These are the pieces you need to know about from the 2025 High Jewellery releases

Chopard

Chopard’s 2025 Red Carpet collection “Caroline’s Universe” offers a look into the personal universe of the brand’s Artistic Director, Caroline Scheufele.

Comprised of 78 high jewellery creations, these exquisite pieces are inspired by some of Caroline’s passions; from flowers to animals, to couture, the cosmos and the heart. “Each piece of jewellery is a stage; each precious stone tells a story in which the art of jewellery reflects both my personal journey and universal emotion” explains Caroline.

Dior

Dior

The Diorexquis Haute Joaillerie collection is a dazzling celebration of Christian Dior’s enduring legacy, brought to life by Victoire de Castellane’s visionary artistry. Inspired by nature, landscapes, and the splendour of grand galas, the pieces unfold like poetic tableaus that capture the rhythm of the seasons.

From icy winter brilliance to spring’s blossoming flora and the radiance of summer, each jewel tells a story. Masterfully crafted with techniques such as opale doublet and plique-à-jour, the collection embodies Dior’s fusion of savoir-faire and imagination, transforming gems into luminous works of art that echo the maison’s spirit of timeless elegance.

Bvlgari

Bvlgari presents Polychroma, a dazzling new chapter in High Jewellery and High-Jewellery Watches, where colour takes centre stage as a universal language of beauty and emotion. Inspired by plurality and movement, the collection celebrates the magic of chromatic diversity, with an impressive 600 masterpieces on display, including 250 new creations and a record 60 million-dollar pieces.

Extraordinary gemstones in 16 different cuts bring brilliance and harmony to bold designs, reflecting Bvlgari’s artistry in transforming nature’s treasures into emotion-charged works of art. Extending beyond jewelry, Polychroma also inspires exclusive Jewelry Bags, Eyewear, and Fragrances — a kaleidoscopic expression of the Maison’s creative spirit.

Pomellato

Pomellato’s Pentagoni collection redefines diamonds through a distinctive, contemporary lens. Crafted with masterful precision, each piece alternates between polished rose gold facets and the Maison’s signature irregular pavé technique, creating a luminous interplay where light dances unpredictably across surfaces.

At its heart, the necklace cascades with pentagons of varying dimensions, evoking movement and fluidity, while bold pendant earrings and versatile rings echo the collection’s modern spirit. Blending artisanal savoir-faire with innovative design, Pentagoni embodies Pomellato’s commitment to craftsmanship and creativity. These jewels capture the essence of contemporary elegance while honouring timeless traditions, transforming today’s artistry into tomorrow’s treasured masterpieces.

Louis Vuitton

Louis Vuitton unveils Virtuosity, its 2025 High Jewellery collection, a journey that bridges mastery and creativity through 110 one-of-a-kind pieces across 12 themes. The collection unfolds in two universes: the World of Mastery, where savoir-faire and discipline are celebrated through striking designs and extraordinary stones such as a rare 30.56ct black opal and a 30.75ct emerald, and the World of Creativity, where imagination blossoms into luminous expressions of colour, light, and movement.

From the precision of Damier motifs to the exuberance of Eternal Sun, Virtuosity transforms heritage into artistry, celebrating Louis Vuitton’s pursuit of innovation, freedom, and timeless beauty.

Chaumet

Chaumet unveils Jewels by Nature, a High Jewellery collection that celebrates the treasures of flora and fauna through exquisite craftsmanship. Comprising 54 creations, the collection pays homage to the Maison’s 245-year bond with nature, portraying its eternal cycles and delicate beauty.

The first chapter honours everlasting flora like wild rose, clover, and fern, while the second evokes ephemeral blossoms such as carnation and sword-lily. A third chapter celebrates resurgent species beloved by Empress Joséphine, including magnolia and water lily. Blue tits and dragonflies, captured mid-flight, bring vitality to parures, uniting Chaumet’s artistry with nature’s poetry in timeless harmony.

Dubai Design District (d3) has announced the launch of the first-ever d3 Awards, an initiative created to spotlight and champion emerging talent across the Middle East.

The inaugural edition will focus on architecture, with a call for entries now open.

As part of d3’s Beyond a Decade of Design celebrations, the awards will recognise excellence in material innovation, human-centred design, and forward-thinking architectural solutions. Applicants are invited to submit proposals for projects spanning interiors, landscapes, and spatial design, with one winner set to receive a financial prize of Dhs100,000.

“The d3 Awards marks a significant step forward in our journey of championing emerging talent and showcasing the industry’s brightest minds,” said Khadija Al Bastaki, Senior Vice President of d3. “Through platforms such as Dubai Design Week, our ecosystem is promoting talent from the region and encouraging creative thinkers to reimagine the world through design expertise. The inaugural d3 Awards strengthens our contribution towards Dubai Creative Economy Strategy and Design Sector Strategy 2033, further cementing Dubai’s position as a global hub for design excellence.”

The winner will be revealed during Dubai Design Week, the region’s leading design festival, held in partnership with d3 from November 4th to 9th, 2025. Now in its 11th edition.

Applications for the d3 Awards closed on the 17th of October, and shortlisted proposals will be displayed at the d3 Architecture Exhibition, organised in collaboration with the Royal Institute of British Architects (RIBA) as part of the Dubai Design Week programme. Submissions will be judged on originality, practicality, accessibility, aesthetics, and environmental impact.

Future editions of the d3 Awards will expand to spotlight disciplines including product design, fashion, digital innovation, and design for social impact, reflecting the diverse scope of the region’s growing creative economy.

dubaidesigndistrict.com

Your ultimate guide to the new season interior design trends 

Earth-Drenched Hues and Jewel Tones

Colour this season is rich, layered, and evocative. Earthy palettes like deep chestnut, moss green, clay, and rust, form the backdrop, bringing a sense of grounding to interiors. These shades are not flat but complex, often layered in tonal combinations that create warmth and depth. To contrast, jewel tones are reemerging in accents: sapphire in velvet cushions, emerald in lacquered side tables, garnet in statement glassware. The effect is luxurious yet liveable, a marriage of restraint and richness.

Statement Stone

Marble, onyx, and travertine dominate the design conversation, but this time with maximalist flair. Beyond countertops, stone appears as sculptural dining tables, freeform side tables, and even lamp bases. Designers are experimenting with richly veined slabs, greens and browns reminiscent of natural landscapes, black marbles threaded with white, or creams punctuated by dramatic swirls. These pieces read as functional art, anchoring interiors with permanence and gravitas.

The Return of Woodcraft

Wood is reasserting itself as the heart of craftsmanship. Instead of polished perfection, raw, textured, and even charred finishes are celebrated. Walnut cabinetry with visible knots, oak with bleached finishes, and furniture made from reclaimed timber speak of authenticity and sustainability. In accent pieces, the artisanal hand is evident in carved bowls, imperfect edges, and hand-finished details, a nod to traditions of woodworking across cultures.

Comfort in Texture

Textile design takes centre stage this fall. Bouclé and mohair remain staples, but velvet is making a luxurious comeback. Chenille, raw silks, and layered linens are used not in isolation but together, inviting touch and interaction. Designers are playing with contrasts: linen against polished stone, silk beside rough jute, velvet paired with wood. It is in these juxtapositions that rooms feel alive, cocooning yet dynamic.

Sculptural Lighting

Lighting is no longer a supporting act but the star. Oversized chandeliers with organic, branching forms; handblown glass pendants that catch and refract light like water; brass and ceramic lamps with architectural bases. These designs function as artwork, often dictating the rhythm of a room. Expect lighting that makes a statement even when turned off, with natural forms and unexpected geometry being the prevailing language.

Vintage Meets Contemporary

The appetite for mixing eras shows no sign of slowing. This season, vintage finds from mid-century armchairs, to antique rugs, to ceramic vessels, are juxtaposed with sharp contemporary pieces like glass-topped dining tables or modular sofas. This layering of time brings character and patina to spaces, ensuring homes feel collected rather than curated. It’s also a sustainable approach, honouring the past while investing in the future.

The Rise of Intimate Spaces

The era of open-plan living is gently shifting toward the creation of smaller, private retreats within the home. Cosy reading corners, jewel-box dining alcoves, even workspaces designed with cocooning softness are emerging. These nooks answer the modern need for balance: spaces to retreat and recharge without disconnecting entirely. Layered lighting, textural walls, and enveloping furniture all play into the mood.

Here are all the details for the key looks in the collection

FIRST LOOK 

Dior Prestige La Micro-Huile de Rose Activated Serum

Dior Forever Glow Veil

Dior Forever Skin Glow – 00,5n

Dior Forever Skin Correct – 0n

Dior Backstage Rosy Glow Stick – 012 Rosewood & 103 Toffee

Diorshow Brow Styler – 01 Blond

Diorshow 5 Couleurs – 664 Wild Beige

Dior Addict – 100 Nude Look

SECOND LOOK

Dior Prestige La Micro-Huile de Rose Activated Serum

Dior Forever Glow Veil

Dior Forever Skin Glow – 00,5n

Dior Forever Skin Correct – 0n

Dior Backstage Rosy Glow Stick – 001 Pink, 006 Berry & 103 Toffee

Diorshow Brow Styler – 01 Blond

Diorshow Stylo – 121 Pearly Rosewood

Diorshow 5 Couleurs – 862 Shocking Pink

Rouge Dior – 849 Rouge Cinéma Satin

THIRD LOOK

Dior Prestige La Micro-Huile de Rose Activated Serum

Dior Forever Glow Veil

Dior Forever Skin Glow – 00,5n

Dior Forever Skin Correct – 0n

Dior Backstage Rosy Glow – 012 Rosewood

Dior Backstage Glow Maximizer Palette – 001 Universal Glow

Diorshow Brow Styler – 01 Blond

Diorshow Maximizer 4d

Diorshow Overvolume – 090 Overblack

Diorshow Mono Couleur – 755 Rose Tulle

Rouge Dior On Stage – 425 Wild Rosewood

FORTH LOOK 

Dior Prestige La Micro-Huile de Rose Activated Serum

Dior Forever Glow Veil

Dior Forever Skin Glow – 00,5n

Dior Forever Skin Correct – 0n

Dior Backstage Rosy Glow – 077 Candy

Dior Backstage Glow Maximizer Palette – 001 Universal Glow

Diorshow Brow Styler – 01 Blond

Diorshow Maximizer 4d

Diorshow Overvolume – 090 Overblack

Diorshow Mono Couleur – 530 Tulle

Rouge Dior – 228 Mythique Velvet

FIFTH LOOK 

Dior Prestige La Micro-Huile de Rose Activated Serum

Dior Forever Glow Veil

Dior Forever Skin Glow – 00,5n

Dior Forever Skin Correct – 0n

Dior Backstage Rosy Glow Stick – 103 Toffee

Diorshow Brow Styler – 01 Blond

Diorshow Stylo – 091 Matte Black

Diorshow 5 Couleurs – 931 Bold Black

Dior Addict – 790 Bold Black

Dior Vernis – 908 Bold Black

SIXTH LOOK

Dior Prestige La Micro-Huile de Rose Activated Serum

Dior Forever Glow Veil

Dior Forever Skin Glow – 00,5n

Dior Forever Skin Correct – 0n

Dior Backstage Rosy Glow – 063 Pink Lilac

Dior Backstage Glow Maximizer Palette – 001 Universal Glow

Diorshow Brow Styler – 01 Blond

Diorshow Maximizer 4d

Diorshow Overvolume – 090 Overblack

Diorshow Mono Couleur – 280 Lucky Clover & 530 Tulle

Dior Addict Lip Glow Butter – 102 Glazed Lavender

Shoot credits: 

Makeup: Peter Philips for Dior 

Photographer: Daniel Archer

Scenography: Thomas Bird

Styling: Samuel François

Model: Viktoria Wirs

Hair: Pablo Kuemin

Manicure: Magali Buisson

When Prada first unveiled the Toblach in the late 1990s, it immediately captured attention as a bold departure from traditional footwear codes.

Launched alongside the now-iconic America’s Cup sneaker, the Toblach became the very first Prada Linea Rossa shoe to stride onto the runway in the Fall/Winter 1998 collection. At the time, its defining detail, the engineered rubber sole, was revolutionary, fusing the structure of a formal shoe with the functionality of technical design. Today, that same spirit of innovation and heritage is revived in a contemporary reimagining of the Toblach.

The 2025 return sees the shoe crafted in smooth calf leather with a matte finish, a material choice that reinforces its understated modern character while preserving the sleek sophistication that Prada is celebrated for. True to its DNA, the Toblach continues to blur the lines between categories, bridging sportswear and high fashion, utility and refinement. Its silhouette feels as relevant now as it did when it first debuted, reflecting Prada’s ability to create designs that not only transcend trends but set them.

For more than three decades, Prada has pioneered the inclusion of technical detailing and performance fabrics within luxury fashion. Long before the term “athleisure” entered the cultural vocabulary, the house was integrating elements of sportswear into its aesthetic lexicon, reshaping how elegance could be defined. The Toblach stands as a testament to this legacy. Its engineered sole, durable structure, and fluid design language embody the balance between form and function, qualities that remain at the core of Prada’s vision.

With its rich heritage and forward-looking design, the Toblach is once again poised to become a modern essential, a shoe that bridges decades, occasions, and contexts with Prada’s signature blend of innovation, elegance, and technical mastery.

Prada.com

Riyadh Fashion Week will return for its third edition from October 16 to 21, 2025, bringing six days of creativity, craftsmanship, and international collaboration to the Saudi capital.

Building on the momentum of its first two editions, this year’s program underscores Riyadh’s growing status as one of the world’s most dynamic emerging fashion hubs.

Organised by the Fashion Commission, RFW 2025 promises an ambitious schedule that reflects the Kingdom’s expanding global reach. The event will host more than 25 runway shows and 10 designer presentations, alongside a curated showroom and immersive activations across the city. For the first time, international brands will be included in the calendar, joining Saudi and regional designers on the runway.

The mix of local and global participants highlights Saudi Arabia’s diverse fashion identity, spanning couture, eveningwear, womenswear, menswear, and streetwear. This blend not only celebrates homegrown talent but also positions Riyadh as an international hub for cultural exchange and creativity. Beyond the catwalks, showrooms and networking activations will connect global buyers, media, and industry leaders with Saudi designers, creating new opportunities for collaboration and growth.

“Riyadh Fashion Week has become a gateway for those looking to understand and participate in the future of Saudi Arabia’s fashion industry,” said Burak Cakmak, CEO of the Saudi Fashion Commission. “By welcoming the world to Riyadh, we create a unique platform where international leaders can build meaningful connections with local buyers, media, and consumers. At the same time, the event shines a global spotlight on Saudi talent, whose creativity spans from heritage-rooted craftsmanship to contemporary design, reinforcing the Kingdom’s growing influence on the international fashion landscape.”

Riyadh Fashion Week 2025 aims to provide an in-depth look at this evolving identity, while affirming the city’s ambition to establish itself as a future global fashion capital.

riyadhfashionweek.com

For Fall/Winter 2025–26, Daniel Roseberry reimagines one of the Maison’s most coveted creations, the Soufflé bag, in new iterations that feel both timeless and utterly of the moment.

First introduced for Spring/Summer 2025, the Soufflé quickly became a cult accessory thanks to its feather-light construction and effortless slouch, embodying that elusive quality of insouciance that defines true Parisian style. With its rounded silhouette and supple proportions, the bag offered a sense of ease that instantly resonated with women seeking luxury without rigidity.

Now, the Soufflé returns with bold seasonal updates that make it the ultimate investment piece for Fall/Winter 2025–26. Schiaparelli’s artistic codes are woven seamlessly into the design, with the brand’s iconic trompe l’oeil hammered brass anatomy motif hardware reinterpreted on the handles. These sculptural details transform the bag from a simple shoulder accessory into a wearable work of art.

For the new season, Roseberry has played with rich materials and embellishments, elevating the Soufflé into a statement piece that transitions effortlessly from day to night. Think velvet textures, deep jewel tones, and unexpected surface treatments that reference the Maison’s history of avant-garde design.

What makes the Soufflé a true must-have this season is its versatility and presence. It’s light enough to carry all day, yet dramatic enough to anchor an evening look. It whispers Parisian nonchalance while making a bold statement, embodying precisely the dualities Roseberry has been exploring across his Fall/Winter 2025–26 Ready-to-Wear collection.

Schiaparelli.com

With a career that spans continents and cuisines, Chef Kelvin Cheung has built a reputation for turning food into storytelling.

From his early days in his family’s bustling Cantonese restaurants to formative experiences in Europe and North America, Cheung has always sought to create dishes that connect people, culture, and memory. In 2021, he brought that philosophy to Dubai, co-founding Jun’s with Neha Anand, a restaurant rooted in personal narrative, cultural fusion, and an unwavering respect for ingredients. Here, Cheung talks about his journey, culinary philosophy, and how Dubai has become both his professional playground and personal home.

You’ve worked in some incredible kitchens around the world. What inspired you to eventually launch Jun’s in Dubai?

The first time I visited Dubai in 2016 was on a market analysis visit. Five years later, I moved to the UAE in May of 2021 after watching the hospitality business crumble in every corner of the world. When Neha Anand of Three Layer Hospitality and King’s Group Ventures reached out to me about moving to Dubai to open the restaurant of our dreams the city was already on my radar with fellow chefs in the industry in the city vouching for the relative strength of hospitality in the city, incredible handling of covid by authorities, and encouraging me to explore a move here. To say the least, it turned out to be an excellent decision. Dubai has so much to offer, not just as a chef but also as a father. Neha and I are building our dreams together at Jun’s, our first home in Dubai.

As the cooking is profoundly personal, the name comes from my son’s Chinese name: Jun Jun Wai. It just so happens Neha’s son is Arjun, so it represents both of our children as well as both of our priorities – our family and work – perfectly.

How would you describe your culinary philosophy in just a few words?

For me, cooking is about storytelling. Honouring where we come from, pushing boundaries, and building connections through food that is thoughtful, disciplined, and deeply personal.

Was there a defining moment in your career that shaped the chef you are today?

When I look back on the turning points in my career, my mind always returns to Dinant, a quiet town in Belgium where I took my first job outside my family’s kitchens. Until then, I’d grown up in the rhythm of Cantonese banquets and bustling dim sum dining rooms. Dinant was different. The restaurant had its own garden and a pond where we kept trout for our signature dish, Truite en Bleu.

Each order meant running to the pond, netting a fish in full view of diners, then carefully preparing it from pond to plate. It was humbling, intimate, and sacred — a reminder that cooking is not just technique but a relationship between land, product, chef, and guest. That experience forever shaped how I cook and how I honour food.

Today, whether I am cooking in Dubai, collaborating with chefs around the world, or working on a new tasting menu at Jun’s, I carry that lesson with me. I look for the most pristine, beautiful ingredients I can find, not just because they taste good, but because they deserve to be treated with respect. I want my guests to feel that same connection. To know that what’s on their plate has an origin story and that it was prepared with care, love, and gratitude.

How do you balance innovation with honouring tradition in your dishes?

Third culture is being caught between cultures. I’m celebrating a unique perspective and creativity that comes from straddling multiple cultural worlds. The food at Jun’s is my life on a plate. I do not worry about maintaining the authenticity of a dish. Every family has its own version of a particular area’s authentic dish. Who are we to judge which is more authentic?  I think that keeping boundaries on food, or for that matter, people, does a disservice.

Dubai is home to such a diverse dining scene. How does Jun’s stand out in a market full of global culinary talent?

Innovation, consistency, quality. Our hospitality is also a huge driver. The dishes are profoundly personal, and we try to personalise wherever possible – from fortune cookie messages to altering dishes to fit customers’ dietary requirements. People really connect to our food through our storytelling, and I think that is a key differentiator for Jun’s.

Because the Dubai food scene offers top-quality food and service in every corner of the city, it keeps my team and me motivated to deliver excellence with every experience. There are very few places in the world that cater to such a diverse set of people. With that being said, when creating a menu, I have to ensure we have options for everyone to allow an inclusive experience for diners. The most important thing for Jun’s menu is to keep creating and innovating new, fun dishes that are seasonal and also inclusive, giving the Jun’s experience for everyone.

Many of your dishes blend unexpected flavours and influences. Can you tell us about your creative process when developing a menu?

My menu is an ode to the North American Asian food I grew up with, served in a modern format. I’ve reimagined my favourite dishes and flavours across the entire continent and tell my story through the food with each of my dishes. You’ll see very traditional Chinese flavour combinations using the French techniques I learned during my time in Belgium. You’ll find traditionally considered European dishes like Burrata, or tortellini, paired with unusual flavours like mapo.

My creative process always starts with a thought, a memory, or a craving, usually something nostalgic that connects me back to my roots. From there, we build the dish around a single ingredient, always searching for something unique, local, sustainable, and seasonal. Those memories and flavours become the foundation, and then we layer in technique and a modern approach to create something that feels both familiar and new.

Tell us about your fast-food concept, Jooksing.

Serving up a fresh, casual take on Chinese American favourites, Jooksing brings nostalgic classics to Dubai’s fast-casual dining scene, made with top-quality ingredients and an easy-going spirit to match. At Neighbourhood Food Hall in Motor City and available across all major delivery aggregators, Jooksing offers everyday comfort food, made better. The menu is packed with flavourful ingredients and prepared with what you could say would be my unmistakable twists. Being a name that carries layers of cultural meaning, Jooksing (竹升) reclaims a once-loaded Cantonese slang term historically used to describe Chinese Americans – “hollow bamboo,” neither fully Chinese nor fully American. Today, we are using the term as a celebration of in-betweenness: the sweet spot where tradition and innovation collide.

What have been some of the biggest challenges of opening a restaurant in Dubai?

• High Overheads & Start-Up Costs: Dubai is an expensive city to do business in, from rent and fit-out costs to licensing fees and utilities. Building a restaurant that meets the city’s expectations for design and experience requires a significant investment, and you need to be ready for that level of financial commitment.

• Finding the Right Location: Prime locations are scarce and highly competitive. The right site can make or break a concept, so securing a spot that matches your brand’s identity, footfall needs, and accessibility is one of the most difficult early hurdles.

• Recruiting & Retaining Skilled Talent: Hiring is a constant challenge. With so many luxury hotels, fine-dining venues, and international brands in the market, attracting and keeping top talent like chefs, front-of-house, and management is a competitive game that requires a strong culture and attractive benefits.

• Differentiation in a Crowded Market: Dubai is one of the most dynamic and trend-forward dining landscapes in the world. To succeed, you have to create a concept that is not just good but truly distinctive and something that offers a unique point of view, resonates with both locals and tourists, and can sustain buzz over time.

• Adapting to a Global Audience: Dubai is home to over 200 nationalities, which means your menu, service style, and storytelling must appeal to a diverse, international audience while still staying authentic to your brand’s core identity

What achievements at Jun’s so far are you most proud of?

Our regular guests! They are the backbone of the F&B industry. Just this weekend, I served one of our regulars on his 200th visit to Jun’s and at the same time, another ordered his 65th order from Liu by Jun’s via Deliveroo. There’s nothing more rewarding than seeing a diner return time and time again in a city like this with so many incredible places to eat and order from.

How do you handle the pressure of balancing creativity with running a successful business?

Creativity is my outlet for pressure. I enjoy the process. The pressure of balancing creativity with running a successful business is constant, but in Dubai, the two go hand in hand. To succeed here, you have to be relentlessly creative. You need to pivot quickly, innovate constantly, and reinvent yourself to stay fresh in people’s minds. That creativity is what keeps guests coming back, but it has to be paired with a solid business foundation so that the ideas are sustainable, profitable, and consistently executed.

Where do you see your restaurant portfolio in the next five years? Do you envision expansion or any more new concepts?

Currently, we have three fully functioning, unique brands and menus running in Dubai: Jun’s, Little Jun’s at Time Out Market, and Jooksing. My long-term goals for the restaurant and personal career are simply to continue to cook food that I enjoy cooking and to hopefully have a full restaurant. That is for me what defines success. I only want to continue to improve my technique, to improve and refine my skills while cooking things that I love to eat and be able to provide that same experience to all of my guests and do the best and cook the best that I can. That being said, we’re always pushing ourselves as a group, and we might just have a tiny project close to my heart in the works that I hope everyone will really enjoy soon.

How do you see Dubai evolving as a global food capital, and what role do you hope to play in that journey?

Dubai is evolving rapidly into one of the world’s most exciting culinary destinations. It’s no longer just a place where international brands open outposts, and it’s now a city where original concepts are born, where local talent is celebrated, and where diners are hungry for bold, creative, and world-class experiences. The city is starting to shape its own culinary identity, driven by a mix of global influences and a growing emphasis on sustainability, seasonality, and storytelling.

My hope is to contribute to that evolution by continuing to push the boundaries of what dining in Dubai can be. Through Jun’s, we’re telling a very personal, Third Culture story that combines technique, nostalgia, and innovation. I see my role as not just cooking great food, but mentoring the next generation of chefs, building sustainable systems, and helping to make Dubai a place where original voices and diverse cuisines can thrive.

Finally, what advice would you give to young chefs dreaming of opening their own restaurant?

Don’t rush the process. The time you get with a mentor, inside the kitchen and inside the business operation, is invaluable. You’re never too old to start a business, so take the time to learn all aspects before jumping in.

junsdubai.com

We reveal some of our recommended fragrances for this season

Guerlain

Guerlain expands its iconic L’Art & La Matière collection with a daring new interpretation of vetiver, inspired by the untamed spirit of Rudyard Kipling’s The Jungle Book. This creation captures the essence of a lush jungle at dawn, where nature awakens in a symphony of vibrant sounds, colours and scents. The freshness of vetiver root is reimagined with a surprising clarity, bringing to life an atmosphere that is both raw and majestic. Designed as a unisex fragrance, this woody-fresh sillage embodies Guerlain’s artistry, blending heritage craftsmanship with olfactive storytelling that transports the wearer into an exotic, timeless wilderness.

Maison Francis Kurkdjian

Maison Francis Kurkdjian celebrates the season with Baccarat Rouge 540, a fragrance that has transcended trends to become a modern icon. Known for its luminous woody, ambery, and floral composition, the extrait de parfum intensifies the radiance and depth of the original, creating a scent both powerful and refined. Grandiflorum jasmine underscores airy notes, while bitter almond and ethyl maltol ignite sensual gourmand warmth, softened by ambergris and musk. Encased in a striking red bottle, the fragrance embodies autumn’s richness with unmatched sophistication. Baccarat Rouge 540 is not only a perfume but a timeless olfactory signature of elegance and allure.

Balenciaga

Balenciaga has debuted a collection of 10 fragrances that bridges past and present, reviving the House’s olfactive heritage while pushing perfumery into new realms. Inspired by Cristóbal Balenciaga’s first perfume, Le Dix, rediscovered after a 15-year archival search, the collection reinterprets the Maison’s DNA through contrasts, heritage and innovation, clarity and opacity, tradition and modernity. Each refillable bottle, crafted with a glass globular cap and ribbon, evokes time’s patina while enclosing bold, sculptural scents. This new chapter in perfumery embodies Balenciaga’s radical spirit, where couture becomes fragrance. Available from September 10 at the House’s historic Paris flagship and select stores worldwide.

Prada

Prada unveils Paradoxe Radical Essence, the newest and most intense iteration of the original Paradoxe scent. This bold creation amplifies the floral woody signature, reimagining the gourmand tradition with a radical, avant-garde twist. More concentrated and potent, it celebrates the contrasts of femininity and the freedom of authentic self-expression. The luminous notes of neroli oil and orange flower absolute return, but are now paired with an unexpected salted pistachio accord, adding depth and originality. A creamy sandalwood base lingers with sensual warmth, making Radical Essence an addictive new chapter in the Paradoxe story, but bolder, deeper, and unmistakably modern.

Yves Saint Laurent Beauty

Yves Saint Laurent Beauty unveils Libre Vanille Couture, the first of its new Libre Couture drops for 2025, exclusive seasonal editions that elevate the house’s iconic fragrance. This golden chapter transforms Libre’s bold orange blossom and lavender signature with a rare Vanilla Caviar Accord, crafted from sustainably sourced Bourbon vanilla from Madagascar. The extract, obtained through an advanced CO² process, captures the pod’s most precious aromatic facets for a rich, creamy intensity. Enhanced with rum absolute and cinnamon, the result is a golden ambery floral with couture depth, an olfactory embodiment of freedom, sensuality, and the radiance of Saint Laurent luxury.

As the UAE cements its position as a global hub for entrepreneurship and innovation, Sharjah has become a driving force in championing women-led enterprises.

At the centre of this movement is H.E. Mariam Bin Al Shaikh, Director of Sharjah Business Women Council (SBWC), an organisation dedicated to empowering female entrepreneurs with mentorship, training, market access, and international exposure. Under her leadership, SBWC has been instrumental in shaping a dynamic ecosystem where women are not only building successful businesses but also setting new benchmarks in creativity, resilience, and global impact. Here, H.E. Mariam shares her vision for the entrepreneurial landscape, the milestones achieved so far, and how SBWC is preparing women to lead in the economy of the future.

How do you see the current entrepreneurial landscape in the UAE, and what role does SBWC play in shaping it? 

The entrepreneurial movement in the UAE is driven by an immense amount of talent, ambition, and comprehensive government support; characterised by a powerful shift towards innovation, reinvention, and economic diversification. We are witnessing a new generation of ventures that are inherently digitally-native, globally-minded, and deeply committed to shaping a positive future.

What is particularly inspiring to me is the ecosystem’s increasing inclusivity, where female-led enterprises are not only demonstrating significant economic output but also providing inspirational role models for future generations. When women lead, they ignite progress; and every venture they build is far more than a business, and forms a beacon of resilience, creativity, and change that inspires generations to come.

SBWC plays a major role in this journey empowering women entrepreneurs with comprehensive support systems, including tailored mentorship, world-class training, strategic networking, and facilitated access to global markets. Our fundamental mission is to position female founders at the forefront of innovation and economic diversification, directly aligning with the UAE’s visionary leadership and its strategic goals for a prosperous, knowledge-based economy.

Over the past year, what key developments have you seen in Sharjah’s support for female entrepreneurs?

Sharjah’s support ecosystem for female entrepreneurs has become more interconnected, resource-rich, and empowering than ever before. We have observed a significant and positive shift towards highly collaborative programmes with key ecosystem partners, creating a unified front to elevate women’s business success.

This past year, SBWC has been instrumental in strengthening this framework through targeted initiatives such as our Business Readiness Bootcamp in partnership with Sheraa (Sharjah Entrepreneurship Center), which equips early-stage startups with the foundational skills to thrive. We have also continued our efforts regarding international exposure opportunities, such as sponsoring and showcasing our female-led startups at premier global events like Expand North Star.

Another key development is the growing integration of social entrepreneurship and sustainability into the core support framework, encouraging businesses that deliver both profit and purpose. While F&B and retail remain strong sectors for women, we are incredibly encouraged by the upward momentum in high-growth fields like STEM, health-tech, and edtech, signalling a diversification of female talent into the industries of tomorrow.

Can you share some of the most impactful initiatives SBWC is currently running to support small businesses and startups? 

SBWC’s initiatives are strategically designed to span the entire entrepreneurial journey and also extend to those within other businesses too, focusing on skill-building, global exposure, and market access. This includes ongoing mentorship programmes and networking forums, which guides established and newly-formed businesses through the complexities of commerce and fosters entrepreneurial thinking among business women and entrepreneurs.

We also facilitate dedicated trade missions to key international markets, providing a direct platform for our members to form partnerships and secure clients. However, these efforts extend beyond the launching of businesses, and help to cultivate leadership, confidence, and unlock powerful networks. We believe that instilling knowledge and skills is even more beneficial in the long term than providing capital, as it lays the foundation for sustained growth and leadership in even the most challenging markets.

Much of your work is centred on empowering women through entrepreneurship. What does empowerment mean to you in this context?

To me, empowerment in this context is a multifaceted commitment to equipping women with the knowledge, tools, and conviction to claim their space in the economy without compromise. It is about proactively creating an environment where a woman’s potential is both recognised and actively supported, nurtured, and celebrated at every stage of her journey, from ideation to scale.

When women are truly empowered, they transcend traditional limitations, erase outdated stereotypes, and in doing so, inspire entire communities to pursue greater possibilities. Our efforts today create a powerful ripple effect; there is no inspiration more potent than a real-world example of a successful woman leader. Although we live in complex times, I truly believe that the future is bright, and by empowering women entrepreneurs, we are building a more inclusive, innovative, and better world for all.

Looking back, what would you consider SBWC’s biggest achievements so far in terms of impact on women-led businesses?

Our greatest achievement is not a single statistic, but the legacy of our members’ success. It is witnessing entrepreneurs who began with little more than a compelling idea evolve into formidable industry leaders and trusted brands, scaling from Sharjah to the international stage. To date, SBWC has empowered thousands of women, and we currently have 2,690 members, enabling them to access new markets, secure vital investment, form strategic partnerships, and, most importantly, develop the knowledge and foresight to scale their ambitions.

Every moment a member overcomes a significant business challenge or achieves a major milestone stands as a powerful testament to the impact of sustained support, a strong community, and the belief in women’s potential.

Are there particular success stories from SBWC members that stand out to you and have left a lasting impression?

The SBWC community is full of inspiring success stories and visionary business concepts, each one a unique lesson in leadership and business acumen. I am continually moved by these stories, such as members who transformed a cherished family recipe into nationally recognised F&B brands, and those who have reimagined culture and heritage into contemporary business models. Equally impressive are the innovators who have embedded sustainability into the core of their enterprises, such as those creating low-impact digital solutions or ethical fashion, proving that profitability and environmental consideration can co-exist.

There are also countless stories of women who, in chasing their own dreams, have created extensive opportunities for others, building teams and supporting local supply chains. These journeys, filled with both challenges and great success, remind us that entrepreneurship is as much about personal growth and community impact as it is about business growth.

What can we expect from SBWC in the year ahead? Are there new initiatives or projects you’re particularly excited about?

In the year ahead, SBWC will continue to expand in its efforts to empower women entrepreneurs with the precise tools, knowledge, and networks required to thrive in an increasingly digital and globalised economy. While we will also continue our proven programmes, trade missions, and presence at trade shows and conferences, we are particularly excited about increasing our efforts to support STEM sectors, innovation, and accelerating our members’ digital readiness. We are also adding towards our efforts to facilitate cross-border partnerships and virtual networking, ensuring our members can build global connections from day one. Ultimately, everything we do is designed to ensure that women-led enterprises are active contributors to the UAE’s future economic trajectory.

How do you envision SBWC’s role evolving in the next five to ten years? 

SBWC’s journey, guided through the vision of Her Highness Sheikha Jawaher bint Mohamed Al Qasimi, Wife of His Highness the Ruler of Sharjah, and Patron of Sharjah Business Women Council, is rooted in purpose and strategic proficiency. I would say we are well on our way to becoming a globally recognised example for comprehensive female entrepreneurial support, serving as an essential enabler for businesswomen across the emirate, the nation, and the region.

In the upcoming years we will also deepen our role as a thought leader, contributing data and strategic recommendations to inform policy on SMEs and women’s economic participation. Our aim is to scale our support into frontier sectors like the digital economy, green technology, and advanced sciences, while harnessing digital platforms to create a truly connected global community of women entrepreneurs. As the global economy grows more complex, SBWC’s commitment to creating an ecosystem that fosters personal and professional growth will affirm our legacy as an institution that empowered generations of women to be the very best versions of themselves.

Who has been your greatest inspiration, personally or professionally?

I am consistently inspired by the visionary leadership of women in the UAE, most notably Her Highness Sheikha Jawaher bint Mohamed Al Qasimi, Wife of His Highness the Ruler of Sharjah, and Patron of the Sharjah Business Women Council. Her Highness’s dedication to women’s advancement, her profound compassion, and her strategic foresight are a guiding light and a continuous call to action for all of us at SBWC. What I find most inspiring is that everything Her Highness does comes full circle, and the core of it all is the human connection and creating a better world for all people of the world. I also draw immense inspiration from every SBWC member I meet. Each woman, with her unique story of passion and perseverance, reinforces my belief in the extraordinary drive and brilliance of women and the limitless potential that collective support and guidance can unlock.

What is one life lesson that has shaped the way you lead and approach your work?

A fundamental lesson that has shaped my leadership is the understanding that while success is personally defined, it is almost never achieved alone. Authentic collaboration, deep empathy, and the courage to continuously seek mentorship and guidance are the cornerstones of impactful leadership. When we consciously choose to lift one another up, celebrate our differences as strengths, and generously share our resources and knowledge, we collectively transform what is possible. This philosophy of community-centric leadership informs every initiative I lead and every partnership I pursue, ensuring our work remains grounded in shared success.

What advice would you give to young women in the UAE who want to enter entrepreneurship but may feel hesitant?

My advice is to begin by nurturing a true belief in yourself, your idea, and your ability to make your dream come true, even if it feels intimidating or “impossible”. Do not wait for the perfect moment and work towards your goals; take small, steady steps every day, and you will be amazed at how much you can achieve. I also advise surrounding yourself with a community of mentors and peers, and SBWC provides a perfect setting for this; those who will challenge your thinking and encourage you on your journey.

Remember that failure is natural and not the end, and these lessons give us valuable steps toward lasting growth and resilience. The entrepreneurial path requires courage, but you are not walking it alone; SBWC and an entire ecosystem of support exists precisely to provide you with the guidance, connections, and resources you need to thrive. Your ambition is celebrated, and the world is ready for your contribution!

Beyond your role, what are you personally most passionate about, and how does that passion influence your professional journey?

I would say what really sparks my passion lies at the intersection of education, empowerment, and authentic human connection. From an early age, my family instilled in me the value of mutual respect, kindness, the upliftment of others, and the power of knowledge and personal growth. I carry with me the motto: “Water your mind to grow your soul,” and it is a constant reminder to nourish my inner self through continuous learning, reflection, and empathy; and to remain a student for life. This also forms the foundation of my professional journey, and the work we do at SBWC stems from a fundamental belief that every woman deserves access to opportunity, mentorship, and a platform to thrive.

sbwc.ae

Sotheby’s recently launched an inaugural series of events that will culminate in a landmark calendar of sales during Collectors’ Week in early December.

In partnership with the Abu Dhabi Investment Office, the week-long event marks a milestone moment, bringing together for the first time all of Sotheby’s major divisions, from fine art and jewellery to watches, design, and collector cars through RM Sotheby’s, the auction house’s world-leading platform for classic and high-value automobiles.

Collector’s Week is more than a series of auctions; it is set to be a cultural moment that reflects Abu Dhabi’s rising status as a hub where East meets West, uniting luxury, innovation, and heritage under one roof. Leading this vision is Duccio Filippo Lopresto, Managing Director MENA for RM Sotheby’s, Here, he shares how this landmark edition will not only shape the regional market but also connect Middle Eastern collectors to the world stage.

Sotheby’s is bringing Collector’s Week to Abu Dhabi. Can you share what makes this edition significant for collectors in the region?

This edition is particularly significant because it marks the first time Sotheby’s is bringing together all its major divisions — art, jewellery, watches, design and collector cars through RM Sotheby’s — under one roof in Abu Dhabi. It’s more than an auction; it’s a cultural moment that celebrates collecting in all its forms. For the Middle East, this is a milestone: Abu Dhabi is positioning itself as a global hub where East meets West, and we are excited to make it the stage for some of the world’s most extraordinary objects. What we’re building in Abu Dhabi goes far beyond a series of auctions; it’s the foundation of a new collecting ecosystem. A destination for luxury, art, elegance, and culture. In partnership with the Abu Dhabi Investment Office, we are reshaping the global world of collecting.

What highlights should collectors look forward to, and how do they reflect the tastes of Middle Eastern collectors?

Our highlights reflect both rarity and exclusivity, values that resonate deeply in the region. The standout pieces on the automotive side include our partnership with the McLaren Racing team. For the first time, we will be offering a slot to buy a modern-day Formula 1 cars together with a slot for the 2026 WEC and Indy cars, something truly exceptional! We are bringing a spectacular McLaren F1 car in white, the one-off Pagani Zonda Riviera, and an Aston Martin One-77. These cars embody innovation, performance, and design excellence, qualities Middle Eastern collectors look for. Beyond cars, the week will feature important works of art, rare watches, and exceptional jewellery, all curated with the sensibilities of regional collectors in mind.

How is the UAE shaping up as a hub for global collectors and cultural events?

The UAE has established itself as a crossroads of culture, finance, and luxury. Abu Dhabi’s institutions, such as Louvre Abu Dhabi, Team Labs Museum, Abrahamic Family House, and the upcoming Guggenheim, demonstrate the emirate’s long-term investment in culture. At the same time, Dubai’s dynamism has created a thriving scene for design, fashion, and contemporary art. Together, the UAE offers a unique blend of stability, accessibility, and global connectivity, which makes it an ideal hub for collectors worldwide. Also, the approach they have to collecting is very open and diverse, which makes this region a fundamental hub for the future global development of luxury brands. In general, collectors are quite young compared to the US or Europe and willing to experiment. This makes it a great location for art, luxury and collecting in general.

Sotheby’s RM has a reputation as one of the most prestigious platforms for classic and collector cars. How do you see interest in this category evolve within the region?

Interest in collector cars has grown rapidly here in recent years. Historically, the region has had a deep passion for performance and hypercars, but we are seeing a maturation of tastes: more collectors are turning toward classic cars, vintage models, and cars with cultural or historical importance. Younger collectors are increasingly entering the market, seeing cars not only as a passion but also as alternative assets. Events and clubs are playing a key role in shaping this ecosystem, and from this perspective, the region is growing rapidly. Brands such as Ferrari and Porsche have a strong presence here, with events like Cavallino Middle East and Icons of Porsche drawing thousands of collectors and enthusiasts. The Mille Miglia UAE Rally is also attracting some of the world’s leading collectors. Altogether, these initiatives bring fresh energy to the region and are helping to establish a strong culture of collecting. I personally have never seen Clubs that have such trusted followers as Flat 12, The Stables, Supercar Majlis or Group 63, for example. They are all car clubs that organise car rallies, cars and coffee events, and car meets every week, and you can’t believe how many collectors they are able to invite! They do it in a very open and inclusive way that everyone feels welcomed. This helps new collectors approach the scene and will help it grow radically.

Are there particular models or eras of cars that resonate most with collectors in the Middle East?

Yes — hypercars and limited-production supercars have always been highly sought after in the Middle East. Models from Pagani, Bugatti, Ferrari, and McLaren resonate strongly. We also see significant interest in rare 1990s and 2000s performance icons, which connect emotionally with the next generation of collectors. At the same time, certain historically important British marques, like Aston Martin, carry prestige here. That’s why highlights such as the Pagani Zonda Riviera and Aston Martin One-77 feel especially relevant to the market. From what I see, Ferrari, Mercedes, and Porsche are the strongest brands out here. Also, youngtimer cars such as the Lancia Delta Integrale, BMW M3, and Ferrari Testarossa are surely appealing. Iconic cars from the ‘80s and 90s are something that the region appreciates more and more. Also, obviously, anything that is a 4×4 limited edition SUV will have an impact. What I found interesting, too, is that there is a lot of passion and enthusiasm for Japanese  JDM cars.

How does Sotheby’s approach international consignors and buyers with the emerging pool of collectors in MENA?

Sotheby’s global network is one of our greatest strengths. We are uniquely positioned to bring consignments from Europe, North America, and Asia directly into the MENA market. At the same time, we cultivate relationships locally, building trust and knowledge with new collectors. Our role is to act as a bridge, introducing global consignors to serious buyers in the region, and helping Middle Eastern collectors access the finest cars and collectables worldwide. A good example of that is our December 2024 Dubai auction, where the top lot of our sale, a Pagani Zonda LM One Off, flew all the way from Europe to be sold again back to Europe! The UAE is becoming a hot hub for international collectors, and we have proved the point perfectly.

What global trends are you observing in the car resale market, and how are they influencing demand here?

Globally, we are seeing continued strength in rare, low-mileage, and limited-production cars, alongside growing demand for youngtimers — the 1980s, ’90s, and early 2000s icons. In general, collectors are becoming more and more informed and careful about what they buy. This is good because it makes our world more sophisticated and cultural. People now want cars that tick all the boxes: original, not crashed, low mileage, with a clear history of owners. Also, they are more and more interested in who owned it, what races did it participate in, if it was featured in a particular movie or show. Also, the rarer the car, the more attractive it will be. Social media has helped in this direction as it has created a platform for collectors to show off their vehicles. Very old cars, in general, are unfortunately becoming more difficult to sell, but for extremely good and rare examples, we don’t struggle to find buyers. These trends resonate in the Middle East, where the appetite for exclusivity and forward-looking design is very strong.

We’re seeing strong crossover between luxury, art, and automobiles. How is Sotheby’s embracing that intersection to appeal to next-generation collectors?

We see cars as moving pieces of art, and that’s why it makes sense to present them alongside fine art, design, and jewellery. Next-generation collectors don’t put boundaries between categories; they may be equally interested in a Basquiat, a Richard Mille, and a Pagani. Sotheby’s embraces this by curating experiences like Collector’s Week, where different worlds come together in one setting. This interdisciplinary approach is especially appealing in the Middle East, where collectors are deeply attuned to aesthetics and lifestyle.

With sustainability shaping industries everywhere, do you see it affecting the way collectors engage with classic and vintage cars?

Sustainability is absolutely influencing the industry, but collectors understand that vintage and classic cars are preserved as cultural artefacts, not as daily drivers. In fact, their rarity and careful preservation mean they have a relatively minimal environmental footprint compared to mass production. What we do see is a growing appreciation for timeless craftsmanship and durability — qualities that stand in contrast to disposable culture. Some collectors are also exploring conversions and innovations that allow classic cars to align with modern sustainability standards, but always with respect to their heritage.

How do you envision Sotheby’s role in growing collector culture in MENA over the next five years?

Our vision is to create a lasting ecosystem for collectors in the region. We want to help reshape the luxury and collector world globally, using the Middle East as a central hub for this vision. That means not only bringing world-class auctions to Abu Dhabi and Dubai, but also investing in education, partnerships, and community building. We want to help first-time buyers grow into lifelong collectors, make the UAE a must-visit destination for global collectors, and give regional collectors a platform to showcase their collections to the world. In five years, I see Sotheby’s as a central catalyst for the growth of a vibrant collector culture in MENA. We are working closely with the Abu Dhabi Investment Office in this direction, with the objective and vision to educate, grow and influence the next generation of collectors.

What advice would you give to first-time collectors in the region who are looking to enter the world of auctions?

My advice would be to start with passion, buy what you love, not only what you think will appreciate in value. Do your research, work with trusted advisors, and don’t be afraid to ask questions. Start by attending auctions, engaging with experts, and getting a feel for the market. And remember, collecting is a journey: the most rewarding collections are those that tell a personal story, not just those built for investment.

sothebys.com/en/series/abu-dhabi-collectors-week

Since its founding in Bahrain in 2008 by cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, Noon By Noor has been one of the region’s most successful exports.

The brand has always stood out for its distinct blend of understated luxury and contemporary femininity, a vision that has carried it from its Gulf roots onto the international stage. From its earliest collections, Noon By Noor has been defined by a philosophy of “elegance through simplicity,” creating pieces that feel both effortless and deeply considered, resonating with women who value timeless design over fleeting trends.

For Shaikha Noor and Shaikha Haya, Bahrain remains central to their story. They have consistently drawn on their heritage as a source of inspiration, weaving elements of architecture, culture, and natural light into their collections. This balance was central to their Fall/Winter 2025 collection, which explored the dialogue between structure and fluidity through references to Bahraini architecture. The collection captured Noon By Noor’s core identity: refined, minimal, yet quietly bold.

Most recently, Shaikha Noor and Shaikha Haya presented their Spring/Summer 2026 collection, “Mirage,” at London Fashion Week. This marked the latest chapter in their ongoing dialogue with the city, which they describe as their “second creative home.” The collection embraced lightness and fluidity, with fabrics shimmering like desert heat and a colour palette inspired by the Bahraini landscape.

As Noon By Noor continues to expand thoughtfully on the international stage, Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa remain committed to a design philosophy that celebrates heritage while shaping modern femininity worldwide. Here we find out more.

Noon By Noor has become one of the region’s most celebrated fashion houses. How would you describe the brand’s DNA today, and how has it evolved since its inception?

Shaikha Noor: Our DNA has always been rooted in understated luxury and self-assured femininity. Over time, we’ve refined that into a language of ease, precision, and timeless wearability. The tailored blazer, the oversized shirt, these remain our signatures, but each season we reinterpret them through new fabrics, volumes, and cultural references.

Shaikha Haya: What has evolved most is our confidence in knowing who the Noon By Noor woman is. She appreciates simplicity, but never at the expense of detail or artistry. We’ve grown more intentional, but the essence remains the same: effortless, modern, and deeply personal.

What is the philosophy behind Noon By Noor, and how do you balance global appeal with staying true to your Bahraini roots?

Shaikha Noor: Our philosophy is “elegance through simplicity.” We believe in clothing that feels instinctive yet carries layers of thought in construction, detail and craftsmanship.

Shaikha Haya: Bahrain is central to our identity. It’s in our upbringing, our architecture, our memories. Even as we design for a global stage, that influence naturally flows into our work. Whether it’s the balance between structure and fluidity in Fall Winter 2025 inspired by Bahraini architecture, or the desert light in Spring Summer 2026, our roots give us a perspective that feels unique yet universally understood.

You’ve often spoken about elegance through simplicity. How do you translate this ethos into collections season after season?

Shaikha Noor: It’s about clarity. A collection should feel like a good book; easy to understand, precise and free of unnecessary noise.

Shaikha Haya: But simplicity isn’t minimalism; it’s refinement. Each season we experiment – fraying tweeds into new textiles, or splicing a raincoat with macramé belts – but always with restraint, so the pieces whisper quietly yet leave a strong impression.

Noon By Noor is a proud Middle Eastern brand with a global presence. How important is the region to your identity and design process?

Shaikha Noor: Hugely important. Our heritage shapes our sensibility. The balance between tradition and modernity, modesty and femininity.

Shaikha Haya: At the same time, the Middle East is no longer only a source of inspiration; it’s also a platform. Women here are confident, bold and fashion-literate. Designing from the region but speaking globally is part of what makes Noon By Noor authentic.

What role does the Middle Eastern woman play in inspiring your collections?

Shaikha Noor: She’s integral. She embodies duality, rooted in tradition but cosmopolitan, modest yet daring. That paradox inspires silhouettes that reveal and conceal, tailoring that is strong but fluid.

Shaikha Haya: And beyond aesthetics, it’s her confidence. She dresses for herself, with conviction. That’s the spirit we always want to capture.

Do you feel the fashion landscape in the Middle East has changed in recent years, and how has that influenced your brand’s growth?

Shaikha Noor: Absolutely. There’s a stronger infrastructure now. Regional retailers, international press interest and platforms for designers.

Shaikha Haya: It’s also about perception. Middle Eastern brands are no longer seen as niche; we’re part of the global conversation. That recognition has reinforced our decision to show consistently in London and position Noon By Noor as a house with both local pride and international relevance.

Can you talk us through the inspiration and creative direction behind the FW25 collection?

Shaikha Noor: Fall Winter 2025 was inspired by Bahraini architecture, specifically Christian Kerez’s car parks in Muharraq that transform into cultural spaces. We wanted to explore the contrast between structure and fluidity, past and present.

Shaikha Haya: That idea of balance has always been our creative direction: sharp tailoring softened by drapes, strong shoulders offset with slices that reveal the skin, a collage of generations. It’s a dialogue between precision and emotion.

Which fabrics, silhouettes, or details define this season’s pieces?

Shaikha Noor: We worked with double crepe, wool tweeds, silks, and bonded cottons.

Shaikha Haya: Silhouettes focus on sharp shoulders, defined waists and draped bodices. Our only embellishments were created from fabric itself, like frayed tweeds re-applied onto tulle to form new textiles. That spirit of craft and innovation defines Fall Winter 2025.

Are there particular looks from the collection that you feel perfectly capture Noon By Noor’s spirit this season?

Shaikha Noor: The sculptural jackets with cut-outs epitomise our play between strength and softness.

Shaikha Haya: And the dresses layered with frayed tweed-on-tulle embody our philosophy of simplicity elevated through craft. They feel bold yet quiet, unmistakably Noon By Noor

Your SS26 presentation just took place in London. What excites you most about returning to this fashion capital?

Shaikha Noor: London has become our second creative home. The city embraces diversity and gives space for independent voices, which is invaluable for us as Middle Eastern designers.

Shaikha Haya: Each time we return, it feels like a continuation of a story. London allows us to show Noon By Noor on our terms: intimate, thoughtful yet global.

Tell us about the latest collection presented at LFW.

Shaikha Noor: Spring Summer 2026, “Mirage,” is about capturing beauty in fleeting moments – the shimmer of fabric in the desert light, silhouettes that appear and disappear.

Shaikha Haya: There’s fluidity, lightness and a palette that feels familiar, like home – desert khakis, Bahraini red, white, pale gold and cherry blossom pink. It’s delicate yet bold.

How do you approach designing a show for a global stage while keeping the brand’s Bahraini identity at its core?

Shaikha Noor: We approach each show as storytelling. The fabrics, the colours, even the soundtrack are woven with references from Bahrain, but presented in a way that resonates universally.

Shaikha Haya: For us, it’s not about broadcasting identity; it’s about embedding it naturally. A desert memory, an architectural detail, a musical rhythm – these become part of the design language.

What message do you hope the SS26 show in London will convey about Noon By Noor’s direction and future?

Shaikha Noor: That Noon By Noor continues to evolve with clarity and conviction, while remaining deeply personal.

Shaikha Haya: And that we’re committed to celebrating femininity in all its forms –strength, fragility, confidence. Spring Summer 2026 is about freedom, about women dressing with ease and magnetism.

As Noon By Noor continues to expand, what are your ambitions for the brand in the coming years?

Shaikha Noor: To keep building a house with integrity where craft, storytelling and authenticity come first.

Shaikha Haya: And to expand thoughtfully, deepening our presence in key markets, but always staying true to our DNA. Growth is important, but so is legacy.

noonbynoor.com

Since arriving in Dubai more than a decade ago, Chef Izu Ani has built a portfolio of restaurants that have not only captured the hearts of diners but also redefined what it means to create a truly homegrown concept.

Each of his ventures tells a different story; from the Mediterranean warmth of Alaya, to the relaxed sophistication of GAIA, the Parisian charm of Maison Ani, and the coastal-inspired freshness of Eunoia by Carine. Collectively, they form a diverse portfolio, bound together by a philosophy rooted in authenticity, respect for ingredients, and a deep commitment to hospitality.

GAIA Dubai

Chef Izu’s approach has been nothing short of transformative for Dubai’s dining culture. At a time when the city was largely dominated by international imports, he placed his focus on crafting restaurants that were born in the UAE but could stand on the global stage. His concepts feel both local and universal, celebrating the multicultural spirit of Dubai while resonating with international audiences. In doing so, he has shifted perceptions of what a homegrown restaurant can achieve, creating brands that thrive locally while expanding abroad, and proving that Dubai is not only a destination for global culinary talent but a source of it.

What makes Chef Izu’s concepts unique is his ability to balance familiarity with surprise. His restaurants are welcoming spaces where diners feel instantly at home, yet every menu offers fresh perspectives and new discoveries. He places as much emphasis on emotion as he does on flavour. Here, Chef Izu reflects on his journey so far, and on the lessons and values that continue to shape his work.

GAIA Dubai

You have created some of Dubai’s most beloved dining concepts, each with its own distinct identity. How do you approach building a restaurant portfolio that feels both diverse and cohesive?

Each concept begins with an emotion and a story I want to share, whilst the diversity comes from different inspirations, whether that is a journey, a memory, or a culture. What unites them is the philosophy behind everything I do – respect for ingredients, authenticity in the execution and the intention to create genuine connections.

Each restaurant carries its own story. What do you see as the thread that ties all your ventures together?

The thread is connection, whether it is a dish, a concept, or a moment, I always seek to curate experiences that bring people together. Each restaurant is unique and tells its own story, yet they are guided by the same intention, to create moments that spark joy, encourage discovery, and leave lasting memories.

Gaia Dubai

You’ve been part of Dubai’s dining scene for many years. How have you seen the industry evolve, and where do you think it’s heading?

Dubai’s dining scene has grown and evolved with incredible speed, but also with depth. In the early years, it was about bringing the world here, but today we see homegrown restaurants expanding globally and inspiring audiences abroad. What makes Dubai so exciting is its energy, ambition, and its endless possibility, and the way it continues to influence the global culinary stage.

Dubai is known for its constantly shifting landscape of restaurants. What do you believe are the secrets to longevity in such a fast-paced market?

Longevity is built on trust. You must deliver consistency, but also evolve with your diners and guests. It is about listening deeply and never becoming complacent, and ensuring that the essence of hospitality, that warmth, care, honestly and generosity is never lost.

Many chefs can create great food, but not all can keep guests returning year after year. What do you think keeps your customers coming back?

Food is only the beginning. Guests return when they feel welcomed, when they feel cared for, and when they feel at home. What stays with them is not only the taste of a dish, but the memory of how they felt in that moment. When you stay authentic, consistent, and evolve with your guests, that trust becomes a lasting connection.

Beyond the food itself, what do you feel defines a truly memorable dining experience?

A memorable dining experience is never only just about the food, but about sharing it together with friends, family, and loved ones. It’s the experience of being present in that moment, from the glow of the ambiance, the warmth of the hospitality and the emotions stirred round the table. When all those elements align, the meal becomes more than nourishment; it transforms into a beautiful and unforgettable memory that endures long after the table is cleared.

Alaya is celebrating its anniversary this month. Looking back, what were your goals for the restaurant when it launched, and how has it grown since then?

With Alaya, my intention was to celebrate the meeting point of cultures, to honour the Mediterranean spirit through the lens of the Middle East. It’s a homegrown concept rooted in creativity, generosity, and honesty, where familiar flavours are reimagined with fresh perspectives. Over time, it has become a place of discovery and connection, where heritage, fresh and beautiful ingredients, and hospitality come together to create moments that feel both timeless and new.

How do you decide when it’s time to embark on a new concept, and what inspires the direction it takes?

For me it is instinctive, like knowing when a piece of fruit is ripe. Inspiration comes from my travels, from conversations, from nature and from life itself. A new concept begins when a story feels ready to be told, and when the moment feels right to bring it to life.

How do you balance staying true to your culinary roots while innovating for today’s diners?

Roots are the foundation, and innovation is the growth, and you cannot have one without the other. I honour my roots by respecting tradition and technique, whilst staying true to what I love and approaching everything I do with honesty. For me, embracing the present by allowing my curiosity and creativity to guide me is essential. I believe balance comes when passion, integrity, and evolution flow together.

What do you think visitors are looking for most when choosing a dining destination in Dubai today?

I believe people are looking for meaning. Beyond luxury or novelty, they seek authenticity and experiences shaped with intention, not simply created for effect. They want to connect with a concept, to feel part of its story, and to share moments that connect them to others. Hopefully, what endures is not just the memory of the food, but the emotions and connections it has awakened.

Looking back at your journey so far, what would you say is the single most important lesson the culinary world has taught you?

Without doubt, humility. The kitchen is a place where you are always learning and always evolving. Food teaches patience, respect, and gratitude, not only for the ingredients but for the people you cook for, and for the journey itself. The beauty lies in knowing that the learning never ends.

instagram.com/chefizu

Step inside the world of High Jewellery with our 2025 guide to the best pieces released this year.

Chaumet

Chaumet unveils Jewels by Nature, a High Jewellery collection that celebrates the treasures of flora and fauna through exquisite craftsmanship. Comprising 54 creations, the collection pays homage to the Maison’s 245-year bond with nature, portraying its eternal cycles and delicate beauty.

The first chapter honours everlasting flora like wild rose, clover, and fern, while the second evokes ephemeral blossoms such as carnation and sword-lily. A third chapter celebrates resurgent species beloved by Empress Joséphine, including magnolia and water lily. Blue tits and dragonflies, captured mid-flight, bring vitality to parures, uniting Chaumet’s artistry with nature’s poetry in timeless harmony.

Chopard

Chopard’s 2025 Red Carpet collection “Caroline’s Universe” offers a look into the personal universe of the brand’s Artistic Director, Caroline Scheufele. Comprised of 78 high jewellery creations, these exquisite pieces are inspired by some of Caroline’s passions; from flowers to animals, to couture, the cosmos and the heart.

“Each piece of jewellery is a stage; each precious stone tells a story in which the art of jewellery reflects both my personal journey and universal emotion” explains Caroline.

Dior

The Diorexquis Haute Joaillerie collection is a dazzling celebration of Christian Dior’s enduring legacy, brought to life by Victoire de Castellane’s visionary artistry. Inspired by nature, landscapes, and the splendour of grand galas, the pieces unfold like poetic tableaus that capture the rhythm of the seasons.

From icy winter brilliance to spring’s blossoming flora and the radiance of summer, each jewel tells a story. Masterfully crafted with techniques such as opale doublet and plique-à-jour, the collection embodies Dior’s fusion of savoir-faire and imagination, transforming gems into luminous works of art that echo the maison’s spirit of timeless elegance.

Bvlgari

Bvlgari presents Polychroma, a dazzling new chapter in High Jewellery and High-Jewellery Watches, where colour takes centre stage as a universal language of beauty and emotion. Inspired by plurality and movement, the collection celebrates the magic of chromatic diversity, with an impressive 600 masterpieces on display, including 250 new creations and a record 60 million-dollar pieces.

Extraordinary gemstones in 16 different cuts bring brilliance and harmony to bold designs, reflecting Bvlgari’s artistry in transforming nature’s treasures into emotion-charged works of art. Extending beyond jewelry, Polychroma also inspires exclusive Jewelry Bags, Eyewear, and Fragrances — a kaleidoscopic expression of the Maison’s creative spirit.

Pomellato

Pomellato’s Pentagoni collection redefines diamonds through a distinctive, contemporary lens. Crafted with masterful precision, each piece alternates between polished rose gold facets and the Maison’s signature irregular pavé technique, creating a luminous interplay where light dances unpredictably across surfaces.

At its heart, the necklace cascades with pentagons of varying dimensions, evoking movement and fluidity, while bold pendant earrings and versatile rings echo the collection’s modern spirit.

Blending artisanal savoir-faire with innovative design, Pentagoni embodies Pomellato’s commitment to craftsmanship and creativity. These jewels capture the essence of contemporary elegance while honouring timeless traditions, transforming today’s artistry into tomorrow’s treasured masterpieces.

Louis Vuitton

Louis Vuitton unveils Virtuosity, its 2025 High Jewellery collection, a journey that bridges mastery and creativity through 110 one-of-a-kind pieces across 12 themes.

The collection unfolds in two universes: the World of Mastery, where savoir-faire and discipline are celebrated through striking designs and extraordinary stones such as a rare 30.56ct black opal and a 30.75ct emerald, and the World of Creativity, where imagination blossoms into luminous expressions of colour, light, and movement.

From the precision of Damier motifs to the exuberance of Eternal Sun, Virtuosity transforms heritage into artistry, celebrating Louis Vuitton’s pursuit of innovation, freedom, and timeless beauty.

In the world of fine watchmaking, certain timepieces rise above seasonal trends to become timeless landmarks, embodying the pinnacle of design, innovation, and desirability.

These watches are more than instruments of time; they are symbols of heritage, artistry, and enduring style. Whether forged in the depths of the ocean, the halls of royal courts, or even the surface of the moon, each is a testament to the enduring allure of horology. Owning one is not just about telling time—it is about holding a piece of history that continues to define the art of watchmaking. We explore eight luxury watches that have secured their place as icons, each with its own unique story.

Rolex Submariner

Few watches have achieved the universal recognition of the Rolex Submariner. Launched in 1953 as a professional dive watch, the Submariner defined the category with its unidirectional rotating bezel, luminous indices, and water resistance that evolved over decades. Beyond its technical prowess, it became a pop culture icon—immortalised by Sean Connery’s James Bond in Dr. No. Today, whether in stainless steel or precious metals, the Submariner remains a benchmark for sporty elegance, balancing rugged performance with a design that is instantly identifiable across the globe.

Audemars Piguet Royal Oak

When Gérald Genta unveiled the Royal Oak in 1972, it broke every rule in the book. A luxury sports watch in stainless steel with an octagonal bezel and integrated bracelet was radical at the time.

Initially polarising, the Royal Oak redefined modern watch design and established Audemars Piguet as a pioneer of contemporary horology.

Its iconic “Tapisserie” dial, exposed screws, and slim profile have made it a favourite among collectors and tastemakers, while limited editions and complicated iterations continue to drive its cult status.

Patek Philippe Nautilus

Another Gérald Genta masterpiece, the Patek Philippe Nautilus debuted in 1976 and quickly became a symbol of understated luxury. Its rounded porthole-inspired case and horizontally embossed dial set it apart from traditional dress watches, embodying the idea that a fine watch could be both elegant and casual.

Today, the Nautilus commands extraordinary demand in both steel and gold, and it is celebrated for its craftsmanship, versatility, and the timeless Patek philosophy that “you never actually own a Patek Philippe, you merely look after it for the next generation.”

Cartier Tank

Introduced in 1917 and inspired by the silhouette of military tanks during World War I, the Cartier Tank is an enduring emblem of refined minimalism.

Worn by style icons from Jackie Kennedy to Princess Diana, the Tank’s rectangular case, Roman numeral dial, and chemin-de-fer minute track have remained virtually unchanged for over a century.

Its ability to transcend eras—adapting seamlessly from Art Deco chic to modern elegance—cements its status as a quintessential watch for women and men alike.

Jaeger-LeCoultre Reverso

The Reverso is one of the most ingenious watch designs ever created. Born in 1931 for British polo players in India, it features a unique swiveling case that flips to protect the dial from impacts.

Over the decades, Jaeger-LeCoultre has transformed the Reverso into a canvas for both technical artistry and aesthetic exploration, with enamel painting, skeletonization, and dual-time complications. The combination of Art Deco geometry and functional innovation ensures its place as a timeless icon of horology.

Omega Speedmaster Professional “Moonwatch”

The Speedmaster is not just a chronograph—it is a piece of history. In 1969, it became the first watch worn on the moon, earning its “Moonwatch” moniker.

Its robust construction, legible design, and NASA certification for manned spaceflight have made it an enduring symbol of human exploration. Collectors prize both vintage and modern iterations, with its black dial, tachymeter bezel, and tri-compax layout representing the perfect marriage of form and function.

Piaget Altiplano

Known for its ultra-thin movements and timeless sophistication, the Piaget Altiplano is the epitome of minimalist elegance. Launched in the 1950s and refined ever since, it has become synonymous with slim, dressy watches that double as jewelry for the wrist.

Piaget’s mastery of thin movements allows for dials in stone, enamel, and gem-set artistry, making the Altiplano a go-to for collectors seeking quiet luxury and impeccable craftsmanship.

Bvlgari Serpenti

A true icon of women’s horology, the Bvlgari Serpenti coils around the wrist like a piece of high jewellery, blending the worlds of watchmaking and goldsmithing.

First appearing in the 1940s, the serpent motif has become a signature of the Roman house, representing seduction, rebirth, and eternal elegance. Its Tubogas construction and hidden watch face make it as much a statement bracelet as a timepiece, coveted by collectors for its glamour and artistry.

Breitling Navitimer

First launched in 1952, the Breitling Navitimer quickly became the pilot’s watch of choice thanks to its innovative slide rule bezel, which could perform crucial flight calculations.

With its distinctive multi-scale dial and robust chronograph movement, it remains a symbol of aviation heritage and technical utility. Today, the Navitimer continues to resonate with travelers and adventurers who appreciate its storied legacy in the skies.

Zenith El Primero

Introduced in 1969, the El Primero was the world’s first integrated automatic chronograph beating at a high frequency of 36,000 vph—enabling tenth-of-a-second precision. Preserved in the 1970s by watchmaker Charles Vermot, it returned in the 1980s to power Zenith’s resurgence.

More recently, the Chronomaster Revival A386 and A384 models faithfully recreated the original 1969 design using historical blueprints—with updated steel cases, tricolour dials, and the modern El Primero 3600 movement that offers 1/10-second accuracy. This blend of heritage and cuttingedge mechanics keeps the El Primero at the forefront of chronograph excellence.

A. Lange & Söhne’s story begins in 1845, when Ferdinand Adolph Lange founded his watchmaking workshop in the Saxon town of Glashütte, setting the foundations for what would become one of Germany’s most respected names in precision timekeeping.

For over a century, the Manufacture produced pocket watches renowned for their technical mastery and understated beauty, before disappearing from the landscape following World War II, when Glashütte’s watch industry was nationalised.

The brand’s remarkable revival came in 1990, when Walter Lange, great-grandson of the founder, brought it back to life after German reunification. Four years later, the relaunch was marked by the debut of four timepieces, including the now-iconic Lange 1 – a watch that would redefine German watchmaking for the modern era.

Today, under the leadership of CEO Wilhelm Schmid, A. Lange & Söhne combines the principles of its founder with contemporary innovation, creating all of its movements in-house and hand-finishing every component to the highest standard. With 36 different calibres developed since its rebirth, the brand continues to evolve while remaining deeply anchored in its heritage.

In this interview, Schmid reflects on the milestones that have shaped the manufacture since its relaunch, the fine balance between tradition and innovation, and the challenges of steering a brand whose appeal lies as much in its quiet exclusivity as in its technical brilliance.

Since the relaunch of the brand in 1994, what have been the defining moments that shaped A. Lange & Söhne’s modern identity?

There are hundreds of moments, but if I try to identify those you’ll read about in books, it’s rare to present the most complicated wristwatch ever built in Germany – and that’s what we did in 2013. That complication will always mark a milestone because it answered the question of what we can do if we want to. Very soon we will be celebrating the 10th anniversary of what we still call the new manufactory, opened in 2015, another key moment in our history. And in 2019, on October 24, we launched the ODYSSEUS. We don’t often introduce new watch families, and certainly not ones that explore completely new territory for us. If I had to choose three milestones, those would be them.

How do you balance tradition and innovation when introducing new models or reinterpreting iconic references?

We are very traditional in our values – focus on quality, craftsmanship, how we treat each other and view the world – but that doesn’t stop us from innovating in mechanical fine watchmaking. I don’t believe innovation and tradition are opposing forces; innovation is part of your DNA. At any point in history, what a brand was doing was innovative, and it is only with time that it becomes a tradition. We never stand still, as our founder Mr. Lange said. I believe that represents our vision now. Staying true to who we are means hand-polishing, decorating, creating watches by hand, but also being innovative.

The Lange 1 remains one of the most iconic watches in the industry. Why does it still resonate so strongly with collectors?

First of all, let me really emphasise that we don’t call our own watches icons; that’s for others to say. From the start, the Lange 1 stood out because it was different. It had traditional elements but a completely innovative dial design, combined with legibility that’s very hard to beat. That rare combination of uniqueness, purpose and usefulness has stood the test of time. It still looks as modern today as it did in 1994. Longevity comes from being beautiful at first glance and remaining beautiful decades later. I think that’s probably the criteria for being iconic. Knowing that someone can look at it today, and it still feels new and refreshing for them as it did 30 years ago.

How important is in-house development and hand-finishing to the brand’s position among the finest haute horlogerie manufacturers?

This is what sets us apart from almost all the other brands. We start with a clear idea, then work out what’s needed and how long it will take to bring to life. Some complicated watches take six to eight years to create. Each watch family has its own design language, so ideas must fit within that scope. Once we feel a design aligns with our brand identity, construction begins. Everything is in-house, so we are masters of our destiny. It’s a very complicated process. We currently have 36 different movements, each created from scratch for its watch.

How do you ensure that these very rare watchmaking skills are sustained for the future?

Firstly, we’ve operated our own watchmaking school since 1997. Currently, 92 apprentices are training with us, most in watchmaking, others in toolmaking, machining, logistics and accounting. Around 280 watchmakers have graduated so far. Secondly, we spend a lot of time looking into the revival of forgotten crafts, such as enamelling, which we brought back in-house after years of research and trial and error. Enamelling is one of those because it hasn’t been used in watches for 100 years, because there were cheap alternatives. Unfortunately, this is one of the areas where nothing was documented, and the old trick that the master gives it to the apprentice and it’s passed on through the generations meant that nothing was written down. So, we had to start from scratch, which we did. We took our time to find the right people; there was a lot of trial and error. Today, we print our enamel dials ourselves. The third element is the continuous training that we do within our manufacturer in combination with all the efforts to keep our people. Because it doesn’t help if you train five and lose five, it’s as important to make sure that the people you train are happy and stay with you for a long time.

Would you say there’s good motivation among employees?

Even though we belong to Richemont, our values are closer to those of a family company. If you ever visit our manufacturing facility, you can see for yourself that these people are very proud of what they do, and that’s part of what keeps them with us. So, we gladly don’t have to take care of too many people leaving us. And if they do, it’s often a well-deserved retirement. Of course, in that case, we do lose people who are very valuable to us as a company.

This year has already seen the introduction of exciting new references, including updates to the Zeitwerk family. What can collectors look forward to in upcoming releases?

Yes, we just launched the Zeitwerk Date. Capacity is our biggest challenge because it’s a complicated watch to work on. We have a dedicated department for Zeitwerk, both new and for revision. We had to reduce the number of Zeitwerk white gold watches to make room for new pink gold models. Whenever something new comes, something else has to give and it’s a very fine line to balance.

How do you balance meeting demand for existing watches while creating new innovations?

It’s challenging and of course there are mistakes. Capacity is limited, and not every watchmaker can work on every watch. Top watchmakers are rare, so balancing workloads sometimes means customers wait longer than they’d like for a watch. But hopefully, those who understand our process know that quality takes time.

How important is the Middle East to A. Lange & Söhne’s  global growth strategy?

It’s traditionally a very strong market for us. I remember opening our first boutique in Dubai Mall, and it has been very successful. We are well connected to our customers in Dubai and there are few cities like it in the world that combine a strong local watch community with such a large influx of tourists. That’s why Dubai is so important for us. It’s always a pleasure to come to Dubai and work with our team there. And again, if we talk about longevity, most of the people who are working successfully in Dubai are with us for a long time. Which is unusual for Dubai, but it fits our brand DNA very well. We always see the long and sustainable relationships with our people, and that usually means that he or she stay a little longer with us.

What’s the biggest challenge you face today?

First, 90% of our people live and work in Glashütte, but all our customers live outside. Glashütte is the heartbeat of our company, but the challenge is connecting our work here with the rest of the world. We don’t feel the breath of competition here in Glashütte because we are by far the biggest and most successful company, and it’s our job to make sure that nobody becomes complacent, because complacency is the loser of tomorrow.

Second, our watches are discreet; their value is recognised only by those in the know, and we must balance exclusivity with reaching more people. The third challenge is an industry-wide challenge because, nobody needs a watch to tell time anymore. We have to make our craft relevant to younger generations who live in a digital world. The good news is that young people still appreciate quality and longevity; the challenge is that they digest information differently, so we have to reach them in different ways that also fit our brand DNA.

What’s something that has surprised you most about the brand?

From the beginning, it has been the pride of everyone working for us. On my first day, I arrived from South Africa, and it was a bit of a cultural shock, I admit. I toured the manufactory and met the team, and then they hosted an event at Dresden castle, where I saw the passion of everyone, from Mr. Lange to our earliest retailers. You can’t manufacture that feeling; it comes from the heart, and I see it every day within our Manufacture, down to all our staff in our boutiques worldwide. Whenever I meet collectors after a manufacturing tour, and I see the light in their eyes talking about what they saw, you can’t construct that feeling. This comes from the bottom of the heart of our people, and I think this is still the most surprising and inspiring element in our company.

Looking ahead, what is your long-term vision for A. Lange & Söhne?

We are still so young, and there are so many things we can still do. We always have to balance the ideas with what we have in resources. There is a long future ahead of us, and we will continue to surprise our clients with watchmaking done at A. Lange & Söhne in a way that they haven’t seen before.

How would you like people to remember the brand?

If you have a very sharp profile, which we have, you can’t please everybody. So, there will always be people who don’t like our watches, but regardless of whether you like them or not, there are three things I would fight for. The first is the amount of skilled craftsmanship that goes into our watches. It’s all trained people who have an apprenticeship training or a master. They work so hard on all these tiny little things. In watchmaking, polishing, engraving, decoration, enamelling, finishing – all these people are masters of their art, and the number of hours that go into each and every one is something that I would like everyone, whether they like our watches or not, to appreciate.

The design of our watches is legible and sophisticated, very clean and clear, but if you turn it around, you will see the opulence of the movement with all the different decorations and so on. That’s very German to be shy and not show off too much until you get closer.

The third thing is our interesting history. We were a family company for 100 years, then didn’t exist for 40 years, then we came back with four watches in 1994, and the rest is history! I think that’s quite unique.

Can you share anything about what’s coming up this year?

There’s a lot in the pipeline. I won’t spoil the surprises, but we have several more launches planned this year, so stay tuned.

Few marques in the automotive world command the same respect as Ferrari.

A symbol of Italian excellence, passion, and performance, Ferrari is so much than just a manufacturer of luxury sports cars, it’s an iconic brand and a legacy. Since its founding in 1947 by Enzo Ferrari in Maranello, the brand has cultivated a story that transcends racing circuits and city streets, shaping the way the world views not only supercars but also the very idea of driving as a true luxury. Today, Ferrari continues to stand as one of the most instantly recognisable names in the world, its prancing horse emblem a signal of prestige, power, and timeless style.

Roots in Racing

Enzo Ferrari, an Italian driver and entrepreneur, never set out to make road cars for prestige or profit. His passion was racing, and the earliest Ferraris were born on the track. In the years following the Second World War, Ferrari transformed his small workshop in Maranello into a factory focused on building high-performance machines that could dominate the competition. In 1947, the 125 S became the first official Ferrari, powered by a V12 engine that set the template for decades of engineering brilliance to follow. The success came quickly. By the 1950s and 1960s, Ferrari was a force in Formula One, securing world championships with legendary drivers such as Juan Manuel Fangio and Phil Hill. Victories at endurance races like Le Mans and the Mille Miglia cemented Ferrari’s reputation as a brand synonymous with speed and resilience. But for Ferrari, racing was never just about trophies, it was the laboratory where Ferrari honed its engineering innovations, which would later flow into its road cars.

Road Cars with Racing DNA

What distinguishes Ferrari is the way it channels motorsport pedigree into its consumer models. Cars like the 250 GTO of the 1960s remain among the most sought-after collector cars in the world, not only for their scarcity but for the way they combined aggressive performance with sculptural design. The lineage continued with icons such as the Ferrari Testarossa in the 1980s, the F40 – often cited as the ultimate analogue supercar – and later, the Enzo Ferrari in the early 2000s, a technological marvel that paid tribute to the brand’s founder. Each Ferrari is designed to be more than transportation; it is an emotional experience. The shriek of a naturally aspirated V12, the tactile feedback through the steering wheel, and the sculpted curves of Pininfarina-designed bodies remind drivers that these are cars born of passion as much as precision.

Ferrari Today: Icons for a New Era

While the brand’s legacy is rooted in heritage, Ferrari has remained forward-looking. Its current lineup demonstrates how it continues to balance tradition with innovation. Models such as the SF90 Stradale mark Ferrari’s entry into hybrid technology, delivering blistering performance while acknowledging the demands of modern sustainability. The Purosangue, Ferrari’s first four-door, four-seater model, reflects the brand’s willingness to evolve while still carrying the DNA of performance.

At the same time, Ferrari maintains its commitment to limited production numbers, ensuring exclusivity and desirability. Every car remains hand-assembled in Maranello, where craftsmanship is treated as seriously as engineering. The brand’s bespoke program, Ferrari Tailor Made, allows clients to create one-of-a-kind cars that reflect personal taste, further reinforcing the individuality and artistry behind each vehicle.

More Than Just a Car

Ferrari’s influence extends far beyond the automotive world. In cinema, cars such as the 275 GTB in The Italian Job or the 308 GTS driven by Tom Selleck in Magnum, P.I. became cultural touchstones. Celebrities, from Steve McQueen to modern-day icons, have long gravitated towards the marque as the ultimate expression of status and style. In fashion and design, Ferrari’s aesthetic language inspired collections and collaborations that blur the boundaries between car and couture.

Perhaps most importantly, Ferrari represents aspiration. For many, it is the dream car, the ultimate goal that transcends material value. Owning a Ferrari is not merely about possessing a vehicle but about participating in a legacy of excellence.

Racing Into the Future

Ferrari’s dominance in Formula One remains central to its identity. With more constructors’ championships and iconic drivers than any other team, Scuderia Ferrari is the most decorated and celebrated name in the sport. Every season, the scarlet red cars line up on the grid carrying decades of history and the expectations of millions of fans. Even in years of fierce competition, Ferrari’s presence is a reminder that it is more than just a team, it is the beating heart of the sport.

As the automotive industry shifts towards electrification, Ferrari faces a delicate balance: preserving the visceral soul of its cars while embracing innovation. The brand has already committed to unveiling its first fully electric car by 2025, promising to do so without compromising performance or the emotional thrill that defines its vehicles. This pursuit reflects Ferrari’s guiding principle since Enzo’s time: to race, to innovate, and to inspire.

A Legend Continues

Seventy-eight years after the first car rolled out of Maranello, Ferrari remains a singular name in the world of automobiles. It is a legacy forged in speed, refined in design, and sustained by an unwavering commitment to excellence. Each new model pays tribute to its past while carving a path towards the future, ensuring Ferrari remains an icon not bound by time.

To drive a Ferrari is to experience more than horsepower or torque—it is to touch a piece of history, to feel the artistry of Italian craftsmanship, and to share in a dream that began with a man who believed racing was life itself.

ferrari.com

This year marks a remarkable milestone for Langham Hospitality Group as it celebrates 160 years since the opening of The Langham, London—widely regarded as Europe’s first grand hotel.

Since debuting in 1865, the brand has become synonymous with refined luxury, impeccable service, and a pioneering spirit in hospitality. Today, the group’s portfolio spans the globe, from its flagship in London to celebrated properties such as The Langham, New York, Fifth Avenue; The Langham, Chicago; The Langham, Sydney; and The Langham, Hong Kong, alongside its contemporary Cordis brand and other distinctive offerings. At the helm is Chief Executive Officer Bob van den Oord, guiding the group through a landmark year that honours its storied past while charting a course for future growth. In this conversation, he reflects on Langham’s heritage, its most iconic addresses, and how the brand continues to evolve for the next generation of travellers.

The Langham Hotels and Resorts (The Langham) celebrates 160 years in 2025 – congratulations. What does this milestone mean to you personally, and to the brand as a whole?

It’s deeply meaningful on both a personal and professional level. I first encountered The Langham, London – the brand’s first hotel – in the early stages of my career. Even then, its legacy and stature were unmistakable. To now lead Langham Hospitality Group as it marks the 160th anniversary of the iconic institution –  and the global name it gave rise to – is a profound privilege.

What began in 1865 as a single groundbreaking hotel has grown, over the decades, into a collection of properties spanning four continents. Each new opening has built on that original spirit of innovation and elegance, adapting it to new destinations and cultures while staying true to the hallmarks that made The Langham an industry pioneer. For me, this anniversary is not only a celebration of the past, but a reminder of how far we’ve come – and how much potential lies ahead.

How is Langham Hospitality Group marking this historic anniversary across its global portfolio? Any special experiences or initiatives planned for guests?

We marked the occasion by introducing a series of one-of-a-kind guest packages across The Langham’s global portfolio. The packages included everything from stays at our top suites to cultural experiences, adventurous excursions, and distinctive dining offerings.

The anniversary also prompted the launch of our first-ever Langham Pink Run campaign. The international initiative, which was held across 10 of the brand’s destination cities, saw over 1,600 guests, colleagues and partners taking part in runs and walks to raise funds and awareness for local charities dedicated to health, education or environmental causes. The campaign was not just a celebration of the brand’s legacy but its longstanding commitment to the communities that have helped shape and support its growth.

In your view, what defines an iconic hospitality brand in today’s competitive landscape?

At its core, an iconic brand must transcend trends. It must deliver consistency without becoming predictable, and innovation without compromising character. The best brands also have a point of view – an ethos that guests can connect with emotionally.

Each of our four brands reflects these attributes through a synthesis of design, culture, service and story. We don’t just accommodate guests; we host them in spaces that reflect a defined sense of place and purpose.

The Langham is rooted in history but continues to evolve. How do you strike the balance between honouring heritage and catering to the expectations of the modern traveller?

We’re acutely aware that history alone doesn’t ensure relevance. Our job is to protect our legacy while making it resonate with today’s – and tomorrow’s – travellers. In practice, that means combining old-world grace with new-world utility. You’ll see this in everything from our thoughtfully restored properties to guest services that blend high-touch attentiveness with discreet technology solutions. Even as we explore the introduction of new tools like AI-assisted concierge systems, we’re mindful that these must enhance – not replace – the intuitive and approachable in-person service the brand is known for.

Langham, New York, Fifth Avenue has long been considered a flagship. What, in your opinion, makes it an iconic property?

Located in Midtown between 36th and 37th Streets, the hotel offers some of the largest and most inviting guest rooms and suites in the heart of the city. They include two spectacular penthouses and a presidential suite designed by Roche Bobois.

Beyond accommodation, the property is also home to a museum-worthy art collection and a host of top-notch amenities, including award-winning restaurant Ai Fiori, gorgeous function rooms, and our Big Apple edition of The Langham Club – a cosy private lounge where guests can unwind or catch up on work.

What is your current vision for the Langham Hospitality Group under your leadership?

Our vision of a company dedicated to building great memories is more than just a guiding principle – it’s a commitment I deeply believe in. To me, it means creating meaningful moments for our guests that linger long after their stay – no matter where they travel.

Bringing this vision to life requires us to continually evolve, adapt and expand – all while staying true to the genuine guest servicing approach that defines our legacy. To achieve this, we’re aligning our strategy around three key pillars: brand, team, and growth orientation. Elevating our brands ensures we remain relevant and compelling in competitive markets, and building and retaining high-performing teams is essential to executing our vision. Underpinning these elements is a deliberate focus we’re placing on growing our hotel and residence portfolio. This centres on ensuring every team, department and individual is accordingly empowered and incentivised.

Are there any exciting new projects or openings in the pipeline you can share with us – particularly in the Middle East?

In North America, we’re now in the final stages of refreshing The Langham, Pasadena through a sweeping renovation that covers almost every aspect of the hotel, from its 362 rooms and eight cottages to its grounds, gardens, swimming pools, and also its food and beverage outlets.

In Southeast Asia, The Langham, Custom House, Bangkok continues to be on track for a 2026 opening. Set within a beautifully restored heritage building on the Chao Phraya River, key amenities will include an outpost of our three-Michelin-starred restaurant, T’ang Court, a standout destination bar, a world-class pastry outlet, and a spectacular wellness retreat.

The following year will see us make a further expansion in the region through the launch of The Langham, Kuala Lumpur. Located in the Malaysian capital’s Golden Triangle district, the hotel will offer panoramic city views, spectacular guest rooms, and luxurious amenities that include a stunning sky pool that’s due to be one of the highest in the country.

In what’s shaping up to be a busy year for us, 2027 will also see us open the doors to The Langham, Venice. Set within a historic former glassmaking atelier on the Venetian Lagoon, the hotel will blend heritage architecture with refined Italian charm.

As for the Middle East, we continue to work towards the 2029 opening of The Langham, Diriyah in Saudi Arabia. Situated a short drive from the At-Turaif UNESCO World Heritage site and the scenic Wadi Safar area, guest experiences there will offer a unique blend of cultural richness and natural beauty.

Closer to home, we’ll also be expanding steadily across mainland China, where we have several new hotels under development.

Will we see Langham expand its footprint in the Middle East? Are there any specific markets in the region you’re targeting?

While we continue to place our focus on The Langham, Diriyah, we are actively exploring the potential for a second property in the Kingdom for both The Langham and our upscale brand, Cordis. Future representation in cities such as Jeddah is also something we’re keen on.

Looking further afield, we also see promising prospects for The Langham brand in the UAE. We additionally see strong potential for the brand in Oman and several other countries in North Africa, underscoring our commitment to cultivating a robust presence across the region.

We’ve seen The Langham collaborate with artists, chefs, and designers in the past. Are there any new celebrity or brand partnerships on the horizon?

Absolutely! The Langham’s Your Story, Our Legacy brand campaign – for which we’ve partnered with leading personalities from the worlds of sport, fashion, architecture, and gastronomy – will soon be entering its next exciting chapter. The global initiative, launched earlier this year, celebrates the lives of cultural icons and pays tribute to the many luminaries who have gathered at our hotels over the decades, helping to shape the identity of our flagship brand.

Building on that spirit at the hotel level, we’ve recently collaborated with brands such as Guerlain, Laura Ashley, and Porsche Indonesia, to name a few. Going forward, we’ll very much continue to forge tie-ups that not only bring unique experiences to our guests but that reflect The Langham’s enduring connection to culture, creativity, and excellence.

In such a saturated space, how does The Langham differentiate itself in terms of service, guest experience, or innovation?

By staying resolutely human in everything we do. Luxury is evolving – it’s no longer about formality, but about relevance and connection. The Langham Way, our unique approach to interacting with guests, colleagues and the world around us, ensures that every touchpoint is thoughtful, unscripted, and genuine. Guests today don’t want a performance; they want authenticity.

Of course, that doesn’t mean there isn’t ample room for innovation – we continue to expand rapidly on that front, albeit with care. So whether it’s AI-powered scheduling tools, guest preference mapping technologies, or enhanced property management systems, the aim is the same: to create seamless, deeply personal experiences that let our colleagues focus more on people and less on process.

Can you tell us more about the Langham loyalty platform – how is it enhancing the guest experience, and how is it evolving?

Brilliant by Langham, our Group-wide loyalty and experiences platform,  has acquired over 900,000 members since its launch last year. Building on this strength, we’re now focused on ramping up its experience offerings.

Recent engagements of note include exclusive preview access to the Coco Chanel exhibition at London’s V&A Museum and special entry to the IM Pei exhibition at Shanghai’s Power Station of Art. We’ve also had great success with our culinary member experiences, our Brilliant Eats programme – which offers discount privileges for some of our foremost restaurants – being a key standout.

How would you assess the global hospitality industry today – what are the greatest opportunities and challenges you foresee?

It’s a fascinating time. The industry has rebounded with vigour post-COVID, but guest expectations have fundamentally shifted. Experiences are valued over amenities, and purpose matters as much as polish.

Our opportunity lies in offering something meaningful and memorable – not just luxurious. The challenge? Doing this consistently, across geographies and cultures, while attracting and retaining the talent that makes it possible.

For us, it’s about staying agile, building with intention, and keeping the guest – not the process – at the centre of every decision.

What trends do you see shaping luxury hospitality in the next year or so, and how is Langham Hospitality Group preparing to stay ahead of them?

The appetite for authentic, curated, and multi-generational travel continues to grow. Travellers are also embracing “shoulder season” travel, blending business and leisure, and seeking out brands that align with their personal values.

In response, we’ve launched initiatives that speak directly to these behaviours. From flexible, immersive packages to purpose-led campaigns and more agile sales and marketing strategies – we’re preparing for a guest who doesn’t just want accommodation, but a sense of connection.

What’s the biggest challenge you face in your position today, and how do you overcome it?

Balancing the demands of scale with the essence of our identity. As we expand, it becomes ever more important to preserve our cultural integrity – ensuring that each property, team member, and guest experience reflects the values and spirit that define Langham Hospitality Group. We achieve this through consistent leadership engagement, hands-on training, and comprehensive frameworks that empower our teams to deliver distinctive, memorable experiences wherever we operate.

langhamhospitalitygroup.com

In the ever-evolving world of luxury retail, few figures have had as decisive an impact as Michael Kliger.

As CEO of Mytheresa and now at the helm of the newly formed LuxExperience Group, Kliger stands at the forefront of a rapidly transforming industry where technology, customer experience, and global expansion are rewriting the rules of engagement.

This new chapter comes at a pivotal moment. Following the recent acquisition of YOOX Net-a-Porter, Kliger is now steering one of the most powerful luxury e-commerce platforms into a future shaped by innovation and consolidation. With a renewed focus on technology-driven service, hyper-personalisation, and regional growth — particularly in the Middle East — LuxExperience is poised to redefine how affluent consumers shop online.

In this interview, Kliger discusses the strategic vision behind the YNAP acquisition, the evolving expectations of luxury clients in the Gulf, and how cutting-edge digital tools will elevate the online experience into something even more immersive, intuitive, and emotionally resonant.

Luxury e-commerce has seen tremendous evolution over the past decade—where do you see the biggest opportunities for growth in the next five years?

We see significant continued growth in luxury e-commerce as more and more consumers truly value the convenience, efficiency and inspiration of digital. The use of artificial intelligence will make digital technology even more intuitive, personal, and inspirational. This, combined with physical experiences, will make for a powerful value proposition for luxury lovers around the globe.

How is Mytheresa approaching the challenge of maintaining exclusivity and personal service in an increasingly digital-first world?

Exclusivity is rooted in tight curation, deep personalisation and impeccable customer-first approach. Our service goes far beyond the digital transaction; we host “money-can’t-buy” experiences for our top customers, including events in exclusive locations, intimate gatherings with designers, style suites worldwide and access to personal shoppers around the clock. Digital-first enables enormous value for customers but combined with moments that can’t be replicated: experiences that are personal, emotional, and truly unique to each client, makes it customer-first.

What role do you see emerging technologies—like AI, AR, and blockchain—playing in shaping the next phase of luxury retail online?

New technologies will allow us to be even more personal, more agile and more relevant for our customers. This, combined with true emotional, human relationships, will make for a very powerful way of serving, inspiring and connecting luxury customers.

You’ve spoken about the strength of Mytheresa’s presence in key global markets—how significant is the Middle East to your strategic vision?

The Middle East is one of our most dynamic regions and fast-growing markets. Growth is being driven by the region’s rapidly developing infrastructure – events, hospitality, cinema, art – which in turn fuels demand for a luxury wardrobe. The Middle East has a highly sophisticated clientele that expects excellence, exclusivity and exceptional service, making the region truly special and one of the key pillars of our strategic vision.

How are you tailoring the Mytheresa experience specifically for the Middle Eastern customer? Are we seeing more regionalised edits, services, or exclusive offerings?

We are deeply focused on offering an experience that feels culturally relevant. Every year, we collaborate with selected luxury brands to launch exclusive styles around Ramadan & Eid, and we work closely with local creatives and entrepreneurs to ensure our communication and experiences resonate authentically. Beyond the products, we have hosted bespoke events across the region – in Dubai, Riyadh, Jeddah, Abu Dhabi, Kuwait, and Doha – creating unique moments of connection that reflect the values and tastes of our Middle Eastern clients.

With the acquisition of Yoox Net-A-Porter, what does this consolidation mean for the future of the luxury e-commerce landscape?

The acquisition of YNAP is more than consolidation; it is about building differentiated, complementary communities. LuxExperience is home to the strongest store brands in digital luxury and creates communities for luxury enthusiasts with unique digital and physical experiences.  Mytheresa is the leading destination for wardrobe-building high-end customers. NET-A-PORTER and MR PORTER possess exceptional brand equity and an authoritative editorial voice. YOOX and THE OUTNET provide valuable Off-Price propositions in luxury, providing access for another luxury clientele. With close to 25 years of pioneering expertise in our group, we are the true digital luxury leaders in the world. All store brands continue to operate separately, offering a highly curated and strongly differentiated edit of the most prestigious luxury brands and products, and the best customer service on all platforms.

How will Mytheresa retain its identity and agility amid the new business structure—particularly when it comes to brand relationships and customer loyalty?

Our strength lies in a focused strategy and commitment to serving a loyal, high-end customer base. Brand relationships remain a top priority and are built on years of trust, collaborations and shared passion for excellence and long-term vision. All buying, marketing, content, and customer activities will be managed by Mytheresa and will be completely separate from what the other store brands in the group do.

You’ve built Mytheresa into one of the most respected names in luxury fashion—what are you most proud of in that journey?

I am proud that we have built a business rooted in consistency, resilience and passion. From the beginning, we have focused on wardrobe builders and created a trusted community of luxury enthusiasts through a tightly curated edit, exceptional service and experiences that go beyond products. Mytheresa has attracted and retained, for a decade, a group of exceptional leaders and experts in their field who truly believed in this vision. Together, we have built something really special for our clients.

What’s the biggest challenge you face today?

The biggest challenge is staying constantly relevant. Luxury clients are evolving, and so are expectations. We are in close dialogue with our customers to understand their changing behaviours, which is how we saw the opportunity to launch our lifestyle category “Life”, partner with Vestiaire Collective on an exclusive resale service, and strategise how we will use AI to be a better luxury destination for our customers.

When curating brands and exclusive capsules, how do you strike the balance between iconic heritage labels and emerging designers?

Curating our brand offering is a careful balancing act. With around 250 womenswear and 160 menswear brands, we have to be highly selective. Often, for every new brand we introduce, another has to make way. We maintain this balance by offering exclusive capsule collections with iconic heritage houses like Valentino, Dolce&Gabbana, Versace, and Brunello Cucinelli, while also championing emerging designers through exclusive collaborations and meaningful exposure across our media channels. This approach allows us to stay both timeless and forward-thinking.

What is the long-term vision for Mytheresa’s brand identity, and how do you continue to evolve without compromising your core values?

Mytheresa’s DNA remains unchanged: curated luxury, exceptional service, and community building. As we evolve, we continuously refine what we do best, introducing new categories, improving services and strengthening our emotional connection with clients.

What’s the biggest lesson you’ve learnt, and what would you still like to achieve?

The last years have really taught us to be very consistent and strict with the vision and the purpose of our business, while being highly flexible and agile on how to pursue and fulfil them in an ever-changing world. With the recent acquisition of YNAP, I still have a lot to achieve for our customers, teams and shareholders.

Mytheresa.com

When Georges Kern became CEO of Breitling in 2017, he took the reins of a brand rich in heritage but ready for reinvention.

Known for its deep-rooted ties to aviation, technical chronographs, and masculine identity, Breitling had long been associated with precision and performance. But under Kern’s leadership, the brand has evolved into a more inclusive, lifestyle-driven name in watchmaking, all while staying true to the legacy that made it great. With a sharp focus on digital innovation, sustainability, and storytelling, Kern has steered Breitling into new territory, making it not only relevant to a new generation of collectors, but also one of the most forward-thinking players in Swiss horology today.

This year marked a major milestone for the brand: its 140th anniversary. To celebrate, Breitling launched the Year of Firsts, a campaign that revisits the brand’s most groundbreaking innovations—like the invention of the modern chronograph and the iconic Navitimer—while also unveiling a series of bold new releases and strategic moves that point to the future. Few brands reach such an anniversary with their identity intact, let alone one that continues to push boundaries. For Kern, this moment is both a celebration of endurance and an opportunity to define what true innovation looks like in the world of luxury watches today.

In this exclusive interview, Kern reflects on the meaning of legacy in a fast-moving industry, the qualities that make a watch truly iconic in 2025, and how Breitling is cultivating a powerful presence in the Middle East. With Dubai Watch Week returning this November, the brand’s commitment to the region has never been stronger—and as Kern explains, it’s a market that aligns perfectly with Breitling’s vision of bold luxury, strong community, and timeless adventure.

140 years is a remarkable milestone for any brand— tell us about the importance of this moment and the celebrations so far.

This milestone was an important moment for us. There were many elements to the Breitling story that we’ve not been able to tell, and the 140-year anniversary was a great opportunity to reveal all of that. Celebrating “140 Years of Firsts” highlighted Breitling’s pioneering spirit, groundbreaking achievements and its impact. Each event, exhibition, and story last year emphasised our heritage and commitment to innovation. We are very satisfied with how that year has unfolded.

The “140 Year of Firsts” theme perfectly highlights the brand’s history of innovation—tell us about this.

Breitling has been at the forefront of watchmaking innovation for over 140 years, so there are many important achievements. We invented the modern chronograph, equipped the first pilot’s watch with a circular slide rule, sent the first Swiss wristwatch into space, and created the first dive chronograph. The brand codeveloped the first automatic chronograph movement, put the first international emergency beacon in a watch, was the first to make its movements 100% COSC certified, and today continues to break ground with innovations like the first traceable watch and a range of manufacture movements, all designed and assembled at the Breitling Chronometrie.

How do you continue to strike the balance between honouring Breitling’s history and pushing forward with contemporary relevance in today’s market?

We base it on the concept of “modern-retro,” meaning we are a modern brand, and so is our product, but we remain deeply connected to our heritage—staying true to our brand DNA. Our designs are inspired by iconic models that carry a nostalgic charm and are inspired by historic timepieces. People like to “touch” real materials, and this modern-retro style reassures our customers, offering them the best of both the past and present. We are modern in the technology used to build our watches, yet retro in design—a balanced combination.

We have spoken a lot about the need to raise awareness of the “new Breitling” to many existing and potential customers – how is this challenge going, and what more can be done to work towards this? How would you sum up what you think is the perception of Breitling today?

We have a proven strategy, but the key opportunity lies in expanding awareness and building brand esteem. Today, only 10 to 15% of our target group truly knows the new Breitling. The “old” Breitling was mostly focusing on aviation, very male-oriented and loud—85% of our clients still have the old image in mind. Today, we’ve evolved into a generalist brand, offering pieces for Air, Land and Sea. The brand embodies a unique modern-retro design ethos and is the leader in what we call “neo-luxury”—a casual, approachable and sustainable interpretation of luxury.

For me, the coming years will be about unlocking our full potential and doing more of the same to scale awareness. The more people discover the new Breitling, the more they’re drawn to it.

You have had great success over the past few years – how do you now keep this momentum?

Over the past eight years, we’ve focused on revitalising Breitling with a cool and contemporary appeal and with beautiful, modern and fresh products. Now, we’re pushing further, building on our watchmaking expertise, our in-house movements and iconic products. For example, we launched the automatic manufacture calibre B31 earlier this year, which reinforces our independence and showcases our technical know-how. At the same time, we’ll continue introducing exciting products and aspirational designs.

Most recently, we saw the relaunch of the Superocean Heritage collection. This watch is incredibly important for the brand—tell us about this.

The new Superocean Heritage collection is all about refinement. From an optimised size assortment to the introduction of the new B31 manufacture movement, every detail has been carefully considered—yet the spirit of the watch remains unchanged. The Superocean Heritage still represents style at sea, inspired by our first dive watches, which included the first-ever dive chronograph launched in 1957.

True to its mid-century roots, the collection retains its spear-and-arrow hands, pointed indexes, and high-lustre rotating bezel—updated to ceramic from anodised aluminium. It was created with easy underwater legibility in mind, which is still essential today. We’ve enhanced symmetry with tone-on-tone subdials and a subtle date at six o’clock—preserving its look while refining the design.

We’ve also introduced the Superocean Heritage B31 Automatic Kelly Slater edition, celebrating his legendary career and the Hawaiian surf culture that shaped him. From its tropical canopy-inspired dial to the floral-patterned presentation box, the watch represents Kelly’s deep connection to the ocean and his laid-back style.

Breitling has been a regular at Dubai Watch Week. What can collectors and enthusiasts expect from your brand’s presence at this year’s event?

Dubai Watch Week is one of the region’s biggest horological events and has become a key stakeholder in the international watch industry. As Breitling has a longstanding partnership with Ahmed Seddiqi, it is natural for us to be present at Dubai Watch Week. As a participating brand, we can leverage this ever-growing platform to showcase novelties and engage with horology enthusiasts who gather from all over the world.

This year, we’re taking things to the next level with a significantly expanded presence. Our stand-alone pavilion will feature a selection of new releases, special editions, and rare vintage timepieces from the Breitling pop-up museum, along with a vibrant program of activations and experiences. Don’t miss the Breitling pavilion at Dubai Watch Week, it will be the place to be.

How important is the Middle East market today for Breitling, and what’s in the pipeline for our region?

The Middle East is one of the most dynamic marketplaces in the world for timepieces and has always been a key market for Breitling in terms of growth and development. We have recently expanded our retail spaces to five boutiques in the Kingdom of Saudi Arabia, which includes our largest boutique in the region, located in Panorama Mall, Riyadh.

We’re also proud to have opened our first Breitling Kitchen in the Middle East, an extension of the Panorama Mall boutique. This unique dining concept is one of three worldwide and brings a new dimension of customer experience to a region that is renowned for its deep-rooted culture of hospitality.

As for the rest of the GCC, we have plans to open more boutiques over the next few years. Our retail footprint remains our best marketing tool, and we look forward to offering a unique and memorable customer experience to more people across the region.

What, in your opinion, makes an icon when it comes to watches?

An icon is the result of a perfect balance between heritage, design, and purpose. It’s a timepiece with a strong identity—rooted in authenticity and true to its original spirit—that remains relevant across generations.

At Breitling, the Navitimer and Chronomat collections are perfect examples. These watches feature instantly recognisable designs that have stood the test of time, continuously refined to meet the needs and tastes of today while preserving what made them iconic in the first place.

Ultimately, an iconic watch embodies the DNA of its brand. It’s timeless, purposeful, and unmistakable.

What’s the biggest lesson you’ve learnt at Breitling?

The industry moves in cycles. Sometimes things flow easily, and growth comes naturally. Other times, it’s a challenge—we’re in one of those tougher phases now. But I know it won’t last forever. Once we push through, things will level out again. That’s business: it ebbs and flows, and the key is to keep moving forward.

Looking ahead, what would be your hopes for the brand’s 150th anniversary?

I believe that Breitling has the potential to become one of the top five watch brands globally. At Breitling, we have a clear and proven strategy in place that allows us to continue to scale our business to reach this goal. I’ve never managed a brand with such strong intrinsic assets—Breitling’s history, back catalogue, products and appeal are unmatched. We are confident that our unique positioning and core values resonate strongly with today’s consumers.

Breitling.com

Once a lesser-known emirate in the UAE, Ras Al Khaimah has rapidly ascended the global travel radar—thanks to its striking natural diversity, strategic development, and a bold vision for sustainable tourism growth.

Under the leadership of the Ras Al Khaimah Tourism Development Authority (RAKTDA), the emirate is undergoing a remarkable transformation: from expanding luxury hospitality and eco-conscious resorts to breaking new ground with the region’s first integrated resort, Wynn Al Marjan Island.

With its unique positioning as the “Nature Emirate,” Ras Al Khaimah offers a compelling alternative to the UAE’s urban mega-cities, focusing instead on heritage, wellness, and immersive outdoor experiences. It has set ambitious goals to welcome 3.5 million annual visitors by 2030 and grow tourism’s contribution to GDP from 5% to a third, backed by an extensive development pipeline of over 7,500 hotel keys and infrastructure investments that are reshaping accessibility and guest experience.

In this interview, Iyad Rasbey, Vice President of Destination Tourism Development, discusses what’s driving Ras Al Khaimah’s momentum, the balance between growth and conservation, and how the emirate is redefining luxury for the next generation of travellers.

Ras Al Khaimah has emerged as one of the fastest-growing destinations in the region. What do you attribute this momentum to, and what are your long-term ambitions for the emirate’s tourism sector?

Over the past few years, Ras Al Khaimah has established itself as one of the region’s most dynamic tourism success stories. It’s the fastest-growing destination in the Middle East, and that’s no coincidence.

A big part of that is down to the Emirate’s natural diversity. With mountains, beaches and deserts all in one place, it offers a balance of adventure, heritage and relaxation that continues to resonate with travellers. Its identity as the Nature Emirate gives it a unique edge, allowing visitors to explore the outdoors in a way that feels both immersive and accessible.

At the same time, we’re scaling up to meet demand. More than 7,500 hotel keys are in the pipeline, with international brands such as Nobu, JW Marriott and Nikki Beach joining the mix. Wynn Al Marjan Island, a $5.1 billion investment, is set to be the region’s first integrated resort and marks the largest foreign direct investment in our tourism sector to date.

The goal is to welcome 3.5 million visitors a year by 2030 and grow tourism’s contribution to GDP from 5% to one third. But beyond the numbers, it’s about building a destination that is liveable, sustainable and genuinely rewarding to visit.

How is Ras Al Khaimah positioning itself differently from its neighbouring emirates in the UAE’s increasingly competitive luxury tourism landscape?

Ras Al Khaimah offers a very different take on luxury. While other destinations in the region focus on ultra-modern cityscapes and large-scale entertainment, our strength lies in the natural setting and the ability to offer authentic, experiential luxury. With 64 kilometres of pristine coastline, the Hajar mountains, terracotta desert and mangroves, the Emirate gives visitors a real sense of space and connection to nature.

Luxury here is shaped by the landscape and the experiences that come with it. Travellers can enjoy mountain-top dining at 1484 by Puro, the UAE’s highest restaurant, or stay at one of many five-star properties that provide direct access to beaches, nature reserves and hiking trails. The upcoming Wynn Al Marjan Island integrated resort will introduce a new level of luxury and entertainment to the region, while brands like Anantara, Ritz-Carlton and InterContinental offer stays centred around wellness, privacy and calm.

We’re also investing in experiences that reflect the evolution of luxury travel. Saij, our new mountain eco-lodge, will focus on guided treks, creative pursuits and farm-to-table dining. Properties like the Ritz-Carlton Al Wadi Desert give guests the chance to disconnect and immerse themselves in nature, with a level of refinement that doesn’t compromise on character.

With nearly 80% of our hotel pipeline dedicated to five-star and luxury properties, Ras Al Khaimah is catering to a discerning audience but doing so on its own terms. This distinct approach allows Ras Al Khaimah to offer luxury that is grounded, immersive and in harmony with the natural world, making it a standout choice in an increasingly competitive landscape.

You’ve announced ambitious plans for new resorts, developments, and sustainability initiatives. What can we expect to see opening in the next 12 to 24 months?

The next couple of years will be defined by a series of landmark openings that reflect both our growth ambitions and our commitment to sustainable development. One of the most anticipated is Saij, A Mantis Collection Mountain Lodge, which will open by the end of this year. Set high on Jebel Jais, it will be the Emirate’s first mountain lodge, featuring 70 eco-conscious lodges, including seven with private plunge pools. Designed around wellness, guided treks and creative activities, Saij celebrates the natural surroundings and supports our wider sustainability goals. We’re also working with over 100 local farms in the area to revive organic farming, support local produce and champion a farm-to-table approach to dining.

In the luxury space, several global names will be opening their doors. These include Four Seasons, Nobu, W, Fairmont and Nikki Beach. Together with our existing 8,200 hotel keys and a pipeline of more than 7,500, these new openings will significantly strengthen Ras Al Khaimah’s premium offering.

Beyond hospitality, we are enhancing access and infrastructure. Ras Al Khaimah International Airport saw a 29% year-on-year increase in passenger traffic in 2024, with new direct routes from 11 cities including Moscow, Bucharest, Tashkent, Jeddah, Prague, Warsaw and Katowice, Almaty, and Hyderabad, India. We’ve also signed an agreement with Celestyal Cruises, expanding our cruise tourism offer.

Together, these developments are helping us create a destination that feels world-class yet rooted in nature, with quality, sustainability and guest experience at the heart of every decision.

One of the emirate’s greatest assets is its breathtaking natural landscape—from the mountains to the mangroves. How do you balance development with conservation?

Striking that balance has been at the centre of our strategy from the very beginning. Ras Al Khaimah is defined by its landscape, so preserving that natural beauty while continuing to grow is not just important but essential to our long-term success.

We’ve built strong foundations through our partnership with EarthCheck, which has helped us embed sustainability into every stage of destination planning. The result has been tangible. We’ve recorded a 29% reduction in greenhouse gas emissions and a 61% drop in waste output, both well above the regional average. We were also the first destination in the Middle East to receive EarthCheck Silver Certification, something we’re incredibly proud of.

At a development level, programmes like Responsible RAK and the Barjeel Green Building Regulations are helping to ensure that hotels and tourism businesses meet environmental benchmarks across energy, waste and water. We’ve also completed the region’s largest-ever accessibility audit, covering hotels, attractions, the airport and transport, which allows us to design a destination that is inclusive as well as sustainable.

On the conservation front, we’re working with the Department of Antiquities and Museums and the Al Qasimi Foundation to preserve 20 of our most important cultural sites, including Al Jazeera Al Hamra, which is being restored using traditional materials and methods to protect its historical integrity. As we continue to grow, that sense of responsibility to both people and place remains a key part of how we move forward.

Heritage and authenticity are becoming key to luxury travellers. How does Ras Al Khaimah’s history and cultural legacy shape your tourism narrative?

Our story spans over 7,000 years, and that depth of history gives the Emirate a strong sense of identity. It’s one of the few places in the region with continuous human settlement, and we’ve worked hard to make sure that heritage remains part of how people experience the destination today.

We’ve documented more than 80 archaeological sites, and we’re actively conserving 20 of the most significant. Four of these are already recognised on UNESCO’s Tentative World Heritage List. Sites like Al Jazeera Al Hamra are being carefully restored using original building materials and techniques, not just to preserve their character but to keep that connection between past and present alive.

What matters is not just protecting these places but making them accessible in a way that feels engaging. Visitors can walk through ancient forts, explore old coastal villages or visit Suwaidi Pearls, the UAE’s only traditional pearl farm, where they learn first-hand about one of the region’s oldest trades. Culture, craft and community are woven into the experience here. That’s what gives Ras Al Khaimah its authenticity and it’s something travellers increasingly value.

What are some of your personal favourite hidden gems in Ras Al Khaimah that even seasoned UAE residents might not have discovered yet?

There are quite a few places that surprise people, even those who think they know the Emirate well. One of my favourites is Suwaidi Pearls in the village of Al Rams. It is the only pearl farm of its kind in the UAE and offers a fascinating glimpse into the traditions of pearl diving, complete with a boat ride through the mangroves and a hands-on look at how pearls are harvested.

Camp 1770 is another spot that really stands out. It is perched on Jebel Jais and is the highest campsite in the UAE. It is fully solar-powered and off-grid, designed for minimal impact. Guests can take part in guided hikes, enjoy stargazing sessions or simply disconnect and enjoy the stillness of the mountains.

Then there is Eayshat Awal, a small family-run Emirati restaurant tucked away in a quiet part of the city. It serves traditional recipes passed down through generations, and the warmth and hospitality you get there make it feel more like dining in someone’s home than a restaurant. It is places like these that give Ras Al Khaimah its soul and they are often what people remember most.

As someone tasked with shaping the global perception of Ras Al Khaimah, what are some of the unique challenges you face?

Shaping the global perception of Ras Al Khaimah means finding the right balance between visibility and authenticity. The challenge is not just about awareness but about ensuring that what people hear and see genuinely reflects who we are as a destination.

Ras Al Khaimah is growing quickly, and with that comes the responsibility to communicate its evolution in a way that remains grounded in its natural and cultural foundations. We are not simply promoting new hotels or experiences. We are telling a broader story of a place that is deeply rooted in heritage and moving forward with purpose. That requires thoughtful messaging and a long-term approach, especially in a region where rapid development can sometimes overshadow the character of a destination.

Ultimately, it is about shaping perception in a way that stays true to the spirit of the place while building a destination that is ready for the future.

You’ve set bold goals to attract over 3 million visitors annually by 2030. What role will global events, infrastructure, and international partnerships play in achieving that?

Events are central to how we attract visitors and shape the destination’s global profile. But it is not about volume alone. We focus on events that leave a lasting impact, whether that is through investment, cultural exchange or economic contribution.

The Arab Aviation Summit has strengthened our aviation strategy by supporting new routes through Ras Al Khaimah International Airport and opening up access from key source markets. The Global Citizen Forum brings investors and family offices into the Emirate each year, reinforcing its position as a destination with long-term value. The Exotic Wedding Planning Conference has helped establish Ras Al Khaimah as a premium destination for weddings, resulting in bookings from international planners.

Events like AHIC introduced developers and hospitality leaders to the market and contributed to the hotel partnerships we see today. The Ras Al Khaimah Art Festival brings international and local artists together at Al Jazeera Al Hamra, a heritage site that reflects our commitment to culture and creativity. The 2023 Minifootball World Cup brought in 32 national teams and delivered measurable economic impact, generating more than AED 13 million in visitor spending, 90% hotel occupancy and a 20% increase in average length of stay.

These moments are supported by a strong infrastructure network and growing international access. Ras Al Khaimah International Airport welcomed 661,765 passengers in 2024, a 29% increase from the year before and nearly double the 2022 total. New direct flights connect the Emirate to Poland, Uzbekistan, Romania, Russia, Saudi Arabia and India, strengthening our ability to welcome both leisure and MICE travellers.

We are also expanding our capacity to host large-scale gatherings. As part of our destination masterplan, which focuses on liveability, sustainability and long-term growth, we are looking at developing a new convention centre in addition to the 7,500 square metre events facility at Wynn Marjan Island.

On the partnership side, our collaboration with EarthCheck continues to guide our sustainability strategy. MoUs with Huawei, Open World and Fujairah Adventures are helping us reach new markets, introduce innovation into the visitor experience and deliver new types of tourism offerings, including the UAE’s first cross-emirate hiking trail. Together, these elements are helping us build a tourism ecosystem that is connected, competitive and designed to deliver long-term value.

How are you working to attract not just international tourists but also residents from across the UAE looking for new, meaningful getaways?

We have been focused on giving both international visitors and UAE residents new reasons to keep choosing Ras Al Khaimah, not just for a quick getaway but for experiences that feel personal, enriching, and easy to access.

We continue to invest in standout experiences that add depth and variety. The upcoming launch of Jais Wings, the region’s first dedicated paragliding site, will add a new dimension to our mountain offering, giving residents a fresh way to experience the UAE’s highest peak.

All of this is about giving people more reasons to return. Whether it is a mountain adventure, a beach break, or a cultural weekend, Ras Al Khaimah is designed to feel close, easy, and worth it every time.

What is your ultimate vision for Ras Al Khaimah as a global destination—and what would you like its name to represent in the mind of a luxury traveller?

Our vision is for Ras Al Khaimah to be recognised as the Destination of the Future, where luxury is defined by meaning, and where nature, culture, and wellbeing come together in a way that feels both elevated and authentic.

For the luxury traveller, we want Ras Al Khaimah to represent space, serenity, and substance. A place where five-star experiences are shaped not just by design or service, but by the richness of the landscape, the stories behind every detail, and the ability to truly disconnect and recharge. Whether it is paragliding over the mountains, dining under the stars in the desert, or exploring centuries-old traditions along the coast, we want every moment to feel thoughtful and unforgettable.

visitrasalkhaimah.com

Dior reimagines the modern man’s wardrobe with Back in Town, a refined capsule collection that captures the spirit of understated elegance and everyday versatility.

Designed for life on the move, the collection blends soft tailoring and signature detailing with a quietly luxurious edge. Timeless staples such as softly structured blazers, embroidered polos, crisp shirting, and fluid trousers come in a neutral palette of heather grey, navy, and black. Each piece is elevated by subtle references to Dior’s heritage.

At the heart of the collection are the CD Icon accessories, which play a key role in defining the silhouette. From sleek crossbody bags and compact backpacks to small leather goods, the line offers a perfect fusion of minimalism and functionality. Crafted in luxurious materials and detailed with the CD Icon signature, these pieces combine everyday practicality with Dior’s signature sophistication – essentials for men who appreciate both design and performance.

dior.com

In just a decade, Dubai Watch Week has grown from a small regional initiative into one of the most respected global forums for horology.

The 2025 edition marks the 10th anniversary of the event, a milestone that not only reflects its success but also underscores Dubai’s emergence as an international hub for watchmaking culture. Since its inception, Dubai Watch Week has redefined the conversation around timepieces, creating a platform that goes beyond showcasing brands to foster dialogue, education, and appreciation for the art of watchmaking.

At the helm of this journey is Hind Abdul Hamied Seddiqi, CEO of Dubai Watch Week, whose vision has shaped the event into a bridge between tradition and innovation. Through her leadership, the platform has amplified Dubai’s voice on the global horological stage, spotlighted independent watchmakers alongside established maisons, and championed the importance of preserving craftsmanship for future generations. As she prepares to welcome the world to this landmark edition, Seddiqi reflects on the legacy of the past decade, the significance of the anniversary, and her ongoing mission to promote the cultural and artistic value of watchmaking.

Dubai Watch Week continues to grow in scale and significance. What can we expect from the upcoming edition in terms of themes, participating brands, and programming highlights?

The 2025 edition of Dubai Watch Week is an incredibly special moment as it marks the 10th anniversary of the event since we established it in 2015. As the platform continued to grow, we listened to the feedback we were receiving from brands, attendees and partners and sought to evolve our offering.

This led to us moving to a new venue in the heart of the city – Dubai Mall, Burj Park – doubling the size of the event to over 200,000 sq. Ft. surrounded by incredible landmarks in the emirate. Visitors can expect to see over 90 participating brands, with several stand-alone booths dedicated to creating an immersive experience for guests. The Brands Exhibition, which is at the heart of the event, will also feature dedicated spaces for microbrands, ultra-niche brands and clockmakers.

Guests will have access to unique programming formats featuring some incredible sessions with renowned speakers, elevated activations, and curated F&B concepts that highlight Dubai’s homegrown talent.

This is an important moment for us, one that we hope continues to positively influence, inspire and connect the community across the globe.

Since its inception, Dubai Watch Week has evolved tremendously. How would you describe its growth and the broader vision you have for the platform today?

When we launched in 2015, Dubai Watch Week was an intimate event with just 2,500 visitors. Today, it has grown into one of the most anticipated events on the international luxury calendar, welcoming more than 23,000 visitors in 2023. From the beginning, our vision has been to create a platform that celebrates luxury and horology, fosters cross-industry collaboration, and nurtures the next generation of talent and brands. We have remained true to our non-commercial, education-first ethos while constantly evolving the programming to excite new audiences and offer an experience that appeals to everyone. Each edition is viewed as an opportunity to bridge the gap between industries, partners and brands as we collectively unite over our shared passion. It’s been an incredibly rewarding experience to receive feedback and hear from attendees about how much they look forward to Dubai Watch Week, and this continues to fuel our goal to create something spectacular in Dubai.

Our aim is to ensure that, whether you’re a seasoned collector or a first-time visitor, there will be unique opportunities for learning, discovery, and connection.

Where, in your opinion, does Dubai now stand on the global horology map, and how has the region’s profile as a luxury watch hub developed in recent years?

Dubai continues to be a global hub for horology, luxury, retail, F&B, and so much more as the Emirate and the nation represent the ultimate destination for guests. We have witnessed a continued demand for horology with collectors in the region and a renewed commitment from brands that view the UAE as an important hub for luxury.

Through Dubai Watch Week, we have created a platform that not only showcases the finest in watchmaking but also gives the local, regional and international community a chance to experience Dubai’s culture, creativity, and ambition firsthand. Through our partnerships with Dubai Culture and the Department of Economy and Tourism, we strive to highlight the Emirate and the UAE in each edition. A big part of this is working with our partners to create experiences that elevates their overall experience on site, and showcases the progress, innovation and hospitality that is true to the UAE.

Looking ahead, what long-term goals do you have for Dubai Watch Week? What do you ultimately hope to achieve with this platform?

When we established Dubai Watch Week, we had a unique vision to build something the watch industry was seeking. We wanted to unite the global industry to celebrate our collective wins and reinforce collaboration. To this day, this remains at the core of our vision. However, as the platform grew, so did our ambition to remain a globally trusted champion for watchmaking in our world.

A big part of this is to incubate new talent and watchmakers, support independent brands, and offer a platform for dialogue that spans generations and geographies. Beyond horology, we see the event as a cultural bridge – a place where creativity, craftsmanship, and community converge. We have witnessed several fruitful collaborations over the years that sprang from conversations that took place at Dubai Watch Week. This exemplifies the importance of the platform and is something we hope to continue to inspire amongst audiences. As an entity ourselves, we are keen to build key initiatives that will preserve and propel the watch industry to new heights and this is something we are currently working towards.

What has been one of the biggest challenges in building or expanding Dubai Watch Week, and how did you or the team overcome it?

Maintaining our identity as a non-commercial, education-driven platform has been instrumental to our offering as we grow in scale and global recognition. The watch industry can often work in silos, and as Dubai Watch Week, we seek to break through this to build a neutral and inclusive space where knowledge sharing and creative exchange come first. We remain committed to our brand partners, event partners and friends in the industry, and we look to them as we create programming that balances heritage with innovation, ensuring every edition feels fresh, while staying true to our founding ethos.

As the industry evolves, how important is it to nurture the next generation of leaders, particularly from the Middle East, and what advice would you offer them?

The world continues to evolve and adapt at a rapid pace – something that we need to be mindful of as we guide our future leaders. With my team, my goal is to create opportunities for their continued learning as they pave the way and encourage them to be curious. I continue to learn from my team, and this inspires me in my day-to-day. Building that foundation together has been extremely rewarding. For future leaders, my advice would be to stay curious, welcome guidance, and embrace both tradition and innovation.

Despite innovation, traditional craftsmanship remains core to the watch industry. Why is it so important to preserve and highlight these artisanal practices today?

Craftsmanship is at the soul of horology – it’s what gives a timepiece meaning beyond function. Preserving these skills keeps the heritage alive while inspiring future generations. At Dubai Watch Week, we highlight these practices through various programming elements, such as hosting masterclasses with artisans, to share with audiences that true artistry will always stand the test of time, and is symbolic of what makes our industry so incredibly poetic and distinctive in its own way.

What is something you haven’t yet accomplished—either personally or professionally—that you would still love to achieve?

Life is all about balance and as things evolve, I am reminded of how important it is to continue to cherish the moments, big and small, nurture relationships and truly take the time to find joy in our everyday lives. Perhaps not something to achieve, but this continues to be my focus personally and professionally.

You’ve built such a strong presence in the UAE. Are there any plans to take Dubai Watch Week or related initiatives beyond the region?

Our travelling editions of Horology Forum have been a tremendous success for the DWW platform and offering. We have taken the format to London, NYC and Hong Kong as we seek to connect with global audiences in previous years. As for what is to come, stay tuned for more announcements at Dubai Watch Week 2025.

dubaiwatchweek.com

These are timepieces you want on your wrist this season.

Audemars Piguet

Audemars Piguet continues to push the boundaries of watchmaking innovation with two new Royal Oak Offshore Selfwinding Chronographs. Fusing cutting-edge ceramic craftsmanship with bold aesthetics, the first model features a 43mm black ceramic case accented by green ceramic and titanium details, paired with a textured green leather strap and interchangeable black rubber option.

Audemars Piguet

The second, more minimalist model, boasts a 42mm case and integrated bracelet entirely in black ceramic, offering a sleek monochromatic look. Both timepieces house the Maison’s latest self-winding chronograph movements—Calibre 4401 and 4404—visible through sapphire and titanium casebacks. Resistant to scratches and remarkably lightweight, these new launches reaffirm ceramic’s place at the forefront of AP’s high-performance, luxury sports watch design.

Hublot

Hublot’s Big Bang Unico Summer 2025 is a sun-soaked celebration of innovation and colour. Crafted from ultra-light, high-tech ceramic, its glowing orange case and sky-blue bezel evoke golden hour by the sea.

Engineered for bold living, it offers 100m water resistance and three interchangeable rubber straps in oceanic tones, easily switched via Hublot’s patented One-Click system. Powered by the brand’s in-house Unico movement, this timepiece pairs cutting-edge mechanics with vibrant, scratch-resistant ceramic—a true icon for seamless transitions from beach to party.

IWC Schaffhausen

IWC Schaffhausen celebrates the magic of storytelling with two new Pilot’s Watches honouring The Little Prince. The Big Pilot’s Watch Perpetual Calendar Tourbillon Le Petit Prince pairs a rich blue ceramic case with 18-carat 5N gold accents, powered by the intricate 51950 calibre, which features a perpetual calendar and flying tourbillon.

Its counterpart, the Big Pilot’s Watch 43 Tourbillon, is housed in platinum with a deep blue sunray dial and the refined 82905 calibre. Both models include sapphire case backs engraved with the Little Prince on his asteroid, capturing the poetic spirit of Saint-Exupéry in timeless mechanical form.

Jaeger-LeCoultre

Jaeger-LeCoultre expands its Polaris collection for 2025 with the new Polaris Chronograph, introduced in a striking Ocean grey lacquer dial. Evoking the spirit of the Maison’s 1960s diving watches, the timepiece effortlessly bridges sportiness and refinement. Housed in a 42mm stainless steel case, it features vintage-inspired elements including bold orange accents, a tachymeter scale, and skeletonised hands.

The lacquered dial, achieved through 30 layers of meticulous handwork, adds luminous depth and texture. Equipped with a chronograph seconds hand, dual sub-dials, and luminescent markers, this versatile chronograph is both technically accomplished and visually captivating, making it a refined companion for everyday wear and sporting adventures alike.

Louis Vuitton

Louis Vuitton unveils its second collaboration with celebrated independent watchmaker Kari Voutilainen—the LVKV-02 GMR 6. Crafted for modern explorers, this exceptional piece merges Voutilainen’s artisanal precision with Louis Vuitton’s design savoir-faire. Housed in a 40.5mm Escale case made from tantalum with platinum accents, the watch honours the Maison’s heritage of travel through meticulous detailing inspired by its iconic trunks.

The riveted lugs echo the brass corners of Louis Vuitton’s historic luggage, while the name “Escale” (French for “stopover”) captures the spirit of global adventure. First launched in 2014 as a world timepiece, this new iteration blends timeless design with elevated craftsmanship. A testament to horological artistry, the LVKV-02 GMR 6 is a visually striking, technically accomplished companion for connoisseurs who view time through the lens of travel and refinement.

Parmigiani Fleurier

The new Parmigiani Fleurier Tonda PF Chronograph No Date is a masterclass in elegant precision. Redesigned in a 40mm stainless steel case and powered by a COSC-certified, high-frequency chronograph movement, this timepiece marries mechanical excellence with refined aesthetics. Its Mineral Blue dial, adorned with the brand’s signature Grain d’Orge guilloché, shifts subtly in the light—an ode to the sky and to the poetic duality of time itself: movement and stillness.

With a 65-hour power reserve and ultra-slim 6.95mm profile, this chronograph is as technically impressive as it is visually striking. A rose gold open-worked rotor and impeccable finishing round out its elevated appeal—a harmonious blend of contemporary elegance and timeless craftsmanship.

Ulysse Nardin

Ulysse Nardin’s new Freak [X Gold Enamel] is a breathtaking fusion of avant-garde horology and centuries-old craftsmanship. Limited and handcrafted in Le Locle, Switzerland, this timepiece reinterprets the brand’s iconic Freak model with a 43mm blue PVD titanium case accented by rose gold side panels and a bold alligator strap.

Its signature flying carousel complication sees the movement rotate without an upper bridge—seemingly floating—to display the time. Adding to its spectacle is a hand-finished Guilloché-Flinqué rotating disc adorned with layered blue enamel, creating an extraordinary depth and shimmer. With a 72-hour power reserve and luminous details, the Freak X Gold Enamel stands as a poetic interplay of history, artistry, and horological disruption.

Zenith

Zenith plunges into new depths with two remarkable titanium timepieces: the DEFY Extreme Diver and DEFY Revival Diver Shadow editions. Designed for underwater adventurers, both models boast 600m water resistance and advanced performance features. The DEFY Extreme Diver’s bold 42.5mm micro-blasted case integrates a ceramic unidirectional bezel and El Primero 3620 automatic calibre with a 60-hour power reserve, visible through a rare exhibition case back.

Meanwhile, the vintage-inspired DEFY Revival Diver pays homage to Zenith’s 1969 A3648 model, reimagined with a compact 37mm case, yellow-tinted sapphire bezel insert, and screw-down crown at 4:30. Powered by the Elite 670 automatic movement, it offers a 50-hour reserve and sleek visibility of the decorated calibre through the back. Both timepieces feature matte black dials enhanced by yellow accents and Super-LumiNova, combining technical prowess with a stealthy, architectural aesthetic. These DEFY Divers blend heritage and innovation with precision and style.

As temperatures rise and UV levels soar, protecting your skin from the sun’s harmful rays becomes more important than ever.

Enter the new wave of hybrid beauty products: luxurious formulations that combine skincare, makeup, and SPF into one seamless ritual. Designed for high performance and ease, these multi-tasking heroes are changing the way we think about sun protection.

Once considered a separate, often sticky layer in our routine, SPF has now become elegantly integrated into our daily essentials—from luminous foundations and hydrating lip balms to radiant setting sprays and feather-light serums. Whether you’re beach-bound or city-striding, these products deliver a wearable shield without compromising on texture or finish.

The New SPF Wardrobe

Hermès

Brands are investing in featherlight textures and skin-loving ingredients that not only block UV rays but enhance skin health. Think antioxidant-rich tinted moisturisers with broad-spectrum SPF 50, or glow-boosting primers that double as sun shields. Lip balms and glosses with SPF are also essential, as lips are particularly vulnerable to sun damage but often overlooked.

For those preferring a bare-faced summer, sheer skin tints and setting powders with built-in SPF are ideal. They provide just enough coverage while keeping skin protected—and importantly—shine-free. And let’s not forget SPF mists: perfect for touch-ups on the go without disturbing makeup, they’ve become the handbag essential of the season.

How to Wear SPF Beautifully This Summer

Asteri

To truly benefit from SPF-infused products, application and reapplication are key. Apply a dedicated sunscreen (SPF 30 or higher) as your final skincare step in the morning, then layer with SPF-rich makeup for added protection. Beauty editors and dermatologists alike agree: SPF in makeup is a wonderful boost, but rarely enough on its own. Reapplication remains crucial, especially during long days outdoors. Opt for SPF powders or sprays for top-ups that won’t disrupt your look. Focus on high-exposure zones—cheekbones, forehead, nose, and lips—and never neglect your ears or neck, which are often forgotten.

Why It Matters More Than Ever

KOSAS

The UAE’s intense summer sun makes high-level protection a necessity year-round, but even more so during peak heat. Prolonged exposure without adequate SPF can lead to premature ageing, pigmentation, and increased skin cancer risk. The new generation of SPF beauty lets you embrace the sun with confidence—without sacrificing style, glow, or comfort. As beauty continues to blur the lines between function and finish, this summer’s golden rule is clear: protect what you perfect. SPF is no longer a chore—it’s your most radiant accessory.

SPF-Infused Beauty Products to Try This Summer

Asteri Beauty NOORISH Tinted Serum SPF 30

The Asteri Beauty NOORISH Tinted Serum SPF 30 fuses radiant coverage with nourishing skincare, delivering a dewy, protected glow perfect for Gulf summers. Lightweight yet powerful, it hydrates, protects, and perfects in one luxe step.

La Mer The SPF 50 UV Protecting Fluid

Silky and lightweight, this broad-spectrum sunscreen is infused with La Mer’s Miracle Broth™, delivering hydration, protection, and luminosity. It layers beautifully under makeup without pilling or residue.

SISLEY SUNLEŸA Anti-Ageing Facial Sun Care  SPF30 and SPF50+

A true skin saviour, this sun care fluid combines anti-ageing properties with mineral filters to create a natural, glowing complexion. It’s water-resistant and ideal for beach-to-brunch transitions.

Charlotte Tilbury Invisible UV Flawless Poreless Primer SPF 50

Doubling as a primer and high-performance SPF, this blurring formula protects while smoothing pores and gripping makeup. It’s packed with hyaluronic acid and collagen-boosting peptides for an added skincare boost.

Dr. Barbara Sturm Sun Drops SPF 50

A celebrity-loved serum that offers broad-spectrum protection in a lightweight, layerable formula. Ideal for mixing with moisturiser or foundation for customised coverage with a luxury feel.

Hermès Plein Air Complexion Balm SPF 30

Part of Hermès’ foray into beauty, this complexion balm offers skincare, makeup, and sun protection in one. It provides breathable, dewy coverage with the refinement the brand is known for.

SHEGLAM Dew & Done Skin Tint with SPF20

The new SHEGLAM Dew & Done Skin Tint with SPF20 delivers 12-hour hydration, a dewy finish, and built-in sun protection for summer skin that stays fresh all day.

KOSAS DreamBeam Smoothing Makeup Base SPF30+

This multitasking base hydrates, smooths, and primes the skin with 21.7% non-nano zinc oxide and a powerhouse blend of ceramides, peptides, and hyaluronic acid. Free from silicones and fragrance, DreamBeam leaves a radiant, non-sticky finish. Available in two tones—original with a peachy-pink tint and Sunlit with a golden glow—it enhances skin clarity, brightness, and hydration, making it the perfect prep step for a flawless makeup look or glowing bare skin.

Bvlgari Hotels & Resorts has announced the signing of a long-term agreement with renowned developer Eagle Hills for the creation of a new landmark destination in Abu Dhabi: Bvlgari Resort & Mansions.

Scheduled to open in 2030, this ambitious project is poised to redefine luxury hospitality and residential living in the capital.

Occupying a private, horseshoe-shaped island with panoramic views of the Arabian Gulf, the new resort will offer sunset vistas on one side and striking perspectives of Qasr Al Watan and the Abu Dhabi skyline on the other. Accessible via a purpose-built bridge or by sea, the exclusive enclave is set to become a serene beachfront sanctuary at the heart of the UAE.

The resort will feature 60 rooms and suites, as well as 30 beachfront villas with private pools. A highlight is the five-bedroom, 1,200 sqm Bvlgari Villa, which will feature its own private beach and a 20-metre pool. Complementing the accommodation is a comprehensive suite of lifestyle offerings, including Bvlgari’s signature Il Ristorante – Niko Romito, the intimate Hōseki Japanese restaurant, a Turkish-inspired dining concept, and the elegant Bvlgari Bar. A state-of-the-art spa, a 2,000 sqm wellness space with a 25m lap pool and sea-facing deck, and a private Yacht Club with a 40-berth marina complete the leisure offering.

Beyond the hotel, 90 private mansions will form a residential haven, each spanning 1,650 to 2,500 sqm. Select estates will have their own beaches and private docks for yachts up to 25 meters long, fusing waterfront living with exceptional privacy and design. The homes will reflect a harmonious blend of contemporary architecture and Arabian heritage, designed in partnership with Milan-based ACPV ARCHITECTS and LAND SRL.

The entire development is conceived with sustainability at its core and will celebrate the natural environment of the island. The landscape, envisioned as a “living canvas,” will weave together sculptural dunes, gardens, and flowing organic forms, offering residents and guests a tactile connection to both Italian design and the Emirati spirit.

Jean-Christophe Babin, CEO of Bvlgari, described the project as a milestone in haute hospitality: “This is a tribute to Abu Dhabi’s unique cultural identity, blending timeless sophistication with modern luxury. With this project, we continue our jeweller of hospitality journey, bringing Bvlgari’s elegance to the most extraordinary global destinations.”

Eagle Hills’ founder Mohamed Alabbar added, “Abu Dhabi has always stood for vision and grace. This partnership with Bvlgari reaffirms our mission to place the Emirate at the forefront of global luxury living.”

As anticipation builds for its 2030 debut, Bvlgari Resort & Mansions Abu Dhabi signals a bold new chapter in high-end hospitality — one that unites design, heritage, and visionary ambition on a private island crafted for those who expect nothing less than the extraordinary.

Bulgari.com

A landmark gala concert featuring Emirati and international artists was held at Kensington Palace, marking a significant moment in cultural collaboration between the UAE and the UK.

The event was co-produced by the Abu Dhabi Festival and the Peace and Prosperity Trust as part of the Abu Dhabi Festival’s ‘Abroad’ programme.

The evening featured the world premiere of “Ruins of Time”, a new composition by Emirati composer Ihab Darwish, commissioned by the Abu Dhabi Music & Arts Foundation (ADMAF). The performance brought together Emirati mezzo-soprano Fatima Al Hashimi and baritone Ahmed Al Hosani, alongside international musicians under the baton of Toby Purser, Artistic Director of the Peace and Prosperity Trust.

The concert followed a three-week UK Artist Residency Programme, during which Emirati performers participated in intensive training and rehearsals with leading professionals. The initiative, supported by ADMAF and the Peace and Prosperity Trust, sought to blend Emirati musical heritage with global influences and foster long-term artistic exchange.

Held under the patronage of Her Highness Sheikha Shamsa bint Hamdan bin Mohammed Al Nahyan and in the presence of HRH Prince Richard, Duke of Gloucester, the performance underscored the growing role of cultural diplomacy in international relations. Her Excellency Huda Al Khamis-Kanoo, Founder of ADMAF and the Abu Dhabi Festival, highlighted the importance of cultural dialogue and the global presentation of Emirati artistic achievements. She described the collaboration as a continuation of more than two decades of partnership between ADMAF and UK institutions.

The Kensington Palace event followed the ‘Arts @ Embassies’ panel discussion on the 22nd of May at the UAE Embassy in London. Moderated by Emirati filmmaker Noor Kanoo, the discussion featured the three Emirati performers reflecting on identity, heritage and innovation. Sheikh Khalid Al Qasimi, Deputy Head of the UAE Mission to London, praised the artists as cultural ambassadors and emphasised the UAE’s commitment to supporting the arts.

Rajai Khouri, Founder of the Peace and Prosperity Trust, noted that the concert was the Trust’s first collaboration with ADMAF and the first time Emirati artists performed with PPT musicians. He described it as a unique fusion of Arabic and operatic music.The Abu Dhabi Festival’s presence in the UK continues to expand, with recent collaborations including performances, exhibitions and forums that showcase Emirati talent and promote cross-cultural engagement.

These are the pieces you need this season and beyond

Van Cleef & Arpels

Van Cleef & Arpels brings the spirit of the tropics to life with Fleurs d’Hawaï, a radiant collection that celebrates the Maison’s enduring passion for colour and craftsmanship. Bursting with the vitality of island flora, the pieces—ranging from earrings and rings to pendants and secret watches—combine five luminous gemstones: citrine, amethyst, rhodolite, aquamarine, and peridot.

Each pear-cut stone is hand-selected for its exceptional hue and clarity, echoing the vibrant palette of exotic blossoms. Set in yellow, rose, or white gold, the compositions unfold like delicate corollas, with raised petals and openwork structures designed to enhance lightness and movement. Diamond pistils glisten at the heart of each flower, while polished gold leaves curve elegantly around them, adding depth and dynamism.

Cartier

Cartier’s iconic feline returns with twice the intensity in the Panthère de Cartier collection—a bold, graphic interpretation featuring two panthers positioned face-to-face. Celebrating the Maison’s enduring muse since 1914, this new chapter nods to Jeanne Toussaint’s legacy, who first brought the panther to life in three dimensions.

With piercing eyes and intricately sculpted features, each piece exudes Cartier’s naturalistic elegance. The collection includes torque necklaces, bangles, and rings—fluid, flexible designs that contour the body with sensual precision.

Crafted in yellow gold with black lacquer spots or white gold paved in diamonds and onyx, these pieces are designed to be mixed, stacked, or worn as magnetic pairs—powerful and modern tributes to Cartier’s most iconic symbol of untamed grace

Chopard

Chopard expands its beloved Happy Hearts collection with an elegant new matching set: a pendant and bangle crafted in ethical 18-carat rose gold. Both pieces feature a delicate heart in turquoise mother-of-pearl, outlined with sparkling diamonds that catch the light with every movement. At the heart of each design lies Chopard’s signature element—a smaller, transparent heart that holds a free-moving dancing diamond, a joyful symbol of freedom and lightness.

Feminine, playful, and effortlessly refined, this radiant duo embodies the Maison’s blend of ethical luxury and emotional design. Ideal for layering or gifting, these timeless pieces add a pop of serene colour and signature sparkle to any jewellery collection.

Boucheron

Boucheron’s Quatre Classique Tube collection marks a bold evolution of the iconic design as it celebrates its 20th anniversary. Reinvented by Creative Director Claire Choisne, the collection introduces sculptural silhouettes in polished gold, reimagining the Quatre motif through clean architectural lines.

At its core is a statement torque necklace, its oversized tubular form punctuated by the signature clasp. A high jewellery edition in white gold dazzles with princess, baguette, and round-cut diamonds, each reflecting the collection’s historic patterns. From angular bracelets to dual-finger rings and ergonomic neck pieces, every creation in the line fuses artistry with wearability. Minimal yet powerful, Quatre Classique Tube continues Boucheron’s legacy of innovation—an emblem of modern elegance with a graphic, totemic allure.

Piaget

Piaget’s Sunlight collection channels the radiant energy of the sun into jewellery that dazzles with joyful brilliance. A celebration of bold colour, light, and the Maison’s signature flair for Extraleganza, these pieces are a daily expression of daring elegance. The standout pendant in 18K rose gold features a vivid turquoise centrepiece—approximately 15 carats—surrounded by 49 brilliant-cut diamonds.

Two stunning bracelets complement it: one adorned with ten turquoise stones and 176 diamonds, the other, the “Décor Palace” bracelet, crafted entirely in rose gold and set with 132 brilliant-cut diamonds. Together, they reflect Piaget’s expert craftsmanship and its passion for turning precious materials into wearable light, bringing a poetic, sun-drenched spirit to everyday.

Rome’s Galleria Borghese, renowned for its classical masterpieces, has opened a new chapter in its dialogue with contemporary art through “Black Soil Poems,” an exhibition by Kenyan-American artist Wangechi Mutu, curated by Cloé Perrone.

Set within the storied halls and Secret Gardens of the villa, the exhibition was an extraordinary intervention — one that reshaped space, story, and material with poetic intensity.

Mutu’s practice, which bridges myth, memory, and material politics, found fertile ground in the Galleria’s historical architecture. Indoors, her sculptures — including Ndege, Suspended Playtime, First Weeping Head, and Second Weeping Head — hovered in space, gently unsettling the classical order. They framed new visual paths across the Baroque interiors, defying gravity and fixed narrative. Her use of materials such as bronze, feathers, soil, and wax softened the museum’s rigidity, offering a visual and tactile counterpoint to marble and gilded stucco.

Outside, in the Secret Gardens and on the façade, her bronze figures — The Seated I, The Seated IV, Nyoka, and Water Woman — engaged directly with the site’s imperial grandeur. Mythological yet rooted in African and diasporic traditions, they presented an alternative pantheon of resilience, femininity, and spiritual presence. The exhibition also featured video works like The End of eating Everything, which expanded Mutu’s sculptural vocabulary into the temporal realm.

Sound and language echoed throughout, whether in visual inscriptions or implied resonance, particularly in Grains of War, where lyrics from Bob Marley and Haile Selassie’s 1963 UN speech became sculptural forms of memory and resistance.

In a thoughtful extension of the exhibition, Mutu’s Shavasana I was installed at the American Academy in Rome, lying in quiet contemplation amid ancient funerary stones — a poetic meditation on rest, death, and the persistence of spirit.

Wangechi Mutu x Fendi Peekaboo

To celebrate Black Soil Poems, Mutu created a one-of-a-kind Wangechi Mutu x Fendi Peekaboo bag. The artwork-turned-accessory reflects the artist’s dual gaze: mythic and material. The bag’s outer body is hand-decorated with textured paintwork and gold leaf, depicting two landscapes deeply significant to her — Kenya’s Ngong Hills and Mount Kenya.

Inside, a sculptural composition of wood branches emerges, evoking ancestral symbolism and natural transformation. Like Mutu’s sculptures, the Peekaboo becomes a vessel of story, fluid, layered, and quietly radical.

Here, fashion meets fine art not in collaboration but in communion, as Fendi continues its tradition of inviting visionary artists to challenge form and function through its most iconic silhouettes.

In a world of ever-evolving skincare, Dior has returned to the basics—only this time, with couture-level refinement.

The 2025 Dior Skin Essentials collection introduces three modern-day must-haves designed for real life: a powerful yet gentle cleanser, an ultra-chic multi-purpose balm, and a pair of eye patches that bring a moment of clarity to digital-age fatigue. Together, they reflect Dior Beauty’s commitment to creating skincare that is both universal and elevated, designed for every skin type, every lifestyle, and every moment of the day.

At the heart of the collection is La Mousse OFF/ON, Dior’s bestselling cleanser now reinvented with heightened efficacy and sensorial pleasure. More than a cleansing step, it delivers a transformative skincare ritual powered by natural science. Infused with purifying water lily from the historic Dior gardens in Latour-Marliac, the formula traps and removes even the finest impurities—including traces of makeup, sunscreen, and pollution—without disturbing the skin’s delicate balance. Reinforced with niacinamide, it smooths, brightens, and fortifies the skin barrier for a glow that’s instantly visible and scientifically measurable.

This dual-action “OFF/ON” effect—deep purification followed by active protection—ensures skin is left not only clean, but stronger, more radiant, and hydrated for up to 24 hours. Dior has also reimagined the experience itself: La Mousse transforms into a creamy foam with a subtle floral-green scent, and its new ergonomic tube is dressed in couture touches, including the tone-on-tone Logomania motif and the Christian Dior signature in bold capital letters.

For eyes, Dior introduces an essential tool of modern living: the 2025 Eye Patches, designed as a quick fix to combat digital fatigue and restore radiance to the eye contour in just ten minutes. Engineered with a double layer of next-generation hydrogel—and free from plastic—they deliver visible results through a targeted blend of high- and low-molecular weight hyaluronic acid, niacinamide, and caffeine. Instantly cooling the skin by up to 4.5°C and doubling hydration, they visibly reduce dark circles and puffiness while refreshing the entire complexion.

Rounding out the trio is Le Baume, Dior’s ultra-chic, multi-purpose balm reimagined for 2025 in a bold limited edition. Its nourishing formula is rich in centella asiatica, squalane, jojoba oil, and shea butter, making it an ideal companion for lips, hands, and any dry areas on the go. Its creamy, non-greasy texture melts into the skin, offering immediate relief and a veil of hydration. This season, the pebble-shaped tube is cloaked in a vibrant Toile de Jouy print in bright pink—a nod to Dior’s heritage with a youthful twist. In true fashion-meets-function form, a wearable version of Le Baume, complete with a clasp case, transforms into a handbag accessory that makes skincare part of your everyday style statement.