mechanical and aesthetic power are inseparable – one of the key concepts guiding the MP collections. And at the point where they intersect, the Manufacture offers a bold reinvention of the classic watchmaking complications. These are avant-garde pieces which are resolutely disruptive in their movement, display and complications. But they are neither concepts nor exercises in style. Like all the other MPs, the MP-10 Tourbillon Weight Energy System Titanium is a complete, accomplished and practical watch that will soon adorn the wrists of a select few collectors.

SPIRIT OF BIG BANG 32MM JEWELLERY

Watchmaking and jewellery collide to create an enchanting match. Master gemsetters have worked their magic on these six 32-mm cases, enveloping them in light or transforming them into rainbows. These pieces are crafted in King Gold – the Manufacture’s 18K gold alloy, warmer than 5N gold – or stainless steel. Hublot has channelled its avant-garde and unconventional approach to create these stunning variations with a feminine touch. With these fully-set Spirit of Big Bang Jewellery pieces, draped in their precious finery, time becomes incandescent. The slim design embodies a feminine spirit, which enhances the brilliance of its setting. The character of the Big Bang is fused with the sophistication of the gemstones, transforming the Spirit of Big Bang into a sparkling piece of jewellery. The Spirit of Big Bang combines the Big Bang design and the brand’s unique expertise in a tonneau-shaped watch. The piece features six H-shaped titanium screws, the self-winding proprietary movement, the unique “sandwich” case construction which enables an unlimited number of combinations and materials, and comfortable interchangeable straps featuring a deployant buckle. These endless possibilities truly celebrate the art of fusion.

TAG Heuer

Aquaracer professional 200 solargraph

TAG Heuer introduced an entirely fresh lineup of TAG Heuer Aquaracer Professional 200 Solargraph watches. This new collection pays homage to the adventurous spirit of the Aquaracer series, set to redefine elegance and functionality with the introduction of the 34mm size.

CARRERA CHRONOGRAPH and TOURBILLON

The TAG Heuer Carrera Chronograph masterfully combines heritage and modernity. While retaining the iconic Dato vintage look, it has notable technical enhancements, including improved ergonomics on the case, a gracefully curved flange, and a dial with a circular brushed finish.

To complete the release, TAG Heuer unveils the TAG Heuer Carrera Chronograph Tourbillon— a captivating addition to the Carrera collection – in an elegant teal green circular brushed dial of 42mm, creating a sophisticated statement piece. The watch is a testament to the intricate craftsmanship of TAG Heuer, showcasing the infamous movement of a tourbillon.

CARRERA DATE PLASMA

The TAG Heuer Carrera Date Plasma Diamant D’Avant-Garde is a groundbreaking timepiece adorned by 4.8 carats of lab-grown diamonds, including the signature crown made up of a 1.4-carat yellow lab-grown diamond. The introduction of the yellow diamond into the Diamant d’Avant-Garde collection showcases TAG Heuer’s commitment to innovation, adding diversity and a burst of colour to TAG Heuer’s timepieces.

CONNECTED CALIBRE E4 GREEN

As a pioneer in the world of connected watches, TAG Heuer introduced its latest addition to the 45mm E4 line, the TAG Heuer Connected Calibre E4 in a stunning shade of green. This exquisite timepiece blends the traditional elegance of watchmaking with the cutting-edge technology of the connected world.

Bulgari

Bulgari Bulgari 

As the 50th anniversary of this iconic watch approaches, a new 18-carat gold watch, initially a gift to the Maison’s top clients, features an innovative digital display; after it experienced a renaissance in 2019, Bulgari infused the icon with a new take on elegance and refinement, pairing it with a strikingly modern metal bracelet. “With its pure aesthetic, the original Bulgari Bulgari perfectly embodies our DNA without any need for further embellishment,” says Fabrizio Buonamassa Stigliani. The Maison, he continues, “revisits the essence of this initial creation, now subtly enhanced with modern technologies.” New iterations in yellow gold – a historical and iconic material of the collection – and in rose gold come in two sizes. The first has a gender-neutral and versatile 38 mm case with a transparent caseback for a full view of the gears and finishes of the self-winding mechanical BVL 191 calibre, crafted by the Bulgari Manufacture in Switzerland. The second, a 26 mm in diameter with a quartz movement, is a mere 6.35 mm thick, giving it an irresistible watch-as-jewellery vibe. 

Echoing the piece unveiled in 1975, the yellow gold models feature a striking contrast with a black watch face. Against this backdrop, the gilded condensed Arabic numerals at 12 and 6 o’clock, together with the elongated baton indices, stand out. The dial’s understated minimalism further highlights the bold character of the letters stamped on the bezel. Maintaining the original Bulgari Bulgari’s design cues, the geometric lugs of the case extend into a black alligator strap. A second version harmonizes rose gold for the case and silver opaline dial, offering a softer visual appeal. 

Octo Finissimo 

Two new additions the Octo Finissimo line, the Iconoclast Octo Finissimo Yellow Gold and the Octo Finissimo Tuscan Copper, ooze elegance and sophistication. Yellow gold is fused with Octo Finissimo, casting its timeless aesthetic in a new light. his precious metal not only reflects Bulgari’s historic mastery of goldsmithing, but also evokes the fascinating luster of vintage luxury watches. The case, with its 58 facets, exhibits exquisite finesse with architectural angles, leading to a satin-finished yellow gold bracelet of exceptional comfort, completed by a triple-blade folding clasp. The dial, lacquered in deep blue with a sunray finish, completes the gold’s lavishness. Golden, contrasting hands and hour markers ensure outstanding legibility, befitting a chic, sporty timepiece. With a diameter of 40 mm and a slimness of just 6.4 mm, the new Octo Finissimo appeals to both men and women, 

With the Octo Finissimo Tuscan Copper, Bulgari ventures into new creative realms. A true statement piece, its sunray Tuscan copper dial in a salmon hue stands as a highly coveted rarity among Bulgari connoisseurs. Rhodium-plated hands and indexes create subtle and elegant contrasts on this coppery face, paired with a case and bracelet in 904L stainless steel, the same grade as that used in the aerospace industry. The caliber BVL 138 provides an ample power reserve of 60 hours. 

Bulgari’s essence, deeply rooted in its Italian heritage, finds its most exquisite in- spirations on the peninsula. The vibrant hue of Tuscan copper perfectly exemplifies this ethos. Fabrizio Buonamassa Stigliani explains: “Here, the metallic salmon tone draws its inspiration not from the usual vintage aesthetic prized by collectors, but from the very roots of Italian art, that of the 16th century, and more precisely from a disruptive movement of the time, called Mannerism, which marked my own training as a designer. Hence, my choice for this color symbolizes an experimental and disruptive artistic approach.” 

LUCEA 

Celebrating its 10th anniversary, the watch’s jewellery-inspired lines have been elegantly refined, gently and ever so closely embracing the wrist. Beyond its diamond-set dial, Bulgari unveils new facets of Lucea’s personality through the artistry of mother-of-pearl Intarsio and malachite inlay. 

The Rays of mother-of-pearl watch is crafted in either rose gold, lavishly set with diamonds, or in sleek steel, the elegantly slimmed-down, polished bezel frames a captivating dial, either in mother-of-pearl Intarsia or malachite marquetry. The signature Intarsia technique extols light, showcasing the organic iridescence of mother-of-pearl, a precious treasure of the seas, and adds a refreshing take on the sunray finish of watch dials. Artisans assemble ‘rays’ of finely cut mother-of-pearl – a task demanding the highest precision given the material’s brittleness – to create a sunburst pattern with three-dimensional pleating. In white or green mother-of-pearl, depending on the version, this shimmer born of nature itself enhances Lucea’s radiant allure. 

The Intense Malachite timepiece features an intense-hued malachite stone captures the sixties’ fascination with colored stones. This distinct tableau is composed of small pieces of the mi- neral that might have been overlooked but, here, are transformed into something beautiful through the art of upcycling. Skilled artisans at the Bulgari Manufacture in Switzerland carefully select each fragment for the vibrancy of its hue and the expressiveness of its grain. Meticulously cut and hand-assembled, every piece contributes to this special creation, rendering each Lucea a unique masterpiece. 

Twelve brilliant-cut diamonds, claw-set in square, architecturally inspired settings, sparkle as hour markers on these remarkable dials, their angular shape contrasting with the gems’ roundness. Another diamond adorns the V-shaped crown, itself topped with a cabochon-cut synthetic sapphire, mirroring the dial’s design. One subtly opulent iteration of Lucea dazzles with a diamond-set bezel for total of 56 gems and 1.3 carats on the case and dial. 

lvmh.com

The latest edition of Dubai Fashion Week saw five days of back-to-back shows and events at Dubai Design District (d3), marking the first anniversary of the event.

“Every edition of Dubai Fashion Week has made one message clear: if you’re in fashion, you must be in Dubai,” said Khadija Al Bastaki, Senior Vice President of d3.  “In just one year, DFW has provided the regional fashion ecosystem with much-needed legitimacy and structure, ensuring designers get the deserved returns on the time, money and effort invested in shows. Our platform evolves with each new edition, its visibility and network expanding organically and sustainably as the global creative industry recognises the network, reach and partnerships available through our emirate. The DFW Members board is growing with outstanding new talent who are successfully expanding their footprint in international markets and shaping the future of the regional and global industry. International designers, buyers and industry tastemakers are gaining confidence in DFW as a conduit for cutting-edge trends and strategic partnerships. DFW has proven that our emirate has the means, long-term vision and commitment to develop a fashion industry value chain that enables growth for all stakeholders, in line with the Dubai Creative Economy Strategy and Dubai Economic Agenda D33.”

This season more than 18 established and emerging designers from all around the world showcased their collections to buyers, fashion insiders and journalists. Standout moments included a runway show by Moroccan designer Maison Sara Chraibi, who previously showed her collection at Paris Haute Couture Week; however, this time, she added additional designs for the Middle East market. 

In a collaboration with Sotheby’s, MRS. Keepa Studio unveiled  SS24 was unveiled, marking a significant chapter in the brand’s journey. The highlight of the event was the introduction of the Bespoke and Couture Pret High-End section – MRS. KEEPA Studio which is the craftsmanship of the brand’s fearless embrace of the arts of design and colours.

Emergency Room’s AW24/25 collection was displayed in partnership with London-based technology company Nothing Phones, who further complemented the showcase with its unique Nothing Apparel lineup and latest technology products. Esteemed haute couture designer Zeena Zaki teamed up with Tryano, Abu Dhabi’s premier destination for luxury shopping, to unveil her Ramadan 2024 collection at the Palazzo Versace.

As an integral part of the calendar, Bil Arabi by Nadine Kanso, hosted an intimate dinner at KASPIA in collaboration with Bloomingdale’s, providing the perfect setting to unveil their Valentine collection. ‘THAT NIGHT OUT’ served as the premier closing event. The evening started with a presentation of THAT Concept Store’s selection of brands, showcasing the Spring/Summer 24 collections in-store at the Mall of the Emirates and various activations throughout the space. The evening concluded with an industry gathering and an exclusive after-party, to commemorate the closing of DFW. 

In between, Etro hosted an exclusive event at Dubai Opera, attended by celebrated figures across the creative and fashion sectors; in celebration of the new visual concept of its boutique in Dubai Mall. Initiatives such as the Buyers Breakfast and Portfolio Review at d3 also allowed designers to showcase their creations in more intimate environments, fostering authentic connections and collaborations. The inspiring talks with THREADS and the THREADS Fashion Brunch also nurtured critical dialogue and collaboration.

This year, the DFW Members expanded with new names, adding regional icons BLSSD to the group. The DFW Members comprise the Designers Committee and are responsible for shaping the future of DFW and the industry, with new names on the roster contributing to building a more inclusive and far-reaching fashion ecosystem. The physical venue in d3, which served as the hub of all DFW activity, also grew in size and impact with a brand-new, purpose-built structure designed to welcome larger audiences and allow designers to exercise their full creative vision.

Mohammed Aqra, Chief Strategy Officer of Arab Fashion Council, said: “I am elated by the success achieved in the Autumn/ Winter 24/25 edition of Dubai Fashion Week that united the fashion industry with the involvement and membership of the major retail groups in the region. This milestone not only mirrors the Arab Fashion Council’s strategic vision but also propels the creative economy of Dubai to new heights on the global stage. The strategic collaborations, innovative initiatives, and heightened impact contribute not only to the growth of our fashion industry but also serve as a beacon for Dubai’s flourishing creative economy. Our commitment to shaping the future of fashion aligns seamlessly with Dubai’s broader narrative of fostering creativity, innovation, and economic vibrancy.” 

TAMADA, a new innovative fine dining concept, revealed its grand opening this January. The restaurant and performance venue, which has been developed by 7 Management in partnership with SLS Dubai Hotel & Residences, promises to be Dubai’s must-visit destination of the year. 

Located on the 74th floor of SLS Dubai in the city’s Downtown area, this new destination will offer Eastern European cuisine with a twist, combining a fine dining menu with live entertainment, thanks to specially put-together music programme by musical legend and maestro Guy Manoukian. 

At TAMADA, dinner is served from Wednesday to Sunday, 8pm and 11.30pm, while at midnight, it transforms into a vibrant nightclub ready for partygoers to dance the night away. Each night a showcase of DJs and live performances will entertain guests looking for an evening to remember. 

“We are thrilled to officially welcome guests to TAMADA, which we believe will quickly become Dubai’s most loved venue for authentic, beautifully prepared dishes, as well as an ambience quite unlike anywhere else. We say TAMADA is an ‘experience’, where the communal art of dining mingles seamlessly with the enigmatic lifestyle that remains an uncharted territory for many,” commented Rabih Fakhreddine, CEO and founder of 7 Management.

On the menu, diners will find a carefully curated offering of premium dishes, with highlights including a premium selection of caviar, 12-hour braised beef check, Russian smoked salmon, wagyu beef Tomahawk steak, bluefin tuna, and star anise with raspberry and lemon confit. 

“This collaboration with 7 Management marks a new chapter for us; together we curated an extraordinary experience that blends the rich Eastern European flavours and contemporary dining in the heart of Downtown Dubai,” said Spencer Wadama, General Manager of SLS Dubai Hotel and Residences.  

book.ennismore.com/hotels/sls-hotels/dubai/dining

Lebanese haute couture designer Elie Saab will participate in the upcoming Riyadh season in the Saudi capital. Having recently opened his boutique in Via Riyadh, the designer has become well acquainted with the city and its developing fashion industry. 

Riyadh Season 2024 will combine fashion and entertainment with many events and activities expected to attract large numbers of international visitors. The month-long festival, which began in 2019, has previously welcomed visitors from all over the world to experience concerts, sporting activities, and other unique cultural events.

Mr Elie Saab met with H.E. Advisor Turki Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA), Riyadh Season, represented by Eng. Faisal Bafarat, CEO of GEA, in London, where both parties signed an MOU confirming the designer’s participation in the event. 

The MOU also include the launch of the Elie Saab Riyadh Season Collection for Fall 2025, with its reveal marking one of the most important events of the festival. Mr Elie Saab said: “We are thrilled to participate in Riyadh Season 2024. We will be preparing something unprecedented and new to mark this important occasion and celebrate the city of Riyadh as it continues to support creativity and the diversity of culture in the region.”

H.E. Turki Alalshikh said in a statement: “In Riyadh Season, we collaborate with renowned international figures from different domains to enhance the entertainment choices. One of these collaborations is with ELIE SAAB, a prominent name in the fashion industry. We aim to showcase a collection in the upcoming season that will captivate fashion enthusiasts worldwide.” 

 visitsaudi.com

Swiss Haute Horlogerie manufacturer Audemars Piguet has joined forces with fashion powerhouse Tamara Ralph to create a limited edition iteration of the Royal Oak Concept Flying Tourbillon.

As the highest level of watch craftsmanship combines with haute couture design, this style-focused timepiece celebrates bold femininity and boundless creativity with a timeless edge. 

The 18-carat pink gold watch shimmers with a frosted gold finish and takes on a unique palette of graded hues ranging from brown and bronze to golden tones. The Royal Oak Concept Flying Tourbillon “Tamara Ralph” Limited Edition debuted at the designer’s Spring/Summer 2024 show in Paris. “My intention for the design of this piece is for it to capture the spirit and craftsmanship of both my brand as well as Audemars Piguet. The complications of watchmaking orchestrate a foundation which can be played with in terms of textures, colours and designs, allowing for the savoir-faire of couture to shine through. Rich materials, unique colour palettes and ultimate precision are combined, creating an exquisite limited edition of the Royal Oak Concept Flying Tourbillon, inspired by Haute Couture.” Said Tamara Ralph, who previously partnered with the brand in 2020. 

The watch showcases an 18-carat pink gold case adorned with Frosted Gold. This ancient Florentine jewellery technique was revisited by jewellery designer Carolina Bucci and adapted by Audemars Piguet artisans in 2016 to decorate the Manufacture’s timepieces. Tiny indentations are created on the gold surface with a diamond-tipped tool, giving a sparkle effect similar to that of precious stones. Its visual power is accentuated by the polished bevel outlining the octagonal bezel, while the case’s satin-brushed flanks provide added contrast. The juxtaposition of finishing techniques—a meticulous operation which required perfect alignment between the hammered, brushed and polished surfaces—gives sumptuous texture to the case, while bestowing it with endless plays of light.

For its part, the caseback’s glareproofed sapphire crystal is held in place by an 18-carat pink gold octagonal frame, finished with satin brushing and polished chamfers and engraved with “Royal Oak Concept Limited Edition.” Lastly, the hexagonal crown, whose shape recalls the stainless steel screws punctuating the bezel, also plays with light thanks to its satin-brushed and polished finishing. Its translucent cabochon-cut sapphire adds yet another touch of feminine elegance to the case design.

“Tamara’s endless quest for perfection perfectly echoes our watchmakers’ dedication to pushing their craft to the limit. We are delighted to start 2024 in collaboration with such an inspiring woman and it is only the beginning!” Said Ilaria Resta, Audemar Piguet’s CEO. 

The multi-layered dial takes inspiration from the bold femininity and textured detailing of Tamara Ralph’s Couture creations. It is composed of four overlapping circular pink gold plates, creating a ripple effect as they emanate from the flying tourbillon cage at 6 o’clock. Each layer presents a different colour, evolving from brown in the centre to bronze in the middle, to reach golden tones towards the dial’s extremity. While the brown and golden colours have been achieved through galvanic treatment, the bronze layer is covered with bronze lacquer. The dial is finished with a continuous sunburst satin-finishing radiating from the hands outwards, in seamless alignment from one plate to the other.  Pushing details to the limit, each plate is adorned with a thin diamond-polished gold thread that adds depth to the dial.

Matching with the circular, multi-layered architecture of the dial, the flying tourbillon at 6 o’clock merges technical mastery with a sophisticated aesthetic. The cage’s upper frame incorporates three rings radiating from a decentred disc paved with 19 brilliant-cut diamonds (~ 0.04 carats). Its pink-gold-toned hue echoes the 18-carat pink gold hour and minute hands, both filled with luminescent coating for optimum legibility in the dark. At 12 o’clock, the applied pink gold AP monogram adds the final touch. Hour-markers have been left out to accentuate the purity and harmony of the dial design. 

The timepiece comes with a bronze-toned hand-stitched “large square scale” alligator strap. It is also supplied with an additional brown alligator strap recalling the centre of the dial for a refined look. The two straps are decorated with a pearly finish adding subtle elegance and glamour. The timepiece’s glittering hues and intricate details will catch the eye from up close and afar, just like a Couture piece would.

Powered by the hand-wound Calibre 2964, this limited edition combines tradition with modernity. Its flying tourbillon, visible at 6 o’clock, gives a glimpse of the mechanism pulsating within. This delicate, high-end complication counteracts the effects of gravity on a watch’s accuracy. The balance wheel and escapement are mounted in a tiny rotating cage that completes a revolution every minute to prevent their centre of gravity from staying in the same orientation. Contrary to its tourbillon sibling, the flying tourbillon cage is only supported from below to leave the watch’s beating heart unobscured on the dial side. It is considered today as a symbol of watchmaking art as only a few expert watchmakers retain the skills required for its production. 

Inspired by the dial’s circular, multi-layered aesthetic, the back bridges of the movement, which can be admired through the sapphire caseback, are decorated with five circles emanating from the back of the flying tourbillon cage while increasing in size as they progress towards the periphery. Their alternation of sandblasting and satin-brushing add texture and depth while subtly echoing the refined Frosted Gold finishing adorning the case. The sapphire caseback also reveals the sole bridge on which the flying tourbillon cage is fixed, while an additional opening discloses part of the geartrain. Design and movement development have merged once more to reach seamless harmony, inside and out; much like Couture.  

audemarspiguet.com

Italian fashion house Tod’s has joined forces with iconic car manufacturer Automobili Lamborghini to create an exclusive footwear collection that celebrates craftsmanship and innovation, two values that are at the core of both brands.

The collaboration, which is set to become a long-term partnership starts with a men’s and women’s footwear collection featuring two shoe designs: the Tod’s Gommino and the sneaker, available in yellow, green, and blue.

The designs, which were unveiled at the recent Pitti Uomo in Florence, are presented in yellow, green and blue variations.

The Gommino is characterised by a new design inspired by the livery of Lamborghini’s super sports cars, and the tubular band work enhances the aerodynamic appeal, creating movement and elegance.

On the soles, the distinctive rubber pebbles are larger, matching the colour of the heel or the upper part. The leathers are sourced from the finest tanneries, and the production process requires a high level of craftsmanship, where leather cutting and visible stitching are done by hand.

The pieces combine both brand’s desire to achieve the highest expression of Italian design and manufacturing tradition, along with attention to detail. These founding values of both brands allow the partnership to blend two Italian powerhouses seamlessly. 

This is the first collection in a series of projects which will evolve to include leather goods and ready-to-wear collections. 

 automobilllamborghini.tods.com

The latest edition of Desert X AlUla took place this March, with works from 15 artists presenting their specially commissioned artworks in the open-air museum of AlUla’s desert.

Under this year’s theme of “In the Presence of Absence”, the 15 artworks were placed around the ancient desert region, with guests invited to view the works earlier this month. This year’s exhibition was curated by Maya El Khalil and Marcello Dantas, with artistic direction from Raneem Farsi and Neville Wakefield. The 15 selected artists from around the region have worked to combine the natural landscape with the message they are trying to share. 

Desert X AlUla is a collaboration between Desert X and the destination of AlUla established to advance new cultural dialogue through art. The first site-responsive exhibition of its kind in Saudi Arabia, it fosters dialogue and exchange between artists, curators, and international and local communities, shaped by a curatorial vision that takes the desert as its inspiration. Building on the legacy of Desert X, which takes place in California’s Coachella Valley, Desert X AlUla draws on principles of land art, offering a profound opportunity to experience art on a monumental scale in dialogue with nature. 

This edition of the annual event was situated across three locations for the first time, inviting visitors to experience spectacular and varied landscapes as they weave their journey between works. Desert X AlUla works were on show in the desert landscape of Wadi AlFann, amongst the black lava stone terrain and breathtaking views of Harrat Uwayrid and at the AlManshiyah Plaza, which features the carefully preserved AlUla Railway Station, revealing the many layers of history and cultural confluence you find in AlUla. 

Highlights of this year’s exhibition included: 

Sara Alissa and Nojoud Alsudairi, turned the landscape into a self-reflective arrangement in Invisible Possibilities: When the Earth Began to Look at Itself. The work aims to reshape viewers’ understanding of the site’s ecological transition and physical geographies through different viewpoints and approaches. As we enter the cylindrical form of Kimsooja’s work, between iridescent walls, visitors are drawn in and out to the centre of a spiral. The chromatic walls of To Breathe – AlUla distils light that has travelled aeons into prisms that dance across the visitor and the landscape.

Ayman Yossri Daydban draws the contours of a football pitch with white stones and rocks gathered by the AlUla community from across the valley. Placed in a remote, rocky area, the football field is a mysterious and suspicious presence, provoking collective memory and considering the social role of football. For When I saw my reflection, Bosco Sodi gathered volcanic rocks from across the landscape. Wrapped in gold, they have been placed in rock faces that tower above the desert to draw the viewer’s eyes to the beautiful organic formations and accidents that already exist in the rock formations.  

In Caline Aoun’s The Desert Has No Surface, stones from the basalt plateau of Harrat al Sham are polished on one side. The sun is an essential element in Aoun’s work which is activated through the refraction of sunlight producing moments of shimmering that reflect the impermanence of the desert landscape and the natural forces that created it. Rana Haddad and Pascal Hachem’s installation focuses on honouring the traditional crafts of the region, creating a refuge made from rammed earth jars. Dubbed Reveries, each jar in the tower bears geometric cuts, allowing nature and light to shift and cast ever-evolving patterns within. 

Also composed of vessels, Ibrahim Mahama’s terracotta pots are scattered across the landscape, suggesting new ecosystems emerging from the relics of history. Mahama’s works can be viewed across Desert X AlUla’s three sites including Dung Bara – The Rider Does No in Wadi AlFann, Hanging Garden at AlManshiyah Plaza and Gabli Din Pali – A Full Gourd Does Not Rattle; It Is Only a Partially Filled Gourd Which Rattles on Harrat Uwayrid. Drawing on AlUla’s legacy on the Incense Route, Karola Braga uses scent to recreate the sensory world of ancient trade. Her structure, Sfumato, engulfs participants in hazy frankincense and myrrh, inviting visitors to reconnect with the olfactory heritage of the route in a unique and immersive encounter. 

Aseel AlYaqoub’s Weird Life: An ode to desert varnish is inspired by the ‘desert varnish’ that naturally appears in landscapes like AlUla’s, evolving into a luminous veneer with yellow, orange, red and black, and bemusing scientists for centuries. 

Inspired by pre-Islamic beliefs of jinn inhabiting the desert, Filwa Nazer’s elevated walkway of Preserving Shadows is structured using steel mesh to form a massive, undulating black snake. Elaborated into massive, outsized forms, Monira Al Qadiri’s W.A.B.A.R. echoes mysterious objects that perplexed inhabitants of the desert in the 1930s. The work summons a cosmic folk narrative where, upon discovering the pearls, a community in the Empty Quarter believed they had an extraterrestrial origin. 

Rand Abdul Jabbar’s “Where Myths Are Born of Mud and Desire”, was situated in an alcove in the mountain valley, its five sculptural forms telling the story of Venus. While encountering each piece through the story, the visitor becomes immersed in ancient perspectives and shifting relations to the celestial. In The Dot, Faisal Samra shows how the Wadi AlFann valley originated from an ancient crack, revealing the small forces that shape grandeur over epochs. The illusion of time is symbolised by a line composed of rock fragments. 

Giuseppe Penone’s The Logic of the Vegetal – Metamorphosis explores the cyclical nature of all life. Fossilised tree trunks hover between living organisms and mineral states, encouraging visitors to reflect on the transformations that occur over time. Necks of glass bottles emerge from Kader Attia’s sculptures in Whistleblower, which whistle when open to the wind. The haunting sound that results encourages viewers to reflect on the concern we should all have for Earth. 

Desert X AlUla takes place as a highlight of the AlUla Arts Festival, which ran from 9 February to 2 March 2024. During the festival, More than Meets the Eye, an exhibition of contemporary works by Saudi artists, was presented by the contemporary art museum, AlUla. There were two exhibitions of work by Wadi AlFann commissioned artist Manal AlDowayan in Aljadidah Arts District. The festival immersed visitors in a vibrant celebration of contemporary visual and public art, design, art tours, and artist residencies. At AlUla’s mixed-use creative hub, Madrasat Addeera, also offered hands-on workshops on crafts such as palm weaving, pottery, jewellery, geometry, 3D structures, textiles, and many more.

experiencealula.com/en/whats-on/events/desert-x

These are the bags we love from the SS24 new season collections.

Louis Vuitton LV Remix

Louis Vuitton LV Remix collection is giving us noughties nostalgia as it celebrates the houses most emblematic monogram and its early 2000s denim version. As well as ready-to-wear pieces the collection features the iconic Croissant bag, first released in 2002. Its rounded shape is available in two sizes and can be worn across the body, on the shoulder or held in the hand. 

louisvuitton.com

Chloé Penelope

Chloé Penelope

The new Chloé Penelope represents a new chapter for the Parisian maison as the brand also reveals a new logo taking inspiration from its heritage. The structured design of the Penelope, combined with its rounded edges expresses strong yet delicate femininity. The bag comes in multiple styles including a shoulder bag, top handle bag, and a clutch. Inspired by the maison’s jewellery archive the metal coin closure is the bag’s signature detail, as well as refined finishing touches such as the braided leather trim.

chloe.com

Dior Lady D-Sire

Dior Lady D-Sire

Reinterpreting the architectural lines of the iconic Lady Dior bag, the new Lady D-sire from Dior features a supple silhouette designed for an elegant lady. Positioned as a classic evening bag, this new object of desire is available in two interpretations, including crumpled leather featuring the signature graphics of macrocannage, as well as grained taurillon leather that radiates naturalness. The new Lady D-Sire is finished with the “D,I,O,R” charms in an eye-catching gold colour. The bag is available in four sizes and black, beige and brown shades. 

dior.com 

Fendi Origami Bag

Fendi Origami Bag

The Fendi Origami bag returns for its second season featuring a new super-cute fortune-teller charm. This playful accessory is engineered to transform between two distinct silhouettes a cubic bucket bag and a flat trapezoidal shopper – through a complex construction and small leather straps on the sides. The bag, which takes its name from the ancient Japanese folding technique, is offered in large, medium and mini sizes in a bold colour palette. The bag also comes complete with the Fortune Teller charm, which is inspired by the traditional Japanese game of the same name.

Fendi.com

Gucci Jackie Notte 

Gucci Jackie Notte

Gucci’s Jackie Notte is the first bag designed by the maison’s creative director Sabato De Sarno. This evening bag is inspired by the sophistication of the Jackie 1961, which became an icon for the house. Its rounded-edge design features a sexy attitude, and its bold finish makes it a go-to going-out bag for the coming season. The Jackie Notte reflects the creative director’s vision for the house, in which its icons are as beautiful as they are, in design and in spirit, each with its own distinctive allure.

gucci.com

Celine Victoire 

Celine Victoire

The Celine Victoire bag first appeared in October 2023 as part of the Celine “Tomboy” collection and its understated, elegant appearance means it’s back from Spring/Summer 2024. The soft leather Victoire features a Triomphe logo fastening on the leather tab and an inversed T-shape on the side, providing more space within two compartments. The bag’s sliding chain allows for multiple uses and creates an accessory that can be used from day to evening. Available in a number of sizes and multiple variations designed by Hedi Slimane, including black leather, Triomphe canvas, shearling, leopard print, suede and crocodile. 

celine.com

Loro Piana Ghiera Bag  

Loro Piana Ghiera Bag

The Ghiera bag is the latest accessory from the Italian house Loro Piana. At the centre of this classic design is the ring-shaped pendant that has always adorned the Maison’s women’s garments and textile accessories. Inspired by the brand’s textile heritage, the shape mirrors the rings that are part of the spinning machine, which is used as a key element in processing fibres. With a linear minimalist design, the Ghiera features a curved flap, metal fittings and an ergonomic clasp, as well as ring-shaped strap loops to carry it as a shoulder or cross-body bag. Handcrafted in Italy the Ghiera features the softest leather available and dyed with natural pigments, recalling the maison’s fine cashmere fabric. It is available in several sizes and colour variations including , Peach Suede, Dark Chocolate Licorice and Deep Kummel shades.

loropiana.com

Prada Buckle Bag

Prada Buckle Bag

The new Prada Buckle Bag is set to be one of the most coveted bags of the season. Featuring references to the brand’s DNA, which are broken down and recomposed to form a brand new shape. The bag features a belt fastening at the top as well as unusual hand-sewn handles – which become the belt loop – making it possible to alternate belts and add your own customisation and personality to the bag. The Buckle Bag is made of the finest calfskin leather with nappa leather lining and presented in a range of sizes and colours, including a bright version featuring geometric patterns of embroidered studs. 

prada.com

Roger Vivier Viv’ Choc Bag

Roger Vivier Viv’ Choc Bag

This season Roger Vivier’s Viv’ Choc Bag is presented in a fabulous new tie-dye colourway to celebrate the Les Éléments Vivier exhibition. This Multicoloured Viv Choc draped shoulder bag is presented in ripples of ocean blue, butter yellow, and candy pink leather. First launched for the Autumn Winter 2023 season, the Viv Choc combines sculptural fabric with a sensual buckle with curved corners reminiscent of Monsieur Vivier’s iconic ‘Choc’ heel designed in 1959. During the Haute Couture collections in July 2023, the House unveiled the first Viv Choc ‘Piece Unique’ designs: one-of-a-kind evening bags rendered in precious leathers and embellished textiles with exceptional embroidery effects. 

rogervivier.com

Tod’s Di Bag

Tod’s Di Bag

The Tod’s Di bag has been a timeless icon of the brand since its inception in the nineties. This Spring, the Italian house has revealed a limited-edition colourway for Ramadan. The metallic gold version features supple leather with a bucket-shaped body and drawstring fastening. The Tod’s Ramadan campaign was set in a stunning villa in Dubai, designed by an Italian architect, reflecting a synergistic combination of authentic Italian and Middle Eastern lifestyles.

tods.com

Valentino Garavani VLogo Moon Bag  

Valentino Garavani VLogo Moon Bag

Valentino Garavani’s VLogo Moon Bag is inspired not only by the shape of a crescent moon but also by its very spirit. Realised in soft leather and adorned with a bold metal chain, the bag’s versatility makes it a timeless, statement accessory. The Moon bag can be worn tight to the shoulder for a dynamic look, and can also be transformed into a cross-body with its additional leather strap. Crafted out of supple Stampa Alce leather, the new bag is offered in an enticing palette of Couture hues ranging from bold yellow and red to more subdued black and blush. 

valentino.com

These are the highlights to watch out for from the Spring/Summer 2024 season.

C-SUITE

C-Suite

From the office to the runway to the sidewalk, business dressing couldn’t be more chic, and it’s time to bring it to your everyday wardrobe. Pair sharp-cut blazers with pencil trousers or skirts and finish with a well-tailored shirt. 

LACE

Lace

Lace is the perfect staple for the warmer months, and this season, we saw designers taking lace further than just a simple detail and edging as full lace ensembles appeared on the runway. From capes to dresses and even coordinating two-piece outfits, these feminine designs offer an ultra-luxe look. 

Ladylike

Ladylike

Fashion brands are taking feminine looks back to basics with elegant dresses, lashings of tulle and soft, silky fabrics that will make any woman feel cute, sexy and powerful. Add statement jewellery, and accessories to finish the all-round ladylike look. 

Monochrome

Monochrome

A simple black and white look is the epitome of chic, and what easier way is there to achieve this season’s must-have trends than by wearing a simple monochrome ensemble? Look for pieces with sharp lines and symmetrical cuts to complement the graphic appearance of the garments.

Candy Crush

Candy Crush

Soft pastel tones that looked good enough to eat dominated the runways this spring. With complementing pastel tones, you can create a look that’s like and eye-catching. Pair contrasting hues together to really get the impact of this trend. 

Prep School 

Prep School

With a remake of “Mean Girls” in cinemas, it’s no surprise the preppy trend is having yet another moment. This season, brands are pairing understated pieces with preppy separates or accessories for a high-fashion look. 

Suit of Armour

Suit of Armour

Metallic ensembles have achieved a new level with armour-inspired looks that truly make an impact. Chainmail dresses, metalwork and metallic leather create looks that wouldn’t look out of place in Ancient Egyptian times. 

The eighties 

The Eighties

If you were alive in the eighties, you’ll remember its bold, non-afraid fashion styles, and if you weren’t around to see it the first time, this is a trend you’ll want to adopt. Strong shoulders and an hourglass silhouette will have you screaming power woman. 

Utility

Utility

Utility dressing is by far one of the most comfortable trends on our list, and it suits almost any style preference. Opt for shades of camo green and brown and look out for details such as utility belts, multiple zips and work-style boots. 

White dress 

White Dress

It’s time to put all of your LBDs to the back of your wardrobe and bring forward the lighter tones as the little white dress is set to become THE must-have staple for the spring and summer months. Choose a style that suits your body shape and look for classic cuts to ensure this dress lasts for more than just one season. 

Author, keynote speaker and futurist John Sanei looks at how AI could create seismic change in 2024

In 2024 there are some big questions we need to be asking ourselves, starting with ‘Is my job safe?’ and ‘Is my business safe?’ With AI and emerging technologies coming to the world so quickly, we have to realise that many industries are going to be affected. Many are going to become commoditised and de-monetised, while others are going to boom. And we should all be aiming to ensure that if our business becomes commoditised, we can jump sectors or reskill ourselves to keep adding value. 

So let’s start with the sectors that have already been affected and that aren’t making money in the way they used to: 

• Music: CDs are no more and music is available for free with download platforms. 
• Photos: you don’t make money on printing photos anymore like you could in the past. 
• Communication: You can call or video call for nothing!
• Entertainment: We are going to see, for the very first time this year, the first-ever 90-minute feature film made completely by AI via voice prompts or text prompts. 

So all of the above are already gone. 

Now what’s going? Below are the sectors that are starting to become affected by the influx of AI and will continue to be so:

• Admin/back office: one of our very rudimentary, logical process-driven sectors, will soon be replaced by technology. 
• Finance: If you are in the finance world, slowly but surely, algorithms are taking over and making better decisions about stock trade and about making more efficiencies around accounting. When you have blockchain coming in, all of it is going to be transparent. 
• Media: the way we create it, and consume it is already started to be affected and we can see this in the way that advertising agencies and media companies are shrinking. So the creation of media will become almost zero, and the media that we see will be created by AI. 
• Healthcare: What we have coming in the future are free preventative healthcare processes that will track our health and highlight issues before we even need to go to the hospital. So preventative health is going to be demonetising hospitals because hospitals are there for sick people. In the future, technology will stop you from getting sick. 
• Education: We have so much super-smart AI coming in education that will all be free.
• Transportation: We can see this already with driverless cars and green energy. And this will continue to move in that direction. 
• Power generation: there are so many tech start-ups trying to figure out fusion, nuclear, solar, wind power and the future will continue to bring this. 
• Creatives and writers: If you think about things such as the Hollywood strikes, the reason why these industries are so worried is because AI will be replacing what they do. 
• Blue collar work: TESLA just launched the latest version of thei robot and it has super sensitive hands, it’s almost more agile and more sensitive as a human. And this means that blue-collar work will start to be replaced. 

So all of these are starting to be affected and they will be even more so in the future. They are all at different stages, but for example, you could have a new app launched tomorrow, and it could impact any of these industries at any stage. As the future arrives, it is unevenly distributed, so we always have these pockets where a lot is happening. 

So that’s enough of the negatives. It’s also important for us to think about the industries that are going to boom and how we can be involved with these:

• Building homes: Everyone still needs somewhere to live! So, if you’re a builder, you’re still going to be building more. 
• Farming: Everyone still needs to eat farmed products. 
• Farmland and owning land: That’s not going anywhere; we still need land. 
• Timber production: Growing trees, cutting them down, and building from them will still be needed. UNLESS AI starts to create a new material that will stop us from having to grow trees and use them for wood. 
• Hospitality and experience economy: human experiences aren’t going anywhere. Hotel brands are growing, airlines are growing, and people are still travelling. 
• Raw material mining: we are not going to stop needing steel, copper, etc. 
• Semiconductor production: This is a very small niche, but semiconductors will be vital to our future, so the production of these is going to go through the roof. 
• Robotics and automation: in other words, making the robots and making the robots that make the robots. 
• Sustainable technology: anything to do with sustainability and technology – whether it’s agricultural, or solar – all of these are going to be growing exponentially. 

So, in order to tackle any one of these problems, complexity is the enemy of execution. And if you’re business is trying to get the same people to think about disruption and innovation, getting ready for tomorrow and keeping the lights on for today, you’re in big trouble! No one person can do this, you need multiple teams to do this. You need an internal today team, an external today team, an internal tomorrow team and an external tomorrow team. Four quadrants are required that need to be broken down into teams where people are specifically focused on these. 

Remember, certain industries are gone, certain industries are going and certain industries are going to be booming, so keep your eye on the ball and make sure you’re watching the media and the markets very well because you are going to start seeing some huge opportunities as well as some huge businesses closing.

Top tips for navigating the future: 

Firstly, you need to understand that these changes are happening, and there is no escaping it. Secondly, start to figure out what else you can learn and what other sectors you can start going into. Start educating yourself on other sectors. Be curious and fascinated with what’s next and be constantly researching and exploring new things, otherwise, you are not going to be relevant in the future. 

johnsanei.com

Jaeger-LeCoultre is one of the few watch brands with almost two centuries of history.

Its unique approach to craftsmanship and design has allowed the watchmaker to create watches that transcend generations and continue to push the boundaries of craftsmanship. Leading the brand from its home in Vallée de Joux, CEO Catherine Rénier is tasked with preserving the brand’s relentlessly inventive spirit. Harnessing 190 years of accumulated expertise, the brand’s watchmakers design, produce, finish and ornament the most advanced and precise mechanisms, blending passion with centuries-old savoir-faire, linking the past to the future, timeless but always up with the times. With 180 skills brought together under one roof, the Manufacture creates fine timepieces that combine technical ingenuity with aesthetic beauty and a distinctively understated sophistication. Here, we find out what’s on the horizon for the brand as it continues to push the boundaries of creativity. 

Tell us about the vision and direction for 2024 at Jaeger-LeCoultre 

For 2024 and beyond, our vision is deeply rooted in our nearly 191 years of history as pioneers in the Swiss watchmaking industry. We will continue this rich legacy by innovating and creating the luxury watchmaking masterpieces of tomorrow. As I often emphasise, our greatness resides within, incarnated by our watchmakers who bring together 180 different skills under one roof.

After having hosted the Reverso Stories exhibition in New York in November 2023, we are looking forward to celebrating the inauguration of our Flagship Boutique there in early 2024. Anticipation builds for Watches and Wonders 2024, where our commitment to innovation shines through the development of captivating new products and complications. As our events and exhibitions, linked to our yearly thematic, will travel around the world, each of them promises new experiences, stories and creations.

Our boutiques will also remain pivotal spaces where clients can delve deep into Jaeger-LeCoultre’s universe, experiencing firsthand the fusion of innovation, craftsmanship, and the rich history that defines our Maison.

What can you tell us about Jaeger-LeCoultre in the Middle East? 

Jaeger-LeCoultre is on an exciting journey in the Middle East. A prime example is the Steller Odyssey Exhibition, which commenced its global tour in Dubai back in February 2023. We invited visitors to embark on a journey through time and space, celebrating the relationship between astronomical phenomena and the measurement of time.  

Looking ahead, we are committed to the Middle East and establishing meaningful connections with discerning high-end collectors and consumers. Our goal is not just to showcase timepieces but to create an immersive experience that allows the people of the Middle East to truly delve into the soul of the Maison and discover high watchmaking.

We have exciting plans to bring two captivating events to Dubai in 2024, showcasing this year’s novelties. Additionally, we are gearing up to renovate our flagship boutique in Dubai Mall, as we are always seeking to enhance in-store experiences. The Middle East holds a special place in our journey, and as we continue to explore and innovate, we’re thrilled to share more captivating moments with this dynamic community.

What else do you have coming up this year that you can share with us?

This year is filled with exciting initiatives and activations in the Jaeger-LeCoultre universe. First and foremost, Watches & Wonders 2024, where our commitment to innovation is combined with new artistic collaborations and immersive experiences. In addition, keep an eye out for the transformation of our flagship boutique in New York – a project that promises to redefine the luxury retail experience. Followed by the renovation of our Dubai Mall boutique. Our events and exhibitions are set to travel around the world, promising new and fresh experiences, intriguing stories and upcoming Made of Makers announcements.

The industry has seen a lot of changes over the past few years – how would you assess the landscape of watchmaking today, and where do you think it is heading? 

The watchmaking industry is experiencing a dynamic shift driven by changing consumer preferences and a renewed emphasis on craftsmanship and heritage. Today, we find ourselves in an era where the interplay between tradition and innovation, craftsmanship and technology, and a commitment to sustainability harmoniously coexist. We see an industry characterised by great creativity and perpetual evolution. There appears to be a discernible enthusiasm for everything the watch embodies. This eagerness encompasses innovation, engineering prowess and refined craftsmanship. The watch, as an object, holds significance in its technical intricacies, artisanal excellence and rich heritage. I am certain that in the foreseeable future, this dimension will remain fertile ground for fueling the interest of our customers.

In this ever-evolving watchmaking ecosystem, at Jaeger-LeCoultre we continue to stand at the forefront, navigating these changes with a careful balance of tradition and innovation. Our commitment is reflected in the creation of exceptional timepieces, such as the Reverso, an iconic piece that transcends eras and serves as a testament to our dedication to both legacy and modern advancements.

How important do physical boutiques remain to you as a brand? 

In today’s landscape, where watch enthusiasts are well-informed and have various avenues to explore different brands, our boutiques serve as essential touchpoints. They go beyond being mere retail spaces; they are portals to the heart of Jaeger-LeCoultre’s universe. When clients step into our boutique, it is a signal that they are seeking a deeper connection with our Maison. It enables us to showcase, not just our timepieces, but truly immerse our visitors in our innovation, craftsmanship, heritage, the intricacies of our calibres and the infinite possibilities of personalization.

We aim to bring a piece of the Manufacture experience to our boutiques, providing a unique environment where clients can explore, learn, and engage. Constantly evolving and offering diverse experiences, our boutiques ensure there is always something new and captivating for every visitor.

How do you connect with your customers and ensure you are creating special moments for them?

Connecting with our customers is not just about selling watches; it is about sharing the rich tapestry of our legacy and craftsmanship that spans 191 years. As the ‘Watchmaker of Watchmakers,’ customers are drawn to Jaeger-LeCoultre for our unparalleled reputation and heritage. Since 1833, we have been crafting movements and calibres, a tradition that speaks to our commitment to excellence.

Our watches are more than just accessories; they are personal statements. Take the Reverso, for example, a timepiece that carries so much history. You simply look at it, and it transports you back to India to Polo and the 1930s Art Deco era. We strive to strike a balance between art, design, style, and technological innovation in all of our creations and this unique sense of style is timeless and resonates across generations.

We also recognize the importance of connecting with younger generations as we actively witness and appreciate the renewed interest from this demographic. While technology may dominate daily life through phones and smartwatches, our timepieces offer a deeper, more meaningful relationship – a connection that goes beyond the mere measurement of time.

I believe the key is to continually surprise them, to educate our clients about what we do – sharing the behind-the-scenes and celebrating creativity with multi-sensory exhibitions like the ‘Reverso Stories’ as well as through our Made of Makers programme that showcases the different perspectives on how the practices of watchmaking, art and other creative disciplines can bring value to lived experiences. Through these initiatives, we wish to embark our clients on an engaging journey, allowing them to delve into the fascinating story and craftsmanship that defines Jaeger-LeCoultre.

What is something you would still like to achieve at the brand that you have not done yet? 

Our commitment to preserving our craftsmanship, fostering innovation, and cultivating the next generation of watchmakers and artisans is central to our Maison’s ethos and future growth. We have a rich heritage of craftsmanship, and we are dedicated to preserving these traditional skills. This involves not only maintaining our high standards in watchmaking but also continuously rediscovering and reinventing old techniques. We plan to invest in our workshops and facilities to ensure our artisans have the best environment and tools to practice their craft.

The future of watchmaking lies in the hands of the next generation of watchmakers and artisans. We aim to nurture this talent through comprehensive apprenticeship programs, partnerships, and internal training initiatives. By sharing our knowledge and passion, we ensure that the art of fine watchmaking is carried forward with the same dedication and excellence. Our focus is on blending tradition with innovation, nurturing talent, and sharing our journey with authenticity and emotion. These endeavours not only honor our past but also pave the way for a future where Jaeger-LeCoultre continues to be synonymous with excellence in watchmaking.

A message to our readers on what they can expect from JLC moving forward…

As we move forward, at Jaeger-LeCoultre, we remain steadfast in our commitment to delivering unparalleled excellence in watchmaking. Expect a continued journey of heritage and modernity, as we introduce new chapters to our illustrious story. Our dedication to pushing boundaries, both in design and functionality, ensures that every timepiece carries the essence of our legacy while embracing the spirit of the future.

jaeger-lecoultre.com

After working in the hospitality industry for many years, in 2005, Adel Mardini, President and CEO of Jetex, realised the potential for a one-of-a-kind company that catered to the needs of high-profile clients in every aspect of flying, be it luxury, handling or fuelling, concierge services.

He set about creating Jetex, a luxury aviation company that would incorporate all of these things, flying the world’s rich and famous to some of the most luxurious destinations around the globe. 

Today, almost two decades later, Jetex has become a leader in luxury aviation globally, offering chartered private jet flights, as well as five-star service and the highest attention to detail. The company has built a reputation for its concierge services as well as the highest level of luxury for clients at every step of their journey. With the luxury aviation industry booming, now is the time to expand and broaden the horizons of the company, and we talk to Adel Mardini to find out more. 

Tell us about the current vision and direction for Jetex.

After our huge achievements since COVID and in 2023 our direction is focused on continuing to grow and develop our brand as a leader not only in aviation but in luxury. We see ourselves as one of the top five globally in luxury travel. We are providing a full concierge service for our guests, crew and customers, and we are so happy to say that we changed the industry and the concept of business aviation, and it’s now possible for any passenger to be our guest. 

Who are your customers, how are you serving them, and how does Jetex work as a business model?

Our customers are individuals with high incomes. Celebrities, people who can afford to pay ten thousand dollars per hour. During the pandemic, we saw a lot of people move from using commercial airlines and flying first class to flying in private jets. And many of those people haven’t reverted back. To put it in perspective, before COVID-19 in 2019, we had around 3,500 flights. Last year, we did around 11,000 flights. So, the jump in the number of flights due to the pandemic is significant. 

With such growth of the company and the industry as a whole,  where do you see the market going moving forward?

Globally there are around 22,000 private jets. I see all of the markets globally continuing to grow, especially in Dubai. Dubai right now is a number one destination and a business aviation hub for the Middle East, Asia and Africa. Last year Dubai had almost 23,000 private jet flights which is a huge achievement. I believe this number will increase to 30,000 flights within the next three to five years. The reason is the infrastructure that Dubai has built, the facilities that the city has, and the way the city is growing. I don’t see any challenge in this industry, I see the demand is more and more. If you speak to any major aircraft manufacturer globally, they have all sold their products until 2027. There is no slowdown coming. 

As a business and as the founder of that business, there must be some challenges, though… 

Every business has a standard, but in our business, there is no standard because our standard is customer satisfaction. Knowing how I can accommodate our customers to achieve their targets and meet their expectations is our biggest challenge. We are dealing with customers who have everything. So what we sell them is one part, but providing an experience is the main part. 

We study every single guest that flies with us beforehand so that we can understand their profile and their likes and dislikes. This is an asset for us as it makes our guests feel at home. This is what sets us apart. Our guests will only be in the lounge for 10 or 15 minutes, so we have very limited time to impress them and make an impact. 

Tell us about the new Jetex terminal in Abu Dhabi.  

We are very proud to be in Abu Dhabi, it’s another milestone for us. It was a very smooth process, and we will be in the airport for the coming 10 or 15 years. Abu Dhabi is a very important destination for us, and we are planning to push the business there more and more. 

What is the landscape for Jetex globally, and how does the Middle East fit into this?

Our global business is based on each market’s culture. Our team in London for example, is very different to our team in Dubai because of the cultural values and needs of customers. This is why we always ensure our staff are well trained and have great knowledge of our destinations. In Dubai, we are growing, and we want to continue our growth all around the world. 

What is in the pipeline for the coming year? 

Moving forward, we are targeting the Asian market a lot more. 

Have you seen a change in terms of the profile of your customers since the pandemic, and are you finding customers are looking for different things in the UAE today?

For sure. Before the pandemic, most of our customers were travelling for business. Since the pandemic, that has changed, and many of our customers are now travelling for leisure. Many of our customers today work in the crypto sector, fashion, and celebrities, this is very different from what we were used to before. Even the age category has changed. Most of our customers used to be in the 50-70 years old bracket, but today there are a lot of customers between the ages of 25 and 35. So, there are some huge changes in the industry. 

What do you think impacts customer’s decision to fly private? 

It’s about privacy. A first-class seat on Emirates Airlines is much better than a seat on a private jet, but it doesn’t have the same privacy and seamless process, and this is what impacts people’s decision to fly on a private jet. 

What do you look for when you’re expanding your team?

The first and most important thing is credibility. We also want them to be passionate about what they do and to enjoy the experience. 

What first inspired you to create Jetex back in 2005?

Before starting this business, I worked in hospitality, so I understood what guests need and how it is all about the details. It’s not just about the standard; it’s about fulfilling and understanding each customer’s individual needs. 

What is your professional motto?

Nothing is impossible. 

What would you still like to achieve with Jetex?

I want to continue to perform in terms of hospitality and combine the worlds of hospitality and aviation. 

If you could give your younger self one piece of advice what would it be?

Make a dream.  

jetex.com

Haifa Al Kaylani founded The Arab International Women’s Forum (AIWF) in 2001 after seeing the need for a platform that supports and champions Arab women in the region and on an international scale. Having moved to The United Kingdom in 1976 alongside her late husband HE Ambassador Wajih Al Kaylani, where she saw the need for a platform that would bring together women from the Middle East and the UK and support them in economic inclusion and business opportunities. As the Chair of the non-profit development organisation Al Kaylani for over 20 years, Haifa has led tirelessly on salient economic and societal issues as well as structural and sustainability challenges that have greatly impacted women and youth in the Arab world and internationally. Her global advocacy, both on behalf of AIWF and in her personal, independent capacity, is held in the highest possible regard in international business, development, and policy circles.

In recent years, she has become an influential voice promoting the achievements and influence of women and youth in sustainability in the UK and the Arab world, with a special focus on climate action, sustainable agriculture, food security and water resilience in the MENA region and beyond. Her work was recently recognised as she was appointed an Officer of the Most Excellent Order of the British Empire (OBE) in King Charles III’s New Year 2024 Honours List. This honour is in recognition of her services to Women, Young People and Cultural Relations between the UK and the countries of the Middle East and North Africa (MENA) region. Here, we find out more about what it means to her to be honoured, as well as the future outlook for the company. 

Congratulations on receiving an OBE – tell us what this honour means to you.

It is a great honour, a humbling and exciting privilege to be on the New Year’s Honours List 2024 and to be recognised by His Majesty King Charles III for my work over three decades in supporting women’s issues, leading AIWF as well as working on many initiatives to increase the links between the Arab world and the UK and to bring women and young people together. It is a truly great honour by itself, but it also crystallises acknowledgement for over three decades of commitment, work, and dedication working for women and young people in the MENA, The United Kingdom, and globally.

How did you react when you received the news?

The news was first conveyed in writing through an official letter, and upon receiving the letter, I was really delighted and emotional to receive this recognition. It was a very heartwarming and joyful moment indeed.

Tell us about the AIWF and why you created the Forum in 2001.

I have been living in the UK since 1976, and whilst addressing women’s issues in my role as President of the International Federation for Women (FIWAL) in the UK, I realised that there were many misconceptions about women in the region. So I founded The Arab International Women’s Forum (AIWF) as an independent, non-profit, non-governmental organisation to empower women in the Middle East and build bridges of knowledge and understanding between us all based on two main principles. Firstly, as a development economist, I truly believe that there is no economic, social or political development without women playing their rightful role within their communities, their economies and their countries. And secondly, I believe that the Arab World is part of the global community. This is why the Forum has been set up, to work within the region but always within an international context.

What are some of the biggest achievements so far?

AIWF works at the heart of the Arab world and internationally to facilitate collaboration, innovation, and capacity building, and to address critical development challenges for women and young people in the region at the highest levels. In all our work and initiatives, AIWF addresses salient development challenges for women and young people in the Arab world, bringing the public and private sectors, civil society, media and academia together to produce informed, action-driven recommendations and initiatives that directly benefit women and young people and positively impact the future of work for the MENA Region. AIWF is proud to have broken new ground throughout the 23 years of our journey. Some of the key initiatives launched and which are ongoing to this day include:

Women as Engines of Economic Growth

AIWF produced two landmark Reports and Recommendations in partnership with the Foreign & Commonwealth Office in 2005 and 2007 on Women as Engines of Economic Growth in the Arab World, which set a benchmark for capacity building and training, economic competitiveness, sustainable human development and advancing women’s economic participation in the MENA region. AIWF held two high-level conferences in Cairo, the first being Women in the Arab World, Partners in the Community and on the World Stage at the League of Arab States in Cairo in June 2004, marking the very first occasion that the League had co-hosted a women’s conference in the main Chamber of their headquarters and with a special address delivered by HE Mr Amre Moussa, former Secretary General of the League. This was followed in June 2005 with a second high-level conference in Cairo, Ten Years after Barcelona: Women and Integrated Rural Development, held with the valued cooperation of the League of Arab States and the support of the European Parliament, the Foreign & Commonwealth Office and the World Bank to mark the tenth anniversary of the Barcelona Process.

The AIWF / PwC Young Arab Women Leaders Initiative

The Young Arab Women Leaders conference series was launched in London in 2011 as a platform to bring women leaders and mentors from government, business, and civil society together with women who aspire to community, business, and political leadership. Today, Young Arab Women Leaders is AIWF’s keystone empowerment initiative and has, to date, welcomed over 2,500 young women leaders to conferences across the Middle East. 

The Young Arab Women Leaders conferences provide a platform for leading Arab and international women advocating sustainable solutions to critical global challenges through education, leadership and innovation. 

AIWF is proud to share that in 2024, we will be pivoting the highly successful conference programme into a digital learning academy in partnership with PwC Middle East, offering on-demand, interactive skills-building opportunities to aspiring young women leaders to develop the confidence and capacity to progress in their careers.

The AIWF / IBA MENA Women Business Lawyers Initiative

AIWF partnered with the International Bar Association (IBA) in 2015 on a unique initiative to promote career progression, support the development of leadership skills for women lawyers, judges and professionals in the MENA region, and build skills and awareness of global standards in legal practice.

Women in Climate, Sustainability & STEM

In this key track, AIWF has always been especially proud to bring world-class specialists in the areas of sustainability, water resource management, refugee support and education, and women and youth empowerment together with representatives of leading international organisations, NGOs, academia, research institutes and the private sector. 

These and many more of our conference initiatives have strengthened AIWF’s solid commitment to empowering women’s leadership in business and in public service and of AIWF’s ability to bring business, STEM, sustainability and international development leaders together to engage with complex issues that have real significance for women and young people in the region.

What is your current vision and direction for the group?

I am proud to be the President and founder of AIWF and also a Board Member working with the outstanding Chair of the Executive Committee, HE Mona Al Moayyed, as well as all the Board Members whom I greatly value. We will all continue to work on all the issues that are of concern in the region, such as job creation and supporting women’s role in the economy as without development and economic growth with women playing their rightful role there can never be stability or peace. We will enhance our work on women’s roles addressing sustainability and STEM, especially in the area of tech entrepreneurship and AI innovation where we see the need to develop the strength of women and celebrate their journeys in the sciences.

Why do you feel it is worthwhile to bring together women from the UK and the Middle East and create these collaborations?

From the early years of my work, I had the privilege to serve as an Ambassador’s wife in Tunisia, India, Nepal, Thailand and Sri Lanka, and I have always believed that it is so important to build bridges of knowledge and understanding between our region and the international community, creating a platform for women within the 22 Arab countries to connect and communicate not only with each other but with their counterparts in the international community. In so doing, we can break stereotypes, better inform and learn from each other. I have always held the belief that without collaboration and working with others, you cannot succeed. We have built the Forum as a coalition-driven organisation and our strength over the years has been from enhancing collaboration with women’s organisations, with governments, academia, civil society, the private sector and the media. 

What are some of the global issues that are important to you or close to your heart? 

Without a doubt, international and regional development, sustainability, equality of opportunity, job creation, and maintaining dialogue, exchange and collaboration.

What is something you would still like to do with the Forum that you haven’t done yet?

Our journey through AIWF has been through an iterative approach, adopting initiatives based on the region’s needs and unique challenges. We are very present in the Middle East, with many of our Board Members and key partners based in the UAE, Saudi Arabia, and the GCC, and because our eyes and ears are in the region, we are able to develop problems that address critical and salient issues that have strong economic and development roots. All our initiatives have been designed to scale and foster change and make a real difference in women’s lives and confidence, by listening, learning, maintaining communication and fostering opportunities for collaboration within the region and the international development and business communities.

What are the main challenges you face in making sure your message is heard? 

Truly, I did not face any challenges in getting our message across; we are from the heart of the region, and globally, what we are calling for is a partnership for women in the region to work hand in hand with their male counterparts. We treasure the roles of women in the heart of the home and also in the society, community, parliament, government, and diplomatic service, in all sectors and spheres. Throughout our 23 years, we have gathered friends because our approach is inclusive, working in partnership; we are there to make a positive change by working in partnership with our male counterparts to build a better future for our children and grandchildren.

With International Women’s Day coming up soon, who is a woman who has inspired you throughout your life?

My mother is the woman who has inspired me throughout my life. She was the mother of five daughters, and she gave us all her knowledge, time, education, love and support, but she also instilled in us a love of culture, languages, travel, theatre and the arts, and she was a strong believer that there was nothing her daughters could not do. Whenever I had difficult moments in my life, as when my late husband passed away, may he rest in peace, she was there for me, strengthening me with her faith, her wisdom, her love and ensuring that I maintained my journey. I owe her a great deal.

Are there any particular women you would like to give recognition to?

There are so many women I would like to give recognition to, in the Arab world as well as internationally, who have inspired and supported me and worked with me every step of the way. I would like to specifically acknowledge the wonderful women on the Founder Board of AIWF and the members of the current Board, all outstanding women leaders from whom I have learned so much over the years.

What are some of the projects you are working on currently?

In 2017, I embarked upon a transformational year at Harvard University as a Fellow of the Harvard Advanced Leadership Initiative, having spent the last three decades as an international advocate for gender, sustainability, education and entrepreneurship as key drivers of empowerment and for women as true engines for economic growth in the region.

As a key outcome of my ALI Fellowship, with knowledge of the serious challenges that the region was facing with regard to food and water security and also specifically of the disproportionate impact that such inequality has on women and young people, I designed a project based on the social enterprise model that would allow for an innovative approach to revitalising sustainable agriculture in the MENA region.

The model engages the local community, especially women and young people, in sustainable agriculture through green technologies and through small-scale farming. Keeping the farms small scale is beneficial because it can be applicable, scalable, doable, affordable and attract a lot of attention from the wider community as well as from private local investors.

This is a true passion project for me, a development project focused on sustainability that alleviates poverty in rural areas , saves water and provides food security. There are two projects in Jordan currently running and there will be more projects in the future supporting women, young people and refugees in green jobs. I would like to see my project grow in the region and generate greater support for women whilst addressing sustainable agriculture, women, and climate change through the green economy and the empowerment of women and young people in that vital space.

What is a message you would send to women looking to embark on a new challenge?

Believe in yourself and make sure you study everything you are embarking on in depth. Be ready to defend it, present it, and gather support for it. Once you have all of that, don’t take no for an answer. Be diligent, persuasive, and tireless in the pursuit of doing good and bringing others up the ladder behind you.

What is the professional motto you live by?

A lesson a day. We learn every day, and we don’t know who we are learning from. It might be a younger or older friend or even something you read in the news. Keep your mind open, as without new knowledge, we cannot grow and develop. The more we learn, the more we need to learn.

What is a book or podcast you would recommend that has inspired you?

I have been an avid reader since childhood; any moment I am not doing anything, I am reading – I read widely on development, environment, fiction, classical literature, and on many subjects because I have many interests. I have an open mind for learning, and I read avidly and widely.  

aiwfonline.com

When Ounass launched in 2016 it quickly became the UAE’s go-to destination for online luxury shopping.

With a vast array of brands and top-level customer service, Ounass has successfully carved its place in the market and become a leader in online luxury retail in the Middle East. But where does it go from here? With the online luxury market growing and becoming more and more competitive it is crucial to stand out from competitors and never let that level of service slip. With customers becoming evermore demanding, the online retail platform is exploring new ways to connect with its clients and ensure it is offering a 360 exemplary service. Here we find out more about what’s in the pipeline with Vice President Muge Basaran. 

How would you sum up the universe of Ounass today?

Ounass was established in 2016 as Al Tayer Group’s inaugural exclusively digital luxury e-commerce site and today it stands as a premier platform offering meticulously curated collections from both local and international designers. Specialising in top-tier fashion, beauty, lifestyle, and homeware, Ounass has proudly featured over 1200 luxury brands. Operating exclusively in the Middle East, our commitment extends to showcasing impeccable local talent and providing exceptional local service.

What is the vision and direction moving forward for the company?

Ounass has a distinct and well-defined vision: to become ‘The leading luxury technology platform in emerging markets’. To bring this vision to fruition, Ounass has dedicated its efforts to understanding and enhancing its unique flywheel, the elements that contribute to its success and set it apart from both local and global competitors.

In such a competitive market with many international brands at play, how do you stand out from competitors?

Situated in Dubai, Ounass sets itself apart in a highly competitive market by providing a personalised experience through its tailored website, app, and Personal Shopping service. Our distinctive approach is characterised by unmatched service at various stages of the customer journey, coupled with a dedicated commitment to localisation. Additionally, we secure the best luxury and exclusive brands, further distinguishing us from competitors in the dynamic international luxury fashion arena.

What do you think Ounass offers that makes its customer experience better than what they would get elsewhere?

Ounass stands out by maintaining a steadfast commitment to the customer. The brand excels in ensuring a seamless customer journey, coupled with unparalleled service. Notably, Ounass offers a two-hour delivery in Dubai, same-day delivery within the UAE, a three-hour delivery in Riyadh, and express delivery services to KSA, Kuwait, Oman, Bahrain, and Qatar. The dedication to localisation extends from onboarding the most relevant and premium brands to incorporating local payment methods, elevating the overall customer experience.

We have seen some exciting partnerships, pop-ups and events recently – tell us about this and what do you look for when looking for activations and brand partners.

As a digital-only player in the luxury fashion arena, Ounass consistently seeks opportunities to establish personal connections with our customers, enhance our service offerings, and bridge the gap between online and offline experiences. To achieve this, we actively pursue partnerships to create exciting collaborations along our journey. Recent examples include pop-ups with esteemed brand partners like Amina Muaddi, Fear of God Essentials, Kith, Represent, Adanola in Dubai, as well as Pangaia in Kuwait. We also celebrated the launch of Dolce & Gabbana X Ounass at the Atlantis Royal Hotel in Dubai. The selection of partners is driven by the importance of exclusivity in our assortments, ensuring that our collaborations result in engaging and exceptional customer interactions.

Can you tell us a little about some of the exclusive brands you now have onboard at Ounass?

Throughout the years, Ounass has successfully curated a portfolio of highly sought-after brands, exemplified by the exclusivity of Pangaia, Kith and Fear of God Essentials. Our dedicated buying team continuously seeks out trendy brands, ensuring their exclusivity within the Ounass collection. Beyond securing exclusive brands, we maintain a strategic focus on introducing distinctive products and assortments, further setting us apart in the eyes of our discerning customers.

What about exclusive capsule collections – is this something that works well for the platform?

Certainly, it does. Our customers value the opportunity to explore exclusive capsule collections from both global and local brands, a unique offering not available on other platforms. Providing pre-launch exclusives from prestigious brands such as Saint Laurent or Bottega Veneta exemplifies our commitment to ensuring differentiation for our customers, particularly at the assortment level.

What about regional designers? Tell us about this category and how Ounass helps support regional talent.

Ounass underscores the significance of locally-led luxury by showcasing over 125 brands rooted in the local culture across various categories such as fashion, beauty, and jewellery. As a brand born locally in this region, Ounass places a strong emphasis on engaging with customers at the local level. This is achieved through dedicated local content that directly resonates with our customers and supports regional talent. We consistently seek out locally relevant brands to join our platform, recognising that regional talent is an integral part of the community we belong to.

Can you share some details on what you have for Ramadan?

Ramadan holds immense significance for Ounass, prompting thorough planning to ensure a unique and meaningful experience. We are strategising various campaigns that will span across most of our regions. Additionally, we aim to elevate our service offerings to cater to the specific needs of our customers during this exceptional time of the year.

Can you tell us a little about the men’s segment and how that’s performing?

The men’s segment is experiencing notable success, attributed to our focused approach in curating the right brands, assortments, and exclusive offerings tailored for men. Traditionally, women’s fashion has held a dominant position in the online luxury fashion market. Nevertheless, the men’s luxury fashion segment is consistently growing, reflecting a heightened interest in fashion among men. This positive trend aligns with our experience at Ounass.

On a global scale, how would you design the online luxury retail landscape today and where it’s going?

Creating the online luxury retail landscape includes skilfully integrating state-of-the-art technology, sustainable practices, worldwide accessibility, and a tailored customer experience. The forthcoming trajectory of online luxury retail will be dynamic, influenced by changing consumer preferences, technological breakthroughs, and a fully-fledged dedication to ethical and sustainable principles. Embracing innovation and staying attuned to emerging trends will be pivotal.

What is one change you would like to see in the industry?

One pivotal change I would like to witness in the luxury retail industry is a more universal adoption of sustainable and ethical practices. Encouraging environmentally conscious sourcing, production, and packaging, coupled with ethical practices, would not only align with evolving consumer values but also contribute to a more responsible and enduring industry. This shift towards sustainability can foster positive impacts both environmentally and socially, ensuring a more harmonious relationship between luxury commerce and the broader global community.

How does social media support your reach?

Social media serves as a crucial channel in expanding our reach and fostering brand engagement. Platforms such as Instagram, Facebook, Snapchat and TikTok play a pivotal role in amplifying our brand presence and connecting with a diverse audience. We leverage social media to showcase our latest products, our exclusive offerings, and to create an immersive brand experience. Additionally, social media enables direct interaction with our audience, allowing us to respond to inquiries, gather feedback, and cultivate a sense of community. By harnessing the power of social media, we extend our reach, staying connected with our customers and keeping up with the ever-changing trends and preferences in the dynamic realm of luxury fashion.

What else is in the pipeline for Ounass this year?

We will persist in enhancing the customer experience by introducing new features and projects, expanding through additional activations via multiple channels, continually adding new brands, and ensuring the right assortments are on the platform. We will emphasise a heightened focus on localisation while maintaining a seamless platform journey with distinct service offerings. The year began with a significant milestone as Ounass collaborated with Dolce & Gabbana, showcasing a luxurious takeover of Cloud 22 rooftop pool and an exclusive pop-up. As we progress through the year, anticipate more creativity and a steadfast commitment to embracing our customers’ evolving needs.   

ounass.com