Established in 2008, Zaya is the Dubai-based boutique real estate development company behind projects such as Al Barari and Abu Dhabi’s Zaya Nurai Island.

Led by CEO Nadia Zaal, the company strives to create communities that bring people together and offer more than just a place to live. The company has already developed more than $6 billion worth of unique real estate and extraordinary experiences and it seems this is only just the beginning. The company’s latest project Zuha Island, an island off the coast of Dubai, will combine luxury living with five-star hospitality, sustainability and a community feel. The private island will house a boutique retreat, spa, beach club, restaurants and 30 limited-edition private residences upon completion.

For British Emirati Nadia, who learned much of her knowledge of real estate from her father Zaal bin Zaal, real estate is about so much more than building houses. Her entrepreneurial mindset helps her to create experiences and a united feel for those who live within her communities. There is a strong focus on sustainability, connecting with nature, and living life to the fullest. With the company’s projects so far, the have pushed the boundaries of real estate, bringing the unexpected and proving there are no limits to what can be done n the UAE. As the latest project Zuha Island is revealed, we find out more about the vision for the company.

Tell us about your role as CEO of Zaya Group. 

As CEO it’s my job to look at market trends, stay close to what’s happening in real estate markets around the world, identify opportunities, and create the vision and the briefs on our projects. I’m very involved in acquisition negotiations and design briefs and I’m always on site. I guess I am a little bit of a control freak, I do quite a lot and I’m involved in every aspect of the development cycle from acquisition to delivery. 

What is the vision and positioning of the company today?

There are amazing big developers in Dubai and on the contrary, we are more of a boutique developer, we like to focus on niche products. For me, building is exciting and you can create beautiful spaces with high-end finishes, but what really excites me, is how a community functions, even within a building itself: what the public areas are, what the design is like, is it encouraging residents to spend time outside? Are there enough spaces for neighbours to actually meet each other? As cities grow we often lose a sense of community and that’s something that I find really important and something that excites me. So in terms of positioning, I think we are starting to be known as the developer that looks at the human aspects of life and how that works within a community. 

Let’s start by talking about Zaya Nurai Island and your role in the development of this project – what can you tell us about the resort and what makes it unique?

At the time we started working on ZayaNurai I remember Dubai was booming, Al Barari was doing very well, and so we started to look at Abu Dhabi. I remember looking at various islands, and I stood on Nurai island and fell in love immediately. So I created the concept, sold the real estate and built the resort. I was not planning on operating the hotel at the time, that happened because of changes in contracts, so I actually got into hotel operations by accident, but it was an amazing experience, we learnt a lot, and now we have a great hospitality team. 

What makes Zaya Nurai unique is that you have this island resort feeling and yet you are so close to Abu Dhabi. The other aspect is that people really appreciate the privacy of Nurai as well as the very personalised level of service. Nurai was acquired by Aldar last year and I’m not sure what their plans are but I’m sure they will make it even more beautiful.

Moving onto Al Barari tell us about your role in that community today.

I started Al Barari with my father before working on Zaya Nurai Island and various other projects and then I took over at Al Barari again a few years ago. For me, Al Barari is Dubai’s best-kept secret. When I returned I wanted to take it to the next level by building more projects within the community and bringing more life to it. So we are focused on bringing in retail and a lot of community events. We have completed thirteen new buildings, we’ve extended the gym, we’ve built a new spa, we have a new space called Nature Escapes which is focused on children’s activities connected to nature, and we have approximately 300 new villas under construction. So we’ve definitely been busy bringing the rest of the community to life. 

We know that sustainability is a key value for your – tell us about this and where it fits into your strategy today.

Sustainability is hugely important for us. We recycle all of our sewage treatment water. We filter sewage water and use that for irrigation. On Zaya Nurai we have the region’s first floating solar plant, which was at its peak, generating forty per cent of the island’s power. 

For our new project Zuha Island, we are also looking at solar energy, we are looking at marine life and coral transplanting and also creating micro-climates and reducing our carbon footprint by planting trees. Al Barari is of course the greenest community in Dubai. Everyone talks about sustainability in terms of the planet but I think we should also look at the human aspect; how we feel as human beings, how we make human life sustainable and how we remain happy. That’s a key element when we look at development and design. We assess how a person will feel within a space and how we can encourage this person to wake up and sit on his or her balcony in the sunshine and enjoy the space he or she is in. We consider ways that we can get neighbours to meet each other and have that human connection. We ask how we can improve the daily lives of people in these communities. These are the things we consider very seriously. 

As an Emirati woman in a powerful position, how do you ensure your voice is heard?

As an Emirati woman, I have no issues getting my voice heard! I think it’s a misconception that Emirati women somehow have to prove themselves, I think we are encouraged by our leadership and in fact, I feel like it helps that I’m a woman, people are more receptive towards me and the government departments are very supportive and encouraging.

What are some of the biggest challenges you face and how do you overcome them?

At the moment one of the biggest challenges I have is growing the team and finding people that have a “can do” attitude. We have a highly entrepreneurial culture at the company, we are very efficient, perhaps some say not very structured at times – decisions are made very quickly, and it’s not always easy to find people that are comfortable within that kind of culture. So I would say that’s a big challenge for me. Sometimes things move too fast for people and it’s not comfortable. 

The other challenge I’m having at the moment is that we are developing an island in Dubai which is something completely new, and this means government departments are not familiar with what the regulations should look like and it can be difficult sometimes. So I guess pioneering has its advantages and disadvantages. 

What are you currently working on and what is in the pipeline for the rest of 2023?

We are working on delivering around 300 villas in Al Barari. I am working on Zuha Island in Dubai. We have just started construction and that is going to take up a lot of my time because island developments are always more complicated. 

What is your overall vision for the group moving forward?

I would like to be recognised as the developer of choice for someone that wants to be part of a community that has a soul and that human touch.

What is the professional motto that you live by?

Just get it done! I like people to take action and not overthink things. Of course, planning is important but I think a lot of people have a lot of plans and don’t actually take action. I always encourage my team to make decisions, even if they turn out to be wrong you can make another decision to fix it, but at least things are moving. 

Cartier has revealed the selected 33 candidates for the 2023 edition of its Women’s Initiative. Reaffirming its commitment to supporting women, specifically female entrepreneurs, the brand has partnered with women worldwide who are leveraging business as a force for good.

For the 2023 edition, Cartier is further increasing its commitment by introducing new regional and thematic awards to its outstanding program, while also increasing its grant funding and raising the total number of fellows to 33.

Renad Aljefri

In the Middle East, Africa and India twelve fellows have been selected to participate in the programme which will shine a light on the achievements of each fellow, as well as provide them with the necessary financial, social, and human capital support to grow their business and further build their leadership skills.

This year’s program features a total of 11 awards, comprised of 9 regional awards, including Oceania and Francophone Sub-Saharan Africa launched this year and 2 thematic awards. Following the successful introduction of the Science and Technology Pioneer Award in 2021, the program has launched for its 2023 edition, a second thematic award, the Diversity, Equity and Inclusion Award which seeks to encourage entrepreneurial solutions to close gaps of access, outcome or opportunities for communities that have been underrepresented or underserved. Unlike other awards, this pilot is open to all genders.

Kadidja Elbedweihy

The twelve fellows selected from the Middle East, Africa and India region are:

• Renad Aljefri from Saudi Arabia, founder of Ad Astra Therapy, an electronic platform that links specialists with families of special-needs children to provide high-quality education and rehabilitation services.
• Farah Emara from Egypt, founder of FreshSource, the MENA region’s first technology-driven agricultural supply platform that is transforming the lives of producers, businesses, and consumers.
• Khadija Elbedweihy from Egypt, founder of PraxiLabs, an e-learning platform that makes immersive virtual science labs accessible, usable, and affordable for educational institutions and schools.

• Yvette Ishimwe from Rwanda, founder of Iriba Water Group, a social enterprise providing safe water access for low-income communities across Africa through climate-smart water solutions.

• Siny Samba from Senegal, founder of Le Lionceau, an agricultural business that specializes in infant nutrition made with local ingredients sourced from sustainable agriculture.

• Bola Bardet from France, founder of Susu, a medtech platform that connects the resources of the African diaspora (Ivory Coast, Cameroon & Senegal) with relatives in need of healthcare services.

• Angella Kyomugisha from Uganda, founder of Kaaro Health, a social enterprise that provides healthcare across rural areas in Africa.

• Dupe Killa-Kafidipe from Nigeria, founder of Platinum Fisheries, an agricultural business that aims to alleviate food scarcity through sustainable production practices.

• Charlot Magayi from Kenya, founder of Mukuru Clean Stoves, a social enterprise that produces clean, affordable, and reliable cook stoves for families in underserved markets.

• Dimple Parmar from India, founder of Zenheal Wellness Private Limited, an integrative oncology health-tech platform that provides treatment protocols combining a variety of medical therapies.

• Poulami Chaudhuri from India, founder of Helex, a biotech enterprise focusing on making gene editing safe as a solution for high-burden diseases.

• Ishani Roy from India, founder of Serein, a human resources enterprise using science and technology to make the workplace safer and more equitable.

Farah Emara

“Women have always had a pivotal role at Cartier, who has actively supported women entrepreneurs for more than 16 years. We are thrilled, this year, to further expand our recognition of changemakers across the world with our two new regional awards and our new Diversity, Equity and Inclusion Award.” said Cyrille Vigneron, President and CEO of Cartier International.

Commenting on the announcement, Sophie Doireau, CEO of Cartier for the Middle East, India, Africa and Türkiye, said “We are pleased to welcome three remarkable fellows from the Middle East and North Africa to this year’s edition of the Cartier Women’s Initiative. Each of the selected businesses are transforming the sectors they operate in and creating lasting impact in their communities. We look forward to welcoming them to the program and providing them with the tools to grow their ventures and unlock new opportunities.”

The first-place awardee of each of the 11 awards will be announced during the Cartier Women’s Initiative Awards Ceremony, held on May 10, 2023, in Paris.

Léa Sfeir grew up in a family where hosting guests was a regular occurrence. The women in her family would decorate and dress their tables with elegant designs, making every guest feel special when they were invited to dinner.

After training as a lawyer, French-Lebanese-born Léa Sfeir felt the desire to fulfil her creative passion for table dressing and during the COVID-19 pandemic, she began sharing images of her artistic table settings with the world. While the world was in lockdown, Léa was experimenting with trends, colours and styles and her social media following began to grow. She soon realised there was great potential to turn this passion into a business. Today, Léa is creating elegant table designs for clients and friends in Dubai, and her colourful creations are inspiring others.

Ramadan and Eid are occasions for hosting family and friends and with many occasions to celebrate this month, we talked to Léa to find out more about the latest trends as well as tips and tricks to impress your guests over the Holy Month.

What are some of the trends you are enjoying for Ramadan and Eid this year? 

This Ramadan I’m enjoying seeing a lot of designed-focused items. There are still traditional trends of course, but I can see a lot more creativity and effort made around decorations, plates, and placemats, all being more design-focused. I love mixing materials and I’m seeing a lot of Arabic calligraphy but done in a very unusual way. I’m also seeing a lot of items on Plexi and very thin glass and it’s so pretty and different. These are the trends I currently love.

What are some of the popular colour themes?

White and gold are always a hit during Ramadan. This year I can also see a lot of emerald green being integrated as well as blue. If you like traditional styles stick to white and gold and for those looking for a contemporary twist, add a pop of colour.

Can you share some of the ways we can add small details to our home to bring in the festive spirit around Eid?

One of the first things to add to your home is a crescent. I also love the idea of having a small olive tree that can be styled with Ramadan ornaments inside the house. Candles, crescents, and Fatima Hands are all very nice as ornaments. It’s also nice to have platters set out with chocolates, dates and flowers that bring festivities to the house. The tray can be in the shape of the moon to bring the festive spirit of Ramadan. I have some hand-painted porcelain candles on display that I love. Use jars and plates that are very contemporary if you are looking for something different this Ramadan. I love to use spring colours during an iftar dinner which bring joy and happiness and are less traditional.

When it comes to tableware what are your tips for selecting the right styles for your home?

If you are buying tableware for the first time choose a classic set of plates, but if you already have that, I would recommend having a set that is more colourful and stronger on the table as then you don’t need as many items to complete your table setup. I would also recommend having many small vases as they are so pretty to have on a table. You can mix and match them throughout the house and it always gives a simple yet elegant touch.

How do you recommend adding candles to your setups?

I add candles everywhere to any of my decorations! For Ramadan, I would recommend adding many candles in white or gold, and using candles of different heights and sizes. The more candles the better! Place them on a coffee table or welcome area to give an incredible feeling when guests enter your home, as well as have candles of many different levels on your Iftar table. Use candlesticks that match the colour of your plates or flowers. Adding candles is a great addition to any festivity.

Tell us about flowers for Ramadan and Eid – what are your recommendations? 

I’m not a very traditional person, but if I was dressing a traditional Ramadan table I would add white flowers combined with sprayed gold flowers. I also love to have a lot of greenery on the table. For Eid, as it’s happening in the middle of Spring this year, I would use freshly handpicked flowers in bright, joyful colours.

If you are celebrating outside in the garden are there any tips you would share?

For an outside celebration, I would recommend using many lanterns as this will give a beautiful vibe. Additionally, I would use a lot of pillows, either on chairs or on the floor, as well as carpets to give this oriental touch to the garden.

What do you prefer: less is more or more is more?

When it comes to my table I can do both but my style is usually less is more. Having said that, I do like to have a lot of things happening on my table you just need to find a way of balancing items so everything remains elegant.

Tell us about your passion for table decoration how did it come out?

My passion for table decoration came out naturally because I grew up in an environment where my grandmothers were very chic and social ladies that used to host a lot. It was always something that was part of my lifestyle and family. I started to collect pieces when I was young from markets I visited around the world and then during the COVID pandemic, I started to take it more seriously, sharing what I was doing through my social media. Because people had time to look at my stories and see the things I was doing it started to gain traction. Even during the lockdown, I would share images of the tables that I was creating at home, I always like to make an effort and people loved to see that. People are very interested in hosting and having beautiful setups today and it’s become much more of a trend. But yes for me it was very natural and it became a business without me planning it.

What advice would you give to people who don’t feel confident creating elaborate setups? 

Always be yourself. When you have friends coming over or you’re planning a special celebration don’t use plastic glasses or plates and always go to the effort of putting some flowers or candles on the table. This is a few minutes of work, it will make a big difference to your guests and they will appreciate the effort. For special occasions, be generous in your food and create a lot of memories in the laughter.

What is the professional motto that you live by?

Patience is a virtue. I think that by being patient we can get anything we want and even when we fail if we are patient enough, we can get up and be stronger. The problem in the world is that many people aren’t patient enough, so they miss opportunities.

We round up some of the best gastronomic destinations to visit for Iftar and Suhoor this Ramadan.

Armani Hotel Dubai

Armani Hotel Dubai will see the return of its annual Ramadan celebration at Armani/Pavilion. Offering an extensive spread of culinary delights for both iftar and suhoor in an iconic location overlooking the Dubai Fountain and the Burj Khalifa, this luxury experience will be one to remember. With this contemporary Ramadan experience set under the stars, guests are invited to break their fast al fresco with a cross-cultural culinary celebration and Iftar buffet of seasonal favourites, as well as signature flavours from the several award-winning restaurants at Armani Hotel Dubai, all set to the gentle sounds of the resident oud and tabla musicians. Then, as the night sky is lit by a canopy of glittering stars, connect with family, friends and colleagues for Suhoor. Choose from a private table, or reserve one of the exquisitely designed white and gold open majlis’, accompanied by a bespoke pre-dawn buffet selection and fragrant shisha

Atlantis The Palm

The renowned Asateer tent returned to Atlantis The Palm, this year with the addition of a beautiful outdoor terrace. Featuring an elegant design, guests can soak up the atmosphere for Iftar or Suhoor as they dine on a fusion buffet featuring various theme nights, including international, Arabesque, Khaleeji, Persian, and Turkish cuisine. The tent features a Royal Majlis, six VIP Majlis areas, as well as booth seating and 110 dining tables, including the new outdoor terrace area. The food at Asateer is managed by Ali El Bourji, Executive Arabic Chef at Atlantis Dubai, who has comprised a unique menu featuring different cuisines from around the region. Visitors will also be treated to various live entertainment throughout Suhour.

Bulgari Resort Dubai

Bulgari Resort Dubai’s bespoke majlis has reopened this year with a unique design celebrating the shared cultural values between The Middle East and Italy and conveying the theme: The Wonders of Love. Inspired by the Middle East’s heritage with a touch of Italian elegance this one-of-a-kind garden venue invites families and friends to gather together to create lasting memories and experience exceptional Iftars and Suhoors offerings under the stars. The five-star cuisine celebrates the very best of Italian cuisine and Arabic signature plates with Bulgari touches, guests will enjoy a true fusion of classic Italy in the Middle East while being transported to a beautiful Arabian garden. With a wide range of hot and cold mezze, live cooking stations and some innovative modern twists on familiar favourites, it will be all the flavours of this enchanting time, with a magical Bulgari touch. Menus will change daily and will comprise of seven live stations for guests to choose from.

Mandarin Oriental Jumeira, Dubai

Mandarin Oriental Jumeira, Dubai has unveiled its first Majlis by Mandarin Oriental, as a bespoke space that brings guests together for Iftar and Suhoor, whilst paying homage to the rich heritage of the UAE. The Majlis also features a captivating exhibition curated by Emirati artist Yasmin Al Mulla, offering an unparalleled experience that is sure to delight guests seeking a deeper connection with the traditions of the UAE. Located close to the beach and complements by warm interiors and intricate decorative detailing, this unique space has a relaxed ambience, perfect for the Holy Month. Guests will enjoy a truly exceptional dining experience, merging the very best of Middle Eastern cuisine with signature creations from Netsu by Ross Shonhan and Tasca by José Avillez for both Iftar and Suhoor. As the evening sets in, diners can the sounds of live Arabic instrumental music, both indoors and outdoors on the terrace overlooking the Arabian Sea. The collaboration with Yasmin Al Mulla will be displayed in a gallery setting at the entrance of The Majlis, inviting guests to reminisce on cherished memories of Ramadan in the UAE.

The Chedi Al Bait

Sharjah’s best-kept secret is inviting guests for a series of authentic experiences this Ramadan. The Ramadan Nights offering from 6:30 to 8:30 pm daily gives guests the chance to experience the true spirit of the Holy Month, with an Arabic Iftar buffet featuring live cooking stations and an array of traditional Arabian specialities. Meanwhile, the Ramadi in Al Bait concept is a private iftar and suhoor experience for groups and families looking for a night they won’t forget. Enjoy a private iftar or suhoor under the unique Burjeel Tower majlis and courtyard. Savour traditional cuisine in a family-style dining concept, while enjoying heritage activities in a cosy Arabesque ambience.

Emirates Palace Mandarin Oriental

Abu Dhabi’s iconic destination has debuted The Majlis by the Sea this Ramadan. Featuring an elegant design inspired by the rich cultural heritage of the Middle East, The Majlis by the Sea offers stylish indoor décor and an expansive outdoor deck. Enjoy a spectacular dining experience for Iftar or Suhoor, including world-class Arabic cuisine, international favourites and curated dishes from the resort’s Michelin Star restaurants, all accompanied by traditional Arabic instrumental music and exceptional service.

Kempinski Hotel & Residences Palm Jumeirah

The Kempinski Hotel & Residences on Palm Jumeirah invites guests to its Layali Ramadan Tent to break their fast with loved ones under the stars. This standalone tent, located in the hotel’s serene gardens, will set the stage for a unique experience featuring traditional delicacies and seasonal sweets. The tent will host a buffet-style experience with a wide selection of hot and cold mezze, a salad bar, shawarma, a saj station,  BBQ and an ouzi carving station. This year’s Iftar menu will also feature over 40 main courses such as Kibbeh bil Laban, Chicken Tagine, Fish Majboos and Baked Lamb Kofta and there will be a wide variety of Arabic and International dessert options to choose from. Guests will also be able to enjoy live music and entertainment hosted against the backdrop of Dubai’s skyline.

La Ville Hotel and Suites, City Walk

Diners are invited to break their fast at Chival Global Social, located at La Ville Hotel and Suites, City Walk. This effortlessly chic space where contemporary meets traditional is the perfect place to enjoy iftar or suhoor as you take in the stunning views overlooking the iconic Burj Khalifa. Guests can enjoy an intimate family-style dining experience for iftar, indulging in a blend of traditional and contemporary Arabic dishes. To end on a sweet note, savour a selection of Arabic sweets and delicious desserts. Guests can extend the evening for Suhoor in the adjacent Chival terrace nestled between olive trees, where fairy lights add to the magical atmosphere. Loved ones can spend quality time together in a tranquil and cosy environment whilst ordering dishes from the a la carte menu. There is also a variety of Shisha options to choose from.

Brunello Cucinelli has unveiled an exclusive Abaya Capsule Collection for Ramadan, fusing  Italian craftsmanship and Arab culture. The collection is not just about couture but also about celebrating the rich traditions of two historic cultures coming together in a stunning display of elegance and luxury.

Crafted with the highest-quality materials and artisanal workmanship, the Spring-Summer 2023 Abaya capsule features five unique styles, each with a matching Shayla. Two tailored designs are available: a traditional design with dropped shoulders and invisible buttons and one that features traditional lines paired with blazer-style shoulders and shawl lapels – a signature style of the house.

The collection features four carefully selected fabrics: classic silk crêpe, precious laminated silk, summer-weight wool embroidered with sequin threads to recreate traditional regimental patterns, and a shiny silk with tone-on-tone sequins embroidered throughout. The latter creates a stunning, sparkling effect over the entire surface of the Abaya – truly a sight to behold.

In a world where fashion is constantly evolving, Brunello Cucinelli’s Abaya Capsule Collection offers a unique opportunity to experience the unification of two cultures through the lens of luxury fashion. This collection is a testament to the exquisite and refined style that is distinctive to Brunello Cucinelli, and a celebration of the beauty that can be achieved through the confluence of diverse cultures.

Rami Al Ali unveiled his White bridal collection at New York Bridal Fashion Week on 12th April 2023.

The Dubai-based designer explores the themes of femininity and modernity, curating an exquisitely romantic narrative through a unique 12-piece collection.

As the fifth edition of the White collection Rami created a selection of gowns designed for the modern-day bride with an effortless aesthetic featuring the designer’s signature design style.

Drawing inspiration from the brand’s signature design codes, traditional princess-style gowns and voluminous full skirts are given a contemporary update with structured bodices and elaborate architectural detailing. The result is a stunning array of dresses that perfectly capture the essence of a once-in-a-lifetime occasion.

But it’s not just the design that sets this collection apart – it’s the unwavering passion and uncompromising mastery of the atelier that truly elevates each and every piece. With a keen eye for detail and an unparalleled knowledge of fabrics, Al Ali has crafted a collection that is as luxurious as it is dreamlike. Delicate French laces, sumptuous silks, and whimsical tulle and organza all feature prominently, while handcrafted Swarovski crystal embroideries and sophisticated beadwork add a touch of sparkle and shine.

The timeless colour palette is a testament to the brand’s commitment to classicism and elegance, with shades of white, pearl, and silver seamlessly woven throughout. And while each design is undeniably timeless, there is also a modern-day edge that allows the Rami Al Ali bride to fully express herself in a way that is both sophisticated and chic.

In short, this collection is a true masterpiece, showcasing the brand’s unparalleled expertise and unbridled creativity. So whether you’re a bride-to-be or simply a lover of fashion, be sure to take a closer look at this stunning collection.

Dalia Al Karnous, Founder of Saudi Arabian fashion brand DAL shares her thoughts on the Holy Month of Ramadan as she launches an exclusive Ramadan collection.

Founded in 2017 DAL, is a brand that embraces the unique aesthetic of maximalism through an abstract eye. With an ethos that focuses on elegance and authenticity, DAL encourages every woman to be bold in her fashion choices with a ‘more is more’ approach. As Dalia prepares to launch an exclusive Ramadan collection we find out more about what this special month means to her.

What does Ramadan mean to you?

Ramadan is a month of giving, spiritual connection and appreciation of the little things that we often take for granted.

Reflecting on this past year, what has been your biggest achievement?

My biggest achievement is watching my brand grow with a website launching very soon.

What is a memory that you have of the Holy Month growing up?

The Holy Month is a very special time but memories that always stand out are spending time with family and gathering for iftar with classic Ramadan dishes.

How will you be spending Eid this year?

Eid this year will be intimate and wholesome, spent with my family.

Where is your favourite place to travel to for the holidays?

In winter I love to travel to ski resorts and in the summer, to various islands around the world. I love visiting countries where I can soak in the beauty of the season.

DAL Ramadan Collection

What does it mean to you to celebrate?

For me, celebrating means sharing a joyous moment with family. Family matters the most and spending these moments with them is truly special.

What do you hope this year will bring to you?

I believe it is a year of growth, both professionally and personally.

What is a message you would send to our readers on this special occasion?

I wish everyone a Ramadan Kareem filled with joy, togetherness and happiness with their loved ones!

Charlotte Tilbury has revealed an exclusive Ramadan Majlis in Abu Dhabi. In partnership with Abu Dhabi Retails the beauty brand has taken over Society, Mamsha Al Saadiyat until 17^th April.

This pop-up Majlis is a sparkly place for beauty lovers to gather and relax, breaking their fast in a luxurious environment.

Guests can enjoy a bespoke halal menu as well as discover Charlotte Tilbury’s beauty secrets and some of her latest products. There will also be exclusive masterclasses hosted by Regional and Global Makeup Artists, as well as interactive games, and live music with a kanun player performing at the weekend and a calligrapher creating personalised mementoes.

Society is a café-style eatery inspired by the natural landscapes and vibrant cultures of the UAE. The menu will feature hot and cold dishes in the magical surroundings.

The Majlis is open from 8^th to 17^th April at Society, Mamsha Al Saadiyat.

MARLI New York has revealed its new LIFE jewellery collection featuring Taylor Hill as the face of the campaign.

This 18-carat gold fine jewellery collection comprises four pieces that amplify the dualities that exist within Life itself while the design invited a playful interaction from the wearer.

A row of MARLI New York’s signature pyramid-shaped gemstones—representing LIFE’s major elements—appears as a ring and hinge bracelet, available in 18K rose gold and white gold. From the harmony of green agate to the playfulness of pink opal, the gemstone pieces cultivate contrasts with twin rows of shimmering pavé and paved inner bands.

Because diamonds embody purity and wholeness, a ring and hinge bracelet with diamonds only are available in 18K rose gold, white gold and yellow gold.

“In New York, everything moves so fast. That is, until 2020. It was a moment to pause and reflect on what really matters,” says Founder & CEO of MARLI New York Maral Artinian, who created the collection during a time of global sorrow. “At the heart of the LIFE collection is this notion that there are many ways of moving forward, even when all stands still.”

For the LIFE campaign, internationally renowned model Taylor Hill has been brought on as the face of the new designs. An expression of the LIFE force that propels us forward and fills up with purpose, excitement and anticipation, the campaign invites us to unlock LIFE’s wonders.

For more information, please visit MARLI New York’s worldwide showrooms or online at marlinewyork.com.

Jo Malone’s name is perhaps one of the most recognised in the world, her namesake fragrance brand Jo Malone London has become one of the world’s most loved beauty brands by fans all over the globe.

Jo began creating scented products in the kitchen of her London home before word spread and one thing led to another. Eventually, Jo sold her company to Estée Lauder Companies in 1999. She remained Creative Director until she left in 2006. Knowing that her passion for fragrance would never leave her, in 2011 Jo founded Jo Loves. Jo Loves was to be an innovative new brand whose collections would include scents, bath care, body care and candles inspired by the memories and moments in Jo’s life that she loves.

She opened her first store in 2013 and while the brand remains niche, its slow and steady growth now sees the red dot logo recognised all around the world. But now, Jo believes it is time to accelerate that growth. With a successful business running in the United Kingdom, Jo has decided to focus on the Middle East, Asia and Africa for further development of the brand. She decided to move to Dubai to follow her dreams of creating another billion-dollar company. Her determination and ambition are truly inspiring and her business ethic leaves us with no doubt that she will achieve her goals. Meeting Jo at the recent Retail Summit we took the chance to find out more.

Tell us what you are currently working on and what is in the pipeline for you this year. 

I am actually now living here in Dubai! My husband and I made the decision six months ago and we are now residents here in Dubai. I have set up my company here and I am planning to further the presence of Jo Loves on this side of the world. We now have a team in the UK and a team here so we can manage both areas. Last week we were in Korea where we were opening new stores, we were in South Africa the week before, and next week we will be in Oman and Kuwait. Jo Loves is growing rapidly, we have momentum now and once you have that in a business you have to go with it because if you don’t, you miss the opportunity and that is not something I want to do. I have always wanted to create another global brand, this is my opportunity, and in Dubai, there is SO much opportunity. I am so glad I’m here, I wake up with a smile on my face every day and know that my dream of building Jo Loves into a global, billion-dollar company again is going to happen. And it’s something that I think would take much longer to happen if I stayed at home in the UK.

I have a good team in the UK that knows the custodians of the brand very well and therefore, for the first time, I have the freedom to be able to do this. I’ve called it my business gap year, and I’m going off to find adventures. I feel the most creative I’ve ever felt, and I love the storytelling I’m working on. I found myself the most amazing studio here in Dubai and I thought ‘I’m going to go and give it a go!’

What are the next steps for Jo Loves now you’re here in the Middle East?

We dipped our toe in the market here and we could see there was an appetite, but the brand wasn’t old enough to hold its own in department stores, we needed to have standalone stores to introduce the full universe of the brand. I wanted to have my own stores with tapas bars, mocktail bars, and paint studios, you name it we’re going to do it! I want people to understand the brand from my perspective and all the things that go with it. I’ve got so many creative ideas that I want to put into practice and a lot of them we have already done beautifully in Korea, so I want to bring a lot of that to the Middle East. I’m here at the Retail Summit because I know there are many people here who can make these dreams happen, and I can make their dreams happen too! It’s a wonderful opportunity.

How would you describe the universe of Jo Loves?

She is full of creativity, passion and resilience. My mission is to change the world with the power of fragrance and I want to build a billion-dollar company again. It was never about creating 100 bottles and giving them away, but bringing the integrity of my creativity. There are so many things I want to do: I’d love to build a hotel that was completely sense-orientated, and I want to create a pomelo-scented beach – there are so many amazing ideas and I think it is possible here!

When I visited the Museum of the Future, I thought ‘This is where I want to be’. And actually, as I came out of the museum I saw a quote that read ‘We shall plant the trees so the next generation can enjoy the shade.’ And actually, that’s my spirit. I want to see the next generation not have to be in the heat of the sun like we did and enjoy that shade for them to build for the generation after them.

You have been in the business for more than 25 years – how do you think the fragrance industry has changed over the past two decades?

I think one of the biggest moments for beauty and fragrance, was when the world came to a halt with COVID because we all went back into our four walls, our homes became our universe – we couldn’t travel, we couldn’t see our families – it was so hard. But fragrance became the gatekeeper of scent memories. Smelling our fragrances reminded us of better moments in life or those we love, and it took us back to those moments. Now thanks to the help of amazing scientists and doctors we were able to come out of the pandemic, that appetite for fragrance hasn’t disappeared, in fact, it’s increased. I don’t think we will ever again see fragrance in the same way. It’s so much more than just a bottle of fragrance and with it, you can paint your world with memories.

I have created a new concept titled “Paint Your Fragrance” which invites people to tell me a story or give me some words and I recreate it for them in five notes. For example, earlier today someone talked about being in Greece, sitting on the beach, so I created the blue sky with cobalt pachouli, I created the beach with pomelo, and then I scented her with this amazing orange note that I’ve just created in the last couple of weeks. When I spoke about this concept today I could see the whole room was fascinated. I have given myself a year to create 101 notes, and at the end of this year, I’ll be able to tell almost any story I’m given in fragrant notes. This is something we also hope to roll out as part of the brand.

What do you think is the secret to creating a brand that will stand the test of time?

You have to be ahead of the game. You have to be the one finding the vision and bringing it home. Many people go through the process of asking the consumer what they want and then creating it. I don’t believe in this. I believe that the consumer is a huge part of the relationship and hearing their voice is important, but the job of creating the future of the brand is that of the brand itself. And then we lead the consumer. If you look at fashion or music for example and focus on those who have been world changers, this is what they have done. Take The Beatles for example, when they first came on the scene, they were doing something so incredibly different. Then you look at Adele, she turned everything on its head. It’s about leading people into your vision. Taking them down the Alice in Wonderland rabbit hole, showing them this world and allowing them to realise this is what they want or need. There are so many different appetites, and if we tried to consider every single voice we would never get anywhere. You have to find the voice of your brand. I know my brand so well. I know where she needs to go and what she’s capable of doing, and it’s far more than what anyone else sees. But it’s my job to make sure that the future of this brand is global and take us to the next level. I have to do that by going out and finding inspiration, meeting creative people, and doing collaborations. I learn so much from all of this and it helps me to grow. If you’re not threatened by someone else’s creativity which I’ve never been, and you believe in your own, then find your own path. Even if you’re the only one that believes in it, follow it, because you never know where it will lead. Failure is part of success and none of us is guaranteed success, but I definitely fight for it. I fight to be heard, I fight for my creativity. Some days it’s hard, but no one has a perfect day every day.

What’s the biggest challenge you face today?

Growth. It’s the same problem that many people will have. I know how to do it, and I know there is a market for it, but the growth needs to be funded. I own 100 per cent of this business, I’ve never borrowed any money, I put the money that I sold from the last company into this one, and now it’s ready to go again. So I think the biggest challenge is figuring out how we get it out there. The world is moving too fast for us to take our time, and I want the company to grow for me to fulfil all the other dreams and aspirations that I have. But this brand is about creativity, we could do anything, we could take the sense of smell and change the world in any way we want to.

In terms of retail what is the strategy you are adopting with Jo Loves where do you see most of your success?

We are beginning with bricks and mortar stores, partnering with people that have very similar values and see the potential in the brand and working with the right distributors. We want to work with people that have that same entrepreneurial spirit that we have within the company.

Where does ecommerce fit into your strategy?

We have a whole team focusing on ecommerce. I have to say we are still a small brand, and the world thought we were bigger than we were, so we had to have a much bigger ecommerce team and the team that we have are doing an amazing job. But that sector is moving so fast, so again ecommerce is not a destination it’s a moving target, and just when you think you’ve got there, you’ve got to start all over again. We learnt a lot during the pandemic, it wasn’t just about managing the situation, we also had to ensure that we could deliver the product quantities. So again that brings us back to growth. Growth is wonderful, but if you can’t keep up with the pace, it either backfires or slows you down. Once you find that pace you need to keep going.

How do you keep going when it becomes too much?

I have days when I cry. Not so many recently because I just see so many things that I want to do and be part of. Although I’m a very public person in lots of ways, I’m a very private person and to get over something I’ll surround myself with fragrances or sit under the trees in nature. I dream and wander in nature and I tell myself ‘it will pass’ and it always does. When I have a creative block I usually go and sit close to the water and the idea will just come to me.

What is your perfect mix of notes when you create a fragrance?

I love playing! I love vetiver, I love orange blossom, I love fig, actually, I love fig and vetiver together, and I’ve fallen in love with Oud and I never thought I would! I see all of the ingredients as characters.

What is the professional motto that you live by?

For a man to discover new oceans he must first have the courage to lose sight of the shore.

What’s a message you would send to our readers? 

Look out for the red dot! The red dot of Jo Loves is my fingerprint and you’re going to see a lot of it around the Middle East. Red for me means action and that is what we are doing. I share my story a lot and I think people appreciate the happiness but also the cracks in my story. I talk a lot about being diagnosed with cancer and given nine months to live and look at me now. There are so many parts of me that people don’t know yet and I truly believe that a lot of my strength as a businesswoman comes from that experience and having everything stripped from me including my hair, body, confidence, and even my sense of smell. I think my story inspires people because I came through it and picked up my dreams and I feel I’ve earnt the right to live my best life. I’ve created thousands of jobs across the world, I have done amazing things and I will continue to do things that give back. I can see people’s lives transform when they’re listening to me and I want to continue to share the story.

Tod’s Spring/Summer 2023 collection gives classic essentials a contemporary twist and a touch of Italian flair. See more in our latest editorial shoot.

Photography: Ziga Mihelcic
Styling & Direction: Lindsay Judge
Hair and Makeup: Aiza Qureshi at Signature Element

Model: Alisha at Fashion League

Production: Voice Marketing Management

 

Tod’s Shoulder Bag T Case in Leather, Tod’s Loafers in Leather Full look, Tod’s

 

Tod’s DI Bag in Leather, Tod’s Platform Mules in Leather Full look, Tod’s

 

Tod’s DI Bag in Leather, Tod’s Gommino Bubble in Suede Full look, Tod’s

 

Tod’s T Timeless Shopping Bag, Tod’s Gommino Bubble in Suede Full look, Tod’s

 

Tod’s DI Bag in Leather, Tod’s Sandalo T Timeless
Full look, Tod’s

 

Tod’s T Timeless Shopping Bag Full look, Tod’s

 

Tod’s Di Bag in Leather Full look, Tod’s

 

Tod’s Shoulder Bag T Case in Leather Full look, Tod’s

Chanel has landed in Capri for the summer with a seasonal boutique showcases carefully curated designs for the summer months.

The exclusive boutique has been designed in a pure, minimalist style, awash in luminous white with contrasting accents of graphic black. There is a textural play between mineral stone central consoles and pastel tweed-clad feature walls and podiums that brings warmth and character to the space. A light-filled and tranquil haven in which to discover and delight in new season ready-to-wear, bags and accessories.

As fits the sun-drenched locale, the entrance to the boutique is via a terracotta-hued stone terrace, which is furnished with inviting outdoor sofas and armchairs and heady with the fragrant summer scents of citrus and Bougainvillea.

Inside, the boutique layout centres around display consoles that showcase an eye-catching array of the latest bags and accessories. As clients make their way around the boutique, they will discover a central wall of ready-to-wear, with handbags highlighted on one side and dedicated shoe and eyewear displays on the other.

The boutique will showcase the latest CHANEL COCO BEACH 2023 collection, a playful remix of American sportswear codes alongside brightly-hued, modern swimwear, exclusively available in a selection of CHANEL boutiques worldwide, including Capri. Also available is the cinematic and alluring Spring-Summer 2023 Ready-to-Wear collection, the CHANEL – Dakar 2022/23 Métiers d’art collection, which celebrates the colourful, free-spirited elan of the 1970s, and the Fall-Winter 2023/24 pre-collection.

CHANEL is delighted to welcome clients to the seasonal boutique in Capri from April 3rd until October 31st.

Cartier unveils Vanessa Kirby as the new face of its La Panthère Fragrance.

Created in 2014, this fragrance brings the chypre family back into the spotlight with a new floral-feline accord: the union of a historic chypre, a mythical animal musk and a fresh, vibrant gardenia, just as desired by Mathilde Laurent, the Maison’s perfumer.

The collection consists of three iconic fragrances La Panthère Eau de Toilette, La Panthère Eau de Parfum and La Panthère Parfum.

Vanessa appears in a new campaign for the perfume where she is guided by a panther through a tropical rainforest.

Much like Cartier’s iconic animal, the British actress follows her own path with determination. A free spirit who shares a desire for independence with the panther. For this actress, who is also known for her philanthropic commitments, it is important to remain true to yourself and to move forward with confidence.

The collection is available globally.

This Ramadan Dior embraces the spirit of Arabia with an exclusive new design and animation to accompany three of its Oud fragrances in the La Collection Privée collection.

Designed by a friend of the House Pietro Ruffo this fairy and blooming ivory and gold pattern iconizes the Zodiac theme so dear to the House and its Creative Director Maria Grazia Chiuri. The pattern is inspired by the constellations of stars that light up Christian Dior’s former residence, Château de La Colle Noire.

This mystical pattern will decorate three of the Maison’s Oud creations of this collection for the Eid Celebration, paying tribute to gold; one of the House’s iconic colours. These three scents are perfect for gifting over this season.

Oud Ispahan

“Oud Ispahan is like opening the doors of an Oriental palace with ochre walls and being struck by its fragrance. The smoky scent of burning wood blends with that of sweet floral water on washed hands. That’s the scent of this smooth atmosphere, where rose, frankincense and resin linger. The perfume is velvety and sensual, like the roses of the Orient.” François Demachy, Dior Perfumer-Creator.

Purple Oud 

“Purple Oud expresses an Oriental dream as depicted in a vivid, warm painting. It’s a sparkling oud that sees powerful wood combined with lively notes. Orange blends with fresh spices such as Pink Peppercorn and Saffron. This shimmering oud will seduce those who like the animal strength of this heady wood, albeit a polished, brightened version that plays out in the background.” François Demachy, Dior Perfumer-Creator.

Oud Rosewood

“The powerful and contrasting woods of Oud Rosewood give it a strong, immediately evocative signature. It comes from the family of fragrances that arouse thrilling sensations, it is imbued with a deep sensuality that is both soft and powerful. Its trail is as intense as it is mysterious.” François Demachy, Dior Perfumer-Creator.

These Eid gifting exclusives are available across the Middle East for a limited period.

Mohamed Al Banna Group CEO & Managing Director, LEAD Ventures Project Management Services LLC. Shares his thoughts on what Ramadan means to him.

What does Ramadan mean to you?

Ramadan is a great combination of many things:

• We spend more time with family.
• We enjoy cooking together and preparing together as a team.
• We visit family members that we may not have seen for a long time.
• We make sure to create initiatives to help those less fortunate.
• We become closer to God through prayer a lot, and we meet many new people in mosques.
• It’s a month during which you see many people smiling and doing what they can to make others smile.
• During this month I personally like to sit alone every day to pray and to think about all the good things that I have and what I can do to be a better man.

Reflecting on this past year what has been your biggest achievement?

My biggest achievement is that I am still breathing with a big smile on my face. Business wise I have expanded my businesses by opening Belvedere art space, an art gallery located in DIFC. Secondly, I have been selected to become a mentor at Bin Mohammed Smart University – HBMSU. I was awarded by HH Sheikh Eng. Salim Bin Sultan Al Qasimi recently, as well as two awards from HBMSU plus other interesting awards. I have partnered with Ryan Howells, Founder and CEO of The Rare Find and I was appointed as a senior advisor as well as a Co-Founder. The Rare Find is a unique fundraising platform that leverages blockchain technology to help charities and start-ups raise funds in the UAE.

What is a memory that you have of the Holy Month growing up?

The best memories I have of this month are the creative ways of donating money, food and other things. Sharing food with neighbours. The prayers that we do during the day, especially during the last ten days of the month. The visits and calls to many relatives that we don’t normally talk to during the year due to our busy lives.

How will you be spending Eid this year?

I don’t normally like to travel during Eid as I like to spend it with my parents, and family. We visit our family as well as giving money as a gift to our children.

Where is your favourite place to travel to for the holidays?

My favourite destination is The Maldives as it’s very quiet and a good place for fishing.

What does it mean to you to celebrate?

I love to capture every Celebration to gather great memories as much as I can. I always make a lot of effort to create creative celebrations and I love putting smiles on people’s faces. For me a celebration is having a great time with the people you love, having good food and playing with the kids.

What do you hope this year will bring to you?

I truly hope that we keep increasing by numbers as a family but do not lose people. I hope that everyone is healthy and positive. And I personally hope to be able to help people as many as I can as well as to be part of creating opportunities for those less fortunate.

What is a message you would send to our readers on this special occasion?

Be kind to each other, enjoy the moment, and be really thankful every because you woke up healthy. Many people don’t appreciate what they have, as if good health is guaranteed we need to remember that it is not and be thankful that we are healthy.

Sheikha Amal Al Maktoum, founded her womenswear brand Azzalia with the vision of creating collections that encapsulate the spirit of luxury, opulence, and grandeur, bringing together Western and Easter styles to offer clothes that for women of all backgrounds.

Inspired by her two daughters Azza and Alia the Creative Director has found a unique approach to design, using natural materials and couture sewing techniques. Since launching Azzalia, Sheikha Amal has received global recognition for her designs and she was invited to present at London Fashion Week in 2017. 

This year Azzalia is going back to its roots with a special collection launching this Ramadan. ‘Le Jardin Fleuri’ or ‘The Flower Garden’ the brand’s Spring-Summer collection celebrates the ritual of getting dressed up for Ramadan or Eid. Inspired by the vivid hues of blooming spring flowers, the collection features a unique selection of kaftans, abayas, and jumpsuits that are perfect not only for the summer but especially for the Holy Month. Here we find out more about the latest collection and what’s coming up for the brand for the rest of the year.

The last time we spoke was two years ago – tell us about how your brand has been doing since then and some of the progress made.

The last two years were tough because of COVID but things are getting better now, we are thankful that life is returning to normal and we can feel that people are back in a festive mood, they want to dress up and attend more events and weddings. At Azzalia we recently launched a capsule wedding collection called “Wedding Edition” and it has been very successful. In addition, we have been working on launching the Azzalia Application which will be ready by next month. The App will be easy to access and we will be launching a great loyalty program through the app where customers can collect points when purchasing Azzalia products. We will also have the chance to receive feedback from our customers through the app and when customers interact by sharing this feedback, they will be rewarded and receive points. We are looking forward to this big step at Azzalia. 

Where are you at creatively at the moment and what is it that’s inspiring you? 

Actually, when it comes to designing, I am always in a creative mood. It is part of me, I look everywhere for inspiration, and even small moments in life can inspire me. I am inspired when I’m travelling or when I’m shopping, but usually, we have to study the trends ahead of designing and analyse all the popular colours and trending silhouettes, and then based on that, I become inspired. I try to blend trends with my own inspiration and creativity to make sure that my collection has all elements it needs. 

Tell us about your Spring/Summer 2023 collection for Azzalia – the inspiration, the styles, the materials, the colours etc. 

The Azzalia spring summer 2023 collection is called Le Jardin Fleuri which means “The flower garden”. I had the chance to know a family in Brussels who inspired me for this collection. They do amazing handmade embellishments and you can customise them to the shape or colour of your choice. Their embellishments are really beautiful and unique. For this collection, I was inspired by the beautiful floral motifs they had in their collections, we worked with them closely in customising the flowers based on the colour trends. It was a very interesting experience and it is interesting how each piece comes out different from the others. This is the first part of the collection and it is dedicated to Ramadan. It consists of mainly beautiful embellished kaftans that have 3D dimensions, they are very detailed and intricate. We also have printed silk from Spain which was beautifully tailored into kaftans with drapes, as well as simple plain engraved silk pieces which form beautiful kimono-inspired abayas and they were blended with interesting modern lapels which makes them very practical, light and breathable for summer. We are sure that our clients will feel special whenever wearing these pieces. 

Tell us about some of the intricate embroidery and techniques that you use in your creations.

The “Jardin Fleuri” collection’s crepe pieces are simply breathtaking, with intricate hand embroideries created by skilled Brazilian artisans. The 3D motifs add a one-of-a-kind touch to these flowy silhouettes, making Azzalia’s patrons stand out in the crowd. We also incorporated a stunning Mikado fabric to create structured abayas, which feature exquisite hand-painted buttons with floral designs. It is a very diversified collection that can satisfy any woman.

Tell us how you think these designs will fit perfectly into your customer’s Ramadan wardrobe.

we believe that fashion is not just about what you wear, but how it makes you feel. With our Le Jardin Fleuri collection, women will feel empowered, confident, and beautiful wearing those amazing modest pieces that are perfect for Ramadan. The collection will inspire women to embrace their individuality, celebrate their beauty, and bloom like lovely flowers this festive season.

We are seeing many more successful designers from the UAE and the region how would you assess the talent here today?

I think the local fashion industry and local designers have developed in interesting ways. There are some very talented designers that I am proud of as they work very hard to make their achievements stand out in the crowd. I often connect with many local fashion designers, we share knowledge and support each other whenever needed and this shows that truly creative designers have an amazing spirit. On the other hand, some designers concentrate only on making their brand a lucrative business and forget about creativity. This is very sad and I think these designers should recalculate as they will not be able to grow, you can make money for a year or two but then they won’t be able to sustain for a long time, creativity is the key to success. 

What is something you would still like to do with the brand that you haven’t done yet?

There are a lot of things I want to do and I am planning to do for the brand but I’d rather keep it secret for now, but be sure that you will always see something new with Azzalia! 

What has been your biggest achievement so far?

One of my biggest achievements for me is surviving the COVID-19 pandemic. It was a tough time for the fashion industry but I think our clients are looking forward to life after COVID. 

In this issue we celebrate the upcoming Eid holiday – tell us what this occasion means to you and how will you celebrate this year.

Of course, Eid is an amazing celebration, it is part of our culture and our religion, I always like to be surrounded by my family during Eid, it’s important to connect with family members, we spend it visiting our relatives, connecting with them. It has a beautiful festive mood and I love the dressing up part and look forward to this holy celebration. 

Are there any designers or brands that particularly inspire you? 

Many designers inspire me, I like designers that create out-of-the-box, unexpected designs. Anything with a twist always intrigues me. One of my favourite brands is Maison Margiela. I also admire Christopher Kane, Area, and the AWAKE MOD. I love the twist in their designs and the wow factor that comes with their garments, you never know what to expect and I love that. 

What are you currently working on? 

We are currently working on designing the winter collection.

What else is in the pipeline for Azzalia this year?

We are launching the resort and travel collection soon, it is currently in production.

Sheikha Majda Jaber Humoud Al Sabah, philanthropist, entrepreneur, and founder of Houna Initiative on looking after your mental health during Ramadan.

The month of Ramadan is an essential time for reflection, it brings a charge of energy through prayer, meditation, and fasting. However, during this month, we also tend to experience changes in our daily routines, mainly due to the shift in our eating habits and sleeping patterns. Such shifts can, of course, affect our overall mental and emotional wellbeing.

It is during such times, more than ever, that we as individuals should prioritise our mental health by cleansing our mind of negative toxins and thoughts and charging it with positive thoughts, gratitude, kindness, and love. Let me tell you how.

Go easy on yourself. Practising self-compassion is essential for improving our overall wellbeing during Ramadan. With the added responsibilities that accompany the Holy Month, we tend to neglect our body’s needs and end up feeling overwhelmed and anxious. We must all learn to go easy on ourselves and rest where possible. It’s true that we can all get carried away with personal and work commitments that can take a huge chunk of our time and energy, however, it’s crucial to always remember that we’re humans and might, every now and then, need a short break. It’s important for all of us to actively and consciously develop the habit of self-compassion.

Challenge negative thoughts. Negative self-talk is part of the human experience. However, negative thoughts can take a toll on our emotional well-being, hinder self-confidence, lead to self-blame and fuel anxiety and negative feelings, thus leading to a state of uncountable emotions. Overcome such situations by challenging these thoughts – take a step back, breathe, and ask yourself if these emotions are based on reality, whether there is evidence to support them, and if there are alternative explanations or solutions. Once you’ve answered those questions, your mind will suddenly calm down resulting in a state of tranquillity.

Avoid Burnout. Ramadan can be a busy time. Between balancing religious obligations, committing to the countless iftar and suhoor gatherings and keeping up with your personal as well as family needs, it’s no wonder things can get overwhelming, thus leading to stress, anxiety, and burnout. The secret to managing this? Balance. We all need to work on finding the balance between our personal, social, and professional needs. Don’t be afraid to sometimes scale back on your social activities and prioritise some time for yourself. Whilst yes, Ramadan is a time to connect with family and friends, overcommitting to social gatherings can be exhausting and that’s okay to recognise.

Reduced working hours is another thing to keep in mind. If not delegated properly, having the same amount of workload but running shorter on time can cause burnout. While work is definitely a priority, it’s important to communicate with your employer and your colleagues to set realistic expectations and delegate the workload, thus avoiding any potential mental pressure.

Get moving: We should no longer overlook the crucial impact of exercising on our own mental wellbeing. Studies show that when we exercise, the levels of chemicals in the brain such as serotonin, stress hormones and endorphins fluctuate, thus reducing feelings of stress and anxiety and aiding in the improvement of mood. Find the time to incorporate physical exercise within your day. Take a short walk, go for a jog, or maybe attend a yoga or a meditation class – this can have a significant impact on your mental state.

Seek support: As humans, most – if not all – of us have experienced emotional distress at some point of time in our lives. This could be when major life events or changes, or adversities are experienced in our immediate environment or everyday hassles and experiences. Although we try to deal with these distresses using different coping strategies ourselves, seeking support helps in analysing, understanding and tweaking coping strategies if not creating new ones. Voicing your worries or talking about something that’s weighing on your mind to someone else can be liberating and healing. While it can be very helpful to talk about your problems to close friends and family members, sometimes people in your immediate surroundings aren’t able to provide the support needed. Do not hesitate to seek an outside perspective from experts and certified counsellors like the ones available on the Houna Initiative platform.  Professionally-trained counsellors and therapists can help you get to the root of your problems, overcome emotional challenges, and make positive changes in your life.

Practice Giving Back. Ramadan is not only about fasting, it is also about peace, prayer, and most important of all, giving back to our community as a representation of our generosity and gratefulness during the Holy month. Studies have shown that giving is beneficial for combating stress, depression and anxiety and also serves to keep us mentally stimulated, improve our self-confidence and provide us with a sense of purpose. Giving back to your community doesn’t necessarily mean contributing via monetary values, it can be by volunteering in charity events, making donations, or by the simplest act of offering a smile.

Engage in spiritual practices. Ramadan is a time for spiritual reflection and growth, and incorporating spiritual practices into our daily routine can help us find inner peace and calmness. In addition, engaging in spiritual practices can also foster a sense of community and connection with others. Participating in religious gatherings can help us feel more connected to our community and provides a sense of support and belonging which is a key aspect of mental health and well-being.

A balanced diet. As simple as it may sound, staying hydrated and consuming a balanced diet is crucial for maintaining good physical and mental health during Ramadan. Dehydration and poor nutrition can lead to physical and mental fatigue. During non-fasting hours, it’s essential to drink plenty of water to stay hydrated. Water helps regulate body temperature, aids in digestion, and promotes overall body function. A balanced diet should include a variety of foods from different food groups, such as fruits, vegetables, whole grains, lean protein, and healthy fats. Eating a balanced diet can help promote physical and mental well-being, reducing the risk of illness, improving mood, and enhancing cognitive function.

Ramadan is an opportunity for spiritual growth, reflection, and self-improvement. It’s important to prioritise our mental health during this time and take steps to manage stress and maintain a healthy lifestyle. With a holistic approach and the right tools, we as individuals can navigate the blessed month of Ramadan with greater ease. But we must all remember, energy doesn’t just come from the food we eat, but also by nourishing our mind and emotions too.

Prada has opened an exclusive Cafè in London’s iconic department store Harrods.

Complete with Prada green interiors, specially branded tableware and handcrafted sweet treats, this glamorous location is a must-add to your London bucket list.

The space is designed to add a new dimension to the brand, as well as offer customers a unique, engaging experience. Walls, ceilings and velvet-upholstered sofas and armchairs are coloured with the brand’s iconic green hue, while the black and white chequered floor mirrors the brand’s historic boutique on Galleria Vittorio Emanuele II in Milan.

The menu features various dishes from breakfast to evening cocktails and provides a subtle, modern take on Italian tradition, with sandwiches and risotto sitting alongside buffalo mozzarella, salmon and crab dishes. An exciting offering of pastries are expertly crafted, many of which also feature the Prada logo.

Prada Caffè is now open until 7 January 2024, from 9 AM to 9 PM Monday to Saturday and from 12 PM to 6 PM on Sunday, with an entrance on Hans Road. It will soon be joined by an outdoor stall, which will offer Londoners a delicious range of ice creams.

Jo Malone London has collaborated with Emirati designer Yasmin Al Mulla on an exclusive Ramadan gift box.

Crafted from wood, the box pays homage to Middle Eastern heritage and the art of craftsmanship, perfectly complementing the floral, nostalgic, and colourful Jo Malone London theme that reflects the values of the brand.

Yasmin Al Mulla said of the collaboration; “I am thrilled to join forces this Ramadan with Jo Malone London to showcase our shared vision and deliver a fresh perspective through merging the world of art with the legacy of the Middle East to highlight Creativity, Kindness, Togetherness and Generosity.”

The keepsake box has been designed to house the special-edition Myrrh & Tonka Cologne Intense 100ml and Home Candle and is available with the purchase of both products.

Warm, ambery Myrrh & Tonka takes its inspiration from the distinctive myrrh trees in the Namib desert. The scent of its resin mingling with the warm almond and lush vanilla notes of the tonka bean.

The exclusive gift box will be available for a limited time only at the Jo Malone London boutiques across the region.

Tod’s reveals a limited edition collection for Ramadan honouring the brand’s iconic sandals. The exclusive capsule features classic sandals in luxurious leather and enticing colourways perfect for the Holy Month.

the collection combines the highest quality leathers and precious skins, from the best tanneries around the world; the fundamental aspect of any Tod’s accessory is its unique creative and design process. The leathers go through a rigorous selection process and the workmanship is entirely handmade in Italy in all its production phases.

The key pieces in this collection fit seamlessly into the brand’s ready-to-wear and leather goods offering, making the perfect addition to your wardrobe not just for Ramadan, but all year round.

Available at Tod’s boutiques across the GCC.

With a history dating back to 1875, Van Cleef & Arpels is one of the oldest Jewellery Houses in the world. With a rich heritage rooted in craftsmanship and creativity, the brand has many beautiful stories intertwined in its DNA and it continues to keep this at the heart of everything it does.

Today, with the world changing so quickly and technology and innovation prevailing in all industries, there is a fine balance that needs to be maintained to preserve this beautiful history and DNA, but still ensure that the brand continues to be relevant and keeps up with constant developments in technology, communication, and craftsmanship. Tasked with finding this sweet spot is the brand’s President and CEO Nicolas Bos who has been leading Van Cleef & Arpels for a decade. Before becoming President in 2013, Bos had been working with the brand in various roles since 2000 and so truly understands the values of the Maison and the importance of preserving this, as well as moving forward in a way that is right for the jeweller. As Van Cleef & Arpels prepares to reveal its latest novelties at this year’s edition of Watches & Wonders, we talk to Nicolas Bos to find out more about finding this perfect balance between heritage and modernity.

You have been President and CEO of the brand for a decade – congratulations on this and tell us what you feel you have achieved in the past ten years. 

Thank you, I am very proud that, with all the teams, we’ve managed to stay true to our identity and history and write new chapters of it. Some of them were about development, and some of them were about continuity. I am proud of certain exhibitions and initiatives like L’ÉCOLE, School of Jewellery Arts, or Dance Reflections by Van Cleef & Arpels, that support our core values. I also am proud of certain High Jewellery collections and product categories, like the Poetic Complications collection, initiated about a decade ago, which is fully in line with the Maison’s identity. There is a great tension between tradition and innovation at Van Cleef & Arpels, between respecting our history and renewal. I believe we have done a good job, and that makes me happy. 

What is your vision and focus for the next ten years? 

I think what really matters for us is that we are and wish to remain experts in certain fields. For more than a century, we have been jewellers and retailers. This is how we want to remain. We are not a global brand; we are not the incarnation or translation of a certain lifestyle. We are about inspiration, craftsmanship and retail distribution. Of course, all this is evolving, the world is changing, and we must try to understand trends and go along with them, sometimes also maybe initiate new ones. But we will always do that with the maintained perspective of an expert that really operates in the field of jewellery and a certain form of watchmaking, which is once again very rooted in our identity. 

It is no doubt a moment for luxury – with so much growth in the industry and so many opportunities how do you ensure that Van Cleef & Arpels continues to stay ahead without compromising the DNA and heart of the brand? 

We want to keep everything we do rooted within one identity. It requires more and more organisation and discipline, as we continue to grow. It is very important for us, especially when we acquire new talent, when we recruit or train new craftsmen, or new team members, to make them fully understand how the Maison’s identity has been built, and to teach them what it means. That is how we manage to maintain consistency across the board, although we work with pieces at different price levels that are examples of different crafts or different traditions. 

As a commercial company, we have a duty to our shareholders, teams, and clients of today and tomorrow. We’re here to make sure that the Maison’s activity develops and blossoms. But we also have a duty to the past, a duty to the people that have developed these activities in previous decades or centuries, as well as to the customers that have trusted us in the past. Somebody that has invested financially, and emotionally, and was involved in Van Cleef & Arpels 10, 20 or 30 years ago, is still connected to us. I think this is also something that we keep at the back of our minds: to say that we have an obligation of continuity out of respect for the people that have trusted us over the decades. 

What can you tell us about the L’ECOLE School of Jewellery Arts and how this is serving the brand? 

With the opening of L’ÉCOLE, School of Jewellery Arts, the Maison wanted to bring forward jewellery culture and to offer the general public the chance to take a step into the craft. Van Cleef & Arpels is a Living Heritage company with a long-standing commitment to the transmission of jewellery professions and savoir-faire, and it aims to promote and perpetuate the excellence of métiers d’art. 

This commitment is visible in L’ÉCOLE’s engagement, but also through regular collaborations with top-ranking educational establishments like the École de Bijouterie Joaillerie de Paris, the École Boulle and the ESSEC Business School’s Savoir-Faire d’Exception Chair.

Today, the Maison’s goal is to better connect to younger generations, with a view of building their future hand in hand, while vitalising professions in the world of High Jewellery and Watchmaking. 

How do you balance innovation with traditional craftsmanship at Van Cleef & Arpels? 

This precious balance between innovation and traditional craftsmanship is deeply rooted in the Maison’s identity and history. Innovation has always nurtured Van Cleef & Arpels’ creativity. The goal is to respect our traditions and identity while introducing a contemporary approach to the fields of jewellery and watchmaking. 

To do so, we strongly believe in building making bridges with other artistic fields – such as dance, and photography, but also design, drawings, and publishing – through collaborations. Our sources of inspiration also help us suffuse enchantment into each High Jewellery, Jewellery or Timepiece creation (not to forget that we also create Extraordinary Objects). Nature, couture, dance, imaginary worlds, and travels inspire us for our pieces. Each collection is a new chapter to the Maison’s long story. 

In the luxury business, creation prevails, but if you don’t associate that with a business sense, you can’t perpetuate a legacy. At the end of the day, good business comes from good creation. The more creative, the better the quality, the more expertise used, the more chances you have of being successful. With that comes strong research on innovation, to further improve the way we make our pieces. We strive to keep rare skills and craftsmanship alive, notably in our watchmaking collections. But, at the same time, we constantly think of new ways to improve our processes, not especially to speed them up – because good creation takes time – but to ever-improve the quality of our pieces, so that they keep on enduring the test of time. In High Jewellery, innovating means pushing the technical boundaries further to enrich creativity. For instance, the Mystery Set, which is a signature of the Maison, was patented in 1933, but we continue to develop this technic. We now master the Vitrail and the Navette Mystery Set. In watchmaking, it means constantly imagining new ways to tell stories that enchant and invite to dream. This is the exact goal of our Poetic Complications and Extraordinary Objects collections. They are an invitation to see time as a story-maker, thanks to expert craftsmanship and virtuoso mechanisms. 

Tell us about some of the projects you have been working on connected to the arts. 

Beyond creation and products, we strive to act as a player in society and culture – once again experimenting more and more with initiatives around craftsmanship, decorative arts, dance and choreography, literature, or even the preservation of gardens and nature. We are interested in all elements that have a genuine and historical connection with the Maison’s identity and style, although they can sometimes be new or unexpected forms of expression. This can take the form of collaborations with artists: for instance, this year, the Maison is partnering with French artist and illustrator Charlotte Gastaut to create a vibrant and poetic world, to celebrate the arrival of spring. We also support other artistic initiatives, such as the Design Parade Toulon prize, or other artists we collaborate with, including Arthur Hoffner and Alexandre Benjamin Navet. I would also mention our Dance Reflections by Van Cleef & Arpels initiative, which aims to promote creation in the choreographic field by supporting dance companies and institutions. 

Can you give us a brief overview of what you are revealing at Watches & Wonders? 

This year at Watches and Wonders, we are trying to show how we bridge the tradition of watchmaking with that of High Jewellery and automata. With our concept of Poetry of Time, we aim to give a different value to time, beyond its classic metric one. In this special edition, we wanted to highlight our jewellery expertise and craftsmanship by imagining feminine creations emphasising a precious dimension. All the pieces embody Van Cleef & Arpels’ philosophy, their attachment to narration and the brand’s quest for movement. Whether they are inspired by the world of couture, the representation of nature, or the heavenly vault, the creations pursue the Maison’s creative history. 

In your opinion how are such fairs still important for brands in the industry? 

The role played by these kinds of fairs has evolved over time. Historically, they were very much commercial and trade fairs, where manufacturers and brands would come and present their new collections to distributors and take orders for production in the coming years. It has now evolved to become a communication platform, where it also makes sense for a brand like ours – that doesn’t have any distributors – to be. For us, it is a way to introduce our work to a whole population of editors, experts, and amateurs gathered at these fairs because they are a true momentum for watchmaking, a celebration focusing on all developments in the field. 

For a brand like ours, such fairs are an opportunity to display and showcase our identity, to present our collections, and new developments for existing pieces, and to make sure that we are identified as a key player in that world. 

The who’s who of the world’s global fashion industry gathered in Mumbai this week for the spectacular opening event of the country’s newest cultural landmark. The Nita Mukesh Ambani Cultural Centre which promises to honour fashion culture and arts within India and further afield opened with an impressive three-day event.

The gathering attracted the likes of global stars Zendaya and Tom Holland, Gigi Hadid, Penélope Cruz, Deepika Padukone, Salman Khan, Alia Bhatt, Kareena Kapoor Khan, Aishwarya Rai Bachchan, Maria Grazia Chiuri, Christian Louboutin, Priyanka Chopra and Nick Jonas and many more.

Gigi Hadid

This first-of-its-kind venue in India which celebrates India’s rich cultural heritage in all its glory and aims to make art from across the globe accessible to all was marked by three expertly-curated shows and exhibits in the space of performance, costume and visual arts.

Zendaya

“My heart is full…Mukesh [her husband, renowned businessman Mukesh Dhirubhai Ambani] and I had dreamt about having a cultural centre in India comparable to the best in the world. I’m looking forward to welcoming everyone to the Nita Mukesh Ambani Cultural Centre in Mumbai,” Mrs Nita Mukesh Ambani said at the launch.

Nita Mukesh Ambani Cultural Centre Mumbai India

Isha Mukesh Ambani added, “My mother [Nita Mukesh Ambani] and I believe that art has the power to transform and engage with a community. Art spaces are a unifier – where cultures meet and converge. The Nita Mukesh Ambani Cultural Centre is an extension of this vision.”

Day one saw the inauguration of The Grand Theatre, the star attraction of the Centre. The sprawling 2000-seater venue was launched with an immersive theatrical experience, ‘The Great Indian Musical: Civilization to Nation’. This exclusive production written and directed by Feroz Abbas Khan, brought together a line-up of exceptional Indian talent along with a Tony and Emmy Award-winning lineup.

Day two was dedicated to the launch of ‘India in Fashion: The Impact of Indian Dress and Textile on the Fashionable Imagination’. The exhibition was curated by fashion industry icon Hamish Bowles and spotlights how India has influenced fashion and style from the 18th century to the present day. The showcase features over 140 costumes including both India-inspired works of international designers as well as specially-commissioned garments created by Indian designers. On display were also pieces sourced from some of the world’s biggest museums and unseen personal collections from across the globe.

On the final day of the grand opening, the Art House, a four-storey building celebrating visual arts, was inaugurated by Shrimati Kokilaben Dhirubhai Ambani. The debut exhibition, Sangam/Confluence, co-curated by Ranjit Hoskote and Jeffrey Deitch, explored the theme of union that’s deeply embedded in Indian culture through the works of 10 Indian and international artists.

Priyanka Chopra Jonas and Nick Jonas (Credit – @germanlarkin)

On the same day, Nita Mukesh Ambani launched India in Fashion: The Impact of Indian Dress and Textiles on the Fashionable Imagination, a new book edited by Hamish Bowles and published by Rizzoli.

This Ramadan Van Cleef & Arpels once again expresses its dedication to creation, transmission and education with a new artistic collaboration.

The Maison has collaborated with French artists Charlotte Gastaut and Fella Malou to convey a message of harmony through exclusive artworks which highlight the brand’s lucky Spring collection. Charlotte has reinterpreted the Maison’s cherished theme of nature and presented the Maison’s jewellery pieces in this poetic interpretation of Ramadan nights amidst the flora and fauna of the region.

Birds, delicate flowers and lush greenery appear as colourful figures emerging from palaces inspired by the lotus flower of the Lucky Spring collection. The collection which first launched in 2021 embodies a positive vision of life with the theme of an enchanting garden. With a vibrant palette of rose gold, white mother-of-pearl, onyx and carnelian the pieces feature delicate motifs that create shimmering scenes.

Through lily of the valley buds, ladybirds and plum blossoms, the collection offers a picture of spring that is both pure and elegant. Each element is considered a message of luck and joy.

Honour the Holy Month with a stylish FENDI-branded iftar or suhoor with a collaboration with Abu Dhabi Retail as the brand takes over Tashas Al Bateen in Abu Dhabi for the month.

Surrounded by the iconic codes of the FENDI Maison, the Majlis welcomes the community to gather family and friends every evening for Iftar and Suhoor.

To commemorate the occasion the brand has also unveiled an exclusive collection featuring some of the Maison’s most iconic accessories crafted in new ways exclusively for the Middle East. It features leather goods including Peekaboo, Baguette and FENDI First bags as well as women’s shoes, fashion jewellery and textile accessories.

The leather goods are characterised by a timeless Green Tea shade and the precious exotic Saku Python leather combined with gold accessories. The Peekaboo is available in two different styles. The first is the classic Peekaboo Mini in Green Tea calf leather with a touch of exotic on the handle and the second is a Peekaboo ISeeU Small in full Saku python leather in the same tone. A FENDI First bag is also presented with the signature metal F covered in exotic leather and a Baguette in full Saku python leather, both in the Green Tea shade.

A Nano Baguette is also presented in full python leather. In keeping with the green colour palette, two of the brand’s iconic heels – FENDI First Slide and FENDI First Slingback feature metallic musk and gold hardware.

The capsule’s jewellery pieces consist of special edition versions of the O’Lock pieces; a modern reinterpretation of the house’s distinguished FF logo reworked into a subtle oval shape. The Ramadan capsule features the first rose gold edition of the O’Lock line, featuring a bracelet, earrings, ring and necklace. The collection is completed by a classic FF monogram silk stole in the same Green Tea shade.

Louis Vuitton’s Spring-Summer 2023 collection offers new perspectives and dimensions to a classic silhouette. See more of the collection in our latest editorial shoot.

Photography: Sandra Chidiac

Styling & Direction: Lindsay Judge

Hair and Makeup: Sophie Leach

Model: Noor at Bareface

Production: Voice Marketing Management

 

Top: 3D Pocket Utility Top
Bottoms: 3D Pocket Utility Skirt Shoes: LV Zoom Platform Ankle Boot Bag: Loop
All Louis Vuitton

 

Top: Blazer Jacket
Bottoms: Straight Cut Pants w/ Oversize Zipper
All Louis Vuitton

 

Jacket: Buttoned Leather Jacket Top: Tank Top Bottoms: Flare Pants w/ Oversize Zip
All Louis Vuitton

 

Top: Halter Neck Top
Bottoms: Flare Pants w/ Oversize Zip Bag: Petite Malle
Shoes: Platform Comfort Sandal
All Louis Vuitton

 

Top: 3D Pocket Utility Top
Bottoms: 3D Pocket Utility Skirt Shoes: LV Zoom Platform Ankle Boot Bag: Loop
All Louis Vuitton

 

Jacket: Jacket w/ Lapels Dress: Leather Dress w/ Yokes & Oversized Buttons Tights: Leggings Boots: LV Archlight Platform Ankle Boot Bag: Capucines Mini Flower Crown in Bull Calf Leather
All Louis Vuitton

 

Bag: Capucines Mini Sequins Ramadan Evening Gold Silver, Louis Vuitton

 

Bag: Capucines Mini, Louis Vuitton

Maison Chaumet has introduced exquisite new additions to its iconic Liens Collection.

Two new variations; Sunburst Gold and Diamonds to Infinity as a radiant new look to the elegant line. The Sunburst Gold medallions represent a refined radiance. From the pendant ring to the central motif and the edge, each detail of the medium and large model medallions is set with diamonds, doubling their elegance.

The Diamonds to Infinity pieces supplement the existing styles in rose gold with pavé diamonds, and a new mid-size version joins the large and small models. All three are also available in white gold with pavé diamonds.

The collection is available in Chaumet stores globally.

What does Ramadan mean to you?

Ramadan is a time for pause and reflection. I love to take this time to focus on the more important things in life like my relationship with God and my family.

Reflecting on this past year what has been your biggest achievement?

I would say launching Edition 3 – The Tribute Edition has been my greatest achievement this past year. This collection pays homage to the UAE and underscores my love for the country.

The scents feature three distinct notes, including oud, amber and musk, each dedicated to a time within the UAE. Devotion, the oud-based scent, is devoted to those who have been here from the start; Eternal, which is amber-based, is a nod to those who have come and gone; while Sincere, which includes notes of musk, is an ode to those who have just arrived.

What is a memory that you have of the Holy Month growing up?

My late mother, may God rest her soul, used to set up a tent in the garden for the whole family. We would spend hours on end playing all kinds of games and simply enjoying each other’s company.

Ramadan is very nostalgic to me. My siblings and I still play the games we used to growing up and I’m extremely grateful that the traditions and memories of Ramadan are still practised in my family today.

How will you be spending Eid this year?

Where I’m happiest – at home with my family!

Where is your favourite place to travel for the holidays?

I consider myself a world traveller so it’s really difficult to pinpoint one destination. But I have immense love for Tokyo and New York, so I’m always ready to travel there!

What does it mean to you to celebrate?

To me, celebrating Ramadan means connecting with loved ones on a deeper level. It’s being with each other instead of around each other.

What do you hope this year will bring to you?

I hope this year will bring further personal growth by focusing on activities that will further enhance my quality of life.

What is a message you would send to our readers on this special occasion?

May all you strive for this Ramadan be accepted and may you be granted all that you seek.

Sekka 38 was founded by three Emirati sisters with a passion for fashion. In 2012 they decided to turn that passion into a career when they started to create tailored classic garments for their friends and family.

The feedback was incredible and as the demand became greater, the Juma sisters decided it was time to launch their own brand. Sekka 38 was officially launched in 2016. Influenced by their mother’s unique sense of style and her innate ability to alter any piece of clothing to make it her own, each Sekka 38 garment is an item into which they pour their creativity, reflecting their unique personalities.

The brand focuses on creating pieces that are built to last, rather than following the latest trends, and puts a modern twist on traditional Arabic dress. The brand’s collections feature Clean silhouettes and impeccable details crafted from luxurious fabrics that can be worn season after season. The latest collection “Dreamscapes” represents a new chapter for the brand into more contemporary fashion that remains dedicated to the traditions of the abaya, yet exudes an avante-garde aesthetic.

Extravagant and bold designs allow for the Sekka 38 woman to stride freely, possessing an aura like no other. A long-lasting impression, in state-of-the-art silhouettes, and exceptional embroidery, alongside remarkable prints combine cut-out features and contrasting tassels. As the new collection is revealed we find out more about the brand and the plans for the future.

Tell us about your brand Sekka 38 and the vision.

We started Sekka 38 with a vision to create elevated classics to cherish forever, consisting of polished staples that transcend seasons. Our DNA is where reality meets fantasy with a focus on timelessness, uncompromising quality and attention to detail, where the notion of luxury defines beautifully crafted styles that are made to last.

What is the inspiration behind your designs and how would you categorise them?

Influenced by our mother’s unique sense of style and her innate ability to alter any piece of clothing to make it her own, each of our garments is an item into which we pour our creativity, reflecting each of our unique personalities. The Sekka 38 universe is brought to life through vibrant hues and playful silhouettes. In creativity, time, and precision each of our designs behaves as a canvas of the re-imagined, fun, and timeless magic.

Tell us about how you started designing and why you decided to turn your passion into a brand.

We began designing in 2012 with a desire to create tailored classics for our family and friends. Due to increasing demand, we officially launched in Dubai in 2016. As a tribute to our tight-knit bond, Sekka 38 is derived from the Arabic word “سكة” (sekka) which means street combined with the street number we grew up on, symbolising where we share our fondest memories.

We hear you have a special collection launching for Eid – tell us about this collection and what we can expect. 

The collection launching for Eid is called Dreamscapes and is a journey of colour, fantasy and luxury. The collection consists of unique abayas for all occasions. Expect a universe of bold colours, clean-cut fabrics and intricate details.

What are some of the highlight pieces?

The Padded Abaya and the Tassel Abaya.

Working together as sisters how do you divide the areas and roles within the business? 

As sisters we think alike, however, all of us have different strengths and through our differences, we allocate each sibling to the task that is most catered to her skills and work ethic style. For example, we are all involved in the design process but there’s one who has a keen eye for colour and one who likes to be adventurous and think outside the box fused with one’s classic taste and the other’s dressy outlook. Together these elements bring out versatile designs that cater to every woman.

What’s the biggest challenge you face working so closely with family?

The biggest challenge regarding working with one another is that we are individuals and at times have conflicting opinions, which we aren’t afraid to speak up about! But at the end of the day, we must work together to represent the brand that resonates with all of us.

What is the biggest positive about working together?

The biggest positive to working together is also that we are individuals and each has our own strengths to bring to the table. Being sisters, we also know each other incredibly well and have a unique bond

Where would you like to see your brand in five years?

In the next five years, we would love to see Sekka 38 sold internationally in markets such as Europe, Asia and America while being true to our creative DNA with a modest perspective.

How do you think traditional Emirati and Arabic dress can inspire fashion on a global level? 

The attention to detail and quality of craftsmanship is second to none in Emirati and Arabic dress and we believe can inspire fashion on a global level. We don’t believe in fast fashion but rather invest in timeless pieces that will last a lifetime and can be passed down to future generations.

What more would you like to see being done to support and encourage designers in the Middle East?

It would be great to see more international initiatives, particularly in bringing emphasis to the significance of traditional styles that influence what we call modernity today. Social media is a great place to meet like-minded women that support and encourage designers within the entirety of the Middle East.

What does Ramadan mean to you?

Ramadan means self-reflection, giving back and spending time with your loved ones throughout the wholesome, Holy Month.

How will you be spending Eid this year?

This year we are planning to spend Eid with our family. We haven’t decided yet whether we will travel or stay in Dubai but either way, Eid is all about spending quality time with the ones you love.

Who is a designer or brand that inspires you? 

We can never go past the timeless and classic style of Coco Chanel and how she shaped fashion. There are so many icons over the years who embrace their personality through their fashion which inspires us to take bold, creative steps.

Who is the woman that you design for?

We design for women who know what they want in life but also have a side of creativity and magic to them.

What else is in the pipeline for the brand for the coming year? 

We plan to build a more global presence for the brand where we can portray Sekka 38’s artistic views and craftsmanship to the world.

Celebrating the best of Indian craftsmanship, the finest materials and the most beautiful of hues, Maria Grazia Chiuri presented her Fall 2023 collection for Dior in Mumbai yesterday evening.

The spectacular show celebrated the beauty of India and attracted guests from around the globe.

With this collection, Chiuri wanted to spotlight the collaboration and friendship she has built over many years with India and Karishma Swali – Artistic Director of the Chanakya ateliers and the non-profit Chanakya School of Craft, in Mumbai.

Collaborating with the school on this beautiful collection she presented silhouettes that celebrate the plurality of the most excellent savoir-faire, thus allowing the visionary spirit of the founding couturier and his successors to shine far and wide.

There was a vibrant colour block sequence dedicated to silks – green, yellow, pink, and purple – which pays homage to Marc Bohan, with sophisticated evening coats and straight skirts inspired by the sari and traditional Indian cuts, representing an actual sartorial genealogy defined by the multiple legacies of fashion.

The collection was presented at the Gateway of India, a historic landmark built in the early 20th century in the city of Mumbai to commemorate the landing of King George V and Queen Mary at Apollo Bunder on their visit to India in 191.

The spectacular show was a fascinating odyssey that transcends borders and eras. See more of our favourite looks below:

Dior hosted its Pre-Fall 2023 show in Mumbai yesterday evening, presenting the latest collection by Maria Grazia Chiuri. Celebrities from across the world including many from India turned out to discover the collection. It was a vibrant affair with many attendees choosing to wear looks from the brand’s current Spring/Summer 2023 collection. We reveal some of the best dressed of the night.

Cara Delevingne

Beatrice Borromeo

Celeste

Diana Penty

Freida Pinto

Karlie Kloss

Laetitia Casta

Liza Koshy

Maisie Williams

Mira Rajput Kapoor

Athiya Shetty

Naomi Ackie

Poorna Jagannathan

Rekha

Simone Ashley

Ujjwala Raut

Yara Shahidi