Codex Beauty is not your usual Beauty Brand. Guided by bio-science the Silicon Valley-founded company aims to set new standards in skincare thanks to its team of scientists, technologists, botanists, cosmetic chemists and dermatologists.
The brand was founded by Barbara Paldus, a scientist with a PhD in electrical engineering and decades spent at the forefront of research and innovation at spectroscopy and biotechnology companies. Paldus founded two Silicon Valley companies that, among many breakthroughs, helped bring intelligent sensors and state-of-the-art control software to the market, paving the way for carbon cycle trading, food integrity testing, accessible vaccines, personalised medicine and cell therapy.
But now, this entrepreneur has found a new passion as she sets about to create a new wave of beauty products that go against all the rules. Realising the potential of natural ingredients, Paldus began to use unique extraction techniques that would enable natural ingredients to be used in ways never seen before. The result is Codex beauty. A beauty brand built on science, organic and vegan ingredients, plant-based preservatives, pharmaceutical-grade processes, safety and efficacy trials, innovative and sustainable packaging and third-party certification. All products are submitted to the kind of rigorous testing found in biotechnology and strict adherence to goods manufacturing practices that have never been seen before in the beauty industry. Paldus is on a mission to change the rules in the industry and is encouraging others to follow her lead. We find out more as the unique brand arrives in the Middle East for the first time.
What first inspired you to launch your company Codex Beauty?
I have a now 11-year-old son who had a severe allergy to phenoxyethanol, an ingredient used in baby products and this led me to try to ask questions to manufacturers, but I did not get very far as a consumer. After I sold my previous biotech company (Finesse Solutions), I decided that the beauty industry needed greater transparency, as well as quantitative answers. I started questioning every claim on my products and wondering – having spent most of my career developing measurement tools – how the beauty industry quantified anything. This experience led me to build Codex Beauty in order to demonstrate to the beauty industry that not only is quantitative data about all aspects of the products relevant, but it is essential for customers to make the best purchasing decisions and obtain truly functional products at the best possible price.
What makes Codex beauty different?
There are three key differences:

How do you think your background in science has influenced your choices in the business?
My background as a scientist has led me to question everything and to rely only on data that is generated by qualified specialists and can be reproduced. I don’t believe in storytelling. If I don’t see supporting data and scientific evidence, then I won’t believe it. I won’t allow marketing campaigns to make flowery claims on our products that we cannot support with efficacy trials overseen by trained technicians, measured with instruments that quantify (no before and after picture interpretation here!) and a statistically meaningful population sample.
As an engineer, my goal is to provide solutions that work. I’m not here to make money by selling a lifestyle or guesswork. I’m here to solve skin issues. That’s why we have our Bia collection that is optimised for hydration and Antu (launching in 2021) that addresses inflammation. And we are also very focused on creating microbiome-supporting products.
Tell us about some of the research that goes into each of your beauty products?
Science can teach us a lot about skincare. Here’s a sneak peek at how the different branches of science impact the lifecycle of our products…
What can you tell us about the ingredients used in the products and what are some of the requirements and standards you set for them?
First of all, we require that all of our ingredients are vegan, alcohol- free, preservative-free, and cruelty-free. When we are doing our product development, we start by trying to understand the biological causes of a particular skin problem that we are trying to solve. We usually follow these steps to qualify ingredients:
The top winners make it into our formulations where our expert cosmetic chemist creates synergistic formulations from this ingredient database. Our dermatologist then reviews them and helps us design the efficacy testing.

Are there any particular ingredients you love to work with?
Yes, I love to work with Microbiome – fermented ingredients. Recent studies have shown that the use of certain natural ingredients, including fermentation-based preservatives, not only has less of an impact on microbiome balance, but depending on the type of natural ingredient used can actually reinforce it. For example, biotech-based natural preservatives in the form of antimicrobial peptides derived from the fermentation of lactic acid (lactobacillus fermentation) have been found to effectively destroy pathogenic bacteria, while at the same time supporting bacteria balance. With their use, the microbiome remains properly balanced leaving the skin healthy and protected against harmful pathogenic bacteria. In short, fermented preservatives appear to be superior to their synthetic counterparts when it comes to maintaining a healthy, well-functioning skin microbiome.
The patented Codex Beauty PreservX system, found in all our water-based products, comprises of three fermented ingredients and two organic acids, which together, effectively preserve these formulations. PreservX also enhances both skin hydration and skin barrier function by supporting the microbiome. In fact, it is worth noting that all our products are MyMicrobiome certified. Those concerned with protecting and supporting their skin microbiome should look for this certification on fermented skincare products.
Secondly, comes anti-inflammation ingredients. Once the skin has become inflamed, it is very important to calm the inflammation as quickly as possible, otherwise, the skin’s health and appearance will begin to suffer. Since inflamed skin is inherently compromised, its barrier function is diminished making it more vulnerable to pathogens that can cause infection. The skin’s barrier function is highly correlated to its degree of hydration. If not properly hydrated, the skin’s ability to protect itself will suffer.
Our Antu line that fights inflammation will be launching in early 2021. The patent-pending Codex Beauty AntuComplex is made from three Patagonian plants traditionally used to treat inflammatory conditions that contain powerful antioxidants such as flavonoids (that help soothe irritated skin), polyphenols with a high anthocyanin content that can help inhibit cellular damage. The AntüComplex is supplemented by other plant or fruit extracts from South America that are known for their immuno-stimulant and analgesic properties.
With everything that’s happened in the last year, can switching to non-toxic beauty products help our immune system?
Quarantine has made us rethink not only our skincare but our lifestyles. Makeup can help give you a temporary glow, but nothing can really replace the beauty of naturally glowing skin. Exfoliating regularly, a simple daily skincare regime and leading a healthy lifestyle are the best ways to keep your skin smooth and radiant. With the stress of the lockdown, it is even more important to have a healthy lifestyle that leads to radiant skin. Plenty of water, no smoking and eating a healthy diet are important. Equally important is getting enough exercise and sleep. No skincare routine will replace these. In terms of skincare products, people are turning more and more to products that support the natural skin microbiome or that reduce inflammation (or both).
We know you travelled the world looking for the perfect ingredients – where is your favourite place to find them?
I realised that the ethnobotany of herbal medicine around the world is a common human thread that has never been broken. I realised that no one has undertaken a systematic study of how these plants affect human skin cells to prove or refute the lore of plant healers. Ireland has sustained a long history of herbal medicine which was the inspiration behind our hydration line. Until the mid-1900s, Irish people harvested wild herbs for medicine as part of everyday life and passed local cures down through generations. Many of these cures can be traced back to the ancient Celtic tribes that inhabited Ireland and were documented in Roman times by historians. Herbal medicine in Ireland is currently being invigorated with new knowledge, learning and rigorous scientific research. Based on this knowledge, we were able to invent the BiaComplexTM, a nourishing and hydrating formula made from a blend of oil infusions that are combined with aqueous counterparts using food-grade emulsifiers. It is the base of our hydration products.
Another favourite place for ingredients is Chile. Our 2021 Antu collection focuses on managing reactive oxidative stress (ROS) with a blend of ancient Mapuche herbal knowledge, genetic analysis of the extracts, partnerships with local Mapuche wild harvesters, organic producers, and a high-tech cGMP manufacturing facility. The AntuComplex is designed to soothe irritation and reduce inflammation, especially from sun exposure and pollution. Our Brightening products harness the power of bio-actives from Patagonian plants long valued by the Mapuche people for their protecting and healing properties. We are now scouring the Arctic for anti-ageing plants for our anti-ageing line for 2023 and we are reaching out to tribal peoples in Siberia, Scandinavia, Alaska and Canada.
What advice would you give to women thinking about making the switch to all-natural beauty products?
I have three pieces of advice:
If we were to invest in one product from Codex Beauty what would it be and why?
It would be the Skin Superfood. It is a go-to product for face, hands, and body. It is especially great right now when dealing with “maskne” and over-sanitised hands. It moisturises deeply, protects the skin barrier and microbiome, and provides a light protective film to trap the moisture, leaving your skin looking hydrated, healthy and happy. Based on our extensive efficacy testing, we know that our Skin Superfood can provide comfort and protection. Our efficacy trials have shown that: after 28 days of use, it provided a 42.5% hydration increase in 90% of subjects tested, a highly significant improvement in skin barrier function as evidenced by a 13.4% reduction in trans- epidermal water-loss in 77% of subjects tested, and a 40.5% decrease in skin flakiness in 100% of subjects.
As an entrepreneur what advice would you give to those who are afraid to chase their dreams?
Being an entrepreneur is by definition risky and difficult. Failure is frequent and challenges come in abundance. Surprises lurk around every corner and it is not for the faint-hearted! Some people say you need to have a degree of insanity to do it! To me – it is a matter of will. And in some cases, it is a matter of necessity to solve problems other refuse to acknowledge. To quote Mahatma Gandhi, “We must become the change we want to see in the world.” My advice is: Pursue your passion, but be honest and do your research. Don’t tell stories; get factual data. And figure out how you will give back to the world from your business idea.
What are some of the biggest challenges you face currently with your business?
Our biggest challenge this last year has been COVID-19 and maintaining our new product development and clinical testing plans. Logistics and supply chain were also a huge challenge as countries would shut down or our suppliers would face waves of employee infection and stop producing ingredients or packaging. Finally, many retailers had to shut their stores and go digital which was a painful transition in some cases. We expect these same challenges to continue well into 2021 as it will take time for the vaccines to be distributed and administered globally, and the COVID-19 virus will keep mutating and creating new issues. But we are up for the challenge! We have now evolved into a much more flexible, digital organisation with a full disaster recovery plan that will allow us to operate despite pandemics, natural disasters, and social upheaval. We are now a better organisation because of these extreme challenges!

What is something you would still like to achieve with the brand that you haven’t done yet?
I want to set a new standard in the beauty industry and see its adoption by other brands over the next five years. The most important aspect of Codex Beauty for me is its exceptionally effective and sustainable skincare. For this reason, we have developed our own Beauty Code, a set of core principles, guidelines and ethical codes of practice that have been orienting the beauty brand since the beginning. All products are submitted to the kind of rigorous testing found in biotechnology and strict adherence to good manufacturing practices. This means that we do preservative efficacy, stability, and performance (clinical) testing on every single product. And we have tried to make the pricing as affordable as possible.
I want to solve more skin problems. In two to three years, I would like to see us have a successful solution for other skin problems like inflammation (that leads to premature ageing and loss of collagen), collagen-loss and wrinkle formation, as well as drive Codex into more pharmacies with innovative solutions for acne, dermatitis, SPF, and after-sun care. I would also love to develop products focused on skin problems of athletes and people with active lifestyles, as well as feminine hygiene where inflammation, infections and microbiome protection are still unresolved.
What is the professional motto that you live by?
I have three guiding principles that have never failed me:
Never give up. No matter how hard it is, no matter how many people say it’s impossible, no matter how many people laugh at you along the way, never give up your dreams. Focus on solving problems. Sometimes, you have the break the problem down to bite-size chunks.
If the technology doesn’t exist, go invent it. If you can’t do it by yourself, go find the right partners who are smarter than you.
Treat people right. We hear about so many great entrepreneurs who were hateful people, who used others, who had huge egos. Every human, irrespective of age, race, orientation, or religion deserves respect. People are smarter than you think and will surprise you. If you treat people right, they will be there for you when the going gets rough. What you put in is what you get out.
Do the right thing. It’s the hardest path, but the only way to keep you soul, ethics and integrity. Shortcuts are tempting but lead to a slippery slope, so be uncompromising if you really want to change the world.
What can you tell us about Codex Beauty in the Middle East?
We are very excited to be entering the Middle East through a partnership with Al Futtaim. To me, having travelled through the world, Middle Eastern women are not only incredibly beautiful with great skin and thick lustrous hair, but they have a rich tradition of self-care. I was amazed at the hammam baths, Dead Sea salt scrubs and muds, oils such as camellia, argan, olive or frankincense, as well as incredible exfoliating tools such as “rooshor”. Plant-based ingredients such as mint, lemon, figs, and roses have fantastic properties when naturally used. While not vegan, camel milk has incredible brightening and skin-soothing properties. So, we were very nervous about bringing our products to such a sophisticated consumer base!
As Codex Beauty, we humbly hope to bring some additional, high- tech tools from other parts of the world for specific skin issues: specifically, hydration, inflammation, and exposure to pollution. Our goal is to complement a skincare regimen, in an effort to help preserve beauty and slow down the ageing process. While beauty always comes from within, a little extra help never hurts!
Ralph & Russo has collaborated with eyewear brand Linda Farrow on a capsule collection of glasses as part of the SS21 collection.
Designed by Co-Founder and Creative Director of Ralph & Russo, Tamara Ralph, the capsule collection is comprised of two contemporary styles of sunglasses that capture the unique spirit of both brands.

Having partnered for Ralph & Russo’s most recent Spring- Summer 2020 and Autumn-Winter 2020 Ready-to-Wear shows, both of which featured several pieces from Linda Farrow on the runway, the collaboration was born organically as a result of the success and synergy both brands experienced by coming together for these special events.

The Robyn
This new collaboration brings together two family-owned companies, both with female founders, who share in an unwavering dedication to quality and creativity.

The Watson
In designing the sunglasses for this collaboration, Ralph wanted to capture the unique spirit of both brands in a way that is fresh and modern, as well as sculpted and polished, but still in keeping with house codes. Both styles; the ‘Robyn’ and ‘Watson’, explore unique shapes and framework, whilst incorporating the colours that have become iconic to Ralph & Russo and simultaneously paying homage to Farrow’s own affinity for vivid colours.
Available at Ralph & Russo stores across the region.
If you’re still not sure how to treat your loved one this Valentine’s Day – Cartier has you covered with their selection of luxury gifts. See more below.

PASHA DE CARTIER WATCH

BALLON BLEU DE CARTIER WATCH

TANK SOLO WATCH

CARTIER DESTINÉE SOLITAIRE

CLASH DE CARTIER BRACELET XL MODEL

PANTHÈRE DE CARTIER BRACELET

LOVE RING

LOVE NECKLACE

MUST DE CARTIER SMALL MODEL CARNASSIERE BAG

LA PANTHÈRE WATCH

OUD & ROSE LES HEURES VOYAGEUSES FRAGRANCE

L’Heure Osée Les Heures de Parfum Eau de Parfum

DIABOLO DE CARTIER TRINKET TRAY, MEDIUM MODEL
As we approach Valentine’s Day, treat your loved ones to an extra special gift this year. we discover some of the latest watches and jewellery offerings to inspire you.

VAN CLEEF & ARPELS HIGH JEWELLERY CLASSIC CHEVAL RING WORN WITH PLATINUM AND DIAMOND NECKLACE

TIFFANY T COLLECTION, TIFFANY & CO.

PIAGET ROSE NECKLACE, RING & EARRINGS

Chopard Happy Hearts collection

CHAUMET EUX DE LIENS HARMONY MEDALLIONS

Vacheron Constantin Egérie collection

Roger Dubuis Excalibur Blacklight

RICHARD MILLE RM 65-01 AUTOMATIC SPLIT SECONDS CHRONOGRAPH

Hublot Classic Fusion Aerofusion Chronograph Orlinski Red Magic

BREITLING CHRONOMAT-AUTOMATIC 36 IN BICOLOR WITH DIAMOND HOUR-MARKERS AND DIAMOND SET BEZEL

AUDEMARS PIGUET FROSTED GOLD FLYING TOURBILLON

A. LANGE & SÖHNE SAXONIA THIN
Over the past year, we have started to consider our own wellbeing perhaps more than ever before. many of us have changed our habits and lifestyle to adapt to the “new normal” and this has started to carve out new popular activities and trends that are changing the way we look after our wellness. here we discover some of the latest activities to try this month.
Go kayaking at the Louvre

Louvre Abu Dhabi has put together a number of new activities this winter that will make enhance your experience when visiting this iconic gallery. Kayaking around the museums still waters will allow you to discover the museum’s architecture from a unique perspective. Kayaking tours last 60 minutes and can be done alone or in pairs. This truly one-of-a-kind experience lets visitors enjoy the beauty of the building.

Choose from a number of experiences including full moon kayaking, sunrise kayaking and even kayaking tours for juniors. All safety precautions are being taken and social distancing will be enforced to ensure the tours can still run at this time.
Meditate underwater

Atlantis the Palm has an exciting new experience that will allow you to drown out the noise of the city and forget about all the stresses in your life. Practice yoga and meditation at Atlantis The Palm’s Lost Chambers Aquarium against a backdrop of 65,000 marine animals. Set against the mesmerising tranquillity of The Ambassador Lagoon at Atlantis, The Palm, Underwater Yoga in The Lost Chambers Aquarium is available to book every Tuesday, Friday and Saturday from 8:00-9:00am, providing a relaxing start to the day. This expert-led class involves a beautiful, calming sequence of poses, breathing exercises and relaxation techniques that is suitable for all yoga levels.

On every last Saturday of the month, the one- hour yoga session is followed by a 30-minute Tibetan singing bowls meditation. Tibetan singing bowls are an ancient form of medicine that use sound to restore and relax the body as the harmonics and vibrations of the bowls help lower blood pressure, soothe pain and significantly reduce stress levels. Open to all levels and abilities, the class helps to improve strength, flexibility and balance through a fluid sequence of postures and breathing exercises.
Take on tech work outs

While gyms have reopened in many parts of the world, the lockdown sparked a trend for online work outs that really seems to have taken hold in the fitness industry. Classes or personal training sessions via Zoom are often much more convenient and have a higher attendance rate due to the fact that it can be done at home. Fitness companies are following the curve as well with new technology that allows us to train in the home.

Sales of Peloton at-home fitness bikes are said to have doubled year on year from 2019 compared with 2020, while newcomers such as NordicTrack allow you to run or cycle anywhere in the world through a screen attached to the top of your equipment. Of course, smartwatches are more popular than ever, allowing you to keep track of your movement as well as encouraging movement on days when you might be stuck at home.
Learn to be a yoga teacher

Kundalini Yoga Teacher Trainer Nancy Zabaneh has put together a professional training programme that will allow you to become a Kundalini Yoga Teacher. The 220-hour professional certification course specialises in Kundalini yoga. Also known as the yoga of awareness Kundalini yoga is an ancient practice that helps to manage stress by challenging and extending our endurance, and giving us tools to navigate the pressures of life. Triumphs, wins and hardships are all part of our humanity. Kundalini yoga supports our capacity to observe and in so doing our ability to act, instead of react.

Coordinated in Dubai By Darshan, the course is open to people of all abilities and includes 180 hours of classroom instruction and 40 hours of independent study that may include service projects, a 40-day meditation, rebirthing classes or White Tantric yoga. The course also includes deep self-reflection around a myriad of topics in communication, relationships, philosophy, death and postures, in addition to group work as well as intensive yoga and meditative experiences. Through conscious breath, dynamic movement, eye focus, timed sequences, the chanting of mantras and meditation, this powerful practice works to strengthen the nervous system, stimulate the glandular system and enhance one’s energetic awareness all around. For more information, visit www.darshan.one/teacher- training-2021.
When Ali Behnam Bakhtiar was a successful interior designer, he was asked to extend his design skills to high- end weddings. Almost 20 years later, Behnam Bakhtiar is one of the biggest names in the industry.
Initially based in the UAE, Ali Bakhtiar Designs (Ali’s Design company) has recently moved to France, from where Ali continues to design for his clients, all around the world. Iranian born, but raised in Paris, Ali is excited about the move (back). His work as a designer of both temporary and permanent spaces is known as being highly personalised to the client, yet undeniably Ali Bakhtiar in style. Rather fitting for a wedding designer, he is a true expert in uniting exquisite-opposite-attract-pairings; bringing together heritage and future, in the most gorgeous settings.
What was your vision when you first started doing weddings?
I have always loved extravagant spaces and grew up in a household where this was second nature. We constantly had large-scale parties in my family home. However, it was only later that I connected this love for great events with my extensive studies and passion for interior design, fashion and architecture. When I was asked to do a wedding whilst designing an interior, the puzzle pieces fell together. Everything just seemed to make sense. The vision has always been to create extraordinary surroundings, whether this is for everyday life or special occasions.
What do you think people want from weddings these days?
I think people want something truly personal. A lot of designers create copy-paste weddings. These copy-paste solutions might look good on paper initially because they have been done a 100 times before, but in the end, I think a wedding is not about ticking boxes, it is about celebrating a unique union.
What can you tell us about your interior design projects?
I began my career doing fashion and interiors. Now, next to my wedding and event business, I don’t have as much time, so I have to be quite picky. It is great though because I am fortunate to be able to only do exceptional projects. In the last couple of years, I’ve renovated castles, redesigned yachts and built residences from scratch on private islands.
How has your business evolved over the last 20 years?
I think a business evolves when the people behind it keep broadening their horizons. I personally love to challenge myself, so naturally, my projects have become increasingly more ambitious. For example, I design and build entire properties now, rather than limiting myself to the interiors only. And in event design, the bar is constantly being raised too; with many new exciting requests and events in more and more locations.
Can you tell us a little about the technical side of your work?
My work is much more technical than people expect it to be, especially the event design because there is simply no room for error. This means you have to plan, plan, plan and plan more. I am very perfectionistic in this regard, so I do a lot of research for every project and make sure to work only with the best in their field. I don’t only want an event to go smoothly; I want it to exceed expectations.
We know you are a strong believer in giving back– can you tell us about your passion for philanthropy?
For me, philanthropy is non-negotiable, especially when you are in a position of privilege. I do not only see it as my duty to help others, to me it is intrinsic to my happiness.
2020 was an unusual year – what were your biggest takeaways?
My biggest take-away was seeing people’s flexibility in the face of difficulty and in particular my team. Of course in the event industry, one always has to be adaptable, but having this skill so harshly tested this year, actually showed me how great people are at adjusting. It was a great realisation to know this about my business, my team and humanity.
What advice would you give to young designers?
In a time like this, in which events are postponed and business is quiet, I’d advise looking internally and creating balance in your company. Now is the best time to sort out things you never usually have, or make time for, to make it easier down the line, when things open up again. What can you enhance and improve in your company, structure or systems? Perhaps learn about and implement new technologies? That is the route we have taken: we recently installed a new program for example, that allows us to visually and interactively create with clients, from the very first meeting.
What is your biggest professional goal?
My goal is to continue to do what I do, but always step it up. For me it’s not about reaching something specific, it’s about continuous improvement.
What is the biggest challenge you face in your work?
We don’t really face big challenges per se. Nothing is unfixable. What can be complex for me, however, is to be doing different projects in different locations on a short time schedule. Like I have had simultaneous projects in South America and Asia, having to fly between both destinations constantly, because it requires in-person presence. In those instances, I’d love to be able to split myself, but otherwise, I don’t believe things are unmanageable. I welcome challenge.
Where in the world would you like to do a project, that you have never done before?
I would love to do a project in Alaska or Iceland. Somewhere rough, remote and raw. It’s a dream of mine to build a completely self-sustained property in a place like that, designing a space which really allows one to experience this rare kind of nature to its fullest extent.
What can we expect from Ali Bakhtiar Designs in 2021?
We can expect a lot of change! More projects coming up and more interesting designs. I realised recently that my latest designs have changed hugely, and I think this is because I have grown a lot personally. My perspective has transformed, my taste has evolved, and I’m really excited to put that new vision into the world.
What is your 2021 resolution?
I want to (be able to) contribute even more. I want to grow my foundation, and my company, and I want to continue to prioritise happiness.
Yves Saint Laurent Beauty has announced a local UAE partnership with Dubai Foundation for Women and Children, as part of the global program to combat intimate partner violence: ABUSE IS NOT LOVE
The brand will be supporting the education and training programs of the work of The foundation with a focus on protecting women and children from domestic abuse.
Intimate partner violence (IPV) is one of the most common forms of violence against women and includes physical, sexual, financial, and emotional abuse, as well as controlling behaviours by an intimate partner. IPV is a major societal issue: approximately 1 in 3 women will experience intimate partner violence in their lifetimeP0P and only a small proportion of survivors will obtain justice.
Research shows that IPV comes with key warning signs. If these signs can be detected earlier, we may be able to recognise it better and seek or offer help. YSL Beauty aims to do its part in raising awareness of these common signs through the launch of the awareness campaign “9 WARNING SIGNS OF ABUSE”.

The Abuse is Not Love program is built around four key pillars: funding academic research on the topic to develop thought-leadership around youth and prevention; educating at least 2 million people on the common signs of IPV through international partnerships; and training YSL Beauty employees and beauty advisors on intimate partner violence in the workplace. Through these partnerships, YSL Beauty aims to raise awareness of the seriousness of IPV in order to contribute to meaningful change. By 2030, YSL’s objective is to educate two million people around the world on IPV through its partnership with local non-profits.

“As we began to engage, we really wanted to take action in a concrete, immediate and significant way. Besides supporting our partners, what we can do, is offer our voice and our large and international audience to do our small part in helping to prevent intimate partner violence. We will use our voice to amplify the actions of Dubai Foundation for Women and Children so that more people are aware of their services.” says Stephan Bezy, International General Manager, Yves Saint Laurent Beauty.
Sheikha Al Mansouri Acting Director General of The Dubai Foundation for Women’s and Children spoke of her gratitude for the programme “We aim to highlight on the importance of women’s issues and how to interact with them, and also to educate employees about the best ways to protect and support women around them.”
The partnership in the UAE is one of several partnerships globally in the program ABUSE IS NOT LOVE.
As the discomfort and unfamiliarity of our world intensifies, it’s time to look inwards, not only ahead, and forge a better future for everyone.
As the clock struck midnight on New Year’s Eve, people around the world cast envious looks at the nations who were free to celebrate; grateful to leave 2020 in the rearview mirror as we set our sights on the next twelve months, and confident that things really can’t get much worse. And for the first few days of this year, it seemed our collective sigh of relief had been heard. Days 1 to 6 of 2021 were quiet, a soothing balm on the splintering year before.
However, the serene mundanity of week one of 52 was shattered by the storming of Capitol Hill in Washington, as pro-Trump vigilantes sought to derail the changing of the political guard in the not-so- United States. What felt like an aftershock from 2020 was a stark and solemn reminder that we are still living in a time of transition, and that the global pandemic was merely the starter’s gun for what’s to come: a time of profound change, opportunity and possibility.
After a year of harrowing loss, confinement and uncertainty, setting personal resolutions and targets for the year seems small. We’re entering the decade that will define the story of our species and planet. What we really need is a collective reset that amplifies the personal commitments we’re making to building something new, and better. But where to begin? It starts with understanding what we need to carry with us, and what should be left in the past.
CREATING OUR COLLECTIVE REALITY
As a species, we’ve been conditioned to prioritise tomorrow. Whether we’re storing grain for the winter or setting dinner dates with friends, working towards a deadline, or building a 5-year plan, we are laser-focused on the next thing that deserves our attention and precious time. Fuelled by this fierce focus on our own future, we rarely stop to pause and reflect. Both past and present are relegated on our list of priorities, anchors that slow us down on the endless pursuit of our goals.
The COVID-19 pandemic remains a reality check that reminds us just how risky that relentless future-focus is. Despite the discomfort of our slow-motion present, we have a truly unique chance to pause and unpick the persistent narratives and subversive norms that have brought our world to the brink of collapse and write a new reality that leads defiantly to a better future, starting right now.

John Sanei
MEMORY MANAGEMENT
It is completely natural and necessary to find personal ways to cope with any crisis you may face, and the pandemic has been no exception. Some have found comfort in diving into new challenges, while for others, simply surviving is enough – and rightly so.
However, if this period of transition is to lead us all somewhere better, I would argue that we need to structure this period of collective reflection as an opportunity to learn; that rather than following the heard into fleeting lockdown trends, we use this chance to equip ourselves with a clear process to use this (and upcoming) pandemics to manage our memories and upgrade our perspectives.
Memory management is critical. The first step in coping with constant change is to learn how to mourn the loss of memories we had planned to make. It’s easy to feel hard done by when that holiday you’d so been looking forward to is no longer possible, but it’s important to process that memory and move on.
Without the compass of future dates and targets to steer us, it’s easy to feel lost and aimless, and to fixate on what we have lost rather than what we can achieve. To avoid the infinite loop of wondering what might have been if the world hadn’t dealt us such a cruel hand, we need to mourn those plans, and move on to accepting what is happening. Moving forward in this way allows us to negotiate our own panic, and progress from thinking about our survival to a place where we are mentally ready to redefine our narrative and embrace change rather than eschew it.
CURIOUSER AND CURIOUSER
Learning to let go of hopes that never become real is central to another core skill that we need to develop. Once we accept that there are certain things beyond our control (and most are), we can begin to become what renowned statistician and risk analyst Nassim Taleb calls “anti-fragile”. Being anti-fragile is a challenge to replace fear and fragility – a normal response to trauma – with flexibility. He suggests that we need to cultivate the ability to bounce back, rather than break, under pressure, by reframing difficulty as a chance to learn.
Within that context. anything from a failed relationship to a global pandemic becomes manageable, because it is something we can use to learn from, and better ourselves. Of course, our willingness to treat hardship as opportunities is directly proportional to our own curiosity, because if we’re not curious we cannot see through immediate pain to potential progress.
Activating our curiosity can start small. Maybe it’s spending the time you used to use on your commute to listen to a podcast about something you’re interested in, or taking an online course to break up those Zoom calls. The point is, when we’re curious we become resilient enough to seek out opportunity in uncertainty.
And there’s an additional benefit to being curious. While curiosity is going to be an essential trait as we move to an era that rewards unique perspectives (we’re likely to see renewed investment and integration of infallible automation), it also equips us to unravel that dominant fables and folklore that have brought our society to the brink.
WHAT’S YOUR STORY?
Once we have learned to accept the conditions of our current reality rather than clinging to the future, and activated our innate, unstoppable curiosity, we can start to rewrite the stories that have transcended tradition and begun to dictate the way we live our lives.
Stories have always been central to our lives, and have incredible power to shape our perceptions of the world. The things we tell ourselves, the ideas we choose to expose ourselves to, even conversations with friends – these are all threads in a broader story, and they stay with us. Whether it’s a childhood fairy-tale that sets expectations from our romantic relationships or an anecdote we relive fondly, stories are a source of constant reference and comfort.
Unfortunately, stories have a sinister ability to take on a life of their own. It’s how rumours become rampant, and whispers change the world. In the space between listening and retelling, stories grow from words to “wisdom”, evolving as they’re handed from generation to generation until narratives become norms, and “Once upon a time… “ is forgotten in favour of “We’ve always done it this way.”
Left unchecked, this dangerous shadow of storytelling can cause untold damage as lies are disseminated through casual conversation and become doctrine. Racial prejudice, sexism, and even politics are often built on the back of people sharing stories that they’ve heard about others: rumours and lies that have mutated to form part of the fabric of many peoples’ minds. Thankfully, we have the chance to rewrite these wrongs and reflect on the stories that have brought our society so close to collapse, and I believe there is one story that should serve as our starting point: economics.
Few subjects are so central to humanity’s success and suffering. The rise of capitalism and the true arrival of the global market has helped businesses and entrepreneurs from every corner of the world connect and collaborate, helping reduce poverty, but this spirit of connection has not filtered down throughout society. If anything, there’s been an increase in the wealth gap.
Money, power and control are all so closely linked that it may seem like an impossible story to retell, but I believe that 2021 is a perfect time to separate fact from fiction and start working together to find an economic system that uplifts us all. In fact, it’s already happening, as people rebel against systems that serve to reward the few and ignore and many.
Rewriting our economic reality starts with dispelling several central myths about money. Firstly we need to embrace the fact that rather than putting jobs at risk, increased wages promote the growth of an empowered financial class who increase demand, starting a virtuous cycle that sees communities prosper – as proven in Seattle, where raising the minimum wage contributed to a financial boom. Next, we need to realise that the best way to increase demand is to create a greater consumer pool. Rather than funnelling disproportionate wealth into the pockets of CEOs, creating a small subset of consumer who have a minute impact on demand, we should be encouraging systems that distribute wealth to the biggest majority possible, because that creates exponential demand, which again benefits the community as a whole. Finally, we need to recognise that human beings are not wholly self-interested; rather, we are naturally collaborative and will act in the best interest of others – proving that Homo Economicus is an inadequate foundation for a society.
CHAPTER ONE: A COLLECTIVE REALITY
What we need is a system that leverages our collaborative human nature to unite the most diverse array of problem solvers possible to tackle the increasingly complex challenges we will continue to face, thus helping the entire population to live prosperous lives. By replacing greed with generosity and competition with collaboration, and choosing to serve our communities rather than shareholders, we can start writing the first chapter of a better, collective reality that tells of a society that turned isolation into community.
So this year, why not replace the resolutions that are still standing with a different challenge: to try and make sure this is humanity’s happily ever after.
This Valentine’s Day, spend quality time with your loved one in some of the UAE’s most idyllic resorts.
Address Beach Resort, Dubai

The latest luxury hotel to open its doors in Dubai is the Address Beach Resort. Situated on Jumeirah Beach Residence, the resort has unparalleled sunset and sea views and marks the first-ever Address beachfront property. Perfect for a romantic city break the 77-floor twin towers are connected with the world’s tallest inhabited skybridge and also features the world’s highest infinity pool. For a romantic stay, choose a sea view property where you and your loved one can relax while watching the beautiful sunset together.

Deluxe 1-BR Suite Bedroom (Sea Facing)
Chill by the beach or sky-high infinity pool during the day and discover one of the many restaurants at night. Choose from Li’Brasil which features a delicious fusion of Lebanese and Brazilian flavours, or for more relaxed options The Restaurant has a homely aesthetic and The Beach Grill is great for those who want to dine by the sea. This Valentine’s Day the hotel’s dining offerings have a number of exciting Valentine’s happenings for couples. At Li’Brasil and Beach Grill couples will be offered a 3-course set menu with outdoor seating overlooking Bluewater Island. While inside at The Lobby Lounge a Valentine’s Day Afternoon Tea with a themed menu will offer you a much-needed sugar fix. For all Valentine’s Day experiences early booking is advised.
Aspen Ski Chalet, Kempinski Hotel, Mall of the Emirates

If you’re dreaming of a winter getaway in the snow but flight restrictions are putting that on hold, you need not worry as Kempinski Hotel, Mall of the Emirates have all the experience of a snowy vacation, without having to leave Dubai. The modern rustic Aspen Ski Chalet offers the warmth of a cosy winter lodge and is finished with views of Ski Dubai. Wrap up in comfy clothing and lounge in the relaxing atmosphere of the suite which truly is one of a kind.

The one-bedroom suite comes equipped with Hermès amenities, a state of the art in-room technology system (for cosy nights in with your loved one), and even a stone faux fireplace. While the temperature may be heating up outside, once you’re inside the Aspen Ski Chalet you’ll truly feel like you’re on a ski getaway. And when you’re done relaxing, stays at the Chalet suite also include complimentary access to Ski Dubai so you can finish off your experience in style.
Emirates Palace, Abu Dhabi

An icon on Abu Dhabi’s skyline Emirates Palace is a regal escape for those longing for luxury. Located on a natural bay in the corner of the city, Emirates Palace is surrounded by a private pristine beach and marina. The iconic interiors need no explanation and if you’re looking for an Instagram-worthy staycation this is your place. Prepare to feel spoiled as you experience the ultimate in Middle Eastern luxury. The spacious rooms and suites are designed in traditional Middle Eastern style with a touch of modernity thanks to state-of-the-art technology.

The suites are elegant and regal and many have extensive private terraces, dining areas and full pantry facilities – so you won’t even need to leave the privacy of your room. If you do decide to venture out the resort has a number of dining options including legendary Chinese restaurant Hakkasan which recently opened a new terrace overlooking the grounds of the Palace.
For the month of February, couples can discover specially curated dining experiences include afternoon picnics in Emirates Palace’s lush gardens as well as a special picnic basket for two in a private cabana on the beach to enjoy fine food overlooking the Arabian Gulf.
At other locations around the expansive property, couples can find intimate hideaways to spend quality time while experiencing bespoke five to seven-course dining menus. At the beach restaurant, BBQ Al Qasr, couples can enjoy the sounds of the ocean in a private gazebo, while private tables under the domes either on the beach or the fountain, offer a unique destination for couples to create unforgettable memories. All experiences are set up with the most romantic touches including flowers and decorations to ensure the theme of romance is not forgotten. For a more lavish experience, couples can book their table at the West wing gazebo with a seven-course dining experience, special rose décor and bubbles.
Throughout February, guests will also be lavished with a special bouquet of flowers on arrival, and an array of offers to inspire romance. A half-day private beach cabana with a selection of finger food and sparkling date juice, a romantic picnic in the Palace gardens overlooking the vistas of Abu Dhabi and the Arabian Sea or an intimate in-room breakfast for two are just some of the special treats in store for the special month.
One&Only The Palm, Dubai

Located on the furthest tip of Palm Jumeirah’s West Crescent, One&Only The Palm offers guests the ultimate in privacy. Perfect for couples looking to escape the city for some much-needed time together, the resort comes with its own private marina, as well as a 450 metre stretch of picturesque beach. The intimate hotel comprises of just 90 guests rooms plus four opulent beachfront villas for ultimate privacy. Those visiting for Valentine’s Day will surely want to samples some of the resort’s food and beverage options including ZEST which blends flavours from the Middle East, Asia and the West. STAY by Yannick Alléno is fine dining at its most playful, as traditional cooking methods are married with modern culinary advancements to create a seasonally evolving menu of signature dishes.

And for the ultimate romantic evening head to 101 Dining Lounge and Marina which perches above the Arabian Gulf with an overwater terrace that boasts glittering, panoramic views over the city skyline. The picturesque restaurant and lounge serves a refined seafood menu designed by Chef Yannick Alléno. Wellness is of utmost importance at One&Only The Palm and you must not leave without a visit to the Guerlain Spa which is truly one of the best in the region. The only Guerlain Spa in the United Arab Emirates features luxurious treatment suites, a relaxation room, private swimming pool and inviting lounge. A secluded, self-contained couples’ suite complete with hammam facilities will be the perfect way to spend a romantic afternoon together.
Anantara Sir Bani Yas Island Resort

Anantara Sir Bani Yas Island Resort reopens from 1 February 2021 and it offers a staycation with a difference for the adventurers and explorers. Lush landscapes, archaeological marvels and exotic wildlife will make you feel as though you’re a million miles away when in reality you’re just a short boat ride from Abu Dhabi. Stay in the middle of the Royal Nature Reserve which is home to over 11,000 animals from 30 different endangered species including blackbuck antelope, Arabian oryx, giraffe, ostrich and cheetah. The Anantara Al Sahel Villa Resort offers guests the chance to get become one with nature.

Nestled in the Arabian Wildlife Park, an oasis of African-lodge-style villas is surrounded by a lush landscape. Excursions into the park include nature walks and drives, while a unique “Spa Cabana in the Savannah” experience promises utter bliss. Savannah Grill and Savannah Lounge serve up delicious delicacies from all over Africa, and vibrant Boma Nights bring the bush culture alive through music and al fresco cookery. The resort is currently offering all-inclusive packages for guests.
Mandarin Oriental, Jumeira

Mandarin Oriental, Jumeira is a truly stunning resort that offers romance and tranquillity for couples. With large modern rooms and suites overlooking the Arabian Gulf, you will truly feel a million miles away. For those still wanting to feel in the heart of the city, the other side of the hotel offers extraordinary views of the Dubai skyline that you really can’t beat. By day you will surely want to lounge by the pool or visit the hotel’s spa which is one of the largest in the UAE.

With couples suites available you must try the signature treatment, the Nomadic Sensory Journey, which features Emirati drumming as part of the healing process, incorporating Asian beauty knowledge with cutting edge technology. When it comes to dining you’re spoilt for choice with six dining destinations including Portuguese restaurant Tasca by José Avillez and Japanese steakhouse Netsu by Ross Shonhan. Throughout the month of February a selection of the hotel’s dining options will be offering Valentine’s specials for couples.
Celine presents the Celine Homme Winter 2021 collection designed by Hedi Slimane.
Titled “Teen Knight Poem” the collection which was presented via a virtual film, conjures up the sense of living again, coming to life and being reborn. Youth reinvents itself through new codes and fresh identities in a collection that brings together classic and contemporary.

“Nouveau Romantique, 90s and gothic accents meet though the use of leather jackets, vests, slope-shouldered bombers and coats. Embroideries in stone and crystal and chain mail on corselets or bombers are realised in Parisian couture and embroidery ateliers.

A colour palette of black, tan, gold and silver represents those of 16th-century cour and ceremonial dress.
The final look was created by 23 embroiderers and requires some 1,300 hours of work.
See more of the collection below:



Giorgio Armani has defined a generation of tailoring with his chic, sharp designs for both men and women.
Tailoring has always been at the core of the designer’s creations; “I suppose at heart I am a tailor. But a radical one.” Said Giorgio Armani. “The starting point for me as a designer was observing the world around me. I saw men wearing rigid jackets that concealed the body, imprisoning it in a certain sense. I was looking for the exact opposite: clothes that created ease of movement and comfort. That’s how I came to create my first unstructured jacket in the mid-‘70s, ridding it of lining and padding. The removal of all rigidity to discover an unexpected naturalness was somewhat of a revolution”

“I created jackets with simple yet soft shapes that allowed free and natural movement, like a second skin. In a sense this has been the foundation of my life’s work, and it informs my work with couture too. How do I create a couture garment that looks spectacularly elegant, but is also effortless and comfortable to wear? That, as they say, is the question. And every collection, I am in search of the answer.”

This season he reinterprets some of the key codes of the house bringing classic tailoring into the 21st century with the Giorgio Armani Spring/Summer 2021 collections titled “Timeless Thoughts”. In a video documentary that preceded the SS21 show in Milan, the narrator Italian actor Pierfrancesco Favino, presented an emotional edit of images and memories from the House’s archives highlighting the timelessness of Armani’s designs and dazzling consistent style. These memories and iconic designs lead us through to today with a collection that highlights the consistency and timeless style of the House, but also the unique ability to always be relevant yet fluid and consistent.

The language of Giorgio Armani has evolved over time but the brand has always stayed true to its roots. Mr Amani believes in the elegance and sophistication of classic pieces but embraces the need for results that go beyond fashion, offering a lifestyle and an image that defines the modern men and women of today.

Giorgio Armani explains the importance of timelessness in luxury fashion today: “For me, timelessness means a lack of exaggeration. I see the design of timeless pieces as a process of subtraction. I avoid excess, so that a design will never be too strong and make too much of a statement. That way people won’t get tired of it. It is like my mother used to say to me: ‘If you wish to create beauty, only do what is necessary, and no more.”

For the Spring/Summer 2021 collection, silhouettes for both men and women are essential, yet soft and fluid. A blend of pure lines and natural colours that light up with occasional geometries and rhythmic patterns. A colour palette of grey, beige, black and blue is classic and timeless, allowing men and women to express themselves and allow their personalities to shine.

This collection represents men and women who are free from aesthetic constraints, allowed to express themselves in ways that are free and fluid. The soft relaxed approach brings classic Armani tailoring into a new generation of style. Classic pieces such as blazers, straight leg trousers and crisps shirts are worn with a relaxed fit that is less formal and more adaptable to today’s needs. Fabrics are softer, more fluid and sometimes even crinkled, while layering is less heavy and appropriate for the summer months.

More formal looks are present but they are softer and slouchier, while the lighter tone-on-tone colour palette allows even the formalwear to have a more relaxed feel. Geometric patterns, embroideries and subtle embellishment add a glamourous twist to womenswear and men’s formal looks are worn without socks and the addition of printed neckties that add a softer edge to the looks.
The looks in this collection are completed with bold, oversized accessories that offer a modern edge.
As we enter into a new year we all need a little luxury in our lives when it comes to our makeup bags.
Guerlain’s new KISSKISS Tender Matte lipstick is set to be the must-have product for 2021. With its rich, velvety texture that’s designed to be as tender as a kiss, KISSKISS Tender Matte is a new collection of 15 shades for lips that beg to be kissed.
Designed by Olivier Echaudemsaison, Guerlain’s Makeup Creative Director, he drew inspiration from the tenderness of a kiss and wanted to recreate that feeling for every woman who wears this product. The matte texture combines light, seduction and softness to create a lip colour that feels as velvety as it looks. The unique formula which fits seamlessly into the KISSKISS range, looks bold on the lips but feels soft and moisturising to its wearer thanks to its nourishing properties that offer 16 hours of lasting comfort. Available in 15 shades ranging from nude to rosewood to pink, coral and red each one is designed to make you feel instantly irresistible!
The creator of this new lipstick Olivier Echaudemsaison, Guerlain’s Makeup Creative Director has recently celebrated 20 years at the Maison. Having previously worked with the likes of Hubert de Givenchy and Caroline Herrera, Echaudemsaison joined the house in 2000 and has had a great passion and enthusiasm for the House ever since. He has overseen the development of many iconic products as well as working to increase the naturality and sustainability of Guerlain Makeup. Here, we find out more about this exciting launch.

What can you tell us about the new KISSKISS Tender Matte lipstick and why did you decide to create this particular product?
I have drawn inspiration from the tenderness of a kiss with an array of delicate colours. For lips that beg to be kissed. With this matte texture that combines light, seduction and tenderness, the Guerlain House has redefined the art of makeup. From the very first sweep across the lips, KISSKISS Tender Matte’s lightweight texture smoothes on with softness, bringing comfort for a voluptuous and luminous result.
Tell us about some of the choices of ingredients in the product?
There are three active ingredients in the formula: Shea butter for comfort, hyaluronic acid for hydration and rose petal extract for tenderness.

Who is the woman you envision wearing this lipstick?
A playful and trendy woman.
There are 15 shades – what can you tell us about the choice of colours?
The KISSKISS Tender Matte shades are part of four families of softened shades: nude, pink, coral and red. Each woman can find her colour amongst these 15 shades, which have something that suits every mood or style.
What are some tips you can share on choosing the right lipstick shade for you?
Lipstick complements your outfit. It must harmonise. Today, there is a lot more freedom regarding colour harmonies. They are less conventional and not limited by skin tone.

You recently celebrated 20 years at Guerlain – what is it about the brand that has capitated your attention for so many years?
Over the years I have created innovative products for this unique Maison, collaborating with designs on packaging and our laboratories on new textures. The emblematic KISSKISS packaging is, for example, the result of a collaboration with French designer Herve van der Straeten in 2005. Our universe is entirely devoted to feminine beauty and seduction, but above all to giving style and personality to the client.
How do you think makeup at the brand has evolved over the past two decades?
It has evolved through its innovation in packaging, through gestures, but also through a great evolution in formulas. We are drawing on nature for more and more of our inspiration. Our laboratories offer great and unique innovations, combining sensoriality and performance.
In your opinion, what is the secret to creating a makeup product that becomes an icon as many have at Guerlain Makeup?
I will not reveal our secrets! But being part of a passionate, creative team makes me want to surprise and innovate.

What is a product you would still like to develop that you haven’t had the chance to do yet?
A magical, playful product that will, of course, take several month or years) to create, but it will become an essential in your bathroom or purse.
What would you say is the biggest challenge you face today in your role?
To reveal women’s beauty, style and personality while honouring their uniqueness.
We know sustainability is hugely important at the House of Guerlain – what can you tell us about sustainability within Guerlain makeup?
Guerlain has incorporated naturality, innovative formula components and luxurious packaging that is becoming more sustainable and we look to do more of that moving forward.
You have worked with some of the best in the industry – who would you say is your inspiration?
All women, regardless of their age and skin colour.
Who is your makeup muse?
Natalia Vodianova of course! The greatest, most beautiful soul.
What is a lesson you have learnt throughout your career that you can share with us?
To always have enthusiasm and that women always want to be attractive and thanks to makeup; the dream comes true!
This past year has been a strange one for all and many women have changed their makeup routines – have you noticed any changes in customer demand when it comes to makeup and what women are looking for?
Eyes have been a huge focus for women this year and in the Middle East, this has always been the case. But also skincare has become even more important this year. Skin radiance and softness are essential: Abeille Royale is every woman’s ally!
What do you think is the importance of makeup for women during difficult times?
Makeup is a confidence booster that all women need.
Can you share any advice for making sure our lipstick stay on in a time where many of us are wearing facemasks at various points throughout the day?
Firstly, fill your lips with a lip pencil that is the same shade as your lipstick before application. A coat of lipstick on top of a tinted base will stay on for much longer.
What is the professional motto that you live by?
One word: exigence.
What is a message you would like to send to your friends and customers in the Middle East?
Be your best every day. Wear vibrant, joyful, happy colours.
Chanel’s new lip colour Rouge Allure Laque offers extreme shine and intensity for those who want to make an impact.
The first life-proof lip colour from Chanel Beauty, Rouge Allure Laque was designed to give maximum impact but be a super-comfortable product to wear. Easy to apply and long-lasting, Rouge Allure Laque will give women that confidence boost they need.
With an intense satin finish that shines, the lip colour is perfect for day to night wear. Its creamy, water-resistant texture embraces the lips and follows their natural elements, so it fuses to your skin and looks fresh all day.

Encased in a black lacquer tube that reveals each colour through a transparent panel, Rouge Allure Laque is applied with an ultra-soft foam tip that adapts to the shape of the lips to leave just the right amount of product on the skin.
Available in 21 luscious shades ranging from natural nude to raspberry pink to deep brown, the collection has a colour to suit every taste and skin tone. Available at Chanel beauty counters nationwide.
Jacob & Co. presents a limited edition version of its Epic X Chrono. The UAE Limited Edition watch is dedicated to the UAE as we enter the year in which it celebrates its 50th anniversary.
The special customised edition comes in a 47mm 18K DLC Grade 5 titanium case whose lugs are offset by a bright white ceramic bezel as well as white ceramic pushers and crowns. The colours of the UAE flag are set into the centre of the dial.
On the back of the case, the UAE emblem of a golden falcon is superimposed on the smoke sapphire crystal exhibition back. Known as the Hawk of Quraish, this emblem has the UAE flag in the centre and is surrounded by seven stars representing the seven Emirates. In the hawk’s talons is a red parchment with the name of the federation written in Kufic script.

The Epic X is a modern sports watch. Rough and ready it features built-in shock resistance up to 200 metres as well as a high-watchmaking, column-wheel chronograph movement. The bi-compax design features two chronograph subdials on the mineral crystal dial and a semi-skeletonized automatic movement. All of this is encased in an anti-reflective sapphire crystal.
“The Middle East is one of my favorite places in the entire world,” says Jacob Arabo, founder and chairman of Jacob & Co. “I love this region, there is so much warmth and knowledge here, and I pledge to continue to work hard to surprise and delight our customers there.”
Roger Vivier celebrates the upcoming Chinese New Year with a special collection of accessories.
Designed by Creative Director Gherardo Felloni, Roger Vivier has curated a selection of shoes and bags from its Spring/Summer 2021 collection – perfect for celebrating the upcoming holiday in.

Red is a symbol for prosperity and success, and is also the signature colour of Roger Vivier. To celebrate the new year of the Ox, Roger Vivier presents a special edition of Viv’ Skate sneakers, featuring a red and white colourway.

The sneakers get an added touch of luxury with the Maison’s signature crystal buckle, composed of 32 sparkling red crystals, all assembled by hand. Matching this special motif is the Miss Vivier Pocket Phone Holder, hand crafted in a rich, red shade of leather, with the RV crystal logo and a miniature Broche buckle.
Available at Roger Vivier stores and online.
After 2020 it is almost a certainty that the way we shop has changed forever.
The COVID-19 pandemic forced consumers to turn to online shopping in a way the world has never seen before, subsequently requiring brands to change and redevelop their digital offerings at a rapid rate. Luxury brands have had to quickly adapt and take on new business models to ensure they can provide the experience customers expect and are looking for, even when they can’t always visit a store.
In China, the bounceback after COVID-19 has been incredible, and the Chinese luxury market is expected to account for half of global luxury sales by 2025. With a market that sees more digitally savvy shoppers than anywhere in the world, they are quickly becoming leaders in e-commerce and the rest of the world is watching closely. Retail and e-commerce specialist Alibaba is carving out a new space for luxury brands looking to develop internationally in China. While many businesses struggled this year Alibaba saw the global pandemic as a great opportunity to progress and develop into new spaces, working with international companies to slimline their digital processes and enter the market in China. Alibaba looks at new ways that luxury brands can get maximum exposure online and provide customers with a new experience that doesn’t deter from the experience they are used to in stores. They are encouraging brands to develop a “China strategy” and “digital strategy” to move their businesses forward post-COVID-19 and it seems many are taking following the lead. China’s e-commerce marketplace is the largest in the world and is being driven by its younger consumers who want more from e-commerce than just a “click and shop” experience. To find out more about how China is leading the way in e-commerce and the steps Alibaba is taking to support international luxury brands we talk to Michelle Lau, Alibaba, Senior Strategic Partnership Manager.
2020 was a strange year, to say the least – what has changed in the strategy of Alibaba moving forward?
COVID-19 and geopolitics have disrupted normal life and created uncertainties throughout 2020, but Alibaba Group is well-positioned to support the recovery and growth of international brands by working with them to succeed in China. In terms of Alibaba’s strategy, this remains unchanged and the pandemic has only further focused the business mission to support businesses globally ‘to make it easy to do business anywhere’. Digitalisation remains the greatest opportunity of our time and Alibaba is well-positioned to help brands capitalise on this by further digitalising their businesses. We believe a China-strategy and a digital-strategy will be more than absolutely critical for success for brands in the future.

LONGCHAMP MARKS 11.11 WITH CHINA-EXCLUSIVE TOTES ON TMALL LUXURY PAVILION
What is a lesson learnt from 2020?
COVID-19 rapidly accelerated the speed at which consumers and businesses adopted digital platforms. Every business needed an online presence to survive and consumers shopped with those that were able to deliver the best online experience. This trend is expected to continue through into 2021, as retailers will work harder than ever to create unique and entertaining online shopping experiences in a bid to keep their current customers engaged while also attracting new ones.
Recent figures have shown great growth in the company – where do you go from here?
The core commerce business will continue to grow as Alibaba connects with more businesses and helps them to realise the benefits that trading internationally can bring – during the last quarter alone Alibaba’s cross-border platform Tmall Global experienced a 37% YoY increase in revenue. China’s economy has bounced back to pre- pandemic levels and high levels of consumer spending present great opportunities for brands, both from within China and overseas, to capitalise on. Globalisation will be another key driver of growth. At the moment, Alibaba serves 1.07 billion active annual users but its overall goal is to serve two billion customers, create 100 million jobs and help 10 million SMEs be profitable by the fiscal year 2036. Increased globalisation will be a key factor in delivering on this target.

Gucci
Can you share with us some of the ways Alibaba is helping to support other businesses globally through this difficult time?
Due to the COVID-19 travel restrictions, there has been a growing demand for imported goods amongst Chinese consumers. International brands have been looking for a trusted partner to provide a channel for their products to reach China, and Alibaba’s expertise in consumer analytics, logistics, and marketing has helped businesses to expand into the world’s largest e-commerce market.
For last year’s 11.11 Global Shopping Festival, the sales extravaganza spanned two sales periods from Nov. 1 to 3 and Nov. 11. The extended sales period was to give brands and SMEs more exposure and opportunities to reach consumers. As China looks to be closer to the tail end of the coronavirus pandemic, 11.11 was a major growth driver for merchants. Ahead of 11.11, Tmall Global worked with international brands to bring over 2,000 international brands to the shopping festival and incubated over 2,000 in-demand overseas products, with the aim of each surpassing a GMV of RMB 1 million.
How do you think the shift to online shopping was accelerated in 2020?
The pandemic has rapidly accelerated consumer adoption of online shopping but it is not just a case of people spending more time online – their expectations when they get online have also changed significantly. Consumers don’t just want a quick and easy online shopping experience; they’re increasingly looking to be inspired, entertained and educated. In response to this, we have seen some brands launch their own live-streaming platforms, allowing consumers to interact directly with the brand and ask questions about new and upcoming products. We have also seen brands focus much more on ‘shoppertainment’, for example – fitness-related brands have launched exercise classes for their customers, and food retailers have partnered with chefs to offer online cook-a- longs. Consumers have spent more time online during the pandemic and as a result, their thirst for entertainment and knowledge has significantly increased.

Farfetch
What can you share with us on the coming months into 2021 at Alibaba?
Christmas and the New Year will see more shopping festivals, as consumers look to take advantage of deals and discounts only available for a short period. While Chinese New Year falls in mid- February and the months ahead of that will be another peak period for e-commerce. We’ll also be continuing to work with the 2,600 new international brands we welcomed to the Tmall Global platform as part of this year’s 11.11.
What do you think is the role of e-commerce and digital platforms for luxury brands?
Following a slow start to luxury sales in China due to COVID-19 lockdowns at the beginning of 2020, spending on luxury in the country has rebounded strongly as restrictions to global travel have pushed Chinese consumers to make luxury purchases domestically rather than abroad. Through the pandemic, we have seen the global luxury market shrink by 23 per cent in 2020 as economic and social considerations have limited access. This means that e-commerce and digital platforms have never been more important for luxury brands, who may have traditionally relied heavily on delivering memorable customer experiences in store, to reach existing and new customers.
One of the most exciting trends has been the way that luxury brands have developed and strengthened their connections with consumers both online and offline. We have seen them test new ideas during the last few months and the pandemic has created an environment for luxury to test, learn and grow.
For example, this year Gucci launched its own live-streaming platform that allows its personal shoppers to video call their most important customers from their Florence showroom, talking them through their latest collection and making recommendations on what they think that customer would like. Offering this level of bespoke service online has allowed them to maintain a close relationship with their customers, while hundreds of their stores were closed across the world.
Can you share a little about the digital marketplace in China and how it differs from the rest of the world?
China’s e-commerce marketplace is the largest in the world and is being driven by its younger consumers – mobile-first, tech-savvy, and curious, they are attracted to unique and new shopping experiences and look to retail as a form of entertainment. Shopping in China cannot be divided between online and offline, the two are completely intertwined and almost indistinguishable. This blending of offline and offline is the core of Alibaba’s New Retail concept.
New Retail is built on China’s digital-first approach to commerce because it largely leapfrogged the bricks-and-mortar buildout seen in the West and moved quickly to online. Omnichannel, however, is the West’s attempt to tack digital services onto its longstanding bricks-and-mortar infrastructure, to deliver to consumers the shopping efficiencies that they have gotten used to online. But as omnichannel operations grow in sophistication and the customer experience becomes more seamless, “the vision of New Retail is closer to becoming a reality” in the West.

Livestream in action
How do you strive to provide a customer experience through your platforms when not physically being with the customers?
China has for several years pioneered this form of interactive online shopping and live-streaming has fast become the norm for e-commerce in China before the pandemic. In the fiscal year ending March 31, 2020, the gross merchandise volume generated from Alibaba Group’s Taobao Live platform grew by over 100% year-on- year and live-streaming proved to be essential for customers and brands during lockdown as a channel to interact and connect directly. It is a unique tool that allows you to sell anything, from fashion to travel services, street food to real estate. Its interactive nature allows customers to make product inquiries instantaneously, which in turn helps brands increase conversions compared to traditional e-commerce. For brands, the tool is also valuable since the direct feedback from customers can inform their future merchandising.
These live-streams have been largely hosted by KOL (key opinion leaders) but one change we saw during the pandemic is the number of brand owners hosting live-streams. Their in-depth product knowledge means they can share detailed insight into both the brand and the products. We also saw Chinese department store, Intime train more than 5,000 sales associates to host live-streams meaning they could still reach customers at home. The retailer said over 90% of orders placed through live-streaming came from new users.
What are the biggest challenges you are facing as a company today?
Order conversion and delivery time have been negatively impacted recently by challenges in cross-border logistics presented by the COVID-19 pandemic, but this situation has already started to improve. The pandemic has presented near-term challenges to the development of Alibaba’s businesses across the board, but at the same time we will see opportunities created by the forces of change.
What can you tell us about the company’s mission to exist for 102 years?
Alibaba was founded in 1999. If the company lasts for 102 years, it will have operated across three centuries, something founder Jack Ma set out as an objective at the company’s formation.

You recently partnered with Farfetch and the Richemont Group – what can you tell us about the strategies behind Alibaba’s global partnerships?
The reasoning behind Alibaba’s latest global partnerships is to provide luxury brands with enhanced access to China and to speed up the digitisation of the global luxury industry. The Chinese luxury market – which is expected to account for half of global luxury sales by 2025 – consists of hundreds of millions of young, digitally- native consumers. By partnering with Farfetch and expanding Alibaba’s existing relationship with Richemont, it will accelerate the digitisation of the global luxury retail industry and transform the luxury shopping experience for consumers.
What can you tell us about Alibaba in The Middle East?
Alibaba’s mission is to make it easy for companies to do business anywhere. Alibaba is looking forward to helping more businesses from across the Middle East realise the opportunities that accessing the China market can bring.
What is a message you would send to businesses who are currently struggling to stay afloat?
With the different existing digital platforms, it is possible for all business whatever their size to sell their products internationally. There are several leading economies across the globe that are back in growth and creating great opportunities for brands with the right products. It is important to do research and look to see how you can build an export strategy into your business plan.
For over 120 years Tod’s has continued its legacy of finely crafted pieces, made in Italy with the most exquisite attention to detail and the most luxurious materials.
When Walter Chiapponi was appointed as Creative Director of Tod’s womenswear and menswear by Chairman Diego Della Valle in 2019, it opened the beginning of a new creative chapter for the Italian luxury House. Chiapponi’s contemporary style adds a modern touch to the traditional DNA and legacy of Tod’s. Chiapponi’s debut collection for autumn/winter 2020 was presented last March. Shortly after things took a surprising turn when Italy went into a three-month lockdown due to the COVID-19 pandemic.

In such unexpected circumstances, this meant that the Spring/ Summer 2021 collection, which debuted in September, was entirely created during the lockdown. “It was right after the collection re-see” Said Chiapponi. “My team and I immediately started to work from home, meeting virtually every day. After a show takes place it is crucial that we make any small corrections needed and start production, as well as activating all the activities around the launch. Catalogues, lookbooks, the advertising campaign to name a few. So we kept ourselves very busy and above all, we managed to stay very close despite being physically far apart.”

The collection celebrates the excellence and know-how of Tod’s craftsmanship, while catering to the modern men and women of today. “For women, we have washed suede and canvas safari jackets, liquid duster jackets, patchwork leather blousons, pleated trousers and long shirts that are the respectable items of a summer trip.” Chiapponi explains. “Clean, simple shapes and washed, worn-out textures offer a relaxed road trip-vibe, while bold clashing colours created and a fun-filled, refreshing mood that had us envisioning our next summer holiday. Materials are soft and light, making the pieces easy to wear and comfortable. The men’s collection is informal and relaxed much like the women’s. The spirit of the urban traveller is captured with must-have pieces for the season; the field jacket, the Polo shirts, the soft pullovers and loose trousers that are easy to wear and stylish”

Accessories always play a lead role in the Italian House’s collection due to its long history in leather craftsmanship and shoemaking. “The Gommino sandals are decorated with studs and fastened with laces that rise to the ankle, so the foot appears almost bare on the high-cork platform wedges.” Explains Chiapponi. “The intangibility of the plexiglass hourglass heels contrasts with the palpable tactile nature of the leather straps on sandals. Boots are made of canvas. The archive T Timeless reoccurs as a sign on loafers and bags with a geometric profile. Shoppers are made with minimal cuts of leather; the bucket bags are made of calfskin. The Shirt Bag is made by folding large pieces of fine leather. Tod’s Oboe bag is the new version of the hobo with a soft profile.”

A collection that combines tradition with modernity, these iconic pieces aim to capture Tod’s commitment to its own DNA but staying true and relevant to today’s customer. Chiapponi explains: “Tod’s is a brand with a strong-rooted DNA of timeless, iconic pieces known and loved globally. Many of which have become a true phenomenon among international celebrities and loyal customers. What we are doing with the iconic Tod’s products is keeping them as they are, but adding contemporary touches, combining them with cool pieces of ready-to-wear and balancing the new with the classic.”

As well as preserving its heritage, Tod’s has a strong dedication to sustainability, which is reflected through the collections. “I strongly believe this is one of the most important topics of today.” Said Chiapponi. “Indeed, we live in a society, which is a consequence of the abuse of nature by humans. We have started a long process to try to save the environment because the stakes are high. I’m talking about the future for us and for the future generations. Fashion has a huge responsibility to sustain the common goal to save the planet and to save energy. This means that I have worked on jackets made of recycled nylon, or bags made of leftover pieces of leather.”

“At the heart of Tod’s Autumn-Winter 20/21 collection is the very idea of good taste, intended not as a rule or a limitation, but as a way of life.” Said Chiapponi. “I wanted to draw on Italy’s class and elegance, giving it a contemporary twist, for women who love classics, with respect and a touch of subtle boldness. The Tod’s woman’s wardrobe is packed with classics, icons or essential must-haves. The silhouette is feminine and self-assured. A concept of daywear that nurtures the senses moving away from the extremes of fashion. My idea was to rediscover classics for the Tod’s man, displaying elegance as an attitude, imprinted with a touch of gentle rebellion. I imagined the Tod’s “T Club” representing a group of men and free-spirited attitude, which characterises them, along with their inherent culture of dressing. To me, it’s a question of taste and savoir-vivre.”

While the world may be in a turbulent place, one thing is for sure; Tod’s exceptional craftsmanship and dedication to Italian tradition will remain for years to come. “Tod’s represents the true Italian lifestyle that is known and loved all over the world. After meeting Mr. Della Valle for the first time I was focused on experiencing Tod’s DNA and codes, especially its Italian mood, which is rich in cultural references and lifestyle, and my objective was to add a contemporary touch to the Tod’s aesthetic.” Said Chiapponi. As we look forward to the coming months and collections however there is a feeling of change in the way collections are designed. Chiapponi sees a change on the horizon; “it is still difficult to predict what will happen in the coming months, but I am confident Italians will be able to recover from this complicated period.” He said. “In terms of the collections, there is a lot more attention on having only a few strong and precise messages and I obsessively concentrate on the details of craftsmanship and the processing of hides. We return to be more “atelier” and exclusive. I have a great awareness of sustainability and this, along with other values related to the environment and society, will be important in the future. We have definitely learned to work differently and multitasking this will continue. I think we need to bring with us the positive aspects of this terrible adventure.”
The Tod’s Spring/Summer 2021 collection is available at Tod’s stores and online at tods.com
We discover the latest chapter in a generation of a sporting icon.
The Aston Martin Vantage has been an icon of the automotive industry for decades and a key part of the history of the British car manufacturer. The most successful model in Aston Martin’s history, it was first developed back in 1951 when it was presented as a high-output engine option of the DB2 and has since been reinvented many times over the last six decades.

From the iconic 1977 V8 Vantage to the 2009 sporty V12 Vantage, it has become legendary and a favourite of car collectors and sports-car-lovers. The new Vantage was introduced in 2018 and has redefined the model with a bold new look and intensified performance and dynamics. Elegant yet modern this chic two-door sports car combines performance and style, offering a drive you won’t forget in a hurry. Each element of the design has been carefully optimised to serve a specific purpose and ensure the expert performance expected from Aston Martin. a&e was lucky to review the hyper red shade, offering a 360 experience of aerodynamic performance and luxury driving. A car built for enjoyment, this model continues the story of the Vantage, bringing it into the 21st century and combining, spectacular power, sleek design and the finest in craftsmanship.

Aerodynamic performance was key to the design concept of this car and something that makes it truly stand out for its smooth drive. The front splitter directs airflow underneath the car, where a system of fences channels cooling air where it is needed and also ensures the rear diffusers is fed with clean airflow. This creates an area of low pressure air while preventing turbulence to allow a smooth and fast drive. This, combined with the new side grills, generate a significant level of downforce – a first for a core production Aston Martin model. Balance, strength, rigidity and weight efficiency were all priorities in the new Vantage design, as was handling purity and consistency. The Vantage is powered by Aston Martin’s new alloy, 4-litre twinturbo V8 engine. Set low and far back in the chassis it allows for an optimal centre-of-gravity and perfect 50:50 weight distribution.

This high performance, high-efficiency engine is lightweight, allowing for great acceleration and the sound of the exhaust is music to any car lover’s ears. Detailed tuning of the induction, exhaust and engine management systems has given the Vantage a truly exciting character and sound. Capable of accelerating from 0 to 60mph in 3.5 seconds and on to a maximum speed of 195mph, it combines a sophisticated suite of integrated electronic systems to offer maximum control and driver enjoyment. The speed-dependent electric power steering has 2.4 turns lock-to-lock for a combination of responsiveness and precise, intuitive control.

For the first time on an Aston Martin, the new Vantage also features an Electronic Rear Differential (E-Diff). This differential is linked to the car’s electronic stability control system, so it can understand the car’s behaviour, and react accordingly to direct the engine’s power to the relevant wheel. At higher speeds, the Electronic Differential’s speed and sensitivity of response enables the system to take very fine control of the car’s dynamic behaviour. It makes the car feel much more composed both in terms of its straight-line stability and its cornering performance, providing the driver with increased levels of confidence to explore and enjoy the car’s capabilities to the full.

Some of the highlights of the car’s chassis include a solidly mounted rear subframe for an enhanced feeling of direct connection for the driver, new Pirelli P Zero tyres developed specifically for new Vantage and the latest generation Adaptive Damping System which incorporates Skyhook technology and offers the choice of Sport, Sport Plus and the must-try Track modes which allow the driver to experience the true potential of this car and it’s driving power. These three driving experiences allow the driver to experience the true power and excitement of this car. Inside the car, there is a minimal yet stylish driver-focused design which consists of a functional cockpit-style that’s both dynamic and sporty. This car was clearly designed to be driven and doesn’t compromise on gimmicks or over-complicated gadgets and details. Rather it’s about sharp, focused lines that offer a stronger design that reflects the aggressive nature of the car and a full leather interior is both elegant and sophisticated.
The attention to detail is impeccable with details stitching on the leather interiors and a high level of craftsmanship throughout all aspects of the design. A lower seating position for both the driver and the passenger creates a sportier driving experience, as well as gaining space inside the car, especially when it comes to the headroom which is significantly more than the previous Vantage models. A combination of rotary and toggle style controls have been used for their tactile and intuitive functionality and the PRND transmission buttons have been moved into a triangular formation to cluster major controls into clearly defined zones.
While the space is not huge, there is generous storage space both in the boot with 350-litre boot space, as well as room behind the seats with generous double-tier storage areas. True to the DNA of the brand, the Vantage features a high level of craftsmanship, which can be seen in the flawless paintwork, luxurious Alcantara and leather or full leather upholstery and the levels of finish optimised throughout. There is also the option for personalisation of this car through several options. These include forged alloy wheels in a variety of finishes, Sports Plus Collection (comprising Sports Plus seats and Sports steering wheel), carbon fibre interior and exterior detailing and a Premium Audio System.
These unique elements make it possible for each owner to make their car completely unique to them. An exciting drive that will leave you with a rush of adrenalin that can only be experienced in the finest of luxury automobiles. The new Vantage is available to order from Aston Martin dealerships throughout the Middle East.
Hermès presents its new High Jewellery collection Lignes Sensibles.
Designed by Creative Director of Hermès Jewellery Pierre Hardy, this collection represents the lines and forms that are at the origin of each piece. “The whole collection resembles a caress. The necklaces are as soft as arms around the neck.” Said Hardy.
These delicate yet bold pieces move with the body as though they were a second skin. The confident styles stands out as much for the beauty of the gemstones as it does for the way that the light is harnessed like a material in its own right.

Hardy explains: “I was inspired by objects that are used to listen to the body, such as the stethoscope, which allows you to hear sounds and vibrations that are otherwise imperceptible to the ear. I wanted to transcribe these interior areas, to sketch their design on the skin. I see these lines as radiating out from them. I like the idea that you can choose a different anatomy, reinvent an intimate sensory system, like a wave that is made visible and given form by jewellery.”
Free-spirited and contemporary collection allows the wearer to express themselves and wear jewellery in a contemporary manner.

A soft light emanates from the collection, its dominant rose gold embracing the nuances of skin tone. Gemstones and metals merge with the skin, the hand jewellery resembling gloves. “Above all, I am passionate about inventing new forms of flexibility that allow the hand to remain free and the fingers to bend. I have sought to create a system of veins, like a flow of water trickling through fingers. I would love jewellery to be alive.” Said Hardy.

One of the highlights of the collection is the Contre la peau necklace, created using a new material this piece is an endlessly shimmering web of diamonds, at once a scarf and rivière piece. This golden lattice sprinkled with diamonds resplendently demonstrates Hermès’ know-how in the field of meshing and the art of subtlety.

Softness shimmers in flowing lines, creating an impression of sparkling skin. Giving form to the invisible, a discreet dream is brought to life by emotion.
Rami Ali Ali presented his Spring/Summer 2021 Haute Couture collection as part of Paris Fashion Week.
Evoking a magical mood of nostalgia, Rami Al Ali dreams up a collection that speaks to his Syrian heritage. He reflects on the magical allure of an evening in Damascus.

“I’m not quite sure if it’s a fantasy orchestrated by my imagination, or an echo of an old childhood memory, but it always comes back to me so strong, so real, so vivid and very nostalgic.” Said Rami Al Ali. “A Damascene evening, to me, consists of a cool breeze wafting with a sweet Jasmine aroma. Calming whispers behind the rosewood mashrabias, muddled with the gurgle of the courtyard fountain and the shadows created by the full moon, like a serene sanctuary – so soulful and peaceful.”

A soft colour palette ranging from warm beige to champagne to blush and bold graphic silhouettes complimented by moody shades of black represent shadows and bold plays on light.

Al Ali tactfully manipulates silhouettes by skillfully casting shadows against the body through strong opaque fabrics –cut to enhance architectural lines. Glistening sequins, crystal beads and liquid satin fabrics bring the collection to life, reflecting light with every movement.

The collection depicts voluminous ball gowns, sleek floor-grazing dresses and daring jumpsuits crafted with elaborate handwork. Others played up exaggerated architectural forms —over scale ruffles, statement hoods, and abstract bows. Classic couture fabrics including satin and silk have been chosen —and amplified into the extravagant volumes and dimensions that characterize Al Ali’s recent couture collections.
The long-awaited return of Alber Elbaz to the world of fashion is finally here as the iconic designer presents his new project AZ Factory.
AZ Factory is a new company founded by Alber Elbaz designed to redesign and rethink the way that we look at fashion. It is a solution-first concept that aims to provide real problem-solving clothing women of all shapes and sizes.
The first collection is just the beginning of the Factory which will continue to blend traditional craftsmanship with forward-looking applications and technology.
AnatoKnit
AnatoKnit is the AZ Factory’s new innovative knitwear technology composed of ENKA® Viscose and Lycra. This ultra-soft and flexible textile is specially engineered to strategically sculpt and support the body while allowing for breathability and comfortable movement. Different knitting techniques, invisible to the human eye, work with the natural curves of the body to provide gradual compression in specific targeted areas. The result is a smooth, streamlined silhouette that simultaneously hugs and shapes you.

MyBody
The Little black dress is a key part of every woman’s wardrobe and Alber Elbaz recognised the need to find dresses that truly flatter the body of every woman that wears it. He wants to create dresses that feel like they are made solely for the wearer.

Each piece from the MyBody collection is designed with AZ Factory’s AnatoKnit technology to smoothly hold the wearer in all the right places. Intended to look good on all body types, this selection of shapes and styles are designed to comfortably hug and shape each woman’s silhouette while enhancing her natural curves. The boning at the back supports posture and the ergonomic design features allow for movement and breathability. The signature AZ Factory zipper is featured at the back of the dresses, allowing for easy closure without help.

The MyBody 2.0 collection is a colourful edition of MyBody with bold colour block designs and matching leggings.
Pointy Sneaks
When it comes to footwear, Alber Elbaz was looking for a style that meets the needs of today’s woman who is looking for shoes that will take her from day to night.

Combining the comfort and function of a sneaker and the elegance of a pointy shoe. This unique design pairs sharp edges and a pointed tip, creating a sleek, lean silhouette. The curved arch accentuates the raised foot, further lengthening the legs and the thick rubber outsole and neoprene upper adapts to your foot, providing seamless comfort and stability. The performance-like sneaker construction supports and protects the foot by absorbing impact and offering responsive cushioning to deliver better overall mobility. Soft mesh and high-quality neoprene embossed on the upper construction offer a breathable, second-skin feel which hugs the foot when moving quickly.
SwitchWear
In today’s busy world every woman is looking for style solutions that can take her from day to night. AZ Factory’s SwitchWear line can take you from day to night in under one minute. Basic tops, leggings and hoodies profits comfort and practicality thanks to their soft stretch and breathable fabrics. This classic pieces can be repurposed with the simple addition of versatile pieces that will completely transform the look in seconds.

Made in collaboration with several artists and designers, the prints reflect the emotions of our times and the wish to spread messages of hope, love and togetherness. Quickly upgrade your look into a couture fantasy with the iridescent satin-like Switchwear Duchesse add-ons. This effortless mix & match system allows you to create endless unique combinations.
AZ Factory launched worldwide in an exclusively digital and entertainment-driven approach. In addition to our own direct-to-consumer website, our products are also commercially available exclusively on FARFETCH and NET-A-PORTER.
Kim Jones’ debut at Fendi has been much talked about in the months since his appointment as Artistic Director of Womenswear Collections in September and the expectations were high.
The British designed pulled out all the stops to put on an impressive virtual show to present the Spring/Summer 21 Haute Couture collection from the Roman brand.

This was a very personal collection for the designer. Focused around family, he looked to a historical family for inspiration but also brought it through to the modern-day with the real-life Fendi family as well as his own “fashion family” in the form of long-time friends including Naomi Campbell and Kate Moss.

Charleston Farmhouse, a 16th-century British country retreat of the Bloomsbury set, located close to where Jones spent much of his childhood was a source of inspiration to the designer. The Bloomsbury set were a group of creatives whose work deeply influenced many aspects including literature economics, art and encouraged modern attitudes to feminism, sexuality and much more. Growing up so close to this retreat, Jones was fascinated by the lives and believes of the Set most notably author Virginia Woolf and her book “Orlando”.

“Vain trifles as they seem, clothes have, they say, more important offices than to merely keep us warm. They change our view of the world and the world’s view of us.” Said Woolf. A quote that inspired this debut collection alongside the eternal language of Italian sculpture and Fendi’s foundational codes.

The collection featured looks for both men and women where femininity and masculinity appear as fluid choices. Motifs discovered at the Charleston farmhouse are revived and reconceptualised through ornately beaded boots and hand-painted heels and the Vanessa Bell and Duncan Grant (Bloomsbury Set members) frescoes which decorated with walls were adapted into embroidered embellishments on gowns. “I like how this family of people – and particularly these two pioneering sisters – moved things forward,” notes Jones. “I admire the way that they lived their lives, the freedom that they created for themselves and the art that they left behind for the world.”

The hand-painted marble-bound books published by Virginia and Leonard Woolf for Hogarth Press are mirrored on drapery and flowing materials of dresses and capes. Visible in woven jacquards and on silken gowns; through intarsia furs and hand-beaded tailoring, marbles become a key component in the collection’s visual language.

Déshabillé draped dresses are hand-embroidered with wildflowers, and swirling swags of fabric are affixed by blooming rosettes – another nod to the aesthetics of the Charleston Farmhouse.
The velvet ribbons of a vintage bag are transposed onto a new design; Karligraphy monograms taken from Lagerfeld’s final collection beaded onto boots – a nod to the history of Fendi and the legacy of Karl.

“Fendi represents artisanal quality of the highest order, and it is all about family,” Said Jones. This is something that was reflected through the model casting. It’s true to say Jones called upon his own “fashion family” to make this a show to remember.

With family in mind, Kate Moss and her daughter Lila Moss both walked in the show, as well as original supermodel Christy Turlington who was joined on the runway by her nephew James and model Adwoa Aboah who’s sister Kesewa also modelled.

Models meandered around a giant mirrored and glass F shaped letter. The show was closed by Naomi Campbell and opened by Demi Moore with other models including Cara Delevigne, Bella Hadid and even Silvia Venturini Fendi’s two daughters Leonetta Fendi and Delfina Delettrez all coming together as one big family.

This exciting story opens a new chapter for the Italian House that leaves us wanting more.
Alber Elbaz talks live on Net-A-Porter for ‘The Talk Show with Alber & Friends’. Discover more of his new company AZ Factory which provides luxury style solutions for today’s modern woman. The collection can be purchased on Net-A-Porter from today.
Watch the video below:
The collection is available at Net-A-Porter, Farfetch and at azfactory.com
Presented at Palazzo Orsini, the heart of Giorgio Armani’s Milanese atelier, the Spring/Summer 2021 Armani Privé collection tells the story of Giorgio Armani’s journey.
The show took place behind closed doors without an audience but the show was able to be viewed by millions around the world. Giorgio Armani said: ‘Couture is rooted in fashion history. It represents the pinnacle of creativity and sartorial skill, but is a world available only to very few. Today, through the democracy of the Internet, we are able to offer a front row seat to everyone.’

Giorgio Armani has never been one to follow trends. His belief that fashion should be timeless rather than constantly adapting to new trends has been at the heart of his company since the beginning.

The Spring/Summer 2021 Armani Privé collection was presented from Palazzo Orsini in Milan where Armani’s clothes are conceived and take shape. While classically beautiful, these pieces have a modern edge and a touch of excitement with micro-crystals, sequins and embellishment details, offer a sparkling glow over everything.

Making a balanced use of fluidity and proportions, opposites alternate and merge. Jackets are designed to skim the body, and delicately embroidered slip dresses feature alongside sensual flowing satin tunics and voluminous dresses covered with crystals.

Pinstripe fabrics with a masculine texture and lamé with grey-gold highlights, satin and organza, tulle and washed silk, defined by flounces and touches of midnight blue velvet: an unexpected autumnal glow on summer lightness.

A colour palette that begins with classic neutrals evolves into a pastel rainbow with a touch of cobalt blue and rich red. Magenta pink and aqua green are also key hues, while soft pastel tones are easy on the eye.

When it comes to details there are two elements that catch the eye. The first is the glow of micro-crystals and sequins that shine over everything, and the second is the use of the floral motif which is embroidered on dresses and crafted from luxurious fabrics and Floral embroidery on tulle delicately blurs the colours. Everything is light and joyful.
Valentino did not disappoint with a spectacular Spring/Summer 21 Haute Couture collection presented from Rome via video presentation.
Titled “Code Temporal”, the collection, designed by Pierpaolo Piccioli celebrates the concept of Haute Couture and its ability to regenerate itself despite continuing to remain timeless.

While the tradition of Haute Couture is very much embedded in the DNA of Valentino, this collection felt fresh, a new era of couture that holds tradition very much in its heart but looks to the future with pieces that are current and relevant today but very much timeless.

A colour pallete of muted tones with pops of vibrant colour is both welcomed and unpredictable, but what we really love about Piccioli’s latest offering is the element of sparkle. Many of the looks feature sparkling materials, oversized sequins, and crystal details that bring a futuristic element to the offering.

For daywear, classically tailored trenches, minimalist separates and knitwear are paired with towering metallic platform heels proving that glamour is not dead. Materials appear simple from afar, clean cuts and lean silhouettes but when up close you can truly appreciate the detailing in each of the pieces.

The film for this presentation was recorded in Valentino’s home of Rome. Created as a collaboration with Robert Del Naja of the British band Massive Attack who produced a sombre yet uplifting soundtrack.

When it came to beauty extra-long straight hair was style by iconic hairstyles Guido Palau and bold full-faces of gold were created by Pat McGrath.

As always, Pierpaolo Piccioli showed his appreciation to his team of ateliers for all the work they have done on the collection, publicly thanking them at the end of the show.
See more of the collection below:







Chanel’s Haute Couture SS21 collection by Virginie Viard paid tribute to family celebrations.
In full-colour models meandered through floral arches at the Grand Palais in Paris with the spirit of summer in their hearts.

“I knew we couldn’t organise a big show, that we would have to invent something else, so I came up with the idea of a small cortege that would come down the stairs of the Grand Palais and pass beneath arches of flowers. Like a family celebration, a wedding…” said Viard as she set the tone for today’s digital show.

Broadcast via a film directed by Dutch photographer, filmmaker and graphic designer Anton Corbijn, he captured the looks in a romantic yet modern style as a small audience of Chanel ambassadors including Marion Cotillard and Lily-Rose Depp watched on as well as millions from their computer screens around the world.

The show began in black and white with a sombre mood but quickly picked up with a dance music soundtrack and full-colour ensembles, setting the mood for a summer of celebration.

The idea of dance and freedom and of summer evening parties is embodied by petticoats, tiers of flounced crêpe georgette on a pale pink dress, accompanied by an entirely ruffled bolero, and two-tone Mary-Jane shoes with a double strap in the style of the shoes worn by tango dancers, or booties with wedge heels decorated with a fine golden quilt-like grid. A long removable skirt in lace made of white daisies, that liberates the legs, is worn open over a dress in the same lace with an integrated cape. Trouser suits bridge the gap between masculine and feminine with jackets inspired by men’s waistcoats.

The Maisons d’art, partners to the House of Chanel, were involved in the creation of these exquisite looks, providing their fine skills in savoir-faire. The Montex Atelier made the embroidered macramé of a long dress in pearl grey tulle while delicate feathers by the House of Lemarié embellish the organza flounces of a little dress in black tweed.

To conclude the show, an elegant bride, dressed all in white arrives on a horse. Her long dress in ecru satin crêpe with a train, embroidered by Lesage with strass and pearl butterflies, plus a wing collar and shirt cuffs. A long veil completes her look.

“I’m always thinking about what women would like to have in their wardrobe today,” concludes Virginie Viard. And it’s true to say we would all love to have a little Chanel Haute Couture in our wardrobes.
Iris van Herpen’s Spring/Summer 2021 collection “Roots of Rebirth” explores a symbiosis of high technology and the artisanal craftsmanship of couture with inspiration taken from the fungi’s of the earth and their extraordinary and intricate textures and layers.
Known for her innovative use of fabrics and texture’s Van Herpen’s latest collection bridges the gap between technology and nature, weaving a unique dialogue between the two.

The Dutch designer explores the rich, yet deeply fragile interconnectedness of an unfamiliar world, the world of fungi and the life-bearing fine threads of mycelium. The collection details the extraordinary existence of this winding ‘fabric of life,’ the marvelling world of undergrowth tapestry.

Van Herpen takes reference from a book “Entangled Life” by scientist Merlin Sheldrake which notes that ‘fungi is the ecological connective tissue, the living seam by which much of the world is stitched into relation.’ Sheldrake said: “Thinking about fungi makes the world look different. These astonishing organisms challenge our animal imaginations and make questions of many of our well-worn concepts, from individuality to intelligence.”

This unusual source of inspiration may at first seem quite surprising but the true beauty of the details in one of nature’s gifts is both beautiful and intricate when recreate in fabric.

Two looks embody the ‘henosis’ technique, in which multiple translucent layers of duchess fabric were dyed in pastel hues, forming a ‘mantodea’ motif. An off-white laser-cut venation formed by a myriad of hovering fins sprout outwards, radiating each motion into a delicate lacy array of
invisible interconnectedness. In other creations, hand-embroidered roots surge and symmetrically entwine the body in transformative tones, from liquid copper to deep shades of burnt umber. Hand-pleated mahogany silk were draped to fan out into hemispheric blooms.

Two kinetic crowns were created in collaboration with artist Casey Curran, each gently shape-shifting their silhouette, continuously re-framing the visage. Eighteen
transparent monofilament threads snake their way through a series of 18 brass coils, arranged to create a serpentine motion in the lifting and falling of each quill, symbolic of the turbulent motion of our minds, through which we rectify our reality.

Glass-organza is intricately pleated in an ombré of white to vivid amber, branching out from a hand-embroidered bodice to form fractal networks. A mosaic of fine-edged liquescent gills were 3D-embroidered onto expandable lace, laser-cut to parametrically reveal fine details of skin between amethyst hued fibre.

As fungi maps the skin of the earth, such is also the composition of Van Herpen’s Haute Couture. In another look, up-cycled fabric made from marine debris by Parley for the Oceans was printed and incised into thousands of fine trilateral tessellations, initiating a fragile symbiosis with the skin through seamless gradients in translucency.
The collection is a performance dedicated to the importance of our being and the valiance of
nature.
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Giambattista Valli’s Spring/Summer 21 Haute Couture collection is a fairy-tale dream.
Even while some countries are still in lockdown Valli believes all women want to look beautiful so he provided in the form of tiered and layered candyfloss dresses, inspired by the worlds of dance and sculpture.

Valli was quoted as saying; “Go big and stay home,” a representation of the world today. Valli believes there are women who still want to dress beautifully, even when confirmed to the walls of their own home. And on top of this, we have hope, hope that the world will return to normal soon and these beautiful gowns will be exactly what we all need.

A colour palette of red, pink, black and white is a return to Valli’s iconic style. Inspired by the Spanish city of Seville and the playful flamenco dancers looks were made to dance in! Layers and layers of tulle are fused together to create iconic silhouettes. Pulled in at the waist and often fastened with bows, the bold shapes still allow for the woman’s form to be shown underneath the layers.

For some looks, there seemed to be an influence of Greek goddesses, floating white gowns tied at the waist and loose and flowing were regal and dreamy, while others were inspired by the shape of elegant swans.

To complete the looks, voluminous hairstyles were inspired by 1960s pictures of Benedetta Barzini and Marisa Berenson.
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Schiaparelli presented it Spring/Summer 2021 Haute Couture collection as part of Paris Fashion Week.
Designed by Daniel Roseberry the collection represented his extravagant interpretation of a women’s strength today. Bold and daring it puts women in the forefront with the invitation to express themselves freely.

Endorsed by a host of celebrities including Kim Kardashian, Kylie Minogue and Tracie Ellis Ross who all posted to the brand’s Instagram account prior to the presentation this collection is brave and welcomed at a time when the world has become so mundane.

Tongues were already wagging as to what this collection would entail after Lady Gaga’s extravagant gown at President Biden’s Inauguration Ceremony earlier this week and it didn’t disappoint.

Bold embellishment, oversized bows, ruffles, layering and an unusual distortion of shapes and sizes – this collection was brave and revealing of the path Roseberry wishes to take. Of course, there were elements of the past – Elsa Schiaparelli’s shocking pink was without a doubt a key part of the collection, but it was presented on a muscle bearing, dress complete with fake abs.

This collection was surely about expression. The expression for women to be whoever they want to be in a world that’s changing rapidly. Finding inner strength and knowing how to express it in ways that will not only make them look pretty, but make them feel strong and powerful.
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Dior’s mystical Spring/Summer Haute Couture collection by Maria Grazia Chiuri was presented via a film by Italian filmmaker Matteo Garrone.
Evoking dreams and possibilities the collection reinvents the Dior dream with classic pieces such as the Dior Bar Jacket embodying a new attitude, defying the boundaries of masculine and feminine.

Set inside the fantastical Le Château du Tarot, the collection was inspired by the mystery and beauty of Tarot Cards and their many characters. Creating an imaginary world, the film was an expression of Chiuri’s design to let us dream. In uncertain times marked by a palpable desire to reconnect with the world’s soul, Maria Grazia Chiuri wished to explore, through this collection, the mysterious and pluralistic beauty of the world of tarot.

Smart and sleek tailoring with a masculine element is juxtaposed with long flowing evening gowns, proved the essence of Haute Couture is still very much alive. Openwork bodices, embroidered details and illustrations highlight the savoir-faire of the House of Dior.
Long robe-like coat-dresses feel regal and exclusive, while more playful ensembles as a modern element to the pieces.

The film by iconic Italian Director Matteo Garrone. Highlights the coming together of gender boundaries and our ability to dream, even at difficult times.
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