In 2015, Dior Joaillerie unveiled its Rose des Vents jewellery collection.

A delicate selection of pieces inspired by the wind rose that was found in the garden of Christian Dior’s childhood home in Granville, Normandy. As an allegory of the Dior medallion, the Rose des Vents collection combines the Wind Rose with the lucky star of Christian Dior and the idea of a playful lucky jewel to keep generations. The Rose des Vents collection has become known for its playful use of colourful ornamental stones and its versatile design. Each piece can be worn in more than one way, thanks to the double-sided motifs.

In 2018, the collection expanded to include the Rose Celest, which features a sun and moon motif, this has become an integral part of the collection’s identity. Then in 2022, Rose des Vents introduced the Charms, a reinterpretation of Monsieur Dior’s “Grigris”. These would appear alongside the original Rose des Vents motifs for an elegant update to the fine jewellery pieces.

Last year, Etoile Des Vents introduced lucky star symbols inspired by the 30 Montaigne Lucky Star of Christian Dior as a refined wind rose. Without ornamental stones, these designs appeared to be a more minimal yet elegant addition to the collection.

Today, a decade later, the house reveals new additions to the collection to celebrate the collection’s tenth anniversary. The latest novelties in the Rose des Vents collection will enrich the offering and encapsulate all of the stories told before it.

Statement pieces will feature a combination of the collection’s motifs, making them a playful addition to the range. Combining coloured stones, diamonds and ornamental stones, these new pieces are perfect for the woman who loves to express her vibrant personality.

dior.com

During the first three months of 2025, Abu Dhabi has become a key hub for luxury pop-ups

Louis Vuitton

Louis Vuitton partnered with Abu Dhabi Investment Office for a special activation, showcasing the House’s spirit of travel and exceptional craftsmanship.  Savoir Rêver (Crafting Dreams), which took place at Anantara Santorini Abu Dhabi from February 7th to 15th, featured some of Louis Vuitton’s most exclusive pieces, inviting clients to immerse themselves in the Maison’s universe.

Hosting clients by appointment only, Louis Vuitton unveiled key pieces from its various collections, including high jewellery, high watchmaking, loose stones, hard-sided luggage, objets nomades, leather goods, exotics and ready-to-wear. The creative concept invites clients on a journey that blends the brand’s history with travel and it’s heritage of fine savoir-faire. Immersive activations throughout the event are designed to engage all senses, with private consultations and personalised presentations tailored to the unique tastes of each guest. The carefully curated selection of products represents the pinnacle of the House’s tradition of celebrating bespoke creations.

“Abu Dhabi continues to lead the way in luxury retail, and together with Louis Vuitton, we are delighted to bring Savoir Rêver to the capital. The dreamlike exhibit embodies the Maison’s spirit of artistry and adventure while reinforcing the emirate’s commitment to offering extraordinary, future-defining luxury experiences.” Said Noura Al Foulathi, Abu Dhabi Investment Office.

Prada

Prada hosted the latest edition of its Prada Mode activation in Abu Dhabi on from11th to 14th February. The 11th iteration of the global event took place at the MiZa neighbourhood in Mina Zayed and acted as a cultural space, bringing together the worlds of art, fashion, technology, history and more. Curated in collaboration with multidisciplinary artist Theaster Gates, the space at MiZa was transformed into an architectural structure consisting of areas for talks and discussions, dining, educational experiences and more.

Anchored in the format of a circle within a square, a cylindrical structure situated in the middle of the space created a boundary between the realms, dividing the room in two. Acoustic music sets, fostering a sense of contemplation, introspection, and conversation, characterised the interior of the cylinder, while the space at the exterior was defined by a boisterous atmosphere with live performances and DJ sets. The musical program for the interior and exterior zones was co-curated by Gates and NTS, a space for radio and creative projects founded by Femi Adeyemi. The cultural programming curated by Myrna Ayad focused on local and regional talent, with conversations and performances highlighting the multivalent expressions, traditions, intelligence, creativity, and contributions of Arab women.

The event was open to the public for the second half, while the first two days were reserved for VIP guests.

Roger Vivier

French accessories house Roger Vivier hosted an exclusive three-day event in partnership with Abu Dhabi investment office, inviting clients to discover the Spring/Summer 2025 collection at Jardin à la Vivier’. Taking place from 4th to 6th February, the presentation saw the capital’s Umm Al Emarat Park transformed into a Parisian garden, and guests were invited to discover the collection as well as enjoy dinners curated by Balbosté, offering a multisensory experience of style, taste, and artistry.

Inspired by outdoor elegance, the presentation also incorporated natural materials such as raffia, woven wicker and canvas, paired with luxurious embellishments like crystals, sequins and rhinestones. “Our collaboration with Roger Vivier brings the Maison’s unique perspective to Abu Dhabi, with the stunning Umm Al Emarat Park selected as the debut venue. This extraordinary event underscores Abu Dhabi’s growing reputation as a global hub for innovation in luxury retail, with its dynamic cultural scene and world-class infrastructure making it the ideal destination for this showcase,” says Noura Al Foulathi, Abu Dhabi Investment Office.

Designed by Creative Director Gherardo Felloni, the Spring-Summer 2025 collection features some of Roger Vivier’s most iconic creations, including the Belle Vivier slingback and I Love Vivier pump. The new Belle Vivier bag, a reinterpretation of travel luggage from the 1930s, also makes its debut, highlighting the brand’s exceptional savoir-faire in every single detail.

For the first time, Italian men’s fashion house Zegna will present its Summer 2026 collection outside the traditional Milan Fashion Week calendar, choosing Dubai as the stage for its latest runway show.

On June 11, 2025, the brand will bring the excellence of Made in Italy to the UAE for an exclusive show, reinforcing its ongoing commitment to Italian craftsmanship, innovation, and global expansion as well as further solidifying its close relationship with the Middle East.

This exceptional move — made in full alignment with Camera Nazionale della Moda Italiana — reflects ZEGNA’s ambition to take Italian savoir-faire beyond borders while maintaining its deep roots in Milan. The SS26 show will be the highlight of a week-long program of curated experiences designed to engage top clients, friends of the brand, and select members of the international press.

“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” said Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group. “This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story.”

As part of this special occasion, VILLA ZEGNA, the brand’s travelling event concept inspired by the original home of Ermenegildo Zegna, will also land in Dubai, offering an immersive journey into ZEGNA’s heritage of craftsmanship and innovation. Following its first two chapters in Shanghai and New York, this latest iteration will continue to celebrate the creative spirit, sustainability, and contemporary vision that define ZEGNA today.

ZEGNA.com

Welcome to our round-up of the ultimate scents of the Orient

Guerlain L’Heure Dorée

For its latest exceptional fragrance, Guerlain introduces L’Heure Dorée, a new scent housed in a limited-edition Bee Bottle, designed to celebrate Eid-Al-Fitr. This limited-edition fragrance, combining fine craftsmanship and daring perfumery, is cloaked in purple velvet and a pearly glow, in a homage to the Middle East. The scent itself combines spicy cardamom notes, majestic rose, and warming amber, conjuring up a world of light, in which tradition and modernity intertwine in perfect harmony.

Dior Bois Talisman

Inspired by Christian Dior’s love for lucky charms, Dior Bois Talisman takes inspiration from a lucky piece of wood he would carry with him each day. Designed by Francis Kurkdjian, Dior Perfume Creative Director, this Eau de Parfum combines woody notes with vanilla, an olfactory composition in which the cedar note serves as a mystical shrine for an opulent vanilla note, unfurled in all its facets; this scent is to be worn like a fragrance talisman.

Givenchy Gentleman Society Eau de Parfum Ambrée

Following Gentleman Society Eau de Parfum and Eau de Parfum Extrême, Givenchy is now exploring a new facet of the gentlemanly attitude with Eau de Parfum Ambrée. The House draws inspiration from its founder, Hubert de Givenchy, and from the most flamboyant sides of his personality, his creativity, and his free-spiritedness. Since the creation of the Eau de Parfum, the combination of a narcissus absolute and a quartet of vetivers has been the unique olfactory signature of Gentleman Society. For Eau de Parfum Ambrée, this one-of-a-kind accord gives the impression of being shrouded in gold: perfumer Karine Dubreuil Sereni enveloped it in warm, opulent notes, in turn resinous, ambery and spicy.

Loewe SOLO Elixir

LOEWE SOLO Elixir, a new interpretation of an iconic fragrance, joins LOEWE Botanical Rainbow with an exceptionally high concentration of essential oils that leaves a resonant trail in its wake. LOEWE Solo Elixir EDP reinterprets the original LOEWE Solo fragrance with a more intense concentration of essential oils, enhancing aromatic, floral and ambery notes of lavender, jasmine sambac, mandarin and orris combined with nutmeg, cinnamon, olibanum and patchouli. This new composition is underlined by the rich, raw and authentic aspects of the LOEWE Accord—an exclusive note created by our perfumer that is based on the complex, resinous scent of the Spanish Rockrose wildflower—LOEWE’s fragrant DNA.

Christian Louboutin Fétiche Le Cuir

Fétiche Le Cuir by Christian Louboutin is a refined tribute to the timeless allure of leather, reimagined with a softer, deeper sensuality. Crafted by Juliette Karagueuzoglou, the fragrance captures the luxurious essence of leather, enriched by the natural warmth of osmanthus. This exquisite blend transforms leather into a scent that is both elegant and captivating, offering a delicate balance between richness and refinement. With every spray, Fétiche Le Cuir envelops the senses in notes that are bold yet understated, sensual yet sophisticated. A fragrance that lingers like a soft caress, it brings out the depth and beauty of leather in a way that feels both modern and timeless.

Forty years after its original inception, the BMW M5 has a new electrified drive system for the first time.

The legendary high-performance sedan is entering its seventh model generation and a new era for BMW with new editions of this icon. A model-specific version of the M HYBRID system gives the new BMW M5 a maximum output of 727 hp and peak system torque of 1,000 Nm. The combination of a high-revving V8 engine with M TwinPower Turbo technology and an electric motor, plus power transfer courtesy of an eight-speed M Steptronic transmission and M xDrive all-wheel drive, enables acceleration of 0 to 100 km/h in 3.5 seconds.

A new innovative and engaging performance experience is accompanied by a new interpretation of the high-performance car design for which M is renowned. Prominent wheel arch and side skirt extensions, the sculptural front apron and model-specific surfacing around the C-pillar – including an embossed “M5” logo for the Hofmeister kink – give the car an athletic appearance that helps to differentiate it more clearly than ever from the BMW 5 Series Sedan. At the same time, an unusually high proportion of surfaces painted in body colour create a puristic appearance with stylish references to its superior dynamic talents.

The exterior design accentuates the multi-layered character of the new BMW M5. Its sense of poise and assurance is fuelled by vast reserves of power that can be summoned at any time. Kept discreetly in reserve during relaxed, electric-only cruises, this performance comes vividly to the fore as the BMW M5 reveals the “sporty sedan” side of its personality over longer distances – and is unleashed in full during sessions on the track.

The new M HYBRID drive system combines a 4.4-litre V8 engine with a classically high-revving character and an electric motor. The electric motor’s performance characteristics are tuned specifically for the BMW M5, and it is integrated into the eight-speed M Steptronic transmission. The combustion engine benefits from cutting-edge M TwinPower Turbo technology, a cross-bank exhaust manifold and optimised oil separation. The ability of the electric motor to generate its power instantly and the intelligently controlled interplay of the combustion engine and motor ensure the M HYBRID system responds without delay to every movement of the accelerator.

The sports exhaust system of the new BMW M5 underscores the performance experience with a multi-faceted and emotionally enthralling engine note. It features electrically controlled, continuously adjustable flaps and the two pairs of dual tailpipes familiar from other M models, each with 100-millimetre trims in Black Chrome.

Providing an acoustic accompaniment to the power delivery of the electric motor is BMW IconicSounds Electric. This M-specific electric drive sound provides authentic responses to movements of the accelerator when the car is operating in all-electric mode. With the relevant drive system configuration, it also generates an engaging track to highlight the arrival of extra electric power on top of the output from the V8 engine. The power generated by the combustion engine and electric motor is channelled to the road via the all-wheel-drive system M xDrive, whose rear-biased setup is particularly pronounced in 4WD Sport mode. However, the driver can also select 2WD mode.

The chassis design comprises a double-wishbone front axle and a five-link rear axle with bespoke kinematics and elastokinematics, plus a host of other specially tuned components. The electrically assisted rack-and-pinion steering with M Servotronic and variable steering ratio is rigidly connected to the front axle subframe to ensure optimal road feedback and a high degree of directional accuracy.

Adaptive M suspension with electronically controlled dampers and Integral Active Steering, which steers the rear wheels by up to 1.5 degrees, are also standard. M-specific tuning, the individually selectable settings, and the ability to adjust the dampers at each wheel optimise the body’s connection to the road and maximise the car’s range of talents—from everyday driving comfort to race-ready dynamic prowess. Turning the rear wheels as required improves directional stability at high speed, as well as agility and comfort when manoeuvring.

Traction, agility, and directional stability all benefit from near-actuator wheel slip limitation and the networking of all control systems within the integrated transverse dynamics management setup. The standard M Compound brakes and optional M Carbon ceramic brakes combine with an integrated braking system that offers the driver two pedal feel settings. M light-alloy wheels (20-inch at the front axle, 21-inch at the rear) come as standard and are fitted with high-performance tyres.

Inside, the progressive sports car cockpit of the new BMW M5 contains a newly designed, flat-bottomed M leather steering wheel with illuminated M buttons, M multifunction seats with a wide range of electric adjustment and the BMW Curved Display which, like the standard BMW Head-Up Display, includes M-specific content. The standard BMW Live Cockpit Professional also brings the BMW Maps navigation system and the Augmented View function on the control display. An upgraded version of BMW iDrive features as standard in the new BMW M5. It is based on the BMW Operating System 8.5 and is designed squarely for use via touch control and natural speech.

Also playing their part in the exclusive interior ambience are the standard Merino leather trim, the BMW Interaction Bar, four-zone air conditioning, heated front seats, ambient lighting with M-specific interior lighting including Welcome Animation, and the panoramic glass sunroof. The standard specification also provides customers with the Bowers & Wilkins Surround Sound System, a wireless charging tray, Comfort Access, an alarm system, automatic tailgate operation and the charging cable Professional.

Among the items on the options list are the M Carbon exterior package, an Alcantara headliner, steering wheel heating, active seat ventilation and a trailer tow hitch. Model-specific BMW M Performance Parts will also be offered for the new BMW M5 from launch. The selection includes M Performance forged light-alloy wheels and exterior components made from carbon-fibre-reinforced plastic.

BMW.com

The clean beauty movement has transformed from a niche trend to a global industry standard, as consumers become increasingly conscious of ingredient transparency, sustainability, and ethical sourcing.

In 2025, the landscape of clean beauty continues to evolve, with luxury and mass-market brands alike redefining their formulations, packaging, and sustainability commitments. We take a closer look at some of the latest updates and emerging trends shaping the clean beauty space.

Luxury Brands Redefining Clean Beauty

Luxury beauty houses have fully embraced the clean beauty revolution, incorporating high-performance botanical extracts, bioengineered ingredients, and sustainable packaging. Brands such as Dior, Chanel, and Hermès are prioritising eco-conscious formulations without compromising on efficacy. Chanel’s No.1 de Chanel line, for instance, uses upcycled camellia extracts and eco-designed packaging, aligning luxury with sustainability.

Meanwhile, Tata Harper and Augustinus Bader, two pioneers in high-end clean skincare, continue to push innovation with bio-active ingredients that target skin health at a cellular level. Tata Harper has expanded into refillable packaging, while Augustinus Bader integrates science-backed, plant-derived ingredients into its renowned formulas.

Ingredient Transparency and Formulation Advances

One of the biggest shifts in clean beauty is the demand for radical transparency. Consumers are now well-versed in ingredient lists, pushing brands to disclose not only what they use but also where and how ingredients are sourced. The INCI (International Nomenclature of Cosmetic Ingredients) decoding trend has gained traction, with brands providing interactive ingredient glossaries on their websites.

Innovations in bio-fermentation and plant-based actives are also driving the industry forward. Biossance, a leader in sustainable skincare, continues to expand its use of sugarcane-derived squalane, offering hydration without environmental compromise. Caudalie and Fresh are further refining their natural formulations, incorporating microbiome-friendly ingredients to enhance skin health.

The Rise of Waterless and Carbon-Neutral Beauty

With sustainability at the forefront, brands are reducing water usage and carbon footprints through waterless formulations and carbon-neutral production. L’Oréal and Unilever have pledged to significantly cut water usage across their beauty portfolios, while Davines and Aveda are pioneering waterless shampoo bars and concentrated skincare formulas.

Additionally, carbon-neutral and net-zero beauty initiatives are gaining momentum. Guerlain, known for its commitment to bee conservation, has pledged to make its entire supply chain carbon-neutral by 2030, reinforcing its leadership in sustainable luxury beauty.

Makeup Goes Clean Without Compromise

Clean makeup is no longer synonymous with limited pigment payoff or lackluster performance. Brands like ILIA, RMS Beauty, and Westman Atelier have set new standards for clean cosmetics, merging high-impact color with nourishing skincare benefits. Hermès Beauty has expanded its natural makeup line, incorporating sustainably sourced pigments and eco-friendly packaging.

Celebrity-backed brands are also leading the charge—Hailey Bieber’s Rhode Beauty and Gwyneth Paltrow’s GOOP have made significant strides in clean beauty formulations, offering high-performance products that appeal to both minimalists and luxury beauty enthusiasts.

The Future of Clean Beauty

As clean beauty continues to evolve, the industry is moving toward holistic well-being, with an emphasis on skin barrier health, microbiome-friendly formulations, and blue-light protection. Adaptogenic skincare, powered by mushrooms and ancient botanicals, is set to be a major trend, with brands like Youth to the People and Dr. Barbara Sturm leading the way.

Moreover, AI-powered personalisation is becoming a game-changer, allowing consumers to receive tailored product recommendations based on their unique skin microbiome and environmental factors.

The clean beauty movement has officially moved beyond being a trend—it is now an industry benchmark. With luxury and mass brands alike embracing sustainability, transparency, and innovation, consumers can expect an era where beauty is not only clean but also uncompromising in quality and performance.

UAE-based jewellery brand 94 Jewelry was founded by six Emirati sisters whose passion for design and jewellery saw them come together to create a business.

Zainab, Fatima, Jumana, Kawther, Khadija and Mira wanted to create a brand that meant something and built the business on the belief that jewellery is more than just adornment—it is a legacy.

Drawing inspiration from treasured family traditions, their collections are designed to be modern heirlooms, seamlessly blending timeless craftsmanship with contemporary elegance. Each piece is thoughtfully created to be cherished today and passed down for generations, embodying the essence of fine jewellery that stands the test of time.

At the heart of 94 Jewelry is a commitment to artistic craftsmanship and versatility. Their collections, including Heirloom, Spinning, Terrazzo, Malachite and Aurora, offer a diverse range of styles, from intricate heritage-inspired designs to bold, colourful expressions of individuality. The latest Aurora collection brings a playful and dynamic approach to fine jewellery, featuring reversible designs that allow the wearer to switch between two looks effortlessly—an embodiment of the brand’s signature versatility.

Here we talk to two of the sisters, Zainab and Fatma to find out more about the latest collections and the vision for the brand looking forward.

Tell us about the brand 94 Jewelry and why you decided to launch it initially.

Zainab: We chose jewellery because it’s something that we all love mutually – we have always loved to design our own jewellery, we’ve grown up enjoying our mother’s pieces, and so it was natural for us to start a brand together so we could create pieces that we wanted but could not find anywhere. We wanted to combine a vintage feel while simultaneously being timeless and modern. Something that you would enjoy wearing, no matter how old it is, and that you can pass on to the next generation. Our brand is about designing heirlooms that will last for generations.

It’s a family affair – how do you divide the functions of the business between you as sisters, and how do you get over differences in opinion?

Zainab: We have created a structure that works for us in the sense that we each handle a different department within the brand. Everyone understands their roles within the brand and takes up their individual responsibilities. Some of our roles are in multiple departments. For example, I handle marketing and PR with my sister, but I’m part of the design team too. Everyone had the chance to choose what their role was going to be from the very beginning, and from time to time, we regroup to decide whether we want to adapt or change any of the roles. This also helps us to feel constantly motivated and keeps our interest within the company.

In terms of agreeing on everything at the same time, that’s impossible! We’ve learnt to agree to disagree sometimes. Although we’re sisters, each of us has a different view on life, different opinions, and different personal styles. The end product is usually shared with all of us as well so we can each give our input. It’s also nice to get feedback from our friends and family members, especially my mum, who loves jewellery.

Tell us about the collections – the colours, the stones and the motifs.

Zainab: We started our brand with two collections: Malachite and the Allah Cube Collection. The Allah collection is a collection of Allah cube pendants, which are more traditional and religious but also timeless. People wear them all the time, and they are often purchased as gifts. They were designed to be simple pieces that can be worn on their own or paired with other jewellery.

The malachite collection was very artsy, fun and playful. It consisted of the malachite ball, a 3D ball with ridges on top with diamonds and turquoise.

We saw that malachite was a stone that worked really well for us, and so we are now incorporating malachite into other collections.

Why did you choose malachite?

Zainab: I think it was a stone that we particularly liked, and it’s really beautiful, especially its veins and details. Every malachite piece is different from another, making it so beautiful and unique. Finding that perfect slab and using it correctly, especially when the piece is bigger, can be something different and beautiful.

Tell us about the latest collection, Aurora.

Zainab: This collection was created with the idea of having one piece that could be used in multiple ways, dressing it up and dressing it down. The collection is inspired by the sun and the moon. The blue piece represents night and the stars, and the moon. And the other piece represents the sun and the day. The idea is that you can turn it and have a completely different pendant with a different stone. Customers can customise the necklace according to the stones they like – we can offer them a series of possibilities. It’s something really different, it’s also fun, but at the same time, it can be worn in a classic way.

You talk about jewellery being passed down for generations – what do you think a jewellery piece needs to make it worthy of this?

Fatima: The concept of heirlooms is special to us because it’s something that happens not only in our family but in our culture. Jewellery is often passed on through generations, which happened with our mother and grandmother, and now that I am a mother myself, I hope to do the same with my daughters. The beauty in jewellery is that even if you don’t appreciate it at that time, you will eventually end up appreciating it. I have four girls, and they all have very different tastes. We have had jewellery passed down through the family, and sometimes there are pieces I wouldn’t wear, but one of them might see it and love it. Other times, we will put pieces in the safe, and then eventually, we’ll look back at them and realise that something is a beautiful piece. It’s just about styling it the right way. I am more minimalist in my style, but my eldest loves bigger, heavier piece,s and she appreciates the finer details in her pieces. She’s also very much into fashion, so she sees things differently, and perhaps that’s why she enjoys my pieces and my closet more!

What are the first pieces of jewellery you remember?

Zainab: I remember there was a phase of Mickey Mouse necklaces in gold and diamonds, and I think my father gifted them to us. That’s one of the first things I remember having, and then there was also the Chopard Happy Diamonds collection. I think I still have some of these pieces. If I don’t, then they would have been handed down to other members of the family. It’s nice to have pieces that you can always keep and love, and that’s the aim for me with the brand and in my personal life too, not just with jewellery, but with anything I buy. We live in a time when we need to focus on quality, not quantity.

What’s the biggest challenge with the company today?

Zainab: I think one of the challenges is staying true to the essence of 94 Jewelry. We’re not into trends at all; we’re not a fast fashion brand. We don’t produce all the time. We produce slowly, carefully and cautiously, and every piece is handmade, so it takes time. It’s a process, and we need to test it out and ensure that we maintain the quality and that when our pieces are made, they’re made properly and suited to a wide range of women. We take our time, don’t launch very frequently, and are OK with that. Whenever we regroup as a brand and discuss where we’re at and where we’re going, I think everyone is still on the same page in the sense that we have our essence and we shouldn’t change it just because everyone else is overproducing. Our pieces are not the most affordable, and so we need to make sure that whatever we create, our customers will see the value in it just as much as we do.

How do you think regional events such as The Sharjah Jewelry show are helping to support local designers?

Zainab: Being a local brand, people are still starting to consider if they should buy from local brands versus international brands, but I think it’s changing a lot. We live in a city where everyone supports each other, which is amazing. These local events are amazing. We have something happening every weekend, and we can’t keep up! There are so many exciting events and opportunities. It gives local brands the chance to showcase their work and reach potential customers, and it’s a great platform. We’re very lucky to have great things happening. It’s a very busy city, and people are constantly seeking something new, which is fantastic for a local brand such as ours.

This is the women’s issue – as successful women, what advice would you give others?

Zainab: If there’s anything you want to do, do it! Ask yourself what your end goal is – is it to continue working in the corporate world? Or do you know that eventually, you want to start your own thing? If that’s your end goal, what are you waiting for? Start it now!

What message would you send to our readers about the brand?

We are currently available on Ounass and are in the process of launching our website soon. Potential customers can get in touch through our Instagram page, and we will connect with them and help as much as possible. We also do many custom pieces. This could be customising pieces from our current collections to their needs, or making something completely from scratch. We’re very open to working with our clients. People love to have something personal or special that can’t be found anywhere else, and if we can do that for them, why not?

Fatima: Our pieces are very unique and artistic, so if readers want to stand out in the crowd, then they can come to us.

instagram.com/94.jewelry

Rolls-Royce has introduced an immersive fragrance concept with a bespoke perfume designed to complement the rich aromas of materials used in Rolls-Royce motor cars.

Composed by the brand’s in-house perfumer, the new debut fragrance of the Bespoke Collective combines notes of Amyris, Cedarwood, Rosewood and Iris.

The first scent will be introduced on the brand’s Phantom, elevating the serenity of the Rolls-Royce experience with a unique aroma. For every new Rolls-Royce model, a specialist department within the brand, which comprises experts trained in sectors ranging from biochemistry to haute parfumerie, is consulted during the selection of leathers, woods, wools and other tactile surfaces. This includes the materials used to enhance and protect them, such as lacquers and dyes.

Designed to enrich the sensory experience within the motor car, Rolls-Royce Scent subtly introduces new comforting and relaxing olfactory themes. Cedarwood brings a calming, delicately spiced complexity, and Rosewood adds a dry, slightly sweet note, while Iris introduces a floral yet earthy quality, complemented by the woody, smoky undertones of Amyris. Experienced as one, the fragrance balances soft, precious aromas with richness and depth, effortlessly embodying the qualities of the motor car.

A fragrance-releasing system was developed for the Rolls-Royce Scent. The structure of the patented scent diffuser ensures that the fragrance is released in suitably delicate doses for a long-lasting, sophisticated sensory experience.

rolls-roycemotorcars.com

Al Seef Heritage Hotel Dubai, Curio Collection by Hilton, is the perfect destination for celebrating Eid Al Fitr.

Combining Dubai’s rich heritage with luxury hospitality, it invites guests to immerse themselves in the emirate’s enchanting history while enjoying a celebration that honours tradition, family, and the joy of togetherness.

Start your morning in the warmth of your traditional style Bayt, where the soft light filters through Arabic wooden windows, wrapping you in the timeless charm of Old Dubai. The gentle murmur of Dubai Creek whispers stories of the past, inviting you to embrace the serenity of the moment. Gather your loved ones for breakfast at Sabaa Restaurant & Bar, where the air is perfumed with the scent of freshly baked bread and the rich flavours of Emirati cuisine. Each bite is a celebration of culture, setting the stage for a day of discovery and connection.

After breakfast, venture into the vibrant souks, where the soul of Dubai comes alive. Lose yourself in the bustling energy of the markets, where treasures of gold, spices, and textiles await. The sights, sounds, and scents of the souks weave a tapestry of history, offering an experience that is both nostalgic and exhilarating.

When it’s time to retreat, return to your room, a thoughtfully designed tranquil sanctuary inspired by the natural beauty of the UAE. Adorned with soothing colours, cosy furnishings, and subtle nods to Emirati craftsmanship, it’s a haven of peace. Step onto your private balcony, where the gentle breeze carries the whispers of the creek. Watch as traditional dhows glide gracefully across the water, their sails painted by the golden hues of the setting sun. Sip on a refreshing drink and feel the deep connection to Dubai’s storied past.

As the evening unfolds, head to Sabaa Restaurant & Bar for an exquisite Eid dinner. Indulge in a feast of traditional and international delicacies, each dish a testament to the richness of shared heritage. Around the table, laughter and stories flow freely, creating cherished moments of unity and joy.

At Al Seef Heritage Hotel Dubai, Curio Collection by Hilton, the spirit of Eid is more than a celebration – it’s a journey into the heart of Dubai’s culture and hospitality.

hilton.com/en/hotels/dxbasqq-al-seef-heritage-hotel-dubai

Each year Dior’s Gold capsule collection offers reinterpreted editions of iconic pieces from the brand’s collections.

Gold is a colour that has always been integral to the house, with its metallic hue adding illuminations to the brand’s collections over the years.

For the latest capsule collection, which launched in time for the Holy month, creative director Maria Grazia Chiuri has reimagined key pieces from the brand’s spring/summer 2025 collection in shimmering metallic hues, and glistening fabrics, enhanced with metallic threads. The iconic Bar jacket is also sublimated in iridescent hues, complementing elegant midi skirts and dresses.

Key accessories also add to the offering, including the Dior Book Tote, which is adorned with the Dior Chardons motif in raffia dappled with subtle golden touches, evoking the inspirations of the Dior Cruise 2025 collection. The iconic Lady Dior bag also gets a new look with a new aubergine tone, while clutch bags are presented in a graduation of colours from black to gold.

Shoes, such as the Dway mules and Dioract sandals, are redesigned in a palette of sparkling tints. Embellished in an all-over reinterpretation of the Miss Dior print, the Teddy-D bob, the Mitzah and enveloping stoles enrich the selection.

The collection is available exclusively in the Middle East and Asia-Pacific.

dior.com

For four decades, Swiss brand Charriol has been crafting timepieces and jewellery that blend elegance with innovation.

Founded in 1983 by Philippe Charriol, the brand quickly became renowned for its distinctive cable-inspired designs, a signature aesthetic that is instantly recognisable. After the death of the brand’s founder in 2019, Philippe’s daughter, Coralie Charriol, took over as the brand’s CEO, and now she is ready to start a new chapter and take Charriol to new heights.

With Coralie at the helm, Charriol is embracing a fresh vision while staying true to its heritage. Passionate about modernising luxury with purpose, she brings a contemporary edge to the brand’s timeless designs, ensuring its relevance in an evolving market. Strengthening its longstanding presence in the region, Charriol has announced a strategic partnership with Ahmed Seddiqi & Sons, marking a significant step in reinforcing Charriol’s commitment to the Middle Eastern market, promising an exciting new era for the brand in one of its most important global destinations.

On a recent visit to Dubai, we sat down with Coralie to find out more about the brand and her vision for its future.

Philippe and Coralie Charriol

Tell us a little about Charriol and how it came to be what it is today. 

Charriol was created by my father. He worked at Cartier for 15 years and was president of Cartier Asia. In 1983, he decided to launch his own brand. He opened two offices in Geneva and Hong Kong, he had eight watches in a suitcase, and he travelled the world to introduce the watches to all of his contacts.

He knew he needed a special material or something that would make his watches stand out and get the attention of potential buyers. So, he created the cable, which is our signature design. It is stainless steel, made in Switzerland in the factory that’s been making our cables for 40 years. It’s a 27-step process, achieved by 3 or 4 different artisans, and this has been the DNA and signature look of Charriol, since its inception in 1983. My father put it on watches for men and women, and he soon realised that he could create great jewellery with the same concept. Charriol was one of the first brands to offer watches and jewellery from the beginning. He also started to increase the accessories to belts, cufflinks, eyewear and perfumes, so it soon became a full universe, and he soon opened boutiques that would stock all of the range of products Charriol had to offer.

He was ahead of his time in this way and also in focusing on women. He did this from the beginning, particularly with products aimed at women who would purchase them for themselves.

What have you been doing with the brand since you took over?

When I took over six years ago after my father’s passing, we started cleaning up the brand and its product offering. We reduced some of the lines, I reviewed the codes of the Maison and started to infuse them into new lines.

Two years ago, we launched the Navigator line, and then came the Cruise and the Surf lines. Surf was introduced because I’m an avid surfer, and I want to infuse my passion for surfing into the products I design. It’s built like a diver’s watch. I designed it for women first, then I brought out the men’s, and I wanted a watch that could be worn in the water but could also be worn as an elegant going-out piece.

Tell us about the universe of Charriol today.

We recently celebrated our 40th anniversary. We are present in 60 countries and are opening in adventurous new markets like Korea and India. We are an aspirational luxury brand that is still Swiss-made. Our price points are luxury but reasonable. I am a woman who designs for women first, which is very important to me. I want to educate women on watches, make sure they are not intimidated, and encourage them to be self-purchasers.

We have so many plans – growing digital, looking into collaborations with technology and health and incorporating that into watches and jewellery, updating Charriol’s boutique experiences – all of that is very exciting. We also have possible new lines of watches coming, but the development is slow and a long process. We also want to consider the importance of branded jewellery, which has huge potential for further growth. I want to look further at fine jewellery and expand the pieces we make with diamonds and gold. This is a smaller market for us, but it’s an area I’m very excited about.

Tell us about Charriol in the Middle East.

Charriol has been in the Middle East for 40 years. We have 11 stores, and we have a very strong presence in Saudi Arabia. The news is that we have partnered with Ahmed Seddiqi here in Dubai and for me, it is one of the smartest and luckiest moves for Charriol. It’s a fantastic partner who knows exactly what they’re doing – they are leaders in their industry – and they believe in and support the brands that they work with. For us, this is exactly what I needed. We are still 100 per cent family-owned so I need all the support I can get, and I am looking at what will hopefully be a long relationship.

We are now in 9 EDIT by Ahmed Seddiqi stores and we will look at having a boutique in Dubai in the future. Dubai is booming right now, so we are very excited about it.

Who is your customer in this region?

The great thing about this region is that you can reach people from all over the world, which is really amazing. A lot of people from the Middle East know us because we’ve been here for 40 years, but we also have customers travelling through the region from Asia, America and Europe who have discovered our brand here.

Our customers are generally men or women who are looking for unique pieces. They don’t follow the crowd; they like wearing pieces that will make them stand out. The cable is a design that people will either love or hate, but when you’re a fan, you collect them, stack them, and wear them for many years.

What’s crazy is that we sell all over the world to so many cultures, and while the size preferences may change from region to region, the design still appears across the board. If you look at our standard bangle that my father designed, we have over 100 versions of it and it’s a universal piece that appeals to everyone. It’s extraordinary. We live in a world where we are all so different, yet we can have one product that appeals to so many people. It is truly wonderful.

How do you honour your father’s legacy as you further develop the brand?

First of all, my father had a big personality. He took up all the air in the room! He was a self-made man who created this empire from scratch. Magic happened for him and what he did was truly extraordinary. He took me under his wing, but he pushed me to do it on my own. He would always encourage me to use my initiative so that I would learn for myself. He wasn’t showing me how to do everything. He encouraged me to do it, which I did. I worked within many départements at the company – PR, sales, jewellery design, jewellery design – and then finally where I’m at today, and so I’ve honoured him in everything I have done as much as I possibly can. I’ve kept the heritage of the brand as this is what it’s built on, we will never take that away. Six years after taking over, I’m finally allowing myself to sit in his spot. It took a long time, but I now see myself as the future of the brand and infusing my passion into the brand.

As a female CEO of a company, what are the challenges, and how do you ensure your voice is heard?

Women leaders lead very differently from men. The pyramid of the company is very different to how it was when my dad was running it. There is a much wider structure today. Being a woman in this industry is very hard. There are hardly any in the C-suite. We are though at 43 per cent in the rest of the industry, which is really interesting. But at the top level, we are not even at 30 per cent. At Watches & Wonders last year, I was one of two women, and this year, I think it will be one of three. On top of that, we are still a family-owned brand, so we don’t have the support or cash of a big group. So it’s tough. However, I can react very quickly. I can make decisions and change direction very easily. I can be more resourceful, stay relevant, and I can partner up with great partners. I can listen to the end consumer and react to that. That’s my strength.

What does your decision-making process look like?

Firstly I have a great team around me. Obviously, my decision is the final one, but I think it’s important to listen to everyone. I am a little headstrong, and there are certain collections or products I feel strongly about, because I designed them, so I stay strong to them, but aside from that, I am quite open to listening to my team and getting their feedback.

Tell me about you as a person.

Charriol is infused in everything I do and I’m always wearing it. I don’t wear any other brand. I love travelling, going to new places, and meeting new people. I also love surfing! I’ve surfed everywhere in the world, from Panama to Puerto Rico, Costa Rica, Morocco, and Bali. I wanted to try Suft Abu Dhabi while I was here but didn’t have enough time to get booked in. I have three kids. I love documentary films and have been an executive producer of three films. One was about the story of plastic and that actually encouraged me to change Charriol’s consumer packaging to be zero plastic.

What’s in the pipeline for Charriol this year?

We have Watches & Wonders in April. This will be our third edition, and we will have a bigger booth this year. I have a lady’s watch launching. It will be a fantastic piece that can be stacked with our jewellery, too.

What’s the motto that you live by?

Live different. It’s actually the brand’s motto, but I feel strongly about it.

Charriol.com

Amna Abulhoul, Executive Creative Director, Entertainment & Experiences, Expo City Dubai on creating a global hub of innovation, culture, and entertainment

Built on the legacy of Expo 2020, Expo City Dubai has become a visionary urban destination that blends innovation, sustainability, and cultural experiences into a dynamic global hub. Located on the original Expo 2020 site, this cutting-edge metropolis continues the spirit of Expo 2020, offering a vibrant mix of entertainment, immersive attractions, and forward-thinking initiatives that shape the future. It will also become home to residents as plans are underway to convert many of the original buildings into residential accommodation, creating a fully integrated community experience.

Throughout the year, Expo City Dubai attracts visitors from around the world for many reasons. Visitors can still explore iconic pavilions such as Alif – The Mobility Pavilion and Terra – The Sustainability Pavilion, as well as engage with interactive exhibitions and experience world-class art and technology installations. With a packed calendar of live performances, festivals, and cultural showcases, Expo City Dubai is an ever-evolving destination that celebrates creativity, diversity, and human progress. From mind-expanding immersive experiences to family-friendly attractions, it is a place where innovation meets entertainment, making it a must-visit for residents and tourists alike. Here, we talk to Amna Abulhoul, Executive Creative Director, Entertainment & Experiences, Expo City, to find out what this cultural hub of innovation has to offer.

What does your role at Expo City Dubai entail?

My career has been a journey of creating enchanting stories and immersive worlds. I’ve always been captivated by the magic of storytelling—not just through words, but through movement, space, and the seamless interaction of every element. When I joined Expo 2020 Dubai, and later Expo City Dubai, I was entrusted not only with bringing stories to life but also with preserving and celebrating the rich art and cultural storytelling of The United Arab Emirates. My role revolves around transforming imaginative concepts into tangible realities that people can touch, feel, and remember. Whether it’s curating art, honouring traditions, or crafting community-focused experiences, storytelling is always at the heart of what I do—creating moments that transport people beyond the ordinary into the extraordinary while ensuring the heritage that defines us continues to thrive.

What can you tell us about the current vision for entertainment and experiences at Expo City Dubai?

Our vision for entertainment and experiences at Expo City Dubai is to cultivate a thriving creative economy by curating immersive experiences that celebrate Emirati culture, foster community engagement, and position us as a dynamic hub for living, working, and growing. Through art, entertainment, and shared experiences, we inspire connections and create lasting memories.

We bring Emirati culture to life in fresh, relevant, and engaging ways. Signature programs like Dhai Dubai and House of the Arts offer deep cultural and artistic experiences tailored to specific visitor segments, while the Firdaus Orchestra introduces a world-class musical element. Family-friendly events like Hai Ramadan and Winter City evoke nostalgia and belonging—not just for Emiratis but for Arabs and the wider international community—blending tradition with entertainment to educate and inspire.

With Ramadan coming up in a few days, what can we expect to see at Expo City Dubai?

Ramadan is my favourite time of the year—it’s our opportunity to share our traditions with the community through food, art, storytelling, projections, and the incredible craftsmanship of UAE artisans. It’s a celebration that engages all the senses—taste, sight, sound, and touch—creating an immersive and memorable experience for everyone.  Some of the main highlights this year include the very popular Rashid and Latifa’s Quest to Find the Moon expanded stage show, with an exciting new chapter, telling the story of Prophet Jonah and the whale—our very own 10-metre-long whale on Always stage every weekend. Also new this edition is the enchanting Firdaus Ensemble musical performances on weekends, featuring a select group of talented musicians from the Firdaus Orchestra, the first all-female orchestra in UAE.  And of course, we’re hosting what I believe is the most amazing Iftar experience in Dubai, beneath the stunning Al Wasl Dome, with an Iftar buffet curated by award-winning chefs, welcoming up to 1,000 guests for an unforgettable evening.

What’s the biggest challenge?

What everyone might see as challenges, we see as opportunities for creative solutions. One recurring consideration is the ever-evolving landscape of Expo City Dubai, with ongoing commercial and residential developments shaping our environment. This means continuously reimagining spaces that weren’t originally designed as venues and transforming them into dynamic settings for entertainment and experiences. By embracing adaptability and innovation, we ensure that every event seamlessly integrates with the city’s growth, creating unique and engaging experiences for our audiences.

What events or activations would you love to work on in the future at Expo City?

I would like to create more art and cultural experiences. Purpose-driven initiatives that are similar to Dhai Dubai and Firdaus Orchestra foster a deeper connection to the region’s rich heritage while embracing contemporary creativity. These initiatives would not only highlight the talents of emerging and established artists but also provide immersive, interactive experiences that engage diverse audiences. By curating events that blend music, visual arts, and storytelling, I aim to celebrate cultural diversity and inspire a sense of community and shared identity.

How do you ensure you cater for an audience from a range of cultures and backgrounds?

This is what we do best—perhaps because many of us in the Entertainment and Experiences team at Expo City Dubai were part of delivering Expo 2020, an event that welcomed and celebrated all nationalities and cultures. That spirit continues to define us today. The UAE prides itself on being a home for people from all walks of life, and we are very aware of this in our approach. Our programming is intentionally diverse, ensuring that our experiences resonate with a global audience while staying true to the rich cultural fabric of the region. Inclusivity is at the heart of everything we create.

For nearly three hundred years, jewellery house Garrard has epitomised British craftsmanship and regal elegance, shaping the world of luxury jewellery with its timeless designs and storied heritage.

As the oldest jewellery house in the world, Garrard celebrates its 290th anniversary this year, with many exciting happenings to come. The year kicks off with an exciting new collection that captures the essence of renewal and beauty. The Lotus collection debuted in Dubai this February with an exclusive pop-up boutique in Bloomingdale’s Dubai at Dubai Mall. This new collection is a radiant tribute to the delicate yet resilient flower, reimagined through exquisite diamonds and colored gemstones. Ahead of the launch, A&E sat down with Garrard’s Creative Director Sara Prentice to discuss the brand’s success in the Middle East, the new Lotus collection and the exciting plans for this milestone year.

Tell us about the decision to introduce the new Lotus collection.

All of our collections at Garrard are inspired by a moment in our past, whether it’s a muse, or something we have designed previously for the British Royal family. We are never stuck for inspiration – we have 290 years of it!

For this collection, we looked through the archives and came across a beautiful picture of Queen Elizabeth I. In the early 1900s, she commissioned Garrard to design a tiara called the Lotus Tiara, and we found this beautiful image of her wearing it. It’s such a great image because she’s wearing it in the style of the 1920s, and it looks really modern despite the time. It really stood out because of its styling. That was our starting point, and when we looked further into the tiara, we found that the lotus flower has such a great sentimental meaning. It’s a really mysterious flower; it floats in water, it submerges itself in the evening, and then comes into full bloom in the day. We felt that this represented new beginnings, or being reborn, and we found this to be really nice messaging to accompany this collection. With that and the fact it was such a strong silhouette, we knew it was the way we wanted to go with this new collection.

Can you share more on the pieces in this collection and some details?

We wanted to concentrate on a slightly different setting technique from what we have done previously, so we settled on the castle setting, which has a superfine claw on the tips of the stones to give the illusion that the stones are floating. It’s an invisible setting that gives a 360-degree view of the stones. The light shines through from that back, and it looks really beautiful. We have done all of the pieces in various colours of sapphire, except for the green, which we decided to use tsavorite as it’s more of a brighter green, and we also have the all-diamonds version. They are really strong and quite vibrant colours.

We have a few iterations of the earrings as everyone has different shaped ears, so we wanted to make sure we cater to everyone. The necklaces feature a slider mechanism, which allows it to be worn at any length. This is particularly successful in this region, especially with ladies wearing longer necklaces over their abayas. There is also some flexibility in the design so that as you wear it shorter, it can change shape slightly to sit better on the neck.

People don’t realise the detail that goes into the design process, but we try to consider everything. I have an all-female design team, and we are all trained in making jewellery as well as product development, so I think we really understand the importance of the details that go into each piece. Comfort is something we always consider in addition to how the pieces look.

Have you launched any new pieces in the existing collections this year?

Fanfare and Wings are our two core collections, and they are both collections that women in this region love. We introduced three new colours into the Fanfare collection last year, and we will continue to expand them over the years. They are both very successful for us.

Tell us about this pop-up in Dubai – why did you decide to do it now, and what do you expect to achieve with it?

I think now is a good time. We had an exposure just before Christmas at Mandarin Oriental Jumeira, and it’s a nice continuity from that. Of course, we celebrate our 290th year this year, so I think it’s perfect timing. We’re going to be here until mid-April.

Garrard’s messaging this year will be about who Garrard is, our wonderful heritage, our craftsmanship, the details behind what goes into a Garrard piece, and the design. So I think it’s great timing.

We know you have a great connection with your clients in the region – tell us about that and how you connect with them.

We have a fantastic customer base here, and our Fanfare and Wings collections perfectly resonate with our Middle Eastern clients. They know them well, and they understand who we are. There are so many beautiful sentiments with Garrard, and our jewellery empowers women. I think women can gain real confidence from wearing Garrard pieces. Our clients in the Middle East love the history behind the brand, and I think the fact that our heritage is true and we don’t need to create storytelling around the brand is particularly attractive. One of the hardest things for me and my design team is choosing what that story will be because there are so many to choose from.

How do you filter through the stories and brand archives to find those that are relevant today?

We are constantly looking through the archives and discovering new stories about the brand. For example, a member of the British Royal family may suddenly be wearing a piece of jewellery in public, and we have to search through our ledgers to find out if certain pieces are Garrard pieces. We don’t have images of everything, but we have wonderful detailed descriptions of all of our pieces.  The ledgers are beautiful; they are handwritten and document everything we have ever done. Not all of the pieces we made for the Royal family are worn publicly, so there are occasions when someone will be wearing a piece that we don’t know about. The tiara that Meghan Markle worn on her wedding day for example, was one of these pieces that had not previously been in the public domain as it was commissioned privately. It’s very special to have this history and heritage. What’s interesting is that Queen Camilla has been wearing pieces that were only worn by the late Queen Elizabeth II. It’s really special to see how the pieces travel through the generations.

What will you be doing to celebrate the 290th anniversary?

We will focus on Garrard’s history, the story behind the brand, and how we will continue for another 290 years. Watch this space!

What else would you still like to do that you haven’t done yet?

I have designed many incredible things over the years – not just jewellery. I love creating bespoke items. It’s a great way to connect with clients and create pieces that are really personal to them but also have a piece of Garrard in them. I love to see the final pieces and how the client reacts.

What’s the biggest challenge in your role?

The biggest challenge is working out what our new collections will be, as we have so many ideas to choose from and so much inspiration. We want all of our jewellery to be timeless, so we have to consider this in every collection we design.

What’s your favourite jewellery piece to wear?

It changes all the time! Every time I have a new collection I wear the pieces. If I had to choose, my go-to piece would be a pair of earrings.

What message would you send to readers to visit the pop-up?

It’s the first-ever pop-up for Garrard in Dubai, so it’s great to visit and actually try the pieces on. And of course you can discover the new Lotus collection, and its global debut. We’re here for a limited time only, so please come and visit.

The Garrard pop-up at Bloomingdale’s Dubai Mall is open until mid-April 2025.

garrard.com

Founded in 2008 by Bahrani cousins Noor Al Khalifa and Haya Al Khalifa, Noor by Noor has carved a distinctive niche in the world of contemporary fashion, blending effortless elegance with a refined, modern aesthetic.

Rooted in the rich heritage of Bahrain yet globally inspired, the brand is known for its feminine silhouettes, exquisite craftsmanship, and an understated approach to luxury. Over the years, Noor by Noor has gained international acclaim, dressing influential women and gracing the runways of London Fashion Week.

As pioneers in the Middle Eastern fashion scene, Noor and Haya have seamlessly merged traditional modesty with contemporary design, creating collections that speak to the modern woman—sophisticated, confident, and effortlessly chic. In this interview, fresh from the brand’s fall/winter 2025 runway show in London, the visionary duo share their journey, inspirations, and the philosophy that drives their brand forward.

You showcased your Fall Winter 2025 collection in London this month – tell us about the show and the collection.

We presented our Fall Winter 2025 collection on February 21st at Somerset House. This season was about balancing structure and movement, drawing inspiration from contemporary architecture in Bahrain, specifically, a four-story car park in the historic city of Muharraq, designed by renowned Swiss architect Christian Kerez.

You have been showcasing at London Fashion Week for many years. How does this platform serve the brand?

London Fashion Week has been great for us. It’s not just about showcasing our designs; it’s about connecting with a global network of buyers, press and creatives. It allows us to reach the right audience with the right exposure.

Prior to London Fashion Week we know you also presented the collection in Dubai – tell us a little about Noon By Noor in the Middle East and your clients here.

The Middle East is our home, and our clients here really appreciate exclusivity. Our recent trunk show in Dubai gave guests a private first look at our FW25 collection and the opportunity to pre-order pieces before showing in London. It was a success, and we’re excited to build on that momentum.

How do you feel the brand has evolved since the beginning?

It’s been an incredible journey. We started in 2008 with a small, intimate show for friends and family at The Ritz-Carlton Bahrain. Then, we became the first GCC brand to present internationally at New York Fashion Week before making the move to London Fashion Week. While we love experimenting with new materials and techniques, our essence remains the same: creating refined, timeless pieces with a modern edge for women who dress for themselves.

What is the current vision and direction for the brand, and what is your focus moving forward?

We’re growing in exciting ways. Recently, we’ve expanded our range to include accessories, introducing belts, hats and, for the first time in Fall Winter 2025, bags. We’ve also introduced new materials like denim in our Resort 2025 collection and are constantly pushing creative boundaries.

In your opinion, what’s the biggest challenge fashion brands are facing today?

Staying true to your brand while adapting to shifting consumer behaviour and global headwinds, and most importantly, recognising how to turn these challenges into opportunities and pockets of growth.

Looking to now, what can you tell us about the SS25 collection – the shapes, the materials, the silhouettes, etc.?

Spring Summer 2025 is all about layering and transparency using tulle, sequins and intricate fabric folds that create a soft, see-through effect. We were inspired by the surreal photography of Man Ray and Katerina Jebb, who played with light and shadow.

What do you think makes Noon By Noor stand out from its competitors, and what makes the brand unique?

It’s our attention to detail. From embellishments to intricate tailoring and shapes that tell a story, every element is considered. We also focus on craftsmanship. Each piece is made with precision in our Bahrain atelier using carefully sourced fabrics from around the world.

Despite being established in the Middle East, the brand has international appeal – how do you manage this balance?

We always design with a global perspective. The key is creating pieces that feel timeless and wearable, with subtle references to our inspiration.

Tell us about your creation process, from initial inspiration to finished product.

It all starts with inspiration, whether it’s architecture, art, or something we’ve come across during our everyday life. From there, we sketch, source fabrics and refine designs until we’re happy with every detail. It’s a hands-on process, and we’re involved every step of the way.

As female founders, what advice would you give women who are worried about following their dreams?

Go for it. Take risks, trust your instincts and don’t be afraid of challenges. Hard work and perseverance always pay off.

Who is a woman who inspires you?

We’re inspired by so many women. Strength, resilience and creativity are qualities we admire.

What’s the biggest lesson you have learnt?

That growth comes from challenges. Every experience, whether good or bad, teaches something valuable.

What else is in the pipeline for 2025?

More growth and expansion. We have projects in the works that we are excited to share with you soon.

The Sharjah Light Festival saw the emirate glow in colour this February as the 2025 edition took place in various iconic locations.

Organised by the Sharjah Commerce and Tourism Development Authority, the festival provides a unique platform for creators and artists to showcase new light and interactive experiences that form exceptional artworks and displays, each carrying a meaningful story and message.

This year’s festival saw locations including Sharjah Research, Technology, and Innovation Park, Sharjah Mosque, Al Majaz Waterfront and BEEAH headquarters decorated in lights, each one curated by a different artist.

At Shajah Mosque, “A Journey Through Light and Culture” saw the landmark transformed into living canvases that tell the story of harmony between humanity, art, and nature, pulsating with Sharjah’s rich heritage. Over at Al Majaz Waterfront “Eco Radiance” drew inspiration from the vibrant coral reefs in Sharjah, turning the promenade into a stunning light scene that combines the beauty of the ocean with the clarity of the sky. The artistic installation focused on the importance of preserving marine environments and sustainability while highlighting the emirate’s commitment to sustainable development and showcasing its ongoing efforts to maintain the beauty of nature.

At the Sharjah Research, Technology, and Innovation Park, “A Story of Extraordinary Vision,” showcased the vision of His Highness Sheikh Sultan bin Muhammad Al Qasimi, which has transformed Sharjah into a significant cultural and knowledge hub. It narrated vibrant stories about science, creativity, and sustainability, taking us on a visual journey that embodies the spirit of unity and harmony between humanity, the universe, and nature.

At the BEEAH headquarters, “Eclipse of Innovation” presented a distinctive blend of innovation and architecture reflecting Sharjah’s commitment to technology and progress, creating an unparalleled futuristic storytelling experience.

The festival attracted tens of thousands of visitors from within the country and abroad, showcasing exceptional light displays that celebrate the aesthetics of the emirate’s architecture and cultural heritage. Meanwhile, the “Light Village” ran until February 23, featuring a large number of diverse small and medium-sized national projects competing to offer experiences that cater to the varied interests of visitors.

Edward Gibbs, Sotheby’s Chairman for the Middle East and India and Ashkan Baghestani, Sotheby’s Head of Sale & Contemporary Art Specialist, discuss the auction house’s expansion into Saudi Arabia

As one of the world’s most prestigious auction houses, Sotheby’s has long been synonymous with luxury, art, and rare collectables. With a history spanning nearly 300 years, the house has set records across fine art, jewellery, and timepieces, catering to the world’s most discerning collectors. Recently, Sotheby’s has strengthened its presence in the Middle East, tapping into the region’s growing demand for high-value assets. In a landmark move, Sotheby’s inaugurated its operations in Saudi Arabia with the “Origins” auction this February, held in the historic town of Diriyah. This event marked the first international auction in the kingdom’s history, featuring a curated selection of modern and contemporary art, luxury items, and sports memorabilia. It not only set records for Arab artists but also signified a cultural shift aligning with Saudi Arabia’s Vision 2030 initiative, aiming to diversify the nation’s economy through investment in arts and culture. Fresh from the auction last month, we talked to Edward Gibbs, Sotheby’s Chairman for the Middle East and India and Ashkan Baghestani, Sotheby’s Head of Sale & Contemporary Art Specialist, who gave us an insight into what this expansion means for the business and what we can expect from Sotheby’s across the Middle East in the near future.

Ashkan Baghestani, Sotheby’s Head of Sale & Contemporary Art Specialist

Congratulations on the announcement of Sotheby’s Saudi – why is now the right time to open in Saudi Arabia?

Edward Gibbs: Our opening in Riyadh is the culmination of many years of supporting cultural initiatives in the Kingdom and a natural evolution of our business. We have been travelling to Saudi for a number of years, working with clients who are based there, as well as meeting new collectors in the region, and have been supporting the Ministry of Culture’s exciting endeavours – not least with all of the editions of the biennale, where we have provided an educational component, with specialist talks and tours. Saudi Arabia is a market that is developing apace, with a young demographic, a growing collector base, and an expanding art community – all of the elements that we look for in our global locations.

What can we expect from Sotheby’s presence there?

Edward Gibbs:  Alongside auctions – which are our bread and butter – our activities will also continue to include educational offerings around art, luxury and collecting, as this is something we strongly believe in (in fact, over the course of our exhibition this month, we hosted nightly panel discussions and masterclasses, which attracted 700 visitors). We will also continue to develop partnerships and cultural exchanges, something that is reflected in launching the first auction with Diriyah. We would also love to showcase highlights from our global sale calendar in Saudi, adding the Kingdom as a stop on the travelling tour the works often go on prior to the major auctions in London and New York.

Tell us about the Origins exhibition and the focus for this exciting launch event.

Ashkan Baghestani: With this inaugural exhibition and auction, we wanted to show the people of Saudi who Sotheby’s is and what we can offer in this sphere. Our focus was two-fold: we wanted to meet as many people as we could while we were on the ground, and hear their feedback, while at the same time, generating as much interest for this inaugural auction as possible to launch with a bang.

Why did you choose Diriyah as the location for this auction?

Ashkan Baghestani: This was the very first auction to take place in Saudi Arabia, and so it is incredibly significant in that sense. The history of a place like Diriyah encapsulates the legacy of culture that we want to be a part of. Its merging of the past, present and future also provided the perfect window into the country for our clients who will be visiting for the first time.

Over the years, Diriyah has become a popular destination, attracting both locals and tourists due to its remarkable backdrop and the vibrancy of the atmosphere and offerings. We certainly felt that energy and pull in the number of to our exhibition. It was incredible.

Not to mention the setting of the auction itself, in the amphitheatre, lit by the stars, which was a showstopping backdrop to a milestone moment.

Can you tell us about some of the pieces up for auction?

Ashkan Baghestani: The offering was very wide-ranging, with price points at different levels, but curated in our prestigious ‘Evening Sale’ format – an introduction to all that we can offer at Sotheby’s. The auction saw incredible demand for modern and contemporary Arab artists, with records set, and indeed, every single work by a Saudi artist exceeded its estimate.

The three lots that sold for over $1 million were by Rene Magritte, Fernando Botero and Banksy – so together, the thirst for the major modern and contemporary names, each from a different field but all the masters of what they do.

One of the standout moments of the night was the James Turrell light installation, which was chased by seven determined bidders (two of whom were in the room, raising their paddles). Of course, Turrell’s work is more in the spotlight than ever in Saudi Arabia with his unveiling of plans for a monumental installation in AlUla earlier this year.

We also showcase sports memorabilia worn in a number of important matches by Cristiano Ronaldo, which were met with really great demand, given his popularity in his new adopted country.

Looking ahead, what do you expect from this expansion in the Kingdom?

Edward Gibbs: Following the success of this first auction, we would certainly like to consider hosting another, curating the contents based on where we saw the most demand and interest. What was most fulfilling for us was the opportunity to meet almost 3,000 visitors to our exhibition, so we certainly learned a lot.

Our doors are now open in Al Faisaliah Tower in Riyadh, for anyone who would like to hear more about what we can do for them – whether it is starting a collection or simply learning more about the art world. For us, our expansion in the Kingdom is for the long term, and we are here to stay.

How will Sotheby’s work closely with potential clients in the country?

Edward Gibbs: We will offer them all of the services that we offer to our clients globally, from valuations of their property, to giving them advice about what special objects and paintings are emerging at auction and alerting them to any opportunities on the horizon. Our relationships with our clients are very organic, and we are excited to be on the doorsteps of some people we have worked with for decades, as well as others we have yet to meet.

How will Sotheby’s support the local ecosystem in Saudi with this venture?

Edward Gibbs: Auction houses are an important part of the cultural ecosystem, together with local galleries, institutions and governmental support. Saudi Arabia is particularly strong on supporting its artists, and we are thrilled to be a part of that equation. What Sotheby’s can offer, in particular, is elevating Saudi art on an international platform. This is already something we started years ago (when we sold the first Saudi artist in our London auctions almost a decade ago), and this summer in New Bond Street, when we hosted “Hafla”, a first-of-its-kind immersive survey of 50 years of Saudi Modern Art.

What’s the biggest challenge you face with this expansion?

Edward Gibbs: Sotheby’s has been in the auction business since 1744, but it’s always a challenge to introduce what we do to new territories – though, it is a challenge we relish. Although we have been laying the foundations for a long time, there was still much to do when bringing our brand to an almost new audience.

What else is in the pipeline for this year?

Edward Gibbs: We are currently partnering with Diriyah Biennale Foundation’s Islamic Arts Biennale. Between March and May, we will offer a series of talks, tours, and workshops with Sotheby’s worldwide specialists showcasing their expertise to visitors. Topics will include the influence of Islamic art worldwide, the tradition of Islamic textiles and the art of craftsmanship, and the enduring legacy of this visual language through the region’s leading artists.

Looking at the wider Middle East, can you tell us a little about Sotheby’s current areas of focus?

Edward Gibbs: The Middle East is a great area of focus for us at Sotheby’s and has been for a number of years – most recently, we gained a great advantage with the investment from ADQ in Abu Dhabi.

Since our official launch in 2017, we have been hosting a year-round programme of events – including selling and non-selling exhibitions, events and talks in our Dubai gallery. Our vintage automobile arm, RM Sotheby’s, had its inaugural Dubai auctions last year, which saw extraordinary action. We look forward to building on this and establishing an even more robust presence in Dubai – as well as both Saudi Arabia and also in Abu Dhabi, which continues to strengthen its arts and culture offering at great pace. Watch this space.

Sothebys.com

A true pioneer in the world of luxury fashion, Ingie Chalhoub is the visionary force behind Etoile La Boutique, the Middle East’s premier multi-brand destination for high fashion.

With an innate sense of style and an unwavering commitment to elegance, Chalhoub has played a pivotal role in shaping the region’s luxury landscape. As one of the first to bring European haute couture to the Gulf, she has spent decades curating a space where exclusivity meets individuality, offering discerning clients a selection of the world’s most coveted designer collections. More than just a boutique, Etoile is a reflection of Chalhoub’s impeccable taste and deep understanding of fashion, making it a go-to destination for women who seek sophistication with a contemporary edge. Earlier this year, Etoile La Boutique staged a captivating runway show at Dubai Fashion Week. Under the theme “Twilight to Midnight”, the show focused on the way women’s outfits transition from day to night and how the modern woman is increasingly looking for versatility in her clothing. After the show, we caught up with Ingie Chalhoub to find out why it was the perfect moment for this showcase and what to expect from Etoile La Boutique and Etoile Group in the coming years.

Congratulations on the recent show at Dubai Fashion Week – tell us about the show and the designs that were showcased.

Thank you so much! It was an incredible experience. At Dubai Fashion Week, we showcased a collection that really speaks to the heart of Etoile La Boutique – a blend of classic luxury with a modern twist. We wanted to highlight pieces that feel both timeless and fresh. From stunning ready-to-wear designs to accessories, each item was chosen to tell a story of craftsmanship and style. It was all about celebrating the versatile, sophisticated woman who loves to make a statement, no matter the occasion.

Tell us more about the Twilight to Midnight concept and the vision behind it.

The ‘Twilight to Midnight’ concept is about embracing the transition from day to night. We wanted to showcase how fashion can evolve with a woman’s mood and needs throughout the day. Whether it’s a sophisticated day look that effortlessly transforms into something more glamorous for the evening, the idea was to create a seamless flow between two distinct moments. The collection was chosen to reflect that journey, with each piece making the woman feel confident and chic, from the first light of day until the last.

Why did you feel it was right to showcase at Dubai Fashion Week and how do you think this platform is helping to support the fashion industry in the UAE?

Dubai Fashion Week is a dynamic platform, and it felt like the right place to showcase our collection. The city is steadily growing as a hub for global fashion and creativity, and being part of this evolving community is important to us. It’s exciting to see how the event is developing and gaining recognition, playing a role in shaping the fashion scene in the UAE. By bringing together talent from around the world, it provides both local and international designers with valuable exposure and opportunities.

On a broader scale what is the current vision and focus for Etoile La Boutique?

At Etoile La Boutique, we continue to focus on offering our clients a curated selection of the best luxury brands, while also championing those with a unique, purposeful story. We also continue to be the only multi-brand boutique with a regional presence across the UAE, KSA and Qatar. We aim to be more than just a store – we want to be a destination for style, inspiration, and innovation. The vision is to stay ahead of the curve by carefully balancing tradition with modernity while always staying true to our values of quality, craftsmanship, and creativity.

Etoile Group celebrated its 40th anniversary last year – how has the company evolved over the past four decades?

It’s been an incredible journey! Etoile Group has always been about pushing boundaries and redefining luxury in the region. Over the years, we’ve expanded our portfolio, introduced new brands, and strengthened our presence across the GCC and Levant. Our vision has always been clear: to bring the best in luxury fashion while evolving with the needs of our customers and the market.

The past year alone has been a testament to that evolution. We’ve marked major milestones, from launching ETRO in Bahrain and KSA, bringing the brand closer to a fashion-forward clientele, to opening new TOD’S boutiques in Abu Dhabi, Riyadh, and Bahrain, reinforcing our commitment to Italian craftsmanship. Etoile La Boutique continues to thrive, with a revamped space at Galeries Lafayette Doha, Galleria Mall Abu Dhabi and Dubai Mall offering an elevated shopping experience and a new boutique opened in Jeddah.

We’ve also expanded our footprint with Chanel, launching new boutiques in Bahrain and Riyadh, while revamping two of our existing boutiques in Jeddah and Kuwait to further enhance the luxury experience. Our partnership with Ralph Lauren has seen significant growth, with six new openings across the region, including the worldwide premiere of the first Polo Ralph Lauren beach shop at Atlantis, The Palm Resort in Dubai. And with Aquazzura, we’ve strengthened our presence in the region, with five new stores in Bahrain, Riyadh, Jeddah, Kuwait, and Dubai, offering our customers more access to the brand’s signature designs.

The last 40 years have been full of growth, challenges, and rewards, and I’m incredibly proud of what we’ve built. But more importantly, I’m excited about what’s next as we continue to innovate and shape the future of luxury retail in the region.

What would you still like to achieve?

There’s always more to do! I’m passionate about continuing to expand Etoile Group’s presence both regionally and internationally, and, of course, growing Etoile La Boutique to be a go-to destination for luxury fashion lovers. I also would like to keep finding ways to contribute to the industry in meaningful ways – whether that’s through collaborations, supporting emerging designers, or continuing to champion sustainability in fashion.

How do you stay relevant in a constantly changing market?

The fashion world moves quickly, so we constantly look for new trends, innovations, and ideas that can push us forward. It’s also important to listen to our customers – their needs, desires, and the way they shop are always evolving, so we have to evolve with them. Our long-standing relationships with leading global luxury brands and designers keep us connected to the pulse of the industry. This global perspective, combined with our commitment to creating highly personalised shopping experiences, allows us to anticipate shifts in the market and stay ahead of our customers’ expectations.

What’s the biggest challenge you face in your position?

The biggest challenge is balancing the ever-evolving demands of the fashion industry with staying true to what we stand for. The market is always changing, and with that comes the need to adapt, but we must always ensure we stay authentic to our vision of luxury and excellence. It’s about finding that sweet spot where we can innovate while maintaining the values and standards that have made us who we are.

As a successful female entrepreneur, what advice would you give women who are worried about following their dreams?

Don’t be afraid to take that first step. It’s normal to have doubts, but if you truly believe in your vision and abilities, go for it. Surround yourself with people who believe in you and challenge you to grow. Most importantly, don’t let fear hold you back—failure is just part of the process. It’s through challenges that we learn and grow the most.

What is the biggest lesson you’ve learnt throughout your career?

The biggest lesson has been to trust the process. There will always be ups and downs, but if you remain focused on your goals and stay true to your values, things will fall into place. Also, never underestimate the power of hard work and persistence. Every step, no matter how small, counts toward getting you closer to your dreams.

Who is a woman who inspires you?

My mother has always inspired me and continues to inspire me every step of my journey. The strength and belief she put in me made me who I am today. Her determination, grace, and unwavering support have shaped not only my career but also the way I approach challenges and opportunities. She taught me the importance of resilience, passion, and staying true to my vision—values that continue to guide me every day.

What else is in the pipeline for 2025?

We’re always looking ahead! 2025 will be an exciting year for Etoile Group as we continue to expand regionally. We’re planning new store openings, exciting collaborations, and a deeper focus on sustainable fashion. It’s a year of growth, creativity, and pushing boundaries – I can’t wait to share more with everyone soon!

Since its inception, Cinema Akil has redefined independent cinema in the UAE, offering a carefully curated selection of films that challenge, inspire, and captivate audiences.

At the heart of this cultural movement is Butheina Kazim, the visionary founder behind the region’s only arthouse cinema.

With the recent launch of Cinema Akil’s second outpost at 25hours Hotel Dubai, Kazim continues to champion cinematic storytelling, fostering a deeper appreciation for films beyond the mainstream. In this conversation, she shares her insights on the evolution of the film industry in the region, the growing appetite for independent cinema, and what this exciting expansion means for the future of film culture in the UAE.

Tell us what you’re currently working on.

Cinema Akil 25Hours launched in November 2023, and we’ve now had a full season of that and are doubling down on activating that space. It’s something that’s continuously keeping us busy, both in terms of an activation space and primarily as a cinema. It has very different dynamics from the first Cinema Akil, and it attracts a very different audience, which is exciting for us. The partnership with 25Hours Hotel has also been great and has influenced the way we think about transient audiences as opposed to the resident base that we used to rely on at Al Serkal Avenue. Our visitors there are more transient and are often less familiar with Cinema Akil already, so that has been different for us, but it’s been very exciting. We’re trying a lot of different things, different types of programming, and we are also using the space and an events venue. It’s a very exciting time to be in this location, and there will definitely be a lot more happening around that district moving forward, so we’re very happy to be there and to see it grow.

How are you differentiating between Cinema Akil 25 Hrs and Cinema Akil Al Serkal Avenue?

There is obviously a common denominator – we’re still an arthouse cinema, we’re still focused on independent, alternative classics, but we do consider the fact that it’s a public screening space and that they do have very different audiences. At 25Hours, we consider what audiences coming to visit Dubai might want to see or be surprised to see when coming here and staying at the hotel. We want to leave people with a memory. We believe that you could watch a film while visiting Dubai, and it could define your entire experience. Our focus on regional cinema remains very important, as well as considering the dynamic of public cinema screenings in an area that is still currently an office district. We consider what mindset people might be in when they come to us and how we can extend a sanctuary escape for them, but still within the realm of the kind of programming we’re interested in. We show a lot of classics and cult films. It was built as a design-forward space, so we also consider this in our offering. We focus on films that are lifestyle, fashion or music focused, or even if it’s a cult film, perhaps something that has a useful or interesting contribution to those sectors. And then, finally, we also show films that continue to take risks in their format. These are films that we might have shown at Cinema Akil as part of a festival, but by showing them here, it gives audiences a chance to miss what they might have missed out on previously. We are also opening our doors to new partners that do things in that district, allowing us to further expand our offering and our partners to use our screen in different ways. This is something we are trying to do more of, and I don’t think we have seen the full capacity of the space yet. We are also expanding our screenings and programmes across the Gulf, which is an exciting opportunity we want to pursue.

We know you recently spoke at the Berlinale –  tell us about this experience and what you shared with the audience.

I am personally very busy with a lot of festivals and opportunities to talk and interact with others in the industry on a global scale. I just came back from the Berlinale, where I participated in a conference called Cinema Vision 2030, which is organised by the independent exhibitors’ network across Europe. It was a full day of discussing the best practices in the industry and looking at the future of cinema as well as trends and changes affecting the industry. It was a great experience.

What is the current vision for Cinema Akil as a physical space and also as a brand?

We have always been about collaboration. We want to continue to do what we do and continue to be welcoming and thriving and obviously adapt to the changes both on the industry side and the community side. Al Serkal Avenue is not what it used to be when we first opened in terms of its growth and its changes, and that partnership has been at the heart of our longevity and our plans. We are here to stay, and we’re doubling down on our programming that started off as experiments and is now our core cornerstone of what we do. Arab Cinema Week, for example, will soon be going into its fourth volume, and it’s a great opportunity for us to celebrate cinema in the region. We have key programming throughout the year that have become very successful, so we will be aiming to keep those intact and grow them.

We also want to continue with and grow our pop-ups. We have one currently in Abu Dhabi at the Public Biennale, the first of its kind to happen in the capital. It’s extremely aligned with our vision and our connection to public engagement and celebration of public space as a congregation. So, we are holding a multi-part series of screenings across different venues in the city in response to the public art commissions there.

We also have a collaboration with L’ECOLE Van Cleef & Arpels. This is our third collaboration with them, and we are currently running our third edition of the Jewel of Cinema programme.

We intend to explore how cinema can be a part of everyday life. We are working towards this goal while keeping the core of our business healthy. We are always looking for new collaborations and partners and are exploring exciting ways to use cinema and cinematic language to bring spaces or festivals to life.

With so many openings and constant changes in Dubai, how do you ensure you stay relevant and popular with your platform?

There is a slightly insane modus operandi at play, and the way we do things is different from that of a typical arthouse cinema. A typical art house would engage with a theatrical programme throughout the year, and that’s how they connect with their visitors. We do things very differently here. We’re constantly part of different scenes and conversations. Cinema is our core, but we believe that cinema influences everything in life, so we’re able to touch all of these sectors – music, fashion, culture, design, architecture history – through our spaces and our activations. So, I think that really defines what Cinema Akil is about. Our thirst and need to contribute to things that are outside of our realm and be part of something bigger than us.

What’s the biggest challenge?

Cinema is not the most lucrative industry. There is the curiosity that drives us to do a lot of different things, but there’s also a financial need to ensure we continue to be sustainable. We have to do a lot of different things that, typically, a theatrical space wouldn’t necessarily have to do. We are self-funded and self-sustaining, and I think there has been a creative challenge in that, but it remains a challenge. There is also constantly changing legislation that we have to consider.

We would love to offer film workshops or courses, but we can’t do everything all at once. So one of the biggest challenges is really wanting to be an authentic representation to the societies we are part of, but we are on the receiving end of a larger eco-system that defines what gets made, what gets told and what is giving privilege. And still on the other hand, our focus is on this region, and our bigger mission is to create a space for our stories of this region to be told and treated with respect, and there are still a lot of challenges that are beyond us in terms of allowing films to be made and distributed etc.

What do you think has changed in the film industry in this region, and how is it seen on a global level?

Having people from this region in decision-making capacities in places where they can influence what stories get told and who gets a space is helpful. There is a lot more awareness and conversation around it, and I think at least in our lifetime as Cinema Akil, we’ve seen the conversation change, and we’ve seen a younger generation born into that. They really embrace it fully, and diversity is no longer something that has to be ticked off a checklist but more something that is part of the richness of being, and I think that’s important. We need to keep pushing in that direction and also resist the inclination and hardship that comes with this. In our capacity, it’s about programming the films that we take a bet on or push forward because we believe in them.

What is the biggest lesson you’ve learnt throughout your career?

I’m still learning! Looking back, it’s almost ten years since I did the first Cinema Akil pop-up, and I think the lesson would be to have a certain trust in an intuitive process that I didn’t necessarily employ at the beginning of the journey. You can’t keep employing the same approach of doing things when you’re in start-up mode or when you’re more developed as an organisation. So trust in your own mistakes.

As a successful female entrepreneur, what advice would you give women who are worried about following their dreams?

Stop listening to advice and stop asking for it; just do your thing! Nobody is doing everything right, and we are always seeking validation, which, yes, can be a beautiful thing that we should lean into, but sometimes it overtakes us, and it becomes disempowering to need a reference point constantly. So don’t listen to advice too much; sometimes you must go with your gut.

Who is a woman who inspires you?

I have a thing for women above the age of 75! Artists, creators, filmmakers, storytellers, even just everyday women. They have a certain sense of knowledge, and they’re past the questioning and comparisons. They have it figured out. So, I like to look at those women for inspiration.

There are many inspiring women from the world of cinema who have reinvented themselves over and over again through different stages of their lives. They are ocean-like. There are also women here on earth and around me everywhere I look. I categorise these women as the women of the sisterhood. The women that lift each other up in order to progress. We create opportunities for each other, build together, and reach out when help is needed. I think there is a particular type of woman that practices this in every step, and I have been very lucky to be around so many of them.

What would you still like to achieve?

There’s so much! I still feel like we’re at the beginning of the journey. I would love to continue to build spaces in different forms. I would love to see how cinema can become central to different environments both nomadically and permanently. That is our expansion plan. It’s about how we listen, how we connect with communities, and how we bring people together. Al Serkal Avenue today is nothing like it was in the beginning; the community happened, and that’s what we believe is how we can start with other projects.

I would also love to take on more concerts and work with musicians and also see what other extensions the cinema can try out, whether it’s concerts, design spaces, placemaking, or bringing people together in many different ways. Integrating cinema into urban planning and community environments is also very interesting to me, and that’s something we continue to be engaged in.

What else is in the pipeline for 2025?

There will be more of 25Hours programming, which will continue to run until April, and then the second wave of that will start in October. We have our regular programming at Cinema Akil Al Serkal Avenue. We have Arab Cinema Week coming up. We have the Franco Film Festival and the Hong Kong Film festival. A summer of classics is a rare opportunity to see films on the big screen that you might not usually get to see. We do have some interesting F&F collaborations happening through our partner Project Chaiwala and we’re going to have more of those coming up.

cinemaakil.com

As we look forward to Eid Al-Fitr, we round up style inspiration from day to evening throughout the Holy Month and beyond. 

Dolce&Gabbana

Dolce&Gabbana has created an exclusive line of abayas and modest pieces that capture the spirit of Ramadan. Romantic floral prints decorate dresses, kaftans, long skirts and pyjamas in shades of sand, terracotta, emerald green, garnet red and midnight blue.

Accessories include new variations of the iconic Sicily and Marlene bags, which have been decorated in sparkling multicoloured crystals for the occasion. For men, the collection features a range of sophisticated yet functional pieces. Tailored shirts are paired with trousers, Bermuda shorts, and pyjamas in the fresh textures of linen, silk twill, poplin, and piqué cotton.

Alexander McQueen

Alexander McQueen has created a six-piece ready-to-wear capsule collection for Ramadan and Eid Al-Fitr, capturing the brand’s iconic silhouettes with a modest appeal.

The collection features a variety of floral printed day wear pieces, including wide-leg pyjama trousers, an oversized shirt, a draped skirt and a midi shirt dress with bib detailing.

Two evening dresses complete the offering, presented in an elegant blush tone. A cape dress is finished with an intricately embellished neckline, embroidered with crystals. A selection of accessories completes the collection, including new variations of some of the bags icons such as the T-Bar bag, the T-Bar clutch, and. the T-Bar Sandal.

Loewe

Loewe’s Silver Capsule Collection perfectly captures the spirit of Ramadan with an elegant array of ready-to-wear, bags and accessories that focus on exquisite materials and fluid silhouettes. The clothing prioritises sumptuous fabrics across a series of day-to-evening options. A new take on belted pyjamas is offered in grey silk, while a shirt and pants set is cut in buttery nappa leather, combining minimalist tailoring with maximum suppleness.

Characterful details draw the eye, from the pebble dress’s branded silver button to the chain adornments on ivory or dusty blue silk dresses. A tailored coat in understated inky blue, completes the capsule.

A selection of eye-catching bags accompanies the ready-to-wear pieces. The Puzzle bag is reimagined in exotic skins, including vetiver crocodile and silver laminated python. The metallic theme continues with tactile surface treatments on a silver-scaled Flamenco clutch and richly beaded Squeeze bag.

Ferragamo

Ferragamo celebrates the spirit of Ramadan with a refined capsule collection, blending luxury, craftsmanship, and contemporary elegance.

Inspired by the season’s values of introspection, renewal, and celebration, the collection embraces sophisticated silhouettes, rich textures, and timeless designs, making it the perfect choice for iftar gatherings, suhoor, and festive occasions.

The launch was accompanied by a cinematic tribute to tradition and resilience, featuring Emirati endurance horse racer Marwa Alhashmi, set against the golden dunes of Mleiha.

Prada

Prada’s dedicated Ramadan and Eid collection focuses on minimalism and embellishment. The two juxtaposing components make for a refined yet glamorous collection that will work from day to night. The special selection of men’s and women’s pieces consists of a natural colour palette accented by flashes of bright tones.

The women’s offering includes long silk dresses and skirts adorned with embroidered sequins, mirrors, and crystals; subtly striped and monochromatic chemisier dresses worn with oversized knitwear; and silk coats accessorised with a shearling collar, exuding a contemporary mood.  The men’s collection comprises casual yet sartorial jackets and trousers, shirts featuring sophisticated floral prints, and polo shirts with multicolored stripe patterns, paired with braided leather sandals, suede loafers, and velvet slippers.

In accessories, the Prada Galleria and Prada Panier bags are reinvented in warm hues and pastel colors and are enhanced by original floral-themed leather accessories. Silk sabots and pumps, as well as studded leather slippers, punctuate the outfits.

Valentino

On the occasion of Ramadan Valentino presents a selection of women’s ready-to-wear pieces, complemented by Valentino Garavani handbags, shoes and other accessories, exclusively designed for the Middle East for the occasion. At the heart of the collection are six exquisite ready-to-wear designs, showcasing the Maison’s signature craftsmanship.

These refined creations are presented peacock blue, a hue that evokes sophistication and vibrancy, and include two gowns – in chiffon or in cady couture with exquisite gold and silver embroidery.

The peacock blue shade extends to accessories, crafted using luxurious materials such as precious skins, moiré fabric with jeweled logos, and leather. Signature pieces like the Valentino Garavani Locò bag and the Valentino Garavani VSling bag are reimagined with contemporary embroidery featuring dazzling beads and rhinestone details. Other highlights include the Valentino Garavani Quiltie 67 bag and the VLogo Signature wallet with chain, available in metallic leather shades of peacock blue or bronze or copper, and a range of matching shoes.

Tod’s

Tod’s has created a capsule collection of accessories for Ramadan. Crafted with the finest leathers and entirely handmade in Italy, the collection is a tribute to the excellence of Italian craftsmanship. Each piece is characterised by impeccable finishes and sophisticated details, making every creation a true masterpiece.

The collection includes kitten heel sandals and sneakers with the Kate buckle in sparkling fabric and the iconic T Timeless bag in tiny seizes for special Ramadan nights and perfect for every occasion.

The colour palette is inspired by the warm colors of the desert, with shades of beige and brown, enriched with touches of gold, bronze and forest green. Each colour has been carefully chosen to evoke a sense of serenity and inner peace in perfect harmony with the spirit of Ramadan.

Tom Ford

Tom Ford has revealed the launch of its first ever Ramadan collection, expressing the elegance synonymous with the brand, while evoking the spirit of introspection and renewal that is central to the holy month.

The limited-edition capsule, exclusive to the GCC, comprises of four women’s and three men’s looks, including bags and shoes, inspired by Ramadan and, specifically, notions of dawn and dusk.

The collection is built around a colour palette of delicate sky blue and sophisticated light sand. A kaftan and a set of matching shirt and pants come in that first colour for women; a set of shirt and shorts for more casual moments for men. In sand comes a maxi shirt dress and a second set of matching shirt and pants for women, while for men, a bomber jacket and jogger pants are available in either chocolate or camel.

Miu Miu

A modest take on Miu Miu’s aesthetic offers a modern approach to dressing for Ramadan. Capturing the brand’s spirit, the special capsule collection features iconic Miu Miu silhouettes in materials including cotton poplin, faille, lightweight denim in pale blue and, in a heavier weave, beige, Batavia wool and silk cashmere. Looks include pleated skirts that fall below the knee, button-up knits, summer shirting, and zip-fronted jackets that reference a sportswear-influenced aesthetic.

Alongside the ready-to-wear collection, the Wander and Aracadie mini bags, together with a selection of small leather goods, come in nappa and satin matelassé in shimmering metallics. Three exclusive color options of the mini Wander, featuring satin matelassé and jeweled zip detailing, created especially for the occasion.

Slippers, mules, and platform-soled sandals in metallic leather are trimmed with delicately feminine bows and finished with crystals. Oval eyewear, in a new and refined chamomile shade, completes the collection that is always grounded in the present while infused with the mood of optimism and renewal that this time evokes.

Tory Burch

Tory Burch has designed a collection especially for Ramadan, including includes a curated assortment of handbags, footwear, ready-to-wear and watches. Inspired by the sophisticated style of Middle Eastern women and the luminous spirit of Ramadan, the collection features the Eleanor Metallic Mini Satchel in bright gold, lavender and silver.

The shimmering palette complements an assortment of elegant slingbacks and mules in metallic leather or black satin as well as lightweight silk separates – a shirt, pants and caftan done in the brand’s signature T Monogram, perfect for iftar and suhoor gatherings.

Completing the capsule is a selection of jewelry, including the sleek Wave Earring – one of Tory’s favorites – in silver, brass, eggplant and black; gift sets with sparkling pave crystals, pearls and star charms; and watches with a distinctive oval dial and a classic link bracelet that go easily from day to evening.

Schiaparelli

Schiaparelli has created a special edit of ready-to-wear and accessories for Ramadan.

Modest pieces in monochrome tones as well as khaki and the brand’s signature Shocking pink, feature flowy silhouettes and elegant designs in crepe jersey, compact jersey or satin.

Discover many options of elegant evening gowns from the latest ready-to-wear collections paired with iconic anatomical and surrealist bijoux pieces from the Fall-Winter 2024-2025 collection. Perfect for dressing up in style over Ramadan and Eid.

Roger Vivier

Crafted with meticulous attention to detail, Roger Vivier’s Ramadan collection features radiant, limited-edition accessories that embody the Maison’s commitment to exceptional craftsmanship and savoir-faire. With designs in shimmering gold, these creations serve as a bridge between cultures, blending French sophistication with the richness of the Middle Eastern heritage.

Key highlights of the collection include iconic crystal-encrusted buckles, applied on pumps and micro bags, as well as the Viv’ Canard slingback. Each piece is handcrafted from luxuriously crinkled metallic leather, evoking the glow of the golden hues of sunsets.

This year, the Ramadan Capsule Collection was thoughtfully imagined by Gherardo Felloni to invite women from around the world to indulge in its radiant charm and celebrate this season with accessories that elevate every look.

These are our favourite luxury houses that have released capsule collections for Ramadan this year

Loro Piana

Loro Piana’s Ramadan 2025 Capsule Collection explores layering with rich, unique, sensorial fabrics in a refined palette of sage, pale pink, and desert tones.

Jacquards, floral prints, exquisite buttons, geometric shapes inspired by Islamic ceramics, and handmade embroidery with golden threads enhance the garments and accessories transforming each piece into a tribute to craftsmanship.

The result is a sophisticated, contemporary yet timeless wardrobe of comfortable, unstructured, and tactile silhouettes that allow freedom of movement. The collection includes a selection of delicate voluminous trousers, pant-skirts, long-sleeved dresses, kaftans and long-line vests, all featuring pure, simple lines.

It captures the Italian spirit of excellence that the brand is known for, as well as the Arabian allure of the Holy Month.

Louis Vuitton

Louis Vuitton unveils the latest LV Mirage collection to mark this time of tradition and togetherness. The collection features leather goods, ready-to-wear, shoes, jewelry, watches, accessories, fragrance and for the first time, art of dining.

The palette is reimagined in sumptuous shades of blue, copper and gold, with new interpretations of classic bags acting as the centrepiece of the collection. Ready-to-wear pieces are offered in similar tones, finished with a shimmer of gold. In jewellery the Color Blossom collection features round and pointed Monogram Flowers, a long, multi-motif sautoir and bracelet in rose gold feature diamond-pavé and malachite. The vivid green ornamental stone also appears within a ring and the Medium Sun and Star pendants. LV Mirage also extends into men’s accessories including elegant City Break Mules to purposeful leather goods – a slim wallet, travel cases and the Keepall – in the graphite Damier pattern edged with indigo blue. Meanwhile, the Tambour watch, for him or her, can be a gift symbolic of time.

Fendi

Fendi Noor, the Roman brand’s latest Ramadan capsule collection is a homage to the luminous season, blending tradition with the Maison’s timeless luxury. The radiant offering features reasy-to-wear and accessories in a colour palette of nude and metallic tones with shimmering accents, inspired by the colours of the Arabian desert.

The collection includes a flower jacquard print pyjama set in luxurious silk satin, as well as a belted robe coat and an elegant floor-lebgth gown.

The clothing pieces are accompanied by a series of accessories included updated interpretation of some of the house’s classsics such as the Baguette, the Peekaboo and the Mini Fendigraphy bags.

The collection is rounded off with new pieces from the Fendi Forever fashion jewellery collection as well as a silk stone and an exclusive version of the Baguette Driver moccasin in desert rose leather.

Valentino

The Valentino Ramadan Capsule Collection features an exclusive selection of women’s ready-to-wear pieces, complemented by Valentino Garavani handbags, shoes and other accessories, especially designed for the Middle East for the occasion. The offering consists of six exquisite ready-to-wear designs, showcasing the Maison’s signature craftsmanship. The collection extends to bags and accessories which are crafted with precision using luxurious materials such as precious skins, moiré fabric with jeweled logos, and leather. Signature pieces like the Valentino Garavani Locò bag and the Valentino Garavani VSling bag are reimagined with contemporary embroidery featuring dazzling beads and rhinestone details. Other highlights include the Valentino Garavani Quiltie 67 bag and the VLogo Signature wallet with chain, available in metallic leather shades of peacock blue or bronze or copper, and a range of matching shoes.

To complete the offering, the capsule features a men’s selection of Valentino Garavani shoes, including stylish espadrilles andboat-style loafers, blending elegance with versatility.

Max Mara

Max Mara has revealed a capsule collection in line with its Spring/Summer 2025 offering. The limited edition offering embodies the values of modesty and elegance, seamlessly blending the essence of Venice with the cultural richness of the Silk Road. Crafted from luxurious fabrics, including pure silk, fresh cotton, and light cady, the collection celebrates Max Mara’s dedication to sophisticated craftsmanship. Rhinestone embroideries and delicate gold piping embellish flowing dresses, refined two-piece pyjama sets with wide-legged trousers, add a touch of grace to every piece. The collection’s nuanced palette includes neutral and deep tones, complemented by subtle patterns reminiscent of the silks once traded along the Silk Road.

The Collection also pays tribute to Venetian women, who historically held roles of prominence and power , embodying justice, harmony, and grace. Through these influences, the collection evokes an understated grandeur that resonates with women seeking both modernity and tradition in their wardrobes.

Christian Louboutin

Christian Louboutin’s 2025 Ramadan capsule collection is a tribute to craftsmanship and elegance with a selection of limited edition designs for men and women. Featuring four women’s shoes, two men’s and two bag designs, the collection combines the brand’s classic red tone with the lightness of gold and neutral hues. The collection celebrates the exclusive Moucharastrass print, a design inspired by architectural details and adorned with crystal embellishments, creating the perfect harmony between tradition and modernity. Nude tones are further elevated with textured Kid Laminati fabric, offering exceptional elegance and shine.

This limited-edition capsule stars the glamorous Me Dolly 100 for women, and the Louis Junior Strass for men, which both feature the intricate Moucharastrass gold detailing. Other iconic styles dazzling this collection include the Hot Chick 100 and Hot Chick Sling 70 for her, and the Navy Coolito for him. The collection also includes the chic Loubi54 Clutch Strass and Loubifunk, which adds a bold flair to complete the look.

Known for their elevated accessories and luxury quality leather, Prada’s latest bags for men and women are the epitome of chic.

Debuting as part of the Spring/Summer 2025 collections, the Milanese fashion house’s latest bags combine traditional Prada DNA with a contemporary twist. In womenswear, a new triangle leather back, mirrors the brand’s iconic triangle logo, and this geometric design combines vintage references and a modern exterior. The bag is crafted in soft leather by Prada’s expert craftsmen and women and is set to become the brand’s must have It bag of the season.

In menswear, the Prada Buckle leather bag features clean lines and refined elements expressing Prada’s dual aesthetic and combining simplicity and detail, functionality and elegance. The Buckle bag summarises the brand’s codes in a pragmatic yet sophisticated design. The roomy silhouette is characterised by a versatile soul, expressed by the interchangeable belt that enriches the accessory with a unique and contemporary touch. It features a detachable, adjustable leather shoulder strap, a hot-stamped logo on the front and an interior with a patch pocket.

The Prada Spring/Summer 2025 collections for men and women are now available in stores globally and online.

prada.com

From the latest Dior collection to Prada Linea Rossa, these are the key pieces you need for the 2025 ski season

Dior

Dior’s Dior Alps skiwear collection is an ode to escape and the magic of the mountains. Dreamed up by Maria Grazia Chiuri this year’s collection features functional skiwear pieces, reinvented with inspirations from the latest Dior shows. These couture-driven creations creations combine high technicity and distinction as well as some of the house’s recognisable motifs.

Puffas, jackets, après-ski boots and the Miss Dior bag are all adorned with the Miss Dior Graffiti print, originally conceived by the Creative Director of the Dior ready-to-wear autumn-winter 2024-2025 collection. Pieces, such as ski goggles with a strap bearing the words “Christian Dior”, also feature the iconic Dior Oblique.

The pants are enhanced by knee reinforcements, ensuring optimum comfort in all circumstances. Reinterpreting the House’s lucky star emblem, the DiorStar sketch blossoms in delicate tones on enveloping knits, and on accessories such as scarves, hats and gloves.

Loro Piana

Loro Piana’s ski capsule collection uses the brand’s savoir-faire, avant-garde fabrics and expertise in innovation to create a technical offering that combines style, comfort and technicality. The collection aims to capture the joyful moments experienced together on the slopes, with a combination of pieces that express the Maison’s expertise and pioneering spirit. All of the products are created using a blend of technical and natural fibres, all treated to stand up to wind and cold. The collection also uses Graphene, the thinnest material known to man, blended with wool and cashmere to achieve an ideal body temperature in just five minutes. Graphene is about 200 times more durable than steel and is an excellent anti-bacterial material and heat conductor – the graphene-blend membrane distributes heat eight times faster than a traditional membrane.

Standout elements of the Capsule Collection’s adaptable, layered, unisex look include the Nuptse anorak and the Traveller jacket, the Adelboden outfit in Wool Cash Melange Clima System®and the Lavazei in an exclusive blend of silk, cashmere and virgin wool. The ski wardrobe also includes Nanga ski suits, the Bansko salopettes, and cashmere and Cashfur knitwear, in a palette of natural tones of rosemary, sage, brown and black with sandy highlights.

Chanel

COCO Neige, Chanel’s winter sports collection returns for another year with a focus on cosy comfort and technical excellence. The collection is inspired by the 1970s and fuses the technicity of winter sportswear with a casual aesthetic to create items that are designed for both on and off the slopes. Highlights include a down jacket in technical fabric embellished with braid, a fine-knit sweater and a pair of white jeans fastened with a jewelled button. A cashmere and silk ensemble punctuated with camellias with double Cs adds a mischievous edge to the collection, while navy blue technical jacquard ski jacket and trousers are both chic and comfortable. Trompe-l’œil technical fabrics evoke sophisticated textures, like this suede-effect ensemble in jersey – an original Chanel material – as a bra, skin-tight leggings and little zip-up jacket. And a black corduroy jumpsuit is chic and functional with head-to-toe allure.

Accessories include quilted gloves, cowls and retro glacier sunglasses, complemented with quilted sneakers and shearling ankle boots. As the ultimate touch of elegance on the slopes, white and black skis and poles are signed with a double C.

Fendi

Fendi’s ski wear capsule collection embraces the spirit of the elite winter resort lifestyle, combining sporty influences with glamorous touches: daytime and nighttime world, city and mountains, Rome and the Dolomites. This sophisticated collection combines Fendi’s signature style with technical fabrics and pieces designed with comfort in mind.

The collection features clothing and accessories, many of which are emblazoned with the double F monogram and a colour palette of neautral tones with flashes of blue and red create an eye-catching look. Accessories, including fur-trimmed boots, scarves and gloves in pastel tones, complete the look.

Louis Vuitton

Louis Vuitton’s latest Ski collection combines technical sportswear to fashion silhouettes that maintain warmth while meeting the practicalities of the season and exuding high-energy style. Chic ensembles for snowy days can be put together from base layers worn close to the body, plush fleece and ribbed cashmere knits in various shapes, and versatile sports leggings or jeans tucked into knee-high shearling boots. Overtop, the latest all-weather nylon pieces—from gilets to puffer jackets—with quilted topstitching that echoes the signature malletage finishing inside trunks.

Shearling extends to the capsule’s must-have leather goods, which includes the return of the Cozygram. Suede and shearling combine as an elevated all-over Monogram Carryall that leans into the season. The LV Snow series, which includes the OnTheGo and Keepall, makes a frosted fashion statement in gradient silver Monogram nylon. The Coussin bag, comes in a new gradient colour animation linked to the RTW print and is available in two colourways. The Monogram Miroir accentuates the retro-future aesthetic as a high-shine treatment atop canvas that features the LV Monogram embossed for extra texture. The Alma, Loop and Pochette Twin are shapes that have an instantly collectable allure.

Prada Linea Rossa

The Prada Linea Rossa ski collection reasserts the brand’s distinctive DNA, inspired by the human body. This collection explores the demands of movement married to the technical possibilities of advanced textile developments. Multifunctional materials combine paradoxical qualities to create garments engineered for the ever-changing needs of modern life: waterproof alongside breathability, lightweight yet strong, heat-sealing in place of stitching, and handworked details that combine extreme technicality with humanity.

The innovative fabrics focus on reproducing and anticipating the needs of a breathing body. Prada Extreme-Tex, which comes in two weights, offers antistatic, antibacterial and thermoregulation properties via a unique graphene membrane. In accessories, the collection features snow goggles and a snow helmet, engineered for winter sports performance. The innovative ergonomic helmet features MMS technology (Modular Brim System), creating the perfect helmet and goggle integration, while the rimless lens of the goggles blends performance, comfort and peripheral vision.

From Quiet Luxury to vibrant knitwear, here is every trend you need to know this season 

Quiet Luxury

Spring 2025 is all about understated elegance, with an emphasis on craftsmanship and quality over flashy logos. Tailored separates in neutral palettes like stone, sand, and muted blues dominated collections by brands such as Fendi, Loro Piana, and Brunello Cucinelli. Think double-breasted blazers in lightweight wool, cashmere-knit polos, and impeccably tailored trousers that speak volumes through their simplicity.

New Athleisure

Athleisure continues to evolve, merging comfort with luxury. Cashmere joggers, silk-blend hoodies, and tailored track jackets in premium fabrics redefine casual wear. For inspiration, look to Tom Ford and Prada.

Vibrant Knits

Spring’s knitwear is bold, playful, and unapologetically colourful. From oversized intarsia sweaters to crochet-inspired cardigans, designers like Loewe and Missoni are giving knitwear a joyous refresh. Key shades include electric orange, sky blue, and vivid green, often combined in abstract or geometric patterns.

Statement Outerwear

Outerwear for Spring 2025 is anything but basic. Trench coats in glossy finishes, oversized bomber jackets with intricate embroidery, and cropped leather jackets in pastel hues are stealing the spotlight. Brands like Dior Men and Louis Vuitton are pushing boundaries with outerwear that feels like wearable art.

Relaxed Silhouettes

Say goodbye to skinny fits; this season’s trousers embrace volume and flow. High-waisted, wide-leg pants in linen, cotton, and even silk were a staple across collections from Fendi to Dries Van Noten. These pieces evoke a sense of ease and comfort without compromising on style.

Call of the Wild

Floral motifs, leafy patterns, and earthy tones bring the outdoors into menswear. Designers like Gucci and Etro have embraced natural elements, showcasing prints that feel fresh yet sophisticated.

The new Dior high jewellery collection takes inspiration from the house’s connection to lace.

Drawing inspiration from Christian Dior’s haute couture designers the Dior Milly Dentille jewellery pieces are an enchanting collection of pieces, where the world of haute couture combines with nature.

Imagined by Victoire de Castellane, the collection has a dreamlike appearance, taking some of nature’s most beautiful motifs – flowers, folliage, leaves and landscapes, combing them with the mahestical properties of lace to creat seventy six exceptional pieces that tell a story of modern femininity.

Intricate pieces are presented in white, yellow and pink gold, elaborated put together like threads of lace. They are set with bewitching stones or subtle pearls, presented in a colourful palette of eye-catching tones. Natures finest motifs decorate the pieces which all have a sense of lightness and magic too them. As the light frames of these necklaces, rings, bracelets and earrings seem to fade away, diamonds, rubies, tourmalines and sapphires to radiate their shimmering nuances in complex compositions, evoking the interlacing of refined guipure.

Exemplifying the spirit of Parisian couture, the unique construction – a symbiosis of finesse and voluptuousness – of these creations testifies to both the virtuosity of the Ateliers and the boundless inventive audacity of the Artistic Director, forging a marvelous and divinely multi-colored narrative weave.

A homage to the magic of the infinitely meticulous, combined with the splendor of the plant world, so dear to the House of Dior and its late founder who spent so much tine connecting to the power of nature.

dior.com

Say it with diamonds…

Cartier

Cartier’s Trinity collection was first created by Louis Cartier in 1924 and features statement  rings, bracelets and necklaces crafted in three golds. This unique blend of materials offers a one-of-a-kind finish and symbolises unity. To celebrate 100 years of Trinity, Cartier has designed three new variations on the ring: a cushion-shaped version, a modular version and an XL version. The collection also includes a reissue of the XL bracelet, a true cult piece.

Van Cleef & Arpels

Van Cleef & Arpels has collaborated with designer Arthur Hoffner to highlight its Perlée creations, in time for Valentine’s Day. The Perlée collection is a celebration of delicate golden beads. Its bold creations – including rings, necklaces, bracelets and earrings – are ideal to mix and match, coming together in infinite combinations to express a personal style. This new colourful interpretation of the jewellery pieces offers a modern twist on the contemporary design aesthetic.

Tiffany & Co.

Tiffany & Co. celebrates the multiple facets of love with its iconic collections: Lock by Tiffany, Tiffany T by Tiffany, Tiffany HardWear by Tiffany, Tiffany Knot by Tiffany, Jean Schlumberger Sixteen Stone by Tiffany, and The Tiffany Setting®—the world’s most iconic engagement ring. Highlights from these collection feature exquisite stones and designs that send a message of love and togetherness.

Chopard

Chopard’s Happy Hearts collection makes the perfect gift for Valentine’s Day with its feminine understated appeal. Focusing on the importance of love, Chopard chose the heart symbol as the centrepiece of these jewels. The new editions of the collection include ethical gold pendants featuring a large heart in either onyx or mother-of-pearl surrounded by a diamond setting or with two full-diamond options. Meanwhile, the Happy Hearts Watch features diamonds that glide and twirl over the 36mm dial, bringing life to the ethical rose gold design.

Chaumet

This Valentine’s Day, Chaumet is focusing on its exquisite rings that bring beauty to some of the most important moments in our lives. The collection features elegant and daring engagement rings and wedding bands that celebrate marriage and love at its most beautiful and purest. Chaumet rings use the attention to detail and virtuoso techniques of High Jewellery to enhance the beauty of the most stunning diamonds. Each has its own signature style, with an understated frame that brings out the splendour and brilliance of the diamond.

Chanel

The new Coco Crush Ruby designs by Chanel are a welcome addition to the collection which takes inspiration from the brand’s iconic quilting. This innovative collection recreates Gabrielle Chanel’s iconic quilting in gold and decorates it with exquisite stone. Coco Chanel was very fond of the colour red – “Red is the colour of life, I love red”, – she used to say, so it is no surprise that rubies have been selected to bring colour to this collection which has such a sentimental meaning. Intense rubiesnn are set in the hollow of a C-shaped pendant, or glimmering at the center of an O on a bracelet. The letters C, and O, that spell out C.O.C.O. when worn together on the wrist, over the ear or on a décolleté.

Buccellati

Buccellati’s Valentine’s offering is centred around the heart-shaped Opera Tulle pendant which, for 2025, has found its other half in the form of heart-shaped button earrings that once again honour eternal love.  The design of these two Renaissance-style creations perfectly captures the pure expression of ancient goldsmithing traditions, including the Maison’s signature Tulle technique, which Buccellati has been cultivating masterfully and passionately for over a century.

Prior to this year’s festival we sat down with Ahlam Bolooki, to learn more about the leading literature festival in the Middle East.

Since joining Emirates Literature Foundation over a decade ago, Ahlam Bolooki has seen the annual Emirates Airline Festival of Literature grow from a small regional event to an international calendar fixture, attracting thousands of guests and hosting some of the world’s most esteemed authors.

The 17^th edition which is currently under way in Dubai is the largest yet, featuring engaging panels, hands-on activities, talks, educational experiences and more. The event has far exceeded expectations and now draws the eyes of the world’s creatives and literary industry, as well as those with a passion for reading and writing. This season is expected to be the most diverse yet, with a focus on multimedia, writing, poetry, and experiential activations that will further explore the world of literature and its ability to inspire educate and create. As the festival kicks off in Dubai, we talk to Alam Bolooki to find out more on what to expect.

What can we expect from the 2025 edition of the Emirates Lit Fest?

The 2025 edition of the Emirates Airline Festival of Literature proves to be the most eclectic line-up to date, proving that there’s something for everyone—readers and non-readers alike. The Festival really embraces all genres and age levels, and has something for every interest. I think that people’s biggest challenge this year is picking from so many amazing sessions.

How do you feel the event has progressed since last year?

Our LitFest After Hours programme has really evolved this year to incorporate the more “off the beaten track” conversations and free live performances. These range from music to stand-up comedy from our talented pool of locally based performers, many of whom we have gotten to know through our monthly community nights. A lot of the sessions that fall under the After Hours banner are also experiential, meaning you can immerse yourself in the theme—everything from the art of making coffee to participating in a group meditative nap experience with Tricia Hersey.

We have also made sure that the festival is accessible to everyone with a diverse range of free-to-attend sessions. Aside from many of the After Hours sessions, we also have the Discovery Talks strand that brings speakers’ passions to the forefront in lecture-style talks, as well as some toddler-friendly sessions that are free and open for the entire family.

What highlights can you share from the programme?

There are too many to choose from, but I’ll pick a few:

Zeinab Badawi’s session on her book An African History of Africa is one I am looking forward to delving into. An opportunity to learn more about the continent as the cradle of civilisation, especially coming from someone who has bridged the two worlds of academia and journalism in her career.

Always a crowd pleaser, Jeff Kinney of Diary of a Wimpy Kid fame is bringing his show Hot Mess based on his newest successful series. This one is more of a theatrical experience rather than a book talk, so will be really fun and engaging for the whole family.

Taking place off-site at the Theatre of Digital Art, Poetry and Qanun Night brings together seven powerhouse poets from across the Arab world. Guests can expect awe-inspiring visuals and live music, alongside a poetic debate themed on love and passion.

Personally, I’m also looking forward to meeting Chigozie Obioma and Abraham Verghese – two acclaimed authors who have been so influential in bringing non-Western narratives to mainstream fiction.

How is the event supporting Emirati talent this year?

Dubai Culture is supporting this year’s Emirati Strand, which celebrates the culture of the UAE and provides an opportunity for local and international authors to grace the Emirates LitFest stage together. The Emirati Strand features a diverse range of experiences and a distinguished lineup of Emirati writers including poet Adel Khozam, Dr Noura Alkarbi, artist Asmaa Al Remithi, poet Ali Al Shaali, author and scholar Salha Ghabish, author and trainer Hamdan Bin Shfayan Alameri, author Nadia Al Najjar, filmmaker Nahla Al Fahad, and many more.

You have been working with the festival for many years now – what are some of the achievements that come to mind when you think back?

It really has been such a fruitful and rewarding journey. There are so many beautiful moments to celebrate—from moderating a session with one of my favourite authors, Elif Shafak, to witnessing Dr. Sultan Al Neyadi launch his book and talk about his trip to space with hundreds of students.

As I have grown alongside the festival, expanding my responsibilities from Director to Chief Executive Officer in 2023, it truly feels like home – so bringing my own young daughter to her first Festival session last year was a real full-circle moment.

How do you think the festival has helped to elevate Dubai’s place in the industry on a global scale?

Emirates LitFest is a fixture in the regional landscape for Arab and non-Arab authors. It really has become the go-to event for rising and emerging names to grace the stage and meet their readers. It’s where writers can find mentors and where schoolchildren can meet their first international author to get their favourite book signed. This is synonymous with Dubai and its commitment to supporting the creative industries and culture.

Can you tell us about some of the female authors taking part this year?

Quite a few of the highlights I already touched on are thanks to female authors, but we also go beyond literary authors to women in leadership – with such writers as Maha Abouelenein, Jessamy Hibberd and Su Bridgman. On the 250^th birthday of Jane Austen, we celebrate her legacy with a session led by Laaleen Sukhera, who’s a locally based author and the president of the Jane Austen Society of the Middle East. The Debutants is a panel that celebrates stars to watch; Julie Min, Sara Hamdan and Emily Dunlay. And last but not least, there’s the poets and storytellers participating in our annual Desert Stanzas night: Safiya Sinclair, Asmaa Azaizeh, Khairani Barokka and Shamma Albastaki.

In the digital age – how do you think the approach to literature has changed?

In this era, we are so often on-the-go and tied to our devices that we have no choice but to embrace technology and read in non-traditional ways. I may be reading a book before bed, but also listening to another one during my daily commute – so it’s about finding more ways to consume literature.

We noticed several talks and programmes focused on writing this year – why was it important to explore this?

It’s simple. You can’t have readers without writers. So, we need to continue nurturing emerging voices through workshops and talks that explore the process.

What is a great book you have read recently?

I just finished reading Syrian American journalist Hala Gorani’s book, But You Don’t Look Arab. I have been a fan of hers for so long and watched her on CNN. She has always been such a trailblazer and tells her story with wit and humour, despite the challenges she faced along the way.

What’s something you would still like to achieve with the festival?

Because Dubai is such a transient city, there continues to be new audiences for us to capture and raise awareness. We have to keep presenting new offerings and authors for our loyal festival-goers who have been with us 17 years and counting, as well as introducing our worldclass Festival to tourists and long-term residents alike.

What’s a message for our readers as to why they should visit this year?

We really do bring amazing authors and moderators to the festival. And even if you are not familiar with a speaker beforehand, I promise you will walk out of any session thinking about it, inspired, and with a chance to meet your new favourite author up close.

Lebanese Fashion designer Rami Kadi has unveiled his first ever art exhibition in Dubai.

Highway to Heaven which is taking place at Belvedere Art Space, merges the designer’s couture expertise with a bold new artistic expression.

The exhibition features a colourful arrange of designers, that express Kadi’s talent in a way never seen before.  The pieces of the collection reflect a deeply personal narrative that journeys through fantasy realms inspired by rainbows, waterfalls, celestial bodies, and shimmering light.

“This collection is the most personal and liberating work I’ve ever done,” said Rami Kadi at the launch.“This collection became my escape during the difficult times of the war, when I couldn’texpress myself through fashion. It channels my emotions and imagination into a world whereI could express myself freely, happily, away from obligations and expectations.”

At the heart of Highway to Heaven is the designer’s signature couture techniques lending intricate embroidery, Swarovski crystals, French knots, raffia threads, and glass beads to create depth and radiance.

The collection’s perfect imperfections reflect the designer’s passion for preserving the art of embroidery in a modern, imaginative form.

It highlights the blurred lines between the world’s of at and fasion, as well as giving views a sense of escapism.

Highway to Heaven is now on display at Belvedere Art Space, Al Quoz, Dubai.

belvedereartspace.com

The 21st edition of the Doha Jewellery and Watches Exhibition took place earlier this month, showcasing exceptional craftsmanship and artistry from global and local designers, all under one roof in Qatar’s capital city.

Held under the patronage of His Excellency Sheikh Mohammed bin Abdul Rahman bin Jassim Al Thani, Prime Minister and Minister of Foreign Affairs, the event, which was hosted by Qatar Tourism, invited attendees from around the world to discover jewellery designs and brands that celebrated the best of the industry.

The week-long exhibition showcased collections, statement pieces, and innovative designs from brands such as Al Fardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty-One East, Al Muftah Jewellery, Blue Salon, Bvlgari, and Arts and Gems. In addition, the event hosted a diverse range of international brands and emerging Qatari designers, continuing its tradition of blending heritage with innovation. There was also a return of three highly anticipated pavilions: the Qatari, Turkish, and Indian pavilions, each showcasing the unique craftsmanship and cultural heritage of their respective countries.

Commenting on this year’s exhibition, His Excellency Mr. Saad bin Ali Al Kharji, Chairman of Qatar Tourism, said: “The Doha Jewellery and Watches Exhibition is one of Qatar Tourism’s flagship events, exemplifying our commitment to hosting world-class MICE events and reinforcing our global position as a leading hub for luxury experiences. In addition to showcasing the latest trends from international jewellery and watch brands, DJWE offers a platform for Qatari designers, showcasing their exceptional talent and craftsmanship.”

He added, “As we continue to work towards the goals outlined in the Qatar National Vision 2030, events such as DJWE reflect our dedication to economic diversification, supporting local talent, and offering unique experiences to visitors from around the world. The 21st edition brought together more than 500 brands from 30 countries, creating a unique opportunity for cultural and business exchange.”

The 21st edition of the Doha Jewellery and Watches Exhibition took place from January 30th to February 5th 2025 at the Doha Exhibition and Convention Centre (DECC).

visitqatar.com/intl-en/events-calendar/doha-jewellery-and-watches-exhibition

In an era defined by rapid technological advancements, the beauty industry stands at the forefront of innovation. From AI-driven skincare diagnostics to virtual makeup try-ons, technology is reshaping how we perceive, access, and experience beauty. As we move into 2025, a wave of tech-forward products, treatments, and trends is setting new standards for personalisation, sustainability, and inclusivity in the beauty world.

AI and Personalised Skincare

Artificial intelligence is driving a major shift towards hyper-personalized skincare. Brands like SkinCeuticals and Clinique are leveraging AI-powered diagnostic tools to analyse skin concerns such as hydration levels, pigmentation, and elasticity. By using apps or in-store devices, consumers can receive tailored product recommendations and routines in real-time. L’Oréal’s Perso, a smart skincare and makeup device, exemplifies this trend. The device uses AI to blend custom formulas for moisturisers, serums, and foundations based on environmental factors and individual skin needs.

The Rise of At-Home Beauty Tech

Home beauty devices are becoming smarter and more accessible, offering salon-quality treatments without leaving the house. LED therapy masks, microcurrent devices, and laser treatments are no longer exclusive to professional settings. In 2025, the spotlight is on devices like the Foreo Luna 5, which integrates advanced cleansing technology with skin analysis, and the Omnilux Contour FACE, an LED mask that promotes collagen production and skin rejuvenation.

Augmented Reality in Beauty Retail

Virtual try-on technology, driven by augmented reality (AR), is revolutionising the shopping experience. Apps like Sephora Virtual Artist and MAC’s Virtual Try-On allow users to test makeup shades, experiment with hair colours, and even visualise skincare results before making a purchase. These AR tools are improving accessibility for online shoppers and reducing product returns, aligning with the industry’s push towards sustainability.

High-Tech Ingredients and Biotechnology

Biotechnology is taking ingredient innovation to new heights. Lab-grown actives such as vegan collagen and bioengineered hyaluronic acid are becoming staples in luxury skincare. Additionally, 2025 sees a surge in microbiome-friendly products, with brands like Gallinée and TULA leading the charge. These formulations aim to balance the skin’s natural ecosystem, offering gentler and more effective solutions for sensitive skin.

Sustainability Through Tech

Sustainability remains a critical focus, and technology is enabling brands to adopt greener practices. Waterless beauty products, such as solid shampoos and cleansers, are gaining traction for their minimal environmental impact. Refillable packaging systems, like Kjaer Weis’s luxury compacts, are becoming more sophisticated, while blockchain technology is enhancing transparency in ingredient sourcing and production.

The Future of Professional Treatments

Cutting-edge treatments in clinics and spas are also benefiting from technological breakthroughs. Cryotherapy facials, radiofrequency skin tightening, and ultrasonic exfoliation are among the most sought-after procedures in 2025. Moreover, 3D printing is making waves in prosthetic and reconstructive aesthetics, offering customised solutions for individuals with unique needs.

Wearable Beauty Tech

Wearable technology is entering the beauty scene, with gadgets designed to monitor skin health and suggest proactive care. Devices like L’Oréal’s UV Sense, a compact UV sensor, and the YSL Rouge Sur Mesure device for on-the-go lipstick blending, highlight the potential of wearables in merging beauty and convenience.

Trends to Watch

Neurocosmetics

Neurocosmetics focus on the connection between skincare and emotional well-being. These products leverage advanced formulations that can stimulate the release of neurotransmitters, providing mood-enhancing effects. For example, certain creams are designed to reduce stress or promote relaxation through the skin’s sensory pathways. This trend reflects the growing demand for holistic beauty solutions that cater to both physical and mental health.

Skinimalism

The “less is more” approach continues to dominate, with consumers seeking simplified yet effective skincare routines. Skinimalism emphasises multi-functional products that combine several benefits into one, reducing the need for elaborate routines. Brands are responding with hybrid products—like tinted moisturisers with SPF and serums infused with active ingredients—that save time, reduce waste, and offer high performance.

Digital Influencers

AI-generated beauty influencers are transforming the marketing landscape. These virtual personas, created with photorealistic detail, can model makeup looks, endorse products, and engage with audiences on social media. They offer brands an innovative way to reach consumers while sidestepping some of the challenges associated with traditional influencer partnerships, such as scheduling conflicts or brand alignment issues.

Customisable Beauty

Bespoke products are becoming the norm as technology enables mass customisation. From tailor-made foundations that match an individual’s exact skin tone to haircare products designed for unique hair types and concerns, personalisation is driving consumer loyalty. Advanced algorithms and 3D printing are key to realising this trend, allowing consumers to co-create their ideal beauty solutions.

Sustainable Innovation

The push for eco-friendly beauty continues to grow, with brands incorporating cutting-edge materials and practices. Innovations include biodegradable glitter, algae-based packaging, and carbon-negative production processes. Technology is also aiding in the development of waterless formulations, which reduce the environmental footprint while maintaining efficacy.

The integration of technology into the beauty industry is not just enhancing product performance and customer experience; it’s redefining beauty standards and expanding the industry’s horizons. As we embrace 2025, the convergence of tech and beauty promises a future where innovation and individuality thrive, making beauty more accessible, sustainable, and inclusive than ever before.

As one of the world’s oldest perfumers Acqua Di Parma has many iconic fragrances.

One such scent is the legendary Colonia perfume which first launch in 1916. Now, in a first for the brand, this iconic fragrance has been reinterpreted with a modern, and intensified version. Envisioned by perfumer Alexis Dadier, who brings decades of experience in the luxury fragrance industry, Colonia Il Profumo combines the best of the original scent with a new, modern twist. As the fragrance launches in the Middle East we find out more about how it has evolved from its original version yet still retains all the ingredients of an icon.

Tell us about the new Colonia Il Profumo EDP – what makes this fragrance special?
Colonia Il Profumo is a vibrant and contemporary reinterpretation of Acqua di Parma’s timeless classic. What makes this fragrance special is how it celebrates the elegance of the original Colonia while enhancing its brightness and depth. The addition of fractionated ylang-ylang brings a new level of radiance, supporting the citrus notes and making them linger longer. Combined with contemporary woods and an intensified concentration, it’s a modern Eau de Parfum that stays true to its heritage while feeling bold and fresh.

What challenges were there when taking such an iconic fragrance and giving it this new upgrade?
The biggest challenge was preserving the original Colonia’s unmistakable signature while giving it a modern twist. Colonia has a devoted following, and it was important to respect their expectations while appealing to a younger audience. Removing elements that felt outdated, like the animatic tones, required a delicate touch. Balancing the freshness of citrus with the richness of modern woods and florals was also key to ensuring that the fragrance remained coherent and true to its legacy.

Can you share more on the specific ingredients and notes included?
At its core, Colonia Il Profumo is all about citrus, but with a richer, more enduring quality. The top notes feature Italian bergamot, blood orange, and grapefruit, creating a sparkling, juicy opening. The heart brings aromatic rosemary and fractionated ylang-ylang, which enhances the citrus’s brightness and longevity. Finally, the base is grounded by fractionated patchouli and vetiver heart, both of which add depth and freshness, while maintaining the timeless elegance of the fragrance.

What’s the feeling you wanted to evoke with this fragrance?
The goal was to evoke a sense of radiant elegance and modern sophistication. I envisioned a transformation from black-and-white photography to vivid, full color—taking something timeless and breathing new life into it. It’s about capturing the essence of La Dolce Vita—the vibrant energy, effortless charm, and sophistication of Italian life—but reimagined for the modern world.

How do you think this fragrance connects the past and the present and highlights ADP’s long legacy?
Colonia Il Profumo bridges the past and present by respecting the DNA of the original Colonia, with its classic citrus and aromatic profile, while embracing contemporary trends in perfumery. The use of modern ingredients like fractionated ylang-ylang and refined woods reflects today’s advancements in fragrance creation, showcasing Acqua di Parma’s ability to evolve without losing its essence. It’s a celebration of over a century of Italian artistry and craftsmanship, reimagined for a new era.

How do you think a brand with a long history can balance the line between heritage and modernity?
The key is to honour the elements that define the brand’s identity while being open to innovation. For Acqua di Parma, this means staying true to its Italian roots, timeless elegance, and artisanal approach while using modern techniques and materials to adapt to contemporary tastes. Heritage provides the foundation, but modernity is what ensures relevance in an ever-changing world. Colonia Il Profumo is a perfect example of this balance—steeped in tradition, yet undeniably current.

What do you think women are looking for from fragrance today?

Today, women are looking for fragrances that reflect their individuality and authenticity. They favor unique compositions that tell a personal story, often linked to natural and sustainable ingredients. There is a growing trend toward personalization, with increasing demand for bespoke fragrances that match their olfactory identity. Additionally, eco-responsibility has become a crucial criterion, as consumers are paying closer attention to the sourcing of ingredients and the environmental impact of the products they use.

What are your thoughts on fragrance in The Middle East?

The Middle East has a rich olfactory tradition, where fragrance holds a central place in the culture. Consumers in this region particularly appreciate intense and opulent fragrances, often built around notes of oud, incense, spices, and precious flowers. It’s fascinating to see how Western perfumes increasingly integrate these oriental notes, creating a dialogue between cultures and enriching the global olfactory palette. This mutual influence opens up new creative possibilities for perfumers.

What do you think makes a fragrance iconic?

A fragrance becomes iconic when it captures the spirit of its time while remaining timeless. It must evoke universal emotions and leave a lasting imprint on the collective olfactory memory. Often, it is the boldness of its composition, the innovation in ingredient choices, or a break from established norms that gives a fragrance its iconic status.

How would you sum up the global fragrance industry today?

The global fragrance industry is thriving, marked by steady growth and diversification of offerings. There’s a democratization of perfume, with more accessible and varied options that cater to an increasingly informed and demanding clientele. Current trends include strong demand for natural, eco-responsible, and personalized products. Simultaneously, the rise of e-commerce and the influence of social media are transforming how fragrances are discovered and marketed, opening up new opportunities to reach broader audiences.

What are some of the interesting trends you are seeing?

One fascinating trend is the reinterpretation of classic fragrances to suit contemporary tastes. For example, Colonia Il Profumo modernizes the iconic Colonia launched in 1916 by adding a refined blend of ylang-ylang and patchouli fraction to its signature citrus notes. Such trends highlight a balance between heritage and modernity. Additionally, gourmand and savory notes, as well as fresh and milky accords, continue to gain popularity among consumers seeking uniqueness and sophistication.

Is there a fragrance you would still like to create or ingredients you would still like to work with but you haven’t had the chance yet?

As a perfumer, the quest for new raw materials and olfactory combinations is a constant. The possibilities remain endless. I would love to further explore rare ingredients, especially those from lesser-known regions. It’s also exciting to revisit classic ingredients like citrus or spices, giving them a contemporary twist, as well as using new technologies to express materials in a more sustainable way.

What’s the biggest challenge as a perfumer today?

The biggest challenge is undoubtedly meeting the diverse expectations of consumers while adhering to increasing constraints, whether regulatory, environmental, or technical. For example, balancing innovation and sustainability in formulations requires boundless creativity. Striking the right balance between tradition and modernity is also a major challenge, particularly for heritage brands.

What’s a message for our readers as to why they should try this fragrance?

Colonia Il Profumo is more than just a fragrance—it’s an invitation to rediscover the vitality and timeless elegance of Italy. Its sophisticated blend of sun-kissed citrus, vibrant ylang-ylang, and refined patchouli captures the essence of a tradition reimagined with modernity. Wearing this fragrance is like immersing yourself in a unique sensory journey that combines freshness, intensity, and Mediterranean warmth. It’s an olfactory experience that stays with you throughout the day, with elegance and depth.

AcquadiParma.com