As one of Paris’s most exclusive destinations Le Royal Monceau – Raffles Paris has a new spa concept fit for the most esteemed guests. A sanctuary in the heart of the city, the Raffles Spa & Wellness has introduced a luxurious wellness destination.

Pushing the boundaries of excellence and innovation, the spa has introduced three new brands –11SKIN, Dr. Barbara Sturm, and Nooance – to accompany its five-star treatments. In collaboration with these renowned houses, the Spa now offers exclusive protocols that combine cutting-edge technology, immediate results, and harmonious serenity. The spa is now putting personalisation and a pioneering approach to skincare at the forefront was an impressive new offering.

11SKIN, known for its repairing properties and innovation, was founded by plastic and reconstructive surgeon Dr. Yannis Alexandrides. The brand was initially developed to support post-surgical healing; its formulas are based on precise science and incorporate the exclusive NAC Y2TM complex, stimulating skin regeneration, radiance and vitality. Exclusive to the Royal Monceau – Raffles Paris, the Black Diamond Ritual is an 80-minute face and body treatment combining relaxation in the pool, gentle exfoliation, wrinkle-minimizing wand massage, and a 3-tier multi-masking process to lift, firm and deeply hydrate the skin.

German-born Dr. Barbara Sturm is renowned for her cosmetic approach, based on anti-inflammation and cellular regeneration. Her Molecular Cosmetics range is highly acclaimed for its pure formulations, enriched with highly concentrated active ingredients that preserve the skin’s natural balance while delivering visible results in radiance and hydration. Raffles Spa & Wellness is Paris’s exclusive destination, offering Barbara Sturm’s signature treatments. The signature Royal Monceau Molecular Rejuvenation Ritual is an 80-minute treatment designed to rejuvenate both face and body. Beginning with a tailored consultation to customise every moment of treatment, the Spa’s expert therapists engage advanced techniques and premium, science-driven products to deliver a deeply restorative experience. The journey is complete with exclusive access to the serene pool, extending relaxation in a tranquil and luxurious atmosphere.

NOOĀNCE, the French specialist in enhanced anti-ageing, puts science at the heart of its approach by combining ultra-concentrated skincare with powerful active ingredients and LED technology (red light + infrared). Clinically validated, the brand offers innovative solutions to revitalise the skin, reduce the signs of ageing and enhance radiance. An integral part of the Royal Monceau – Raffles Paris Spa’s treatment protocols, the Nooance LED face mask envelops the skin in life-saving light, topping off a series of treatments that transform and illuminate. Tailor-made luxury that can also be extended at home with products available from the Spa boutique.

“We are thrilled to introduce new bespoke wellness experiences in partnership with these exceptional brands for the guests of our Parisian Palace,” said Nicolas De Gols, General Manager, Le Royal Monceau – Raffles Paris. “Raffles Spa & Wellness is committed to providing an unparalleled well-being retreat, seamlessly combining state-of-the-art technology and innovative treatments for ultimate rejuvenation.”

In addition to introducing new brands, the luxurious haven will unveil special experiences throughout the year to enhance its unique wellness offerings.” He added.

leroyalmonceau.com 

Istituto Marangoni is working with the Saudi Fashion Commission to open its newest campus in Riyadh, Saudi Arabia, this summer.

The new Higher Training Institute, which will open its doors in August, will offer specialised programmes designed to align with the needs of Saudi Arabia’s fashion and luxury market and contribute to the Kingdom’s economic diversification goals.

As part of a strategic initiative to support the next generation of Saudi fashion professionals, the Ministry of Culture’s Fashion Commission is supporting Istituto Marangoni in the launch of its new three-year undergraduate Advanced Training Diploma. Istituto Marangoni will, therefore, provide 50 scholarships for Saudi students enrolling in the Diploma. This opportunity is open to Saudi nationals holding a high school certificate or an equivalent qualification. The campus will be located at KAFD, at the Riyadh Creative District (RCD), the new initiative managed and overseen by the Royal Commission for Riyadh City (RCRC).

Stefania Valenti, Group Managing Director of Istituto Marangoni

The scholarship initiative was officially launched on Istituto Marangoni website on March 17th. It will feature a competitive selection process, giving aspiring Saudi fashion students the chance to receive partial funding for their three-year diploma programs, which will commence in late August 2025.

Stefania Valenti, Group Managing Director of Istituto Marangoni, expressed her gratitude: “A sincere thank you to the Fashion Commission, the Ministry of Culture, the Royal Commission for Riyadh City, and to MISA – Ministry of Investment – for their invaluable support in establishing this Higher Training Institute. Our mission is to nurture local creative talent by combining global expertise with Saudi heritage, shaping the future leaders of the fashion and luxury industries in Saudi Arabia. This initiative will lay the foundation for developing a new generation of Saudi talents and managers, equipping them with the skills to connect with international markets while embracing the vision of the Fashion Commission and Saudi Vision 2030.”

Burak Cakmak, CEO of the Fashion Commission, added, “This partnership with Istituto Marangoni marks a pivotal moment for the Saudi fashion industry. By investing in our local talent and providing them with world-class education, we are not only empowering the next generation of Saudi designers and leaders but also enriching the global fashion landscape with our unique cultural heritage. Together, we are building a sustainable and thriving fashion ecosystem that reflects the ambition of Saudi Vision 2030.”

istitutomarangoni.com/en/schools/riyadh-school-of-fashion-and-design

The Royal Stables in Abu Dhabi has launched an ambitious project in the run-up to the 2028 Los Angeles Paralympic Games, aimed at developing a competitive para-dressage team to represent the UAE.

With a mission to empower para-athletes and inspire future generations, The Royal Stables is actively seeking potential Emirati athletes to join the development pathway, sponsorship partners and community support to bring this ambitious vision to life. This project is a unique opportunity to be part of a historic journey toward the Paralympic Games, championing diversity and breaking barriers in equestrian sports.

The Royal Stables has assembled a team of distinguished experts to manage this project, spearheaded by Performance Manager Laura Richardson, bringing her extensive experience in elite sports management to optimise athlete development and competitive success, and Russell Mackechnie-Guire as the Technical Lead, whose PhD in equine biomechanics and vast expertise will provide a scientific edge to training and performance strategies.

H.E. Buthaina Abdullah Mohamed Ali Al Mazrouei, Member of the Board at The Royal Stables

“Our mission is to create an inclusive and empowering environment where every aspiring para-dressage athlete can reach their full potential. With the leadership of our exceptional team, the support of our community and the backing of visionary sponsors, we are excited to embark on this journey to the Paralympic Games and showcase the incredible talent from the UAE.” Says Laura Richardson, General Manager of The Royal Stables.

Same basic rules as the sport of Dressage, the highest expression of horse training, adjusted for athletes of determination. Athletes perform at a walk, trot and canter, executing tests ridden from memory that follow a prescribed pattern of movements, with the test difficulty determined by the athlete’s graded level of impairment.

Athletes are graded according to the severity of the impairment, ranging from Grade I—most severe impairments that usually require the use of a wheelchair—up to Grade V, which is classified as a mild impairment of movement or muscle strength or visual impairment.

H.E. Buthaina Abdullah Mohamed Ali Al Mazrouei, Member of the Board at The Royal Stables, expressed immense pride in the launch of the project, stating, “This initiative is a testament to our dedication to fostering talent and breaking barriers in equestrian sports. We are thrilled to support our para-athletes in achieving their Paralympic Games dreams.”

For more information on how to apply as an athlete, become a sponsor, or support this initiative, please contact UAEParaDressage@theroyalstables.ae. 

Tamara Ralph has built a legacy of exquisite craftsmanship, feminine silhouettes, and a vision that seamlessly blends heritage with modernity.

Since relaunching her namesake brand two years ago, the Australian designer has reaffirmed her place in the world of haute couture, designing elegant pieces that signify strength and femininity, and her gowns have become red carpet regulars with some of Hollywood’s biggest stars. With her Spring 2025 couture collection, which debuted in Paris this January, Ralph once again asserts the values that are at the heart of the brand, presenting a world of intricate detailing, architectural draping, and an ethereal elegance that feels both timeless and forward-thinking.

In this exclusive interview, Ralph shares the inspirations behind her latest collection, the artisanal techniques that bring her creations to life, and how she envisions the future of haute couture in an era of evolving fashion. From the atelier to the runway, she takes us inside her creative process, revealing the dedication and passion that continue to shape her house’s unmistakable aesthetic.

Tell us about the Spring 2025 Haute Couture collection and the show in Paris.

I wanted the show to feel very romantic this season, so we chose the American Cathedral as a show space because of its grand, magical appeal. We wanted the show to be based around symphonies and music and the grace and grandeur of a symphony masterpiece. The collection features delicate harmonies and intricate lace of crystal compositions, so it transitions from quite romantic soft tones to quite strong black and white tones, taking you on a journey. You can see a lot of my signature elements in the designs. I love colour, playing with feminine strength and having juxtapositions of fabrications and textures. It was really a beautiful show and a beautiful moment.

How do you think you have evolved as a designer this season, and what new elements have come into the collection?

We wanted to develop further the hardware work that we’ve been doing recently. We also used hand-painted enamel, which we wanted to soften and make richer with more colour. I think the collection has evolved from last season, and there was a very elegant feel. We wanted something very polished, with classic elegance but with a youthful modernity to it, and I think that comes through in everything I’m working on at the moment. We are evolving the brand to have much more of a lifestyle aspect, taking couture into other product categories, but with that mindset of it being very elevated, limited edition and very exclusive.

What are some of the product categories we can expect to see you expanding into?

We did a wonderful collaboration with Audemars Piguet recently, which was the first time I delved into watchmaking. Collaborating with a house that shared the same vision and respect for craftsmanship, quality, innovation, and creativity was incredible. They were wonderful to work with because they have the signature Royal Oak, and to reinvent such an iconic piece was really amazing. That was just the start of the wider collaboration that we’re working on together, and it was nice to have such a juxtaposition from what I’ve done in the past. As a brand, they have always been focused on a male-orientated market, so for them to push the female market with something completely different to what they’ve offered before was great. Funnily enough, the watch appealed to both genders!

We recently launched a wonderful collaboration with the French crystal brand Daum. They are a brand that has such an amazing history, and it was my first collaboration in that field. They wanted to have a collection that showcased both brands, and we wanted to highlight the Art Nouveau period. I wanted to have some of the decadent elements of my brand infused with theirs. I learnt a lot about the way they make their pieces. It takes a long time, and they are all one of a kind because no two pieces can ever be the same. It’s a fascinating process and the length of time it takes to make one piece and the delicate process is much like making a couture gown. We took signature elements of my brand, like hardware and pearls, the soft flow of fabrics, elegant, feminine details, and rose tones, and we fused it into a collection that’s worked incredibly well and has been very well received.

We are now working on a collaboration that we’re launching next year in another product category, which I can’t say too much about yet, but it will give us again another interesting element to the house. It’s very important for us as a brand to pick and choose the partners we work with, keep it very elevated and exclusive, and work on pieces of art. I think for me as a creative, it needs to make sense and have a story behind it, and I need to feel passionate about what I’m doing and who I’m designing for.

When you first came back with the brand, you spoke of this strength and femininity that you wanted to have at the core – where are you now with this and what’s the vision looking ahead?

I think, as a designer, you never get to where you want to be. It’s a constant journey. I think with each day, you can have a new idea or direction that you want to take, and obviously, the brand direction that we’re taking is very clear. We have so many different ideas for expansion, but it’s always important to do that in a very considerate way, and the journey needs to be the right one. We’re very excited about what future collaborations will hold and what product categories we’re looking to launch, but haute couture still remains the heart and soul of the brand. It’s been in my family for generations, and I’ve been showing in Paris since 2014, so it really is the heart and soul of my work, and that’s what stems from everything else. So we are still very much concentrating on growing and developing that. I opened the Paris Maison last year, which is a very beautiful, exclusive space – a lot of my VIP clients come to visit – and so it’s an exciting time. There is a lot more that we’re working on and looking at doing, but we have already grown a lot in a short period of time.

We have seen some incredible red carpet moments over the past two years – are there any moments that have stood out to you or any women you would still like to dress?

All the women I work with are amazing. They are all elegant, powerful women who have confidence and strength, and it is important that the women we dress embody the brand. And so, for me, it’s about working with the right people and the right women that we feel will showcase the brand in the right way.

But yes, we are very blessed to have so many incredible women who admire what I do and to work with these women is amazing. I couldn’t choose my favourite moment because I think each moment has its own special element. But we are very grateful that we have these amazing women wanting to wear the brand.

You are now a mum to two daughters – tell us about motherhood and how you’re balancing that with running a business. 

I think women who can balance everything are incredible because it’s really very difficult to be everything. But I think you do need to find a balance and separate your time with family from your career. I do, however, love to involve my family in everything. They’re always at the show. My daughters are backstage; everyone is there, including my mother! We do model castings together, and it’s lovely to have such support and such an amazing family. My eldest daughter comes to the atelier all the time. She loves to see all the dresses coming together and is genuinely interested. She’s even becoming quite opinionated about it! She chooses the collection sketches with me, and I like to involve her. If it’s a path she wants to do when she’s older, then amazing, and if it’s not, that’s fine too, but at least she’s been exposed to the opportunity.

The little one is now ten months old; I had her only one month before the previous couture show, so it was quite a lot having a baby and putting on the show one month later. I had to do a lot via video call, and she was backstage with me while the show was happening. They give me the strength to do it as well. It’s lovely having daughters and doing what I do because it’s like a fairy tale for them, but it’s also nice for them to see their mother working so hard because it gives them a basis for hard work and morals, and I want them to grow up with a strong woman as a role model. That’s the best lesson you can give them.

As an independent brand, what are the biggest challenges you face, and how do you overcome them?

With some of the growth in the industry, it also introduces an element that clients want something more exclusive and less exposed and an important part of my work is to focus on that type of clientele. I design for women who want something very exclusive, and that’s also part of the reason we are doing interesting niche collaborations. We want to keep that exclusivity to the brand.

I think it’s an interesting time for luxury. There are a lot of changes happening, but I think it’s a time when the type of clientele who want something even more exclusive is growing.

How do you feel having your name on the brand is beneficial today?

Yes, there are actually not that many brands left with the original founders or designers at the brand. I’m very close with my clients, and we have become like family and they are very loyal to the brand, and I like to have that connection with my clients and to know what they want, not only is it nice for me, but I also get an insight into what people are buying and how the market’s moving. So that connection with clients is very important for me as a business owner and as a creative.

What are you currently working on?

The new couture collection will be revealed in July. I had an incredible response to the recent couture collection, so we had a lot of things that stemmed from that which we are working on. There are new collaborations in the mix that we’re looking at launching early next year, and we have two more product categories in development which we will be able to announce soon. We are keeping ourselves very busy!

Tell us about the brand in the Middle East.

I come to the Middle East almost on a monthly basis and hope to be spending more time there, too.  The region is very important and special to the brand and me, so we’ll be looking at doing some more things there soon.

tamararalph.com

Armani/SPA at Armani Hotel Dubai is a 12,000-square-foot oasis of peace in one of the city’s most exclusive locations. Featuring the same Giorgio Armani design philosophy that is present throughout the hotel, the spa is focused on bespoke treatments which cater to the individual needs of each guest.

Ahead of their treatment, each guest will receive a consultation from the spa professional to develop a bespoke sensory experience designed by Armani, combining unique therapies and services for body, mind and soul.

The bespoke menu is split into three categories, each focusing on a different goal. MU quenches a desire for relaxation, creating moments of stillness and peace. Libertà encourages the relief of deep-seated physical stress with muscle soothing and joint-liberating treatments. And finally, Fluidità balances and energises the body and skin to relieve, stimulate and revitalise from within.

These therapeutic treatments are enhanced with custom-made, naturally fragranced Bois, Jasmine and Jade oils by Armani. Each therapy style covers facial treatments, body wraps, body massage, and more, with an option of 50 up to 150-minute experiences along with half- and full-day journeys.

Signature therapies and treatments are further complemented by a menu of Essential Touches offering 25 and 30-minute express experiences, and Final Touches for manicure and pedicure services.

SPA guests also enjoy exclusive access to the Armani Terme facilities – a classic sequential hydrothermal experience using heat, humidity and falling water – to cleanse and heal both body and mind. Facilities include a sauna, steam chamber, and warm freshwater shower with a cool mist walkway.

For booking and appointments, please call  +971 4 888 3282 or email  armanispa.dubai@armanihotels.com. Open daily from 9am to 10pm.

armanihotels.com/en/hotels/armani-hotel-dubai/wellness

Christian Louboutin and Maison Margiela have collaborated on an exclusive capsule collection that captures the DNA of both brands.

First revealed at the Maison Margiela show in January 2024, the line of footwear sits as a perfect interpretation of both brands with each design offering their own interpretation of the other’s iconic styles. The collection is composed of two lines featuring three and four shoe styles, split between the genetics of the two houses.

The Maison Margiela by Christian Louboutin collection considers the Maison’s signature Tabi through the curvaceous and feminine form language of Christian Louboutin. Painted with the designer’s signature red sole, the three proposals are structured around a new interpretation of the emblematic split-toe crafted through Christian Louboutin’s singular savoir-faire.

The Christian Louboutin by Maison Margiela collection re-frames the seductive silhouettes of Christian Louboutin through the inverted and subversive lens of the Maison. Evolved from haute couture explorations developed in the Artisanal atelier, Creative Director John Galliano applies his figurative and illustrative techniques to the expressions of Christian Louboutin.

ChristianLouboutin.com

The Chanel Makeup Creation Studio has collaborated with Cécile Paravina of the Cometes Collective, to design the Camélia Futura Makeup Collection.

The camellia flower is an inspiration for the brand, which already has a skincare line inspired by its beauty. This makeup collection, however, takes inspiration from the camélia’s shapely, almost geometrical, curves to create dreamlike products with futuristic charm.

“There is something very soft and gentle about the camellia’s aesthetic… which is particularly surprising when you know that it is actually a very hardy plant that adapts and manages to flower even in extreme conditions. This duality is the basis for the collection, marrying soft, romantic qualities with colder, more futuristic and modern codes.” Says Cecile Paravina, Chanel Global Creative Makeup Partner.

The Camélia Futura Makeup Collection is a line of products featuring metallic accents, multi-faceted shimmer and a blend of avant-garde and romantic styles. The products come in eye-catching shades and are designed to be incredibly easy to work with, making them appealing to all women.

At the heart of the collection is the Camélia Futura Exclusive Creation, embossed with hand-sewn camellias. A true colour odyssey, this blush trio shifts from tender pink to apricot in a gradation of ethereal hues. Cécile Paravina adds a hint of iridescent light to the complexion with an exclusive shade of Fluide Enlumineur, a soft pink with a green shimmer. ​

For eyes, the Les 4 Ombres Utopia palette features four eyeshadow shades created with resplendent pearly particles, designed to embellish the eyes with a sublime, practically futuristic glow. The Stylo Ombre et Contour come in four deep matte shades with a pearlescent shimmer that will catch the light with every blink of the eye.

In lips, two shades of Rouge Coco Flash make the lips shine: a peach with golden pearlescence and pink with hints of lilac blue. Their shimmery finish adds a touch of light and a modern feel to the lip look. And two shades of Rouge Allure Laque also capture the spirit of the collection. A deep, rosy peach and a hot pink with metallic shimmer, made all the more spectacular by its colour-shifting shine.

And finally, in nails, two new shimmery shades of Le Vernis put the finishing touch on looks created with this collection: a glittering mauve grey and a semi-sheer pink with fine pearlescent particles. They reflect the avant-garde take on romanticism that underpins the entire collection.

chanel.com

Jumeirah Marsa Al Arab, the latest impressive addition to Dubai’s skyline, officially opened on March 14th.

The new five-star resort is situated in one of the city’s most exclusive locations, with a backdrop of the Arabian Gulf, Jumeirah Beach Hotel and Burj Al Arab. The opening of Jumeirah Marsa Al Arab represents a significant milestone in Jumeirah’s journey, offering guests a new, extraordinary experience.

Designed by acclaimed architect Shaun Killa, the resort features an avant-garde, superyacht-inspired aesthetic, whose interiors borrow from the hue of the golden hour. The resort features 386 rooms and suites, as well as 82 serviced residences, an 82-berth superyacht marina, an immersive spa and a collection of curated dining experiences, as well as four stunning pools set amidst lush landscapes and one indoor pool.

Guests will be immediately in awe as they enter the impressive driveway, as each experience will take them on a journey. The hotel is home to 11 curated dining experiences and four destination bars, each offering unforgettable moments.

TALISE Spa opens its newest signature wellness concept, where bespoke treatments and holistic therapies are expertly designed to restore balance and promote well-being. The resort is designed to attract families and includes a kid’s club and a host of facilities for children.

And finally, the Marsa Al Arab Marina offers an unparalleled yachting experience along Dubai’s stunning coastline.

As a vibrant social hub, it features serene vistas, homegrown dining concepts, exclusive retail stores and sophisticated suites, it invites locals and visitors to immerse themselves in the beauty of the sea while exploring a rich tapestry of cultural experiences.   

Jumeirah.com

Over the past ten years, Marli New York has carved out a unique space in the world of fine jewellery, embodying a modern, minimalist aesthetic that resonates with confident, independent women.

Founded by Maral Artinian, the brand has become synonymous with clean lines, fluid movement, and an effortless sense of luxury. Inspired by the city of New York, the brand’s pieces are bold, and unapologetic, as well as being uniquely feminine in a contemporary way. As Marli celebrates its milestone 10th anniversary, we sit down with Maral to reflect on the journey—what inspired her to launch the brand, the evolution of her signature designs, and what the future holds for Marli as it enters its next chapter.

Tell us about the vision and direction of Marli for this year.

Looking ahead to the rest of 2025, I’m incredibly excited about where Marli is heading. The milestones we’ve achieved since the debut of our High Style collection, ‘A New York Affair,’ along with the continued expansion of our global presence and growing community, have been nothing short of remarkable. Dressing icons like Cynthia Erivo at the Oscars and Rihanna in Marli’s signature creations has been a true reflection of our vision that jewellery transcends adornment. We want to continue the year liberating our clients to express their exceptionalism and embrace their individuality while feeling inspired by the bold energy and vibrant spirit of New York.

You have just celebrated the brand’s 10th anniversary, what can we expect from the next 10 years?

Expect Marli to continue to grow as a brand that balances craftsmanship with innovative design. Presently, Marli is on the brink of a transformative geographical expansion, strategically entering new markets and positioning ourselves in the world’s most influential major cities. This global footprint will ensure that the community we have built feels they are accessible to the Marli universe, no matter where they are. We are set to redefine our boutiques into fully immersive spaces. This evolution in retail design is a bold statement of our commitment to delivering an unparalleled client experience. It’s not just about displaying jewellery—it’s about creating an environment where Marli collections come to life and ensuring every visit leaves a lasting impression. Lastly, seeing Marli dominating red carpets from Dubai to Hollywood has been nothing short of exceptional. Marli is worn and sought after by the most influential icons, from Demi Moore to Elissa. This is just the beginning for us, and we will continue to make our mark and captivate talent around the world.

How would you sum up MARLI’s evolution over the last ten years?

Reflecting on Marli’s evolution over the last ten years, it feels like both a blink of an eye and an incredible journey. One of the milestones I’m most proud of is our expansion to 14 boutiques globally, enabling us to share our vision and craftsmanship with an ever-growing international community. From New York, Paris, and Geneva to Dubai, seeing Marli’s presence in major cities worldwide has truly been a dream come true. Each boutique is not just a storefront but an experience to create lasting connections with our clients. The community we’ve cultivated across the world is the heart of Marli, and we are deeply committed to being accessible to our clients, wherever they live or travel. The presence of Marli on red carpets and in the hands of global icons is a testament to the powerful relationships we’ve built, and it continues to inspire us to reach even greater heights.

Who is the MARLI woman today?

The Marli woman is bold, confident, and unapologetically herself. She’s someone who embraces her individuality and liberated self-expression. She’s not afraid to make a statement, whether through her style, her choices, or the way she moves through the world. She celebrates her achievements, milestones, and her unique journey by her own rules. The Marli woman is modern, dynamic, and always evolving—just like the city that inspires us, New York. She wears jewellery as a reflection of her own identity, not just as an accessory, but as a symbol of her empowerment.

What can you tell us about the latest collection?

The LIFE collection is an uncompromising celebration of life, love, and creation. At the heart of this collection is the powerful notion that there are many ways of moving forward; even when all stands still. LIFE is, above all, a remarkable expression of lines and movement, softness and strength, colour and light. This collection is a bold reflection of time and eternity, infused with the spirit of New York—where energy and dynamism are the driving forces that shape everything within all Marli collections. In parallel with LIFE, I am excited to have debuted A New York Affair, Marli’s first high-style collection—a love letter to the city that continues to ignite my inspiration, passion and vision.

How would you assess the jewellery industry today as a whole?

Traditionally, the jewellery world is still deeply rooted in norms and expectations, especially when it comes to gifting. For many years, jewellery was often seen as something that was given to someone else to mark an occasion or milestone. At Marli, we believe that jewellery should reflect the wearer’s individuality and personal journey, not just be a gift for a special occasion. We want our creations to allow our clients to celebrate their own milestones, whether it’s a career achievement, a personal victory, or simply treating themselves to something beautiful. Jewelry, in our eyes, should be a form of self-expression—something you wear to mark the moments that matter to you, regardless of tradition.

What can you share about MARLI in the Middle East?

Over the last decade, we have built something extraordinary in the Middle East—an unparalleled community that goes far beyond business. The relationships we have cultivated are not just transactional—they are transformative and will always be essential to our journey. At Marli, our mission is to bridge the vibrant energy of New York with the timeless elegance of the Middle East in a borderless and dynamic way. Our Middle Eastern clients are not just visiting us in New York—they are becoming part of the city’s pulse, experiencing firsthand the innovation and creativity that define Marli. They return home, forever marked by the energy and spirit of New York, while we carry the essence of their culture with us, solidifying a profound, unyielding connection that unites both worlds.

What are the global markets you are focusing on currently?

A significant milestone for Marli was the recent opening of our boutique in Geneva, marking a pivotal moment for the brand. Geneva, with its legacy of high-end craftsmanship and elegance, aligns perfectly with our vision, and we are proud to contribute to that tradition. While the U.S. remains a crucial market, we’re focused on expanding our presence and offering our clients more immersive experiences that connect them with the essence of the MARLI universe. Above all, our mission is to continue growing and nurturing our global community.

Can you tell us about sustainability at MARLI?

Sustainability is an imperative pillar of everything we do at Marli. From the very beginning, we’ve been committed to ensuring that our creations not only embody timeless design and exceptional craftsmanship but also align with the highest ethical standards. We take our responsibility for the planet very seriously by being incredibly selective about the materials we use, ensuring that they are responsibly sourced with integrity, and meet the strictest environmental and social standards. We want our clients to feel confident knowing that the creations they wear are made with honesty, from design to delivery.

What is something you would still like to do with the brand?

As the creative force behind Marli, my mission has always been to bring the unapologetic energy of New York into everything we create. This city has been my greatest inspiration—a place where boldness, innovation, and individuality collide, shaping everything from culture to creativity. I want Marli to embody that fierce spirit in every design. It’s not simply about crafting jewellery; it’s about inviting our clients into the heart of New York—the city that fuels my vision. With each creation, I want them to feel the pulse of this vibrant metropolis, to mark their defining moments, celebrate their uniqueness, and express their exceptionalism. Every Marli creation should reflect their journey and be a statement that they are not simply following trends but creating them. Through Marli, we’re not just celebrating the individual; we’re celebrating those who dare to push boundaries and defy convention while empowering those who wear our pieces to carry that same energy with them, embracing their self-expression wherever they go.

Where did your passion for jewellery come from?

My passion for jewellery is deeply rooted in my family’s legacy. I come from three generations within the industry, so the world of fine jewellery has always been a part of my DNA. Growing up, I was surrounded by craftsmanship and creativity—it was in the air I breathed! When I founded Marli, it was a natural extension of this, but with my own vision of creating something modern, dynamic, and empowering for today’s wearers. I wanted to create a borderless brand that embodies both the heritage of fine jewellery and the innovative spirit of New York, where every creation tells a story and makes a statement about the exceptionalism of the person wearing it.

What inspires your designs?

New York is the backdrop for Marli—it is the driving force behind every creation. The city’s iconic architecture, its dynamic energy, and the relentless pulse of its streets are woven into each striking design, infusing it with a spirit that is uniquely its own and where every detail speaks with purpose and power. The women of New York—fearless in their self-expression are the true muses behind every collection. Each creation captures New York’s raw vitality, where timeless elegance meets unapologetic modernity. With Marli, it’s not just about wearing jewellery; it’s about carrying the unstoppable energy, spirit, and unmistakable identity of New York with you wherever you go.

What is the professional motto you live by?

My philosophy is simple: “Everyday is a new opportunity, so make it something good, even if it’s a small one.”

Describe MARLI in one word.

Empowering.

Marli is empowering because it goes beyond adornment—it’s about self-expression and celebrating what makes you distinctly unique. Each creation is designed for the wearer to mark their own moments and embrace their individuality with confidence. Wearing Marli; reflects their exceptionalism and is a way for them to carry their unique story with them, every day.

marlinewyork.com

With a history dating back to 1941, Dubai-based jewellery house Samra’s commitment to craftsmanship, sustainability, and innovation continues to shape the future of fine jewellery in the region. Behind every exquisite piece is a story of ambition, artistry, and a dedication to empowering women through timeless design.

Today, the family-owned business is overseen by third-generation family members, including Artistic Director Katia Samra. Katia is a visionary force in the region and in her position, she has not only redefined what it means to design for the modern woman but has also championed creativity and empowerment in an industry historically dominated by men. Through her pioneering initiative, Dream Big with Samra, Katia has opened doors for aspiring artists, offering them mentorship and the opportunity to collaborate with the Maison.

Her passion for artistry extends beyond jewellery, forging collaborations with influential women across diverse fields—from art and design to floristry and entrepreneurship—further solidifying Samra’s regional and global presence. Here, we sit down with Katia Samra to uncover the inspirations behind her designs, the evolution of Samra, and her vision for the future of the jewellery house.

Tell us about Samra today and its vision.

Samra is more than a jewellery house — it’s a legacy built on craftsmanship, heritage, and a deep understanding of the modern woman. Today, Samra stands as a bridge between tradition and innovation, honouring our roots while pushing creative boundaries. Our vision is to craft timeless pieces that celebrate individuality, empower women, and carry stories across generations.

Who is Katia as a woman, and where did your passion for design come from?

I am a designer, a dreamer, and a believer in the beauty of detail. Growing up in a family deeply rooted in jewellery, I was surrounded by the language of craft, sparkle, and storytelling. My passion comes from seeing how jewellery can transform emotion into form — how it can empower, protect, and elevate.

How do you hope women will be empowered by the jewellery pieces you create?

Jewellery is intimate — it reflects who we are. I design pieces that give women a sense of strength, beauty, and pride. Whether it’s a bold geometric ring from our Turath collection or a delicate diamond necklace, each creation is meant to become a part of her journey — her identity, her legacy.

How would you assess the jewellery industry in the Middle East today, and how has it evolved since you first began?

The industry has flourished — creatively and culturally. We’re seeing a beautiful balance between honouring our rich heritage and embracing bold, modern expressions. When we first began, it was more traditional, but today, regional designers are innovating and making their mark globally while staying true to our roots.

How would you describe your design aesthetic today and what are your biggest influences?

My aesthetic is architectural, poetic, and deeply symbolic. I’m drawn to symmetry, geometry, and motifs that speak to our heritage — especially through our Turath collection, which evolves season after season. I’m influenced by the women around me — their strength, their softness, their individuality.

Can you share some details on your design process?

It always begins with a story. I think in emotions, shapes, and symbols. From there, I sketch and re-sketch, working closely with our artisans to bring the vision to life. It’s a dance between precision and soul — between geometry and magic.

Tell us about your latest collections.

Our latest expressions within the Turath collection are incredibly close to my heart. Turath, meaning heritage, is an ever-evolving tribute to Arabian artistry. We’ve introduced new chapters like Sarab, Muftah, and Thaman, each reflecting a different facet of feminine identity — from power to mystery to direction. It’s a collection that never stops growing, just like the women we design for.

What’s the biggest challenge you face with the brand today?

One of our biggest challenges is balancing growth while staying deeply personal. As we expand, we’re committed to remaining authentic — continuing to design with intention, supporting our local community, and maintaining the level of craftsmanship that defines Samra.

What would you still like to achieve?

I’d love to see Samra become a global reference for modern Middle Eastern luxury — a name synonymous with purpose-driven design. But more than anything, I want our pieces to keep empowering — to be heirlooms of strength, stories, and love.

What do you see as the future of the industry in the region?

I see the region becoming a hub for not just jewellery, but design innovation as a whole. With younger generations embracing their identity while redefining it, the Middle East is becoming a creative force — one that the world is finally paying attention to.

What is a lesson you’ve learnt throughout your career?

Trust your instincts, and never underestimate the power of subtlety. Sometimes, the smallest design detail carries the deepest meaning. And sometimes, the quietest voice is the strongest in the room.

What advice would you give to aspiring designers?

Be rooted in your culture, but fearless in your vision. The world needs authenticity. Learn the craft, respect the process, and design with purpose.

What is your most treasured piece of jewellery?

A ring passed down from my grandmother — it’s simple, but it holds a universe of memories. It reminds me why I do what I do — jewellery isn’t just adornment. It’s emotion made eternal.

What is the professional motto you live by?

Design with meaning, create with love and lead with purpose.

What else is coming up this year?

We’re unveiling new expressions within the Turath world — bold, refined, and full of emotion. We’re also collaborating with local female-led businesses and continuing our mission to uplift women through design. The journey is only just beginning.

samra.com

For decades, Givenchy has stood as the epitome of Parisian elegance, its legacy rooted in the refinement of founder Hubert de Givenchy’s timeless aesthetic.

Founded in 1952, the house, which became synonymous with the effortless sophistication of Audrey Hepburn, revolutionised couture by blending architectural precision with an innate sense of ease. Now, in a pivotal new chapter, the Maison welcomes Sarah Burton as its creative director—an appointment that will surely signal a return to craftsmanship, heritage, and a future-forward vision.

A History of Elegance and Innovation

Established in 1952 in Paris by Hubert de Givenchy, Givenchy was built upon the principles of purity, structure, and innovative femininity. Hubert de Givenchy’s close collaboration with Hepburn not only immortalised the brand on the silver screen but also cemented its status as a beacon of understated luxury. The house flourished under his direction, championing the ‘separates’ concept—allowing women to mix and match for an effortlessly chic silhouette.

As the years passed, Givenchy evolved under various creative leads, from John Galliano’s brief tenure to Alexander McQueen’s rebellious edge and Riccardo Tisci’s streetwear-infused aesthetics. More recently, Matthew Williams brought a modern, industrial-inspired take to the label, incorporating hardware-laden designs and a utilitarian attitude. Yet, as the house sought to reestablish its couture roots, Sarah Burton emerged as the perfect heir to Givenchy’s legacy.

The Arrival of Sarah Burton: A New Dawn

Best known for her transformative work at Alexander McQueen, Sarah Burton has long been revered for her ability to intertwine tradition with modernity. Her 26-year tenure at McQueen, where she served as creative director following Lee McQueen’s passing, cemented her reputation for blending meticulous tailoring with poetic, emotionally charged narratives. Under her direction, the house became known for its structured yet ethereal designs, fusing historical references with contemporary innovation.

At Givenchy, Burton’s arrival marks a return to the house’s original codes: precision, purity, and an unwavering dedication to craft. Her affinity for sculptural silhouettes and masterful draping aligns seamlessly with the legacy of Hubert de Givenchy, promising a renaissance of classic elegance. With her expertise in couture techniques, Burton is set to breathe new life into Givenchy’s haute couture division, ensuring that the artistry of the past is not only preserved but reinterpreted for the modern woman.

Reviving Givenchy’s Past for the Present

Burton’s debut collection for Givenchy was highly anticipated, with fashion insiders speculating on a return to refined tailoring, romantic gowns, and a heightened focus on fabric manipulation. The Spring/Summer 2025 women’s collection which debuted in March saw a revival of the house’s signature elements—exaggerated shoulders, crisp monochrome palettes, and strong hourglass silhouettes—reimagined through Burton’s singular, contemporary lens. “To go forward, you have to go back to the beginning. To me, that’s about the atelier. It’s the heart and soul of Givenchy,” the designer said in a statement ahead of the show.

Burton’s inspiration came from a collection of Hubert de Givenchy’s patterns that were recently discovered in a hidden cupboard at his home in Paris while it was being renovated. The brown paper packets proved to contain calico patterns from his 1952 debut collection, which he showed to the audience packed into his atelier. For Sarah Burton, it triggered a tangible connection with her own way of working: on the stockman, in fittings, between the studio and the atelier.

“It’s my natural instinct to go back to pattern-cutting, to craftsmanship. To cut, shape and proportion. It’s what I feel, how I work, and want to do.” Said Burton in the show notes. “ I want to address everything about modern women. Strength, vulnerability, emotional intelligence, feeling powerful or very sexy. All of it.”

Starting from the body up – from the imagery of the studio stockman, stamped GIVENCHY 1952- the rhythm of her collection evolves around tailoring, merging and counterpointing masculine techniques with feminine shapes. Through salons stripped back to their original beauty, a sense of powerful femininity is constructed, re-cut, played with, and enjoyed from all angles from a woman’s point of view.

Symbolism and atmosphere flow through the precision of modern couture-cut silhouettes. With strong shoulders and an hourglass waist, the definitive line of jackets and coats and two types of trousers walk in counterpoint with the free experimentation of shapes that happened in the studio. Bolts of fabric are spontaneously poured as backless dresses or tied as a skirt. Incendiary female-gaze sexuality charges covered-up fronts with bared backs and rivets the eye to the kick in the back of a black leather pencil skirt.

Echoes of Hubert de Givenchy are caught but not replicated. The Chantilly lace dresses are scissored-up to micro length, elongating the body. Fifties foundations take a provocative turn in bullet bras. Bracelet-length sleeves and cocoonbacks are captured in coats and jackets.  His scarves and bows are translated into graphic, exploded leather scarves, knots, and the airy organza neckline of another Givenchy classic – a white shirt that acts, for today, as a dress.   

In accessories, shoes, jewellery and bags are designed as objects of desire. Couture gestures are materialised in frou-frou tulle mules, twisted ribbon sandals, curvaceous cone-heel fetish pumps, ‘naked’ cutaway satin-strap heels and slice-toe ballerina flats. Patent leather square-toe loafers and masculine round-toe slippers walk with tailoring; high-heel latex sliced-toe boots zipper up the back and hug the calf. The Pinch and The Facet, two styles of bags, iterated as clutches and shoulder bags, with jewelled, and micro-metal evening clutches.

In an era where fashion houses often chase trends, Burton’s appointment is a testament to Givenchy’s commitment to authenticity. Her vision speaks to a clientele that values artistry over hype, seeking timeless pieces that transcend fleeting moments. By marrying Givenchy’s storied past with her own legacy of innovation, Burton is poised to restore the house to its rightful place at the pinnacle of French fashion.

Givenchy.com

Van Cleef & Arpels has epitomised timeless elegance and unparalleled craftsmanship, weaving poetry into high jewellery and watchmaking for over a century.

From its signature Mystery Set technique to its whimsical fairytale-inspired creations, the Maison has consistently redefined luxury, capturing the imagination of collectors and connoisseurs alike. As the world of High Jewellery evolves, Van Cleef & Arpels remains steadfast in its commitment to savoir-faire and artistic innovation. The brand recently hosted an exclusive exhibition in Dubai that celebrated some of the brand’s most treasured designs. Bringing these exclusive pieces together for the first time. Reflecting on the event, the brand’s CEO Catherine Reiner shares insights into the maison’s creative philosophy, the enduring allure of its iconic designs, and how the brand continues to push the boundaries of high jewellery while staying true to its storied heritage.

Tell us about the recent Treasure of Gems exhibition in Dubai.

With Treasure of Gems, Van Cleef & Arpels celebrated artistry and elegance while offering enchanting experiences. This intimate event, hosted in Dubai in February, was designed as an immersive journey to captivate High Jewelry connoisseurs. It showcased some of the Maison’s creations and highlighted the Maison’s expertise in the selection of rare and remarkable gemstones.

Can you tell us more about the pieces in the exhibition and why some of these iconic pieces were chosen?

Since 1906, the Maison has nurtured an expertise with no compromise on quality and with the strictest criteria for selecting stones that it strives to enhance in each setting. Over the decades, several one-of-a-kind stones have been mounted on High Jewelry pieces. Today, Van Cleef & Arpels pays tribute to their beauty, hues and appeal, as well as their unique character.

Each piece selected represents the essence of the Maison’s heritage, creativity and excellence in craftmanship. They also showcase the rarity and brilliance of remarkable gems, which brought to life thanks to the savoir-faire of Van Cleef & Arpels’ ateliers. Whether it’s the deep intensity of a ruby, the perfect symmetry of a flawless diamond, or the vibrant hues of emerald, each stone is a masterpiece in itself, chosen for its uniqueness and the emotions it elicits.

For example, the discovery of an exceptional rough diamond, the Lesotho Legend, led to the creation of the Legend of Diamonds High Jewelry collection. Collaborating with various experts, the Maison selected cuts that awakened the designers’ creativity.

The Maison’s Le Grand Tour High Jewelry collection, inspired by European travels from the 18th and 19th centuries, also features a great variety of gems to express sources of inspiration such as art, architecture, music, and natural wonders.

Claude Arpels’ believed that “Every stone has a soul of its own” and this was a central idea in the event. In what ways did this philosophy influence the pieces featured at Treasures of Gems?

Within our Stone Department, gemstones are carefully selected not only for their rarity and beauty, but also for the emotion they convey and the story they tell.

For Treasure of Gems, this belief guided our curation in multiple ways. First, we sought out stones with exceptional character, whose color, brilliance, and uniqueness set them apart. Whether it is the deep, velvety red of a ruby, the hypnotic blue of a sapphire, or the luminous fire of a diamond, each one was chosen for its singular energy and presence.

Beyond their physical attributes, the gemstones featured here are brought to life through our craftsmanship. Van Cleef & Arpels’ signature Mystery Set, intricate settings, and poetic designs allow each stone to reveal its full essence, enhancing its natural beauty and depth. This testifies to the Maison’s aim to highlight the soul of gemstones, letting them inspire the final form of the creations.

This approach is also reflected in the way we connect with our clients. Just as every stone has its own soul, every wearer has their own story. Through these pieces, we celebrate the profound and timeless dialogue between the jewel, the craftmsen, and the person who will ultimately bring it to life.

What do you think women are looking for from jewelry today?

Today, more than ever, I believe that women seek jewelry that is not only beautiful but also meaningful. They search for pieces that tell a story, reflect their individuality, and accompany them through life’s special moments.

At Van Cleef & Arpels, we understand that jewelry is more than an ornament; it is a form of self-expression. Women today are drawn to timeless creations that resonate with their personal style and emotions. Whether it is a piece that symbolizes luck, love, or a cherished memory, jewelry has become a way to celebrate life’s milestones and express one’s identity.

Additionally, versatility and wearability have become increasingly important in our designs. Women appreciate creations that can transition seamlessly from day to night, that are elegant yet effortless to wear. This is why our transformable High Jewelry creations are crafted to be both sophisticated and adaptable.

Van Cleef & Arpels has been known for its unique designs and craftsmanship. What inspires the creation of new collections?

Van Cleef & Arpels draws inspiration from a world rich in poetry, nature, and movement. Each new collection is born from a deep appreciation for beauty, a commitment to exceptional craftsmanship, and a desire to tell stories through jewelry.

One of our primary sources of inspiration is nature, which has been an essential element in our designs since the Maison’s founding. From delicate floral motifs to butterflies and tender animals, we strive to capture the elegance and vitality of the natural world in our creations.

Other major themes are fairy tales, ballet, and literature. Our ballerina and fairy clips, for example, reflect Van Cleef & Arpels’ admiration for the performing arts, where movement and grace are translated into jewelry. Likewise, our High Jewelry collections often pay tribute to literary works, historical romances, and fantastical voyages, turning imagination into precious pieces.

Finally, our heritage continues to inspire us. The Maison’s archives and emblematic pieces serve as a foundation for contemporary ones, allowing us to reinterpret classic designs while pushing the boundaries of creativity. Techniques such as the Mystery Set, as well as transformable jewels, are constantly revisited to make way for modern masterpieces while honouring Van Cleef & Arpels’ tradition.

Ultimately, each new collection is a way to capture moments of beauty and turn them into timeless creations that resonate across generations.

For Ramadan this year, many of our favourite watch houses have released limited edition timepieces to mark the Holy Month

Vacheron Constantin

As Vacheron Constantin celebrates its 270th anniversary, the Maison continues its timeless quest for excellence—seamlessly blending heritage, craftsmanship, and innovation. Embracing the reflective spirit of Ramadan, this milestone offers a moment to gather, reflect, and give back to the community.

At the heart of this initiative is a profoundly human journey, illustrated through the personal quests of four exceptional regional talents whose stories honour tradition, enrich the present, and shape the future, reflecting the shared values of the Middle East region and Vacheron Constantin.

A series of videos and images highlights the unique quests of Aljoud Lootah, Adi Al Fardan, Nouf AlMoneef, and Fatima AlBlooshi. Each talent shares the passion and purpose that drive them, shaping their journeys, inspiring their fields, and leaving a lasting impact.

Piaget

Piaget has unveiled an exceptional precious timepiece that harmonises with the spiritual heritage of the region. For more than half a century, the Limelight Gala watch has stood as a symbol of Piaget’s artistry, blending elegant design with technical prowess.

This Ramadan, the brand has collaborated with Emirati designer Shamsa Alabbar to bring her signature Token design to life, blending the Maison’s craftsmanship with Shamsa’s contemporary take on Arabic typography.

A powerful emblem of heritage, the Token symbolises power, unity, and balance, bringing her distinctive vision that celebrates both tradition, heritage and artistry during the Holy month.

Bvlgari

Bvlgari revealed Journeys of Ramadan – “A Celebration of Rebirth, Reflection and Resilience” in time for the Holy month.

The campaign features a series of captivating films highlighting the journeys of three exceptional female artists from the Middle East, each embodying a unique connection to Ramadan.

The three artists draw inspiration from the region to create unique artworks that capture the spirit of Ramadan. Each lady wears some of the house’s key creations, from watches to jewellery, to accessories.

Jaeger Le-Coultre

Jaeger Le-Coultre has revealed a new artistic collaboration under the Made of Makers programme with Emirati designer Khalid Shafar. Shafar has interpreted the Maison’s celestial movements through Ramadan’s lunar cycle. The project culminates with an exclusive art installation inspired by the sacred rhythms of the Holy month.

‘Crescent To Crescent’ is an evocative art installation, spanning six metres in width and three metres in height, embodying the passage of time through the evolution of the moon. Featuring 29 intricately designed moons representing each day of the lunar cycle, the installation highlights the passage of time throughout the month. Subtle design details honour the Maison’s craftsmanship, expressed through delicate engravings that mirror the guilloché decorative technique mastered in the Manufacture’s Métiers RaresTMatelier.

During the month of Ramadan, tracking the precise moments of sunrise and sunset is essential, as they dictate the daily rhythm of fasting and prayer. This reverence for time aligns seamlessly with Jaeger-LeCoultre’s rich watchmaking heritage, where the measurement of time has always been intrinsically linked to the movements of celestial bodies.

Breitling

Breitling is celebrating precious moments with its Connected Through Time campaign for Ramadan. The brands conveys the significance of time during Ramadan and highlights how we are connected through special moments that unite us.

The campaign features key timepieces from the brand’s three pillars of Earth, Land and Sea. From the iconic Chronomat to the Superocean Diver’s watch, to the Navitimer.

Breitling’s three universes – Land, Sea, and Air – pay tribute to the brand’s rich heritage in producing exceptional timepieces that historically fit into these segments, making it an inclusive watch brand that offers something for everyone.

Tag Heuer

TAG Heuer introduces “Chapter III: Time is a Gift,” the latest edition of its annual Ramadan campaign, but with a twist! Featuring the highly sought-after TAG Heuer mascots, this campaign blends high-performance watchmaking with the spirit of the Holy Month.

Set against the mesmerising backdrop of the desert at sunset, the animated film brings to life the Maison’s official mascots – reimagined with distinct Middle Eastern elements – as they embark on an exhilarating race to an Iftar gathering.

The campaign features iconic timepieces from the brand’s ranges, including the Carrera and Monaco. The mascots are each seen in custom-coloured jumpsuits matching their dedicated TAG Heuer Monaco or Carrera watch. Each timepiece reflects the essence of TAG Heuer and its associated mascot—timing every moment with absolute precision, much like the importance of time during Ramadan.

In 2015, Dior Joaillerie unveiled its Rose des Vents jewellery collection.

A delicate selection of pieces inspired by the wind rose that was found in the garden of Christian Dior’s childhood home in Granville, Normandy. As an allegory of the Dior medallion, the Rose des Vents collection combines the Wind Rose with the lucky star of Christian Dior and the idea of a playful lucky jewel to keep generations. The Rose des Vents collection has become known for its playful use of colourful ornamental stones and its versatile design. Each piece can be worn in more than one way, thanks to the double-sided motifs.

In 2018, the collection expanded to include the Rose Celest, which features a sun and moon motif, this has become an integral part of the collection’s identity. Then in 2022, Rose des Vents introduced the Charms, a reinterpretation of Monsieur Dior’s “Grigris”. These would appear alongside the original Rose des Vents motifs for an elegant update to the fine jewellery pieces.

Last year, Etoile Des Vents introduced lucky star symbols inspired by the 30 Montaigne Lucky Star of Christian Dior as a refined wind rose. Without ornamental stones, these designs appeared to be a more minimal yet elegant addition to the collection.

Today, a decade later, the house reveals new additions to the collection to celebrate the collection’s tenth anniversary. The latest novelties in the Rose des Vents collection will enrich the offering and encapsulate all of the stories told before it.

Statement pieces will feature a combination of the collection’s motifs, making them a playful addition to the range. Combining coloured stones, diamonds and ornamental stones, these new pieces are perfect for the woman who loves to express her vibrant personality.

dior.com

During the first three months of 2025, Abu Dhabi has become a key hub for luxury pop-ups

Louis Vuitton

Louis Vuitton partnered with Abu Dhabi Investment Office for a special activation, showcasing the House’s spirit of travel and exceptional craftsmanship.  Savoir Rêver (Crafting Dreams), which took place at Anantara Santorini Abu Dhabi from February 7th to 15th, featured some of Louis Vuitton’s most exclusive pieces, inviting clients to immerse themselves in the Maison’s universe.

Hosting clients by appointment only, Louis Vuitton unveiled key pieces from its various collections, including high jewellery, high watchmaking, loose stones, hard-sided luggage, objets nomades, leather goods, exotics and ready-to-wear. The creative concept invites clients on a journey that blends the brand’s history with travel and it’s heritage of fine savoir-faire. Immersive activations throughout the event are designed to engage all senses, with private consultations and personalised presentations tailored to the unique tastes of each guest. The carefully curated selection of products represents the pinnacle of the House’s tradition of celebrating bespoke creations.

“Abu Dhabi continues to lead the way in luxury retail, and together with Louis Vuitton, we are delighted to bring Savoir Rêver to the capital. The dreamlike exhibit embodies the Maison’s spirit of artistry and adventure while reinforcing the emirate’s commitment to offering extraordinary, future-defining luxury experiences.” Said Noura Al Foulathi, Abu Dhabi Investment Office.

Prada

Prada hosted the latest edition of its Prada Mode activation in Abu Dhabi on from11th to 14th February. The 11th iteration of the global event took place at the MiZa neighbourhood in Mina Zayed and acted as a cultural space, bringing together the worlds of art, fashion, technology, history and more. Curated in collaboration with multidisciplinary artist Theaster Gates, the space at MiZa was transformed into an architectural structure consisting of areas for talks and discussions, dining, educational experiences and more.

Anchored in the format of a circle within a square, a cylindrical structure situated in the middle of the space created a boundary between the realms, dividing the room in two. Acoustic music sets, fostering a sense of contemplation, introspection, and conversation, characterised the interior of the cylinder, while the space at the exterior was defined by a boisterous atmosphere with live performances and DJ sets. The musical program for the interior and exterior zones was co-curated by Gates and NTS, a space for radio and creative projects founded by Femi Adeyemi. The cultural programming curated by Myrna Ayad focused on local and regional talent, with conversations and performances highlighting the multivalent expressions, traditions, intelligence, creativity, and contributions of Arab women.

The event was open to the public for the second half, while the first two days were reserved for VIP guests.

Roger Vivier

French accessories house Roger Vivier hosted an exclusive three-day event in partnership with Abu Dhabi investment office, inviting clients to discover the Spring/Summer 2025 collection at Jardin à la Vivier’. Taking place from 4th to 6th February, the presentation saw the capital’s Umm Al Emarat Park transformed into a Parisian garden, and guests were invited to discover the collection as well as enjoy dinners curated by Balbosté, offering a multisensory experience of style, taste, and artistry.

Inspired by outdoor elegance, the presentation also incorporated natural materials such as raffia, woven wicker and canvas, paired with luxurious embellishments like crystals, sequins and rhinestones. “Our collaboration with Roger Vivier brings the Maison’s unique perspective to Abu Dhabi, with the stunning Umm Al Emarat Park selected as the debut venue. This extraordinary event underscores Abu Dhabi’s growing reputation as a global hub for innovation in luxury retail, with its dynamic cultural scene and world-class infrastructure making it the ideal destination for this showcase,” says Noura Al Foulathi, Abu Dhabi Investment Office.

Designed by Creative Director Gherardo Felloni, the Spring-Summer 2025 collection features some of Roger Vivier’s most iconic creations, including the Belle Vivier slingback and I Love Vivier pump. The new Belle Vivier bag, a reinterpretation of travel luggage from the 1930s, also makes its debut, highlighting the brand’s exceptional savoir-faire in every single detail.

For the first time, Italian men’s fashion house Zegna will present its Summer 2026 collection outside the traditional Milan Fashion Week calendar, choosing Dubai as the stage for its latest runway show.

On June 11, 2025, the brand will bring the excellence of Made in Italy to the UAE for an exclusive show, reinforcing its ongoing commitment to Italian craftsmanship, innovation, and global expansion as well as further solidifying its close relationship with the Middle East.

This exceptional move — made in full alignment with Camera Nazionale della Moda Italiana — reflects ZEGNA’s ambition to take Italian savoir-faire beyond borders while maintaining its deep roots in Milan. The SS26 show will be the highlight of a week-long program of curated experiences designed to engage top clients, friends of the brand, and select members of the international press.

“As a company that has always looked beyond, we are excited to bring the artistry of Made in Italy to Dubai for the first time,” said Gildo Zegna, Chairman and CEO of Ermenegildo Zegna Group. “This is not just about a fashion show—it’s about reinforcing the strength of Italian craftsmanship on a global stage. Dubai today is the center of the world, a place where cultures converge, ideas flourish, and the future takes shape. It embodies the energy, vision, and innovation that define modern luxury. Milan will always be our home, and our partnership with Camera della Moda remains as strong as ever. But today, luxury is about movement, evolution, and embracing new perspectives. Dubai is the perfect place for us to tell the next chapter of our story.”

As part of this special occasion, VILLA ZEGNA, the brand’s travelling event concept inspired by the original home of Ermenegildo Zegna, will also land in Dubai, offering an immersive journey into ZEGNA’s heritage of craftsmanship and innovation. Following its first two chapters in Shanghai and New York, this latest iteration will continue to celebrate the creative spirit, sustainability, and contemporary vision that define ZEGNA today.

ZEGNA.com

Welcome to our round-up of the ultimate scents of the Orient

Guerlain L’Heure Dorée

For its latest exceptional fragrance, Guerlain introduces L’Heure Dorée, a new scent housed in a limited-edition Bee Bottle, designed to celebrate Eid-Al-Fitr. This limited-edition fragrance, combining fine craftsmanship and daring perfumery, is cloaked in purple velvet and a pearly glow, in a homage to the Middle East. The scent itself combines spicy cardamom notes, majestic rose, and warming amber, conjuring up a world of light, in which tradition and modernity intertwine in perfect harmony.

Dior Bois Talisman

Inspired by Christian Dior’s love for lucky charms, Dior Bois Talisman takes inspiration from a lucky piece of wood he would carry with him each day. Designed by Francis Kurkdjian, Dior Perfume Creative Director, this Eau de Parfum combines woody notes with vanilla, an olfactory composition in which the cedar note serves as a mystical shrine for an opulent vanilla note, unfurled in all its facets; this scent is to be worn like a fragrance talisman.

Givenchy Gentleman Society Eau de Parfum Ambrée

Following Gentleman Society Eau de Parfum and Eau de Parfum Extrême, Givenchy is now exploring a new facet of the gentlemanly attitude with Eau de Parfum Ambrée. The House draws inspiration from its founder, Hubert de Givenchy, and from the most flamboyant sides of his personality, his creativity, and his free-spiritedness. Since the creation of the Eau de Parfum, the combination of a narcissus absolute and a quartet of vetivers has been the unique olfactory signature of Gentleman Society. For Eau de Parfum Ambrée, this one-of-a-kind accord gives the impression of being shrouded in gold: perfumer Karine Dubreuil Sereni enveloped it in warm, opulent notes, in turn resinous, ambery and spicy.

Loewe SOLO Elixir

LOEWE SOLO Elixir, a new interpretation of an iconic fragrance, joins LOEWE Botanical Rainbow with an exceptionally high concentration of essential oils that leaves a resonant trail in its wake. LOEWE Solo Elixir EDP reinterprets the original LOEWE Solo fragrance with a more intense concentration of essential oils, enhancing aromatic, floral and ambery notes of lavender, jasmine sambac, mandarin and orris combined with nutmeg, cinnamon, olibanum and patchouli. This new composition is underlined by the rich, raw and authentic aspects of the LOEWE Accord—an exclusive note created by our perfumer that is based on the complex, resinous scent of the Spanish Rockrose wildflower—LOEWE’s fragrant DNA.

Christian Louboutin Fétiche Le Cuir

Fétiche Le Cuir by Christian Louboutin is a refined tribute to the timeless allure of leather, reimagined with a softer, deeper sensuality. Crafted by Juliette Karagueuzoglou, the fragrance captures the luxurious essence of leather, enriched by the natural warmth of osmanthus. This exquisite blend transforms leather into a scent that is both elegant and captivating, offering a delicate balance between richness and refinement. With every spray, Fétiche Le Cuir envelops the senses in notes that are bold yet understated, sensual yet sophisticated. A fragrance that lingers like a soft caress, it brings out the depth and beauty of leather in a way that feels both modern and timeless.

Forty years after its original inception, the BMW M5 has a new electrified drive system for the first time.

The legendary high-performance sedan is entering its seventh model generation and a new era for BMW with new editions of this icon. A model-specific version of the M HYBRID system gives the new BMW M5 a maximum output of 727 hp and peak system torque of 1,000 Nm. The combination of a high-revving V8 engine with M TwinPower Turbo technology and an electric motor, plus power transfer courtesy of an eight-speed M Steptronic transmission and M xDrive all-wheel drive, enables acceleration of 0 to 100 km/h in 3.5 seconds.

A new innovative and engaging performance experience is accompanied by a new interpretation of the high-performance car design for which M is renowned. Prominent wheel arch and side skirt extensions, the sculptural front apron and model-specific surfacing around the C-pillar – including an embossed “M5” logo for the Hofmeister kink – give the car an athletic appearance that helps to differentiate it more clearly than ever from the BMW 5 Series Sedan. At the same time, an unusually high proportion of surfaces painted in body colour create a puristic appearance with stylish references to its superior dynamic talents.

The exterior design accentuates the multi-layered character of the new BMW M5. Its sense of poise and assurance is fuelled by vast reserves of power that can be summoned at any time. Kept discreetly in reserve during relaxed, electric-only cruises, this performance comes vividly to the fore as the BMW M5 reveals the “sporty sedan” side of its personality over longer distances – and is unleashed in full during sessions on the track.

The new M HYBRID drive system combines a 4.4-litre V8 engine with a classically high-revving character and an electric motor. The electric motor’s performance characteristics are tuned specifically for the BMW M5, and it is integrated into the eight-speed M Steptronic transmission. The combustion engine benefits from cutting-edge M TwinPower Turbo technology, a cross-bank exhaust manifold and optimised oil separation. The ability of the electric motor to generate its power instantly and the intelligently controlled interplay of the combustion engine and motor ensure the M HYBRID system responds without delay to every movement of the accelerator.

The sports exhaust system of the new BMW M5 underscores the performance experience with a multi-faceted and emotionally enthralling engine note. It features electrically controlled, continuously adjustable flaps and the two pairs of dual tailpipes familiar from other M models, each with 100-millimetre trims in Black Chrome.

Providing an acoustic accompaniment to the power delivery of the electric motor is BMW IconicSounds Electric. This M-specific electric drive sound provides authentic responses to movements of the accelerator when the car is operating in all-electric mode. With the relevant drive system configuration, it also generates an engaging track to highlight the arrival of extra electric power on top of the output from the V8 engine. The power generated by the combustion engine and electric motor is channelled to the road via the all-wheel-drive system M xDrive, whose rear-biased setup is particularly pronounced in 4WD Sport mode. However, the driver can also select 2WD mode.

The chassis design comprises a double-wishbone front axle and a five-link rear axle with bespoke kinematics and elastokinematics, plus a host of other specially tuned components. The electrically assisted rack-and-pinion steering with M Servotronic and variable steering ratio is rigidly connected to the front axle subframe to ensure optimal road feedback and a high degree of directional accuracy.

Adaptive M suspension with electronically controlled dampers and Integral Active Steering, which steers the rear wheels by up to 1.5 degrees, are also standard. M-specific tuning, the individually selectable settings, and the ability to adjust the dampers at each wheel optimise the body’s connection to the road and maximise the car’s range of talents—from everyday driving comfort to race-ready dynamic prowess. Turning the rear wheels as required improves directional stability at high speed, as well as agility and comfort when manoeuvring.

Traction, agility, and directional stability all benefit from near-actuator wheel slip limitation and the networking of all control systems within the integrated transverse dynamics management setup. The standard M Compound brakes and optional M Carbon ceramic brakes combine with an integrated braking system that offers the driver two pedal feel settings. M light-alloy wheels (20-inch at the front axle, 21-inch at the rear) come as standard and are fitted with high-performance tyres.

Inside, the progressive sports car cockpit of the new BMW M5 contains a newly designed, flat-bottomed M leather steering wheel with illuminated M buttons, M multifunction seats with a wide range of electric adjustment and the BMW Curved Display which, like the standard BMW Head-Up Display, includes M-specific content. The standard BMW Live Cockpit Professional also brings the BMW Maps navigation system and the Augmented View function on the control display. An upgraded version of BMW iDrive features as standard in the new BMW M5. It is based on the BMW Operating System 8.5 and is designed squarely for use via touch control and natural speech.

Also playing their part in the exclusive interior ambience are the standard Merino leather trim, the BMW Interaction Bar, four-zone air conditioning, heated front seats, ambient lighting with M-specific interior lighting including Welcome Animation, and the panoramic glass sunroof. The standard specification also provides customers with the Bowers & Wilkins Surround Sound System, a wireless charging tray, Comfort Access, an alarm system, automatic tailgate operation and the charging cable Professional.

Among the items on the options list are the M Carbon exterior package, an Alcantara headliner, steering wheel heating, active seat ventilation and a trailer tow hitch. Model-specific BMW M Performance Parts will also be offered for the new BMW M5 from launch. The selection includes M Performance forged light-alloy wheels and exterior components made from carbon-fibre-reinforced plastic.

BMW.com

The clean beauty movement has transformed from a niche trend to a global industry standard, as consumers become increasingly conscious of ingredient transparency, sustainability, and ethical sourcing.

In 2025, the landscape of clean beauty continues to evolve, with luxury and mass-market brands alike redefining their formulations, packaging, and sustainability commitments. We take a closer look at some of the latest updates and emerging trends shaping the clean beauty space.

Luxury Brands Redefining Clean Beauty

Luxury beauty houses have fully embraced the clean beauty revolution, incorporating high-performance botanical extracts, bioengineered ingredients, and sustainable packaging. Brands such as Dior, Chanel, and Hermès are prioritising eco-conscious formulations without compromising on efficacy. Chanel’s No.1 de Chanel line, for instance, uses upcycled camellia extracts and eco-designed packaging, aligning luxury with sustainability.

Meanwhile, Tata Harper and Augustinus Bader, two pioneers in high-end clean skincare, continue to push innovation with bio-active ingredients that target skin health at a cellular level. Tata Harper has expanded into refillable packaging, while Augustinus Bader integrates science-backed, plant-derived ingredients into its renowned formulas.

Ingredient Transparency and Formulation Advances

One of the biggest shifts in clean beauty is the demand for radical transparency. Consumers are now well-versed in ingredient lists, pushing brands to disclose not only what they use but also where and how ingredients are sourced. The INCI (International Nomenclature of Cosmetic Ingredients) decoding trend has gained traction, with brands providing interactive ingredient glossaries on their websites.

Innovations in bio-fermentation and plant-based actives are also driving the industry forward. Biossance, a leader in sustainable skincare, continues to expand its use of sugarcane-derived squalane, offering hydration without environmental compromise. Caudalie and Fresh are further refining their natural formulations, incorporating microbiome-friendly ingredients to enhance skin health.

The Rise of Waterless and Carbon-Neutral Beauty

With sustainability at the forefront, brands are reducing water usage and carbon footprints through waterless formulations and carbon-neutral production. L’Oréal and Unilever have pledged to significantly cut water usage across their beauty portfolios, while Davines and Aveda are pioneering waterless shampoo bars and concentrated skincare formulas.

Additionally, carbon-neutral and net-zero beauty initiatives are gaining momentum. Guerlain, known for its commitment to bee conservation, has pledged to make its entire supply chain carbon-neutral by 2030, reinforcing its leadership in sustainable luxury beauty.

Makeup Goes Clean Without Compromise

Clean makeup is no longer synonymous with limited pigment payoff or lackluster performance. Brands like ILIA, RMS Beauty, and Westman Atelier have set new standards for clean cosmetics, merging high-impact color with nourishing skincare benefits. Hermès Beauty has expanded its natural makeup line, incorporating sustainably sourced pigments and eco-friendly packaging.

Celebrity-backed brands are also leading the charge—Hailey Bieber’s Rhode Beauty and Gwyneth Paltrow’s GOOP have made significant strides in clean beauty formulations, offering high-performance products that appeal to both minimalists and luxury beauty enthusiasts.

The Future of Clean Beauty

As clean beauty continues to evolve, the industry is moving toward holistic well-being, with an emphasis on skin barrier health, microbiome-friendly formulations, and blue-light protection. Adaptogenic skincare, powered by mushrooms and ancient botanicals, is set to be a major trend, with brands like Youth to the People and Dr. Barbara Sturm leading the way.

Moreover, AI-powered personalisation is becoming a game-changer, allowing consumers to receive tailored product recommendations based on their unique skin microbiome and environmental factors.

The clean beauty movement has officially moved beyond being a trend—it is now an industry benchmark. With luxury and mass brands alike embracing sustainability, transparency, and innovation, consumers can expect an era where beauty is not only clean but also uncompromising in quality and performance.

UAE-based jewellery brand 94 Jewelry was founded by six Emirati sisters whose passion for design and jewellery saw them come together to create a business.

Zainab, Fatima, Jumana, Kawther, Khadija and Mira wanted to create a brand that meant something and built the business on the belief that jewellery is more than just adornment—it is a legacy.

Drawing inspiration from treasured family traditions, their collections are designed to be modern heirlooms, seamlessly blending timeless craftsmanship with contemporary elegance. Each piece is thoughtfully created to be cherished today and passed down for generations, embodying the essence of fine jewellery that stands the test of time.

At the heart of 94 Jewelry is a commitment to artistic craftsmanship and versatility. Their collections, including Heirloom, Spinning, Terrazzo, Malachite and Aurora, offer a diverse range of styles, from intricate heritage-inspired designs to bold, colourful expressions of individuality. The latest Aurora collection brings a playful and dynamic approach to fine jewellery, featuring reversible designs that allow the wearer to switch between two looks effortlessly—an embodiment of the brand’s signature versatility.

Here we talk to two of the sisters, Zainab and Fatma to find out more about the latest collections and the vision for the brand looking forward.

Tell us about the brand 94 Jewelry and why you decided to launch it initially.

Zainab: We chose jewellery because it’s something that we all love mutually – we have always loved to design our own jewellery, we’ve grown up enjoying our mother’s pieces, and so it was natural for us to start a brand together so we could create pieces that we wanted but could not find anywhere. We wanted to combine a vintage feel while simultaneously being timeless and modern. Something that you would enjoy wearing, no matter how old it is, and that you can pass on to the next generation. Our brand is about designing heirlooms that will last for generations.

It’s a family affair – how do you divide the functions of the business between you as sisters, and how do you get over differences in opinion?

Zainab: We have created a structure that works for us in the sense that we each handle a different department within the brand. Everyone understands their roles within the brand and takes up their individual responsibilities. Some of our roles are in multiple departments. For example, I handle marketing and PR with my sister, but I’m part of the design team too. Everyone had the chance to choose what their role was going to be from the very beginning, and from time to time, we regroup to decide whether we want to adapt or change any of the roles. This also helps us to feel constantly motivated and keeps our interest within the company.

In terms of agreeing on everything at the same time, that’s impossible! We’ve learnt to agree to disagree sometimes. Although we’re sisters, each of us has a different view on life, different opinions, and different personal styles. The end product is usually shared with all of us as well so we can each give our input. It’s also nice to get feedback from our friends and family members, especially my mum, who loves jewellery.

Tell us about the collections – the colours, the stones and the motifs.

Zainab: We started our brand with two collections: Malachite and the Allah Cube Collection. The Allah collection is a collection of Allah cube pendants, which are more traditional and religious but also timeless. People wear them all the time, and they are often purchased as gifts. They were designed to be simple pieces that can be worn on their own or paired with other jewellery.

The malachite collection was very artsy, fun and playful. It consisted of the malachite ball, a 3D ball with ridges on top with diamonds and turquoise.

We saw that malachite was a stone that worked really well for us, and so we are now incorporating malachite into other collections.

Why did you choose malachite?

Zainab: I think it was a stone that we particularly liked, and it’s really beautiful, especially its veins and details. Every malachite piece is different from another, making it so beautiful and unique. Finding that perfect slab and using it correctly, especially when the piece is bigger, can be something different and beautiful.

Tell us about the latest collection, Aurora.

Zainab: This collection was created with the idea of having one piece that could be used in multiple ways, dressing it up and dressing it down. The collection is inspired by the sun and the moon. The blue piece represents night and the stars, and the moon. And the other piece represents the sun and the day. The idea is that you can turn it and have a completely different pendant with a different stone. Customers can customise the necklace according to the stones they like – we can offer them a series of possibilities. It’s something really different, it’s also fun, but at the same time, it can be worn in a classic way.

You talk about jewellery being passed down for generations – what do you think a jewellery piece needs to make it worthy of this?

Fatima: The concept of heirlooms is special to us because it’s something that happens not only in our family but in our culture. Jewellery is often passed on through generations, which happened with our mother and grandmother, and now that I am a mother myself, I hope to do the same with my daughters. The beauty in jewellery is that even if you don’t appreciate it at that time, you will eventually end up appreciating it. I have four girls, and they all have very different tastes. We have had jewellery passed down through the family, and sometimes there are pieces I wouldn’t wear, but one of them might see it and love it. Other times, we will put pieces in the safe, and then eventually, we’ll look back at them and realise that something is a beautiful piece. It’s just about styling it the right way. I am more minimalist in my style, but my eldest loves bigger, heavier piece,s and she appreciates the finer details in her pieces. She’s also very much into fashion, so she sees things differently, and perhaps that’s why she enjoys my pieces and my closet more!

What are the first pieces of jewellery you remember?

Zainab: I remember there was a phase of Mickey Mouse necklaces in gold and diamonds, and I think my father gifted them to us. That’s one of the first things I remember having, and then there was also the Chopard Happy Diamonds collection. I think I still have some of these pieces. If I don’t, then they would have been handed down to other members of the family. It’s nice to have pieces that you can always keep and love, and that’s the aim for me with the brand and in my personal life too, not just with jewellery, but with anything I buy. We live in a time when we need to focus on quality, not quantity.

What’s the biggest challenge with the company today?

Zainab: I think one of the challenges is staying true to the essence of 94 Jewelry. We’re not into trends at all; we’re not a fast fashion brand. We don’t produce all the time. We produce slowly, carefully and cautiously, and every piece is handmade, so it takes time. It’s a process, and we need to test it out and ensure that we maintain the quality and that when our pieces are made, they’re made properly and suited to a wide range of women. We take our time, don’t launch very frequently, and are OK with that. Whenever we regroup as a brand and discuss where we’re at and where we’re going, I think everyone is still on the same page in the sense that we have our essence and we shouldn’t change it just because everyone else is overproducing. Our pieces are not the most affordable, and so we need to make sure that whatever we create, our customers will see the value in it just as much as we do.

How do you think regional events such as The Sharjah Jewelry show are helping to support local designers?

Zainab: Being a local brand, people are still starting to consider if they should buy from local brands versus international brands, but I think it’s changing a lot. We live in a city where everyone supports each other, which is amazing. These local events are amazing. We have something happening every weekend, and we can’t keep up! There are so many exciting events and opportunities. It gives local brands the chance to showcase their work and reach potential customers, and it’s a great platform. We’re very lucky to have great things happening. It’s a very busy city, and people are constantly seeking something new, which is fantastic for a local brand such as ours.

This is the women’s issue – as successful women, what advice would you give others?

Zainab: If there’s anything you want to do, do it! Ask yourself what your end goal is – is it to continue working in the corporate world? Or do you know that eventually, you want to start your own thing? If that’s your end goal, what are you waiting for? Start it now!

What message would you send to our readers about the brand?

We are currently available on Ounass and are in the process of launching our website soon. Potential customers can get in touch through our Instagram page, and we will connect with them and help as much as possible. We also do many custom pieces. This could be customising pieces from our current collections to their needs, or making something completely from scratch. We’re very open to working with our clients. People love to have something personal or special that can’t be found anywhere else, and if we can do that for them, why not?

Fatima: Our pieces are very unique and artistic, so if readers want to stand out in the crowd, then they can come to us.

instagram.com/94.jewelry

Rolls-Royce has introduced an immersive fragrance concept with a bespoke perfume designed to complement the rich aromas of materials used in Rolls-Royce motor cars.

Composed by the brand’s in-house perfumer, the new debut fragrance of the Bespoke Collective combines notes of Amyris, Cedarwood, Rosewood and Iris.

The first scent will be introduced on the brand’s Phantom, elevating the serenity of the Rolls-Royce experience with a unique aroma. For every new Rolls-Royce model, a specialist department within the brand, which comprises experts trained in sectors ranging from biochemistry to haute parfumerie, is consulted during the selection of leathers, woods, wools and other tactile surfaces. This includes the materials used to enhance and protect them, such as lacquers and dyes.

Designed to enrich the sensory experience within the motor car, Rolls-Royce Scent subtly introduces new comforting and relaxing olfactory themes. Cedarwood brings a calming, delicately spiced complexity, and Rosewood adds a dry, slightly sweet note, while Iris introduces a floral yet earthy quality, complemented by the woody, smoky undertones of Amyris. Experienced as one, the fragrance balances soft, precious aromas with richness and depth, effortlessly embodying the qualities of the motor car.

A fragrance-releasing system was developed for the Rolls-Royce Scent. The structure of the patented scent diffuser ensures that the fragrance is released in suitably delicate doses for a long-lasting, sophisticated sensory experience.

rolls-roycemotorcars.com

Al Seef Heritage Hotel Dubai, Curio Collection by Hilton, is the perfect destination for celebrating Eid Al Fitr.

Combining Dubai’s rich heritage with luxury hospitality, it invites guests to immerse themselves in the emirate’s enchanting history while enjoying a celebration that honours tradition, family, and the joy of togetherness.

Start your morning in the warmth of your traditional style Bayt, where the soft light filters through Arabic wooden windows, wrapping you in the timeless charm of Old Dubai. The gentle murmur of Dubai Creek whispers stories of the past, inviting you to embrace the serenity of the moment. Gather your loved ones for breakfast at Sabaa Restaurant & Bar, where the air is perfumed with the scent of freshly baked bread and the rich flavours of Emirati cuisine. Each bite is a celebration of culture, setting the stage for a day of discovery and connection.

After breakfast, venture into the vibrant souks, where the soul of Dubai comes alive. Lose yourself in the bustling energy of the markets, where treasures of gold, spices, and textiles await. The sights, sounds, and scents of the souks weave a tapestry of history, offering an experience that is both nostalgic and exhilarating.

When it’s time to retreat, return to your room, a thoughtfully designed tranquil sanctuary inspired by the natural beauty of the UAE. Adorned with soothing colours, cosy furnishings, and subtle nods to Emirati craftsmanship, it’s a haven of peace. Step onto your private balcony, where the gentle breeze carries the whispers of the creek. Watch as traditional dhows glide gracefully across the water, their sails painted by the golden hues of the setting sun. Sip on a refreshing drink and feel the deep connection to Dubai’s storied past.

As the evening unfolds, head to Sabaa Restaurant & Bar for an exquisite Eid dinner. Indulge in a feast of traditional and international delicacies, each dish a testament to the richness of shared heritage. Around the table, laughter and stories flow freely, creating cherished moments of unity and joy.

At Al Seef Heritage Hotel Dubai, Curio Collection by Hilton, the spirit of Eid is more than a celebration – it’s a journey into the heart of Dubai’s culture and hospitality.

hilton.com/en/hotels/dxbasqq-al-seef-heritage-hotel-dubai

Each year Dior’s Gold capsule collection offers reinterpreted editions of iconic pieces from the brand’s collections.

Gold is a colour that has always been integral to the house, with its metallic hue adding illuminations to the brand’s collections over the years.

For the latest capsule collection, which launched in time for the Holy month, creative director Maria Grazia Chiuri has reimagined key pieces from the brand’s spring/summer 2025 collection in shimmering metallic hues, and glistening fabrics, enhanced with metallic threads. The iconic Bar jacket is also sublimated in iridescent hues, complementing elegant midi skirts and dresses.

Key accessories also add to the offering, including the Dior Book Tote, which is adorned with the Dior Chardons motif in raffia dappled with subtle golden touches, evoking the inspirations of the Dior Cruise 2025 collection. The iconic Lady Dior bag also gets a new look with a new aubergine tone, while clutch bags are presented in a graduation of colours from black to gold.

Shoes, such as the Dway mules and Dioract sandals, are redesigned in a palette of sparkling tints. Embellished in an all-over reinterpretation of the Miss Dior print, the Teddy-D bob, the Mitzah and enveloping stoles enrich the selection.

The collection is available exclusively in the Middle East and Asia-Pacific.

dior.com

For four decades, Swiss brand Charriol has been crafting timepieces and jewellery that blend elegance with innovation.

Founded in 1983 by Philippe Charriol, the brand quickly became renowned for its distinctive cable-inspired designs, a signature aesthetic that is instantly recognisable. After the death of the brand’s founder in 2019, Philippe’s daughter, Coralie Charriol, took over as the brand’s CEO, and now she is ready to start a new chapter and take Charriol to new heights.

With Coralie at the helm, Charriol is embracing a fresh vision while staying true to its heritage. Passionate about modernising luxury with purpose, she brings a contemporary edge to the brand’s timeless designs, ensuring its relevance in an evolving market. Strengthening its longstanding presence in the region, Charriol has announced a strategic partnership with Ahmed Seddiqi & Sons, marking a significant step in reinforcing Charriol’s commitment to the Middle Eastern market, promising an exciting new era for the brand in one of its most important global destinations.

On a recent visit to Dubai, we sat down with Coralie to find out more about the brand and her vision for its future.

Philippe and Coralie Charriol

Tell us a little about Charriol and how it came to be what it is today. 

Charriol was created by my father. He worked at Cartier for 15 years and was president of Cartier Asia. In 1983, he decided to launch his own brand. He opened two offices in Geneva and Hong Kong, he had eight watches in a suitcase, and he travelled the world to introduce the watches to all of his contacts.

He knew he needed a special material or something that would make his watches stand out and get the attention of potential buyers. So, he created the cable, which is our signature design. It is stainless steel, made in Switzerland in the factory that’s been making our cables for 40 years. It’s a 27-step process, achieved by 3 or 4 different artisans, and this has been the DNA and signature look of Charriol, since its inception in 1983. My father put it on watches for men and women, and he soon realised that he could create great jewellery with the same concept. Charriol was one of the first brands to offer watches and jewellery from the beginning. He also started to increase the accessories to belts, cufflinks, eyewear and perfumes, so it soon became a full universe, and he soon opened boutiques that would stock all of the range of products Charriol had to offer.

He was ahead of his time in this way and also in focusing on women. He did this from the beginning, particularly with products aimed at women who would purchase them for themselves.

What have you been doing with the brand since you took over?

When I took over six years ago after my father’s passing, we started cleaning up the brand and its product offering. We reduced some of the lines, I reviewed the codes of the Maison and started to infuse them into new lines.

Two years ago, we launched the Navigator line, and then came the Cruise and the Surf lines. Surf was introduced because I’m an avid surfer, and I want to infuse my passion for surfing into the products I design. It’s built like a diver’s watch. I designed it for women first, then I brought out the men’s, and I wanted a watch that could be worn in the water but could also be worn as an elegant going-out piece.

Tell us about the universe of Charriol today.

We recently celebrated our 40th anniversary. We are present in 60 countries and are opening in adventurous new markets like Korea and India. We are an aspirational luxury brand that is still Swiss-made. Our price points are luxury but reasonable. I am a woman who designs for women first, which is very important to me. I want to educate women on watches, make sure they are not intimidated, and encourage them to be self-purchasers.

We have so many plans – growing digital, looking into collaborations with technology and health and incorporating that into watches and jewellery, updating Charriol’s boutique experiences – all of that is very exciting. We also have possible new lines of watches coming, but the development is slow and a long process. We also want to consider the importance of branded jewellery, which has huge potential for further growth. I want to look further at fine jewellery and expand the pieces we make with diamonds and gold. This is a smaller market for us, but it’s an area I’m very excited about.

Tell us about Charriol in the Middle East.

Charriol has been in the Middle East for 40 years. We have 11 stores, and we have a very strong presence in Saudi Arabia. The news is that we have partnered with Ahmed Seddiqi here in Dubai and for me, it is one of the smartest and luckiest moves for Charriol. It’s a fantastic partner who knows exactly what they’re doing – they are leaders in their industry – and they believe in and support the brands that they work with. For us, this is exactly what I needed. We are still 100 per cent family-owned so I need all the support I can get, and I am looking at what will hopefully be a long relationship.

We are now in 9 EDIT by Ahmed Seddiqi stores and we will look at having a boutique in Dubai in the future. Dubai is booming right now, so we are very excited about it.

Who is your customer in this region?

The great thing about this region is that you can reach people from all over the world, which is really amazing. A lot of people from the Middle East know us because we’ve been here for 40 years, but we also have customers travelling through the region from Asia, America and Europe who have discovered our brand here.

Our customers are generally men or women who are looking for unique pieces. They don’t follow the crowd; they like wearing pieces that will make them stand out. The cable is a design that people will either love or hate, but when you’re a fan, you collect them, stack them, and wear them for many years.

What’s crazy is that we sell all over the world to so many cultures, and while the size preferences may change from region to region, the design still appears across the board. If you look at our standard bangle that my father designed, we have over 100 versions of it and it’s a universal piece that appeals to everyone. It’s extraordinary. We live in a world where we are all so different, yet we can have one product that appeals to so many people. It is truly wonderful.

How do you honour your father’s legacy as you further develop the brand?

First of all, my father had a big personality. He took up all the air in the room! He was a self-made man who created this empire from scratch. Magic happened for him and what he did was truly extraordinary. He took me under his wing, but he pushed me to do it on my own. He would always encourage me to use my initiative so that I would learn for myself. He wasn’t showing me how to do everything. He encouraged me to do it, which I did. I worked within many départements at the company – PR, sales, jewellery design, jewellery design – and then finally where I’m at today, and so I’ve honoured him in everything I have done as much as I possibly can. I’ve kept the heritage of the brand as this is what it’s built on, we will never take that away. Six years after taking over, I’m finally allowing myself to sit in his spot. It took a long time, but I now see myself as the future of the brand and infusing my passion into the brand.

As a female CEO of a company, what are the challenges, and how do you ensure your voice is heard?

Women leaders lead very differently from men. The pyramid of the company is very different to how it was when my dad was running it. There is a much wider structure today. Being a woman in this industry is very hard. There are hardly any in the C-suite. We are though at 43 per cent in the rest of the industry, which is really interesting. But at the top level, we are not even at 30 per cent. At Watches & Wonders last year, I was one of two women, and this year, I think it will be one of three. On top of that, we are still a family-owned brand, so we don’t have the support or cash of a big group. So it’s tough. However, I can react very quickly. I can make decisions and change direction very easily. I can be more resourceful, stay relevant, and I can partner up with great partners. I can listen to the end consumer and react to that. That’s my strength.

What does your decision-making process look like?

Firstly I have a great team around me. Obviously, my decision is the final one, but I think it’s important to listen to everyone. I am a little headstrong, and there are certain collections or products I feel strongly about, because I designed them, so I stay strong to them, but aside from that, I am quite open to listening to my team and getting their feedback.

Tell me about you as a person.

Charriol is infused in everything I do and I’m always wearing it. I don’t wear any other brand. I love travelling, going to new places, and meeting new people. I also love surfing! I’ve surfed everywhere in the world, from Panama to Puerto Rico, Costa Rica, Morocco, and Bali. I wanted to try Suft Abu Dhabi while I was here but didn’t have enough time to get booked in. I have three kids. I love documentary films and have been an executive producer of three films. One was about the story of plastic and that actually encouraged me to change Charriol’s consumer packaging to be zero plastic.

What’s in the pipeline for Charriol this year?

We have Watches & Wonders in April. This will be our third edition, and we will have a bigger booth this year. I have a lady’s watch launching. It will be a fantastic piece that can be stacked with our jewellery, too.

What’s the motto that you live by?

Live different. It’s actually the brand’s motto, but I feel strongly about it.

Charriol.com

Amna Abulhoul, Executive Creative Director, Entertainment & Experiences, Expo City Dubai on creating a global hub of innovation, culture, and entertainment

Built on the legacy of Expo 2020, Expo City Dubai has become a visionary urban destination that blends innovation, sustainability, and cultural experiences into a dynamic global hub. Located on the original Expo 2020 site, this cutting-edge metropolis continues the spirit of Expo 2020, offering a vibrant mix of entertainment, immersive attractions, and forward-thinking initiatives that shape the future. It will also become home to residents as plans are underway to convert many of the original buildings into residential accommodation, creating a fully integrated community experience.

Throughout the year, Expo City Dubai attracts visitors from around the world for many reasons. Visitors can still explore iconic pavilions such as Alif – The Mobility Pavilion and Terra – The Sustainability Pavilion, as well as engage with interactive exhibitions and experience world-class art and technology installations. With a packed calendar of live performances, festivals, and cultural showcases, Expo City Dubai is an ever-evolving destination that celebrates creativity, diversity, and human progress. From mind-expanding immersive experiences to family-friendly attractions, it is a place where innovation meets entertainment, making it a must-visit for residents and tourists alike. Here, we talk to Amna Abulhoul, Executive Creative Director, Entertainment & Experiences, Expo City, to find out what this cultural hub of innovation has to offer.

What does your role at Expo City Dubai entail?

My career has been a journey of creating enchanting stories and immersive worlds. I’ve always been captivated by the magic of storytelling—not just through words, but through movement, space, and the seamless interaction of every element. When I joined Expo 2020 Dubai, and later Expo City Dubai, I was entrusted not only with bringing stories to life but also with preserving and celebrating the rich art and cultural storytelling of The United Arab Emirates. My role revolves around transforming imaginative concepts into tangible realities that people can touch, feel, and remember. Whether it’s curating art, honouring traditions, or crafting community-focused experiences, storytelling is always at the heart of what I do—creating moments that transport people beyond the ordinary into the extraordinary while ensuring the heritage that defines us continues to thrive.

What can you tell us about the current vision for entertainment and experiences at Expo City Dubai?

Our vision for entertainment and experiences at Expo City Dubai is to cultivate a thriving creative economy by curating immersive experiences that celebrate Emirati culture, foster community engagement, and position us as a dynamic hub for living, working, and growing. Through art, entertainment, and shared experiences, we inspire connections and create lasting memories.

We bring Emirati culture to life in fresh, relevant, and engaging ways. Signature programs like Dhai Dubai and House of the Arts offer deep cultural and artistic experiences tailored to specific visitor segments, while the Firdaus Orchestra introduces a world-class musical element. Family-friendly events like Hai Ramadan and Winter City evoke nostalgia and belonging—not just for Emiratis but for Arabs and the wider international community—blending tradition with entertainment to educate and inspire.

With Ramadan coming up in a few days, what can we expect to see at Expo City Dubai?

Ramadan is my favourite time of the year—it’s our opportunity to share our traditions with the community through food, art, storytelling, projections, and the incredible craftsmanship of UAE artisans. It’s a celebration that engages all the senses—taste, sight, sound, and touch—creating an immersive and memorable experience for everyone.  Some of the main highlights this year include the very popular Rashid and Latifa’s Quest to Find the Moon expanded stage show, with an exciting new chapter, telling the story of Prophet Jonah and the whale—our very own 10-metre-long whale on Always stage every weekend. Also new this edition is the enchanting Firdaus Ensemble musical performances on weekends, featuring a select group of talented musicians from the Firdaus Orchestra, the first all-female orchestra in UAE.  And of course, we’re hosting what I believe is the most amazing Iftar experience in Dubai, beneath the stunning Al Wasl Dome, with an Iftar buffet curated by award-winning chefs, welcoming up to 1,000 guests for an unforgettable evening.

What’s the biggest challenge?

What everyone might see as challenges, we see as opportunities for creative solutions. One recurring consideration is the ever-evolving landscape of Expo City Dubai, with ongoing commercial and residential developments shaping our environment. This means continuously reimagining spaces that weren’t originally designed as venues and transforming them into dynamic settings for entertainment and experiences. By embracing adaptability and innovation, we ensure that every event seamlessly integrates with the city’s growth, creating unique and engaging experiences for our audiences.

What events or activations would you love to work on in the future at Expo City?

I would like to create more art and cultural experiences. Purpose-driven initiatives that are similar to Dhai Dubai and Firdaus Orchestra foster a deeper connection to the region’s rich heritage while embracing contemporary creativity. These initiatives would not only highlight the talents of emerging and established artists but also provide immersive, interactive experiences that engage diverse audiences. By curating events that blend music, visual arts, and storytelling, I aim to celebrate cultural diversity and inspire a sense of community and shared identity.

How do you ensure you cater for an audience from a range of cultures and backgrounds?

This is what we do best—perhaps because many of us in the Entertainment and Experiences team at Expo City Dubai were part of delivering Expo 2020, an event that welcomed and celebrated all nationalities and cultures. That spirit continues to define us today. The UAE prides itself on being a home for people from all walks of life, and we are very aware of this in our approach. Our programming is intentionally diverse, ensuring that our experiences resonate with a global audience while staying true to the rich cultural fabric of the region. Inclusivity is at the heart of everything we create.

For nearly three hundred years, jewellery house Garrard has epitomised British craftsmanship and regal elegance, shaping the world of luxury jewellery with its timeless designs and storied heritage.

As the oldest jewellery house in the world, Garrard celebrates its 290th anniversary this year, with many exciting happenings to come. The year kicks off with an exciting new collection that captures the essence of renewal and beauty. The Lotus collection debuted in Dubai this February with an exclusive pop-up boutique in Bloomingdale’s Dubai at Dubai Mall. This new collection is a radiant tribute to the delicate yet resilient flower, reimagined through exquisite diamonds and colored gemstones. Ahead of the launch, A&E sat down with Garrard’s Creative Director Sara Prentice to discuss the brand’s success in the Middle East, the new Lotus collection and the exciting plans for this milestone year.

Tell us about the decision to introduce the new Lotus collection.

All of our collections at Garrard are inspired by a moment in our past, whether it’s a muse, or something we have designed previously for the British Royal family. We are never stuck for inspiration – we have 290 years of it!

For this collection, we looked through the archives and came across a beautiful picture of Queen Elizabeth I. In the early 1900s, she commissioned Garrard to design a tiara called the Lotus Tiara, and we found this beautiful image of her wearing it. It’s such a great image because she’s wearing it in the style of the 1920s, and it looks really modern despite the time. It really stood out because of its styling. That was our starting point, and when we looked further into the tiara, we found that the lotus flower has such a great sentimental meaning. It’s a really mysterious flower; it floats in water, it submerges itself in the evening, and then comes into full bloom in the day. We felt that this represented new beginnings, or being reborn, and we found this to be really nice messaging to accompany this collection. With that and the fact it was such a strong silhouette, we knew it was the way we wanted to go with this new collection.

Can you share more on the pieces in this collection and some details?

We wanted to concentrate on a slightly different setting technique from what we have done previously, so we settled on the castle setting, which has a superfine claw on the tips of the stones to give the illusion that the stones are floating. It’s an invisible setting that gives a 360-degree view of the stones. The light shines through from that back, and it looks really beautiful. We have done all of the pieces in various colours of sapphire, except for the green, which we decided to use tsavorite as it’s more of a brighter green, and we also have the all-diamonds version. They are really strong and quite vibrant colours.

We have a few iterations of the earrings as everyone has different shaped ears, so we wanted to make sure we cater to everyone. The necklaces feature a slider mechanism, which allows it to be worn at any length. This is particularly successful in this region, especially with ladies wearing longer necklaces over their abayas. There is also some flexibility in the design so that as you wear it shorter, it can change shape slightly to sit better on the neck.

People don’t realise the detail that goes into the design process, but we try to consider everything. I have an all-female design team, and we are all trained in making jewellery as well as product development, so I think we really understand the importance of the details that go into each piece. Comfort is something we always consider in addition to how the pieces look.

Have you launched any new pieces in the existing collections this year?

Fanfare and Wings are our two core collections, and they are both collections that women in this region love. We introduced three new colours into the Fanfare collection last year, and we will continue to expand them over the years. They are both very successful for us.

Tell us about this pop-up in Dubai – why did you decide to do it now, and what do you expect to achieve with it?

I think now is a good time. We had an exposure just before Christmas at Mandarin Oriental Jumeira, and it’s a nice continuity from that. Of course, we celebrate our 290th year this year, so I think it’s perfect timing. We’re going to be here until mid-April.

Garrard’s messaging this year will be about who Garrard is, our wonderful heritage, our craftsmanship, the details behind what goes into a Garrard piece, and the design. So I think it’s great timing.

We know you have a great connection with your clients in the region – tell us about that and how you connect with them.

We have a fantastic customer base here, and our Fanfare and Wings collections perfectly resonate with our Middle Eastern clients. They know them well, and they understand who we are. There are so many beautiful sentiments with Garrard, and our jewellery empowers women. I think women can gain real confidence from wearing Garrard pieces. Our clients in the Middle East love the history behind the brand, and I think the fact that our heritage is true and we don’t need to create storytelling around the brand is particularly attractive. One of the hardest things for me and my design team is choosing what that story will be because there are so many to choose from.

How do you filter through the stories and brand archives to find those that are relevant today?

We are constantly looking through the archives and discovering new stories about the brand. For example, a member of the British Royal family may suddenly be wearing a piece of jewellery in public, and we have to search through our ledgers to find out if certain pieces are Garrard pieces. We don’t have images of everything, but we have wonderful detailed descriptions of all of our pieces.  The ledgers are beautiful; they are handwritten and document everything we have ever done. Not all of the pieces we made for the Royal family are worn publicly, so there are occasions when someone will be wearing a piece that we don’t know about. The tiara that Meghan Markle worn on her wedding day for example, was one of these pieces that had not previously been in the public domain as it was commissioned privately. It’s very special to have this history and heritage. What’s interesting is that Queen Camilla has been wearing pieces that were only worn by the late Queen Elizabeth II. It’s really special to see how the pieces travel through the generations.

What will you be doing to celebrate the 290th anniversary?

We will focus on Garrard’s history, the story behind the brand, and how we will continue for another 290 years. Watch this space!

What else would you still like to do that you haven’t done yet?

I have designed many incredible things over the years – not just jewellery. I love creating bespoke items. It’s a great way to connect with clients and create pieces that are really personal to them but also have a piece of Garrard in them. I love to see the final pieces and how the client reacts.

What’s the biggest challenge in your role?

The biggest challenge is working out what our new collections will be, as we have so many ideas to choose from and so much inspiration. We want all of our jewellery to be timeless, so we have to consider this in every collection we design.

What’s your favourite jewellery piece to wear?

It changes all the time! Every time I have a new collection I wear the pieces. If I had to choose, my go-to piece would be a pair of earrings.

What message would you send to readers to visit the pop-up?

It’s the first-ever pop-up for Garrard in Dubai, so it’s great to visit and actually try the pieces on. And of course you can discover the new Lotus collection, and its global debut. We’re here for a limited time only, so please come and visit.

The Garrard pop-up at Bloomingdale’s Dubai Mall is open until mid-April 2025.

garrard.com

Founded in 2008 by Bahrani cousins Noor Al Khalifa and Haya Al Khalifa, Noor by Noor has carved a distinctive niche in the world of contemporary fashion, blending effortless elegance with a refined, modern aesthetic.

Rooted in the rich heritage of Bahrain yet globally inspired, the brand is known for its feminine silhouettes, exquisite craftsmanship, and an understated approach to luxury. Over the years, Noor by Noor has gained international acclaim, dressing influential women and gracing the runways of London Fashion Week.

As pioneers in the Middle Eastern fashion scene, Noor and Haya have seamlessly merged traditional modesty with contemporary design, creating collections that speak to the modern woman—sophisticated, confident, and effortlessly chic. In this interview, fresh from the brand’s fall/winter 2025 runway show in London, the visionary duo share their journey, inspirations, and the philosophy that drives their brand forward.

You showcased your Fall Winter 2025 collection in London this month – tell us about the show and the collection.

We presented our Fall Winter 2025 collection on February 21st at Somerset House. This season was about balancing structure and movement, drawing inspiration from contemporary architecture in Bahrain, specifically, a four-story car park in the historic city of Muharraq, designed by renowned Swiss architect Christian Kerez.

You have been showcasing at London Fashion Week for many years. How does this platform serve the brand?

London Fashion Week has been great for us. It’s not just about showcasing our designs; it’s about connecting with a global network of buyers, press and creatives. It allows us to reach the right audience with the right exposure.

Prior to London Fashion Week we know you also presented the collection in Dubai – tell us a little about Noon By Noor in the Middle East and your clients here.

The Middle East is our home, and our clients here really appreciate exclusivity. Our recent trunk show in Dubai gave guests a private first look at our FW25 collection and the opportunity to pre-order pieces before showing in London. It was a success, and we’re excited to build on that momentum.

How do you feel the brand has evolved since the beginning?

It’s been an incredible journey. We started in 2008 with a small, intimate show for friends and family at The Ritz-Carlton Bahrain. Then, we became the first GCC brand to present internationally at New York Fashion Week before making the move to London Fashion Week. While we love experimenting with new materials and techniques, our essence remains the same: creating refined, timeless pieces with a modern edge for women who dress for themselves.

What is the current vision and direction for the brand, and what is your focus moving forward?

We’re growing in exciting ways. Recently, we’ve expanded our range to include accessories, introducing belts, hats and, for the first time in Fall Winter 2025, bags. We’ve also introduced new materials like denim in our Resort 2025 collection and are constantly pushing creative boundaries.

In your opinion, what’s the biggest challenge fashion brands are facing today?

Staying true to your brand while adapting to shifting consumer behaviour and global headwinds, and most importantly, recognising how to turn these challenges into opportunities and pockets of growth.

Looking to now, what can you tell us about the SS25 collection – the shapes, the materials, the silhouettes, etc.?

Spring Summer 2025 is all about layering and transparency using tulle, sequins and intricate fabric folds that create a soft, see-through effect. We were inspired by the surreal photography of Man Ray and Katerina Jebb, who played with light and shadow.

What do you think makes Noon By Noor stand out from its competitors, and what makes the brand unique?

It’s our attention to detail. From embellishments to intricate tailoring and shapes that tell a story, every element is considered. We also focus on craftsmanship. Each piece is made with precision in our Bahrain atelier using carefully sourced fabrics from around the world.

Despite being established in the Middle East, the brand has international appeal – how do you manage this balance?

We always design with a global perspective. The key is creating pieces that feel timeless and wearable, with subtle references to our inspiration.

Tell us about your creation process, from initial inspiration to finished product.

It all starts with inspiration, whether it’s architecture, art, or something we’ve come across during our everyday life. From there, we sketch, source fabrics and refine designs until we’re happy with every detail. It’s a hands-on process, and we’re involved every step of the way.

As female founders, what advice would you give women who are worried about following their dreams?

Go for it. Take risks, trust your instincts and don’t be afraid of challenges. Hard work and perseverance always pay off.

Who is a woman who inspires you?

We’re inspired by so many women. Strength, resilience and creativity are qualities we admire.

What’s the biggest lesson you have learnt?

That growth comes from challenges. Every experience, whether good or bad, teaches something valuable.

What else is in the pipeline for 2025?

More growth and expansion. We have projects in the works that we are excited to share with you soon.

The Sharjah Light Festival saw the emirate glow in colour this February as the 2025 edition took place in various iconic locations.

Organised by the Sharjah Commerce and Tourism Development Authority, the festival provides a unique platform for creators and artists to showcase new light and interactive experiences that form exceptional artworks and displays, each carrying a meaningful story and message.

This year’s festival saw locations including Sharjah Research, Technology, and Innovation Park, Sharjah Mosque, Al Majaz Waterfront and BEEAH headquarters decorated in lights, each one curated by a different artist.

At Shajah Mosque, “A Journey Through Light and Culture” saw the landmark transformed into living canvases that tell the story of harmony between humanity, art, and nature, pulsating with Sharjah’s rich heritage. Over at Al Majaz Waterfront “Eco Radiance” drew inspiration from the vibrant coral reefs in Sharjah, turning the promenade into a stunning light scene that combines the beauty of the ocean with the clarity of the sky. The artistic installation focused on the importance of preserving marine environments and sustainability while highlighting the emirate’s commitment to sustainable development and showcasing its ongoing efforts to maintain the beauty of nature.

At the Sharjah Research, Technology, and Innovation Park, “A Story of Extraordinary Vision,” showcased the vision of His Highness Sheikh Sultan bin Muhammad Al Qasimi, which has transformed Sharjah into a significant cultural and knowledge hub. It narrated vibrant stories about science, creativity, and sustainability, taking us on a visual journey that embodies the spirit of unity and harmony between humanity, the universe, and nature.

At the BEEAH headquarters, “Eclipse of Innovation” presented a distinctive blend of innovation and architecture reflecting Sharjah’s commitment to technology and progress, creating an unparalleled futuristic storytelling experience.

The festival attracted tens of thousands of visitors from within the country and abroad, showcasing exceptional light displays that celebrate the aesthetics of the emirate’s architecture and cultural heritage. Meanwhile, the “Light Village” ran until February 23, featuring a large number of diverse small and medium-sized national projects competing to offer experiences that cater to the varied interests of visitors.

Edward Gibbs, Sotheby’s Chairman for the Middle East and India and Ashkan Baghestani, Sotheby’s Head of Sale & Contemporary Art Specialist, discuss the auction house’s expansion into Saudi Arabia

As one of the world’s most prestigious auction houses, Sotheby’s has long been synonymous with luxury, art, and rare collectables. With a history spanning nearly 300 years, the house has set records across fine art, jewellery, and timepieces, catering to the world’s most discerning collectors. Recently, Sotheby’s has strengthened its presence in the Middle East, tapping into the region’s growing demand for high-value assets. In a landmark move, Sotheby’s inaugurated its operations in Saudi Arabia with the “Origins” auction this February, held in the historic town of Diriyah. This event marked the first international auction in the kingdom’s history, featuring a curated selection of modern and contemporary art, luxury items, and sports memorabilia. It not only set records for Arab artists but also signified a cultural shift aligning with Saudi Arabia’s Vision 2030 initiative, aiming to diversify the nation’s economy through investment in arts and culture. Fresh from the auction last month, we talked to Edward Gibbs, Sotheby’s Chairman for the Middle East and India and Ashkan Baghestani, Sotheby’s Head of Sale & Contemporary Art Specialist, who gave us an insight into what this expansion means for the business and what we can expect from Sotheby’s across the Middle East in the near future.

Ashkan Baghestani, Sotheby’s Head of Sale & Contemporary Art Specialist

Congratulations on the announcement of Sotheby’s Saudi – why is now the right time to open in Saudi Arabia?

Edward Gibbs: Our opening in Riyadh is the culmination of many years of supporting cultural initiatives in the Kingdom and a natural evolution of our business. We have been travelling to Saudi for a number of years, working with clients who are based there, as well as meeting new collectors in the region, and have been supporting the Ministry of Culture’s exciting endeavours – not least with all of the editions of the biennale, where we have provided an educational component, with specialist talks and tours. Saudi Arabia is a market that is developing apace, with a young demographic, a growing collector base, and an expanding art community – all of the elements that we look for in our global locations.

What can we expect from Sotheby’s presence there?

Edward Gibbs:  Alongside auctions – which are our bread and butter – our activities will also continue to include educational offerings around art, luxury and collecting, as this is something we strongly believe in (in fact, over the course of our exhibition this month, we hosted nightly panel discussions and masterclasses, which attracted 700 visitors). We will also continue to develop partnerships and cultural exchanges, something that is reflected in launching the first auction with Diriyah. We would also love to showcase highlights from our global sale calendar in Saudi, adding the Kingdom as a stop on the travelling tour the works often go on prior to the major auctions in London and New York.

Tell us about the Origins exhibition and the focus for this exciting launch event.

Ashkan Baghestani: With this inaugural exhibition and auction, we wanted to show the people of Saudi who Sotheby’s is and what we can offer in this sphere. Our focus was two-fold: we wanted to meet as many people as we could while we were on the ground, and hear their feedback, while at the same time, generating as much interest for this inaugural auction as possible to launch with a bang.

Why did you choose Diriyah as the location for this auction?

Ashkan Baghestani: This was the very first auction to take place in Saudi Arabia, and so it is incredibly significant in that sense. The history of a place like Diriyah encapsulates the legacy of culture that we want to be a part of. Its merging of the past, present and future also provided the perfect window into the country for our clients who will be visiting for the first time.

Over the years, Diriyah has become a popular destination, attracting both locals and tourists due to its remarkable backdrop and the vibrancy of the atmosphere and offerings. We certainly felt that energy and pull in the number of to our exhibition. It was incredible.

Not to mention the setting of the auction itself, in the amphitheatre, lit by the stars, which was a showstopping backdrop to a milestone moment.

Can you tell us about some of the pieces up for auction?

Ashkan Baghestani: The offering was very wide-ranging, with price points at different levels, but curated in our prestigious ‘Evening Sale’ format – an introduction to all that we can offer at Sotheby’s. The auction saw incredible demand for modern and contemporary Arab artists, with records set, and indeed, every single work by a Saudi artist exceeded its estimate.

The three lots that sold for over $1 million were by Rene Magritte, Fernando Botero and Banksy – so together, the thirst for the major modern and contemporary names, each from a different field but all the masters of what they do.

One of the standout moments of the night was the James Turrell light installation, which was chased by seven determined bidders (two of whom were in the room, raising their paddles). Of course, Turrell’s work is more in the spotlight than ever in Saudi Arabia with his unveiling of plans for a monumental installation in AlUla earlier this year.

We also showcase sports memorabilia worn in a number of important matches by Cristiano Ronaldo, which were met with really great demand, given his popularity in his new adopted country.

Looking ahead, what do you expect from this expansion in the Kingdom?

Edward Gibbs: Following the success of this first auction, we would certainly like to consider hosting another, curating the contents based on where we saw the most demand and interest. What was most fulfilling for us was the opportunity to meet almost 3,000 visitors to our exhibition, so we certainly learned a lot.

Our doors are now open in Al Faisaliah Tower in Riyadh, for anyone who would like to hear more about what we can do for them – whether it is starting a collection or simply learning more about the art world. For us, our expansion in the Kingdom is for the long term, and we are here to stay.

How will Sotheby’s work closely with potential clients in the country?

Edward Gibbs: We will offer them all of the services that we offer to our clients globally, from valuations of their property, to giving them advice about what special objects and paintings are emerging at auction and alerting them to any opportunities on the horizon. Our relationships with our clients are very organic, and we are excited to be on the doorsteps of some people we have worked with for decades, as well as others we have yet to meet.

How will Sotheby’s support the local ecosystem in Saudi with this venture?

Edward Gibbs: Auction houses are an important part of the cultural ecosystem, together with local galleries, institutions and governmental support. Saudi Arabia is particularly strong on supporting its artists, and we are thrilled to be a part of that equation. What Sotheby’s can offer, in particular, is elevating Saudi art on an international platform. This is already something we started years ago (when we sold the first Saudi artist in our London auctions almost a decade ago), and this summer in New Bond Street, when we hosted “Hafla”, a first-of-its-kind immersive survey of 50 years of Saudi Modern Art.

What’s the biggest challenge you face with this expansion?

Edward Gibbs: Sotheby’s has been in the auction business since 1744, but it’s always a challenge to introduce what we do to new territories – though, it is a challenge we relish. Although we have been laying the foundations for a long time, there was still much to do when bringing our brand to an almost new audience.

What else is in the pipeline for this year?

Edward Gibbs: We are currently partnering with Diriyah Biennale Foundation’s Islamic Arts Biennale. Between March and May, we will offer a series of talks, tours, and workshops with Sotheby’s worldwide specialists showcasing their expertise to visitors. Topics will include the influence of Islamic art worldwide, the tradition of Islamic textiles and the art of craftsmanship, and the enduring legacy of this visual language through the region’s leading artists.

Looking at the wider Middle East, can you tell us a little about Sotheby’s current areas of focus?

Edward Gibbs: The Middle East is a great area of focus for us at Sotheby’s and has been for a number of years – most recently, we gained a great advantage with the investment from ADQ in Abu Dhabi.

Since our official launch in 2017, we have been hosting a year-round programme of events – including selling and non-selling exhibitions, events and talks in our Dubai gallery. Our vintage automobile arm, RM Sotheby’s, had its inaugural Dubai auctions last year, which saw extraordinary action. We look forward to building on this and establishing an even more robust presence in Dubai – as well as both Saudi Arabia and also in Abu Dhabi, which continues to strengthen its arts and culture offering at great pace. Watch this space.

Sothebys.com

A true pioneer in the world of luxury fashion, Ingie Chalhoub is the visionary force behind Etoile La Boutique, the Middle East’s premier multi-brand destination for high fashion.

With an innate sense of style and an unwavering commitment to elegance, Chalhoub has played a pivotal role in shaping the region’s luxury landscape. As one of the first to bring European haute couture to the Gulf, she has spent decades curating a space where exclusivity meets individuality, offering discerning clients a selection of the world’s most coveted designer collections. More than just a boutique, Etoile is a reflection of Chalhoub’s impeccable taste and deep understanding of fashion, making it a go-to destination for women who seek sophistication with a contemporary edge. Earlier this year, Etoile La Boutique staged a captivating runway show at Dubai Fashion Week. Under the theme “Twilight to Midnight”, the show focused on the way women’s outfits transition from day to night and how the modern woman is increasingly looking for versatility in her clothing. After the show, we caught up with Ingie Chalhoub to find out why it was the perfect moment for this showcase and what to expect from Etoile La Boutique and Etoile Group in the coming years.

Congratulations on the recent show at Dubai Fashion Week – tell us about the show and the designs that were showcased.

Thank you so much! It was an incredible experience. At Dubai Fashion Week, we showcased a collection that really speaks to the heart of Etoile La Boutique – a blend of classic luxury with a modern twist. We wanted to highlight pieces that feel both timeless and fresh. From stunning ready-to-wear designs to accessories, each item was chosen to tell a story of craftsmanship and style. It was all about celebrating the versatile, sophisticated woman who loves to make a statement, no matter the occasion.

Tell us more about the Twilight to Midnight concept and the vision behind it.

The ‘Twilight to Midnight’ concept is about embracing the transition from day to night. We wanted to showcase how fashion can evolve with a woman’s mood and needs throughout the day. Whether it’s a sophisticated day look that effortlessly transforms into something more glamorous for the evening, the idea was to create a seamless flow between two distinct moments. The collection was chosen to reflect that journey, with each piece making the woman feel confident and chic, from the first light of day until the last.

Why did you feel it was right to showcase at Dubai Fashion Week and how do you think this platform is helping to support the fashion industry in the UAE?

Dubai Fashion Week is a dynamic platform, and it felt like the right place to showcase our collection. The city is steadily growing as a hub for global fashion and creativity, and being part of this evolving community is important to us. It’s exciting to see how the event is developing and gaining recognition, playing a role in shaping the fashion scene in the UAE. By bringing together talent from around the world, it provides both local and international designers with valuable exposure and opportunities.

On a broader scale what is the current vision and focus for Etoile La Boutique?

At Etoile La Boutique, we continue to focus on offering our clients a curated selection of the best luxury brands, while also championing those with a unique, purposeful story. We also continue to be the only multi-brand boutique with a regional presence across the UAE, KSA and Qatar. We aim to be more than just a store – we want to be a destination for style, inspiration, and innovation. The vision is to stay ahead of the curve by carefully balancing tradition with modernity while always staying true to our values of quality, craftsmanship, and creativity.

Etoile Group celebrated its 40th anniversary last year – how has the company evolved over the past four decades?

It’s been an incredible journey! Etoile Group has always been about pushing boundaries and redefining luxury in the region. Over the years, we’ve expanded our portfolio, introduced new brands, and strengthened our presence across the GCC and Levant. Our vision has always been clear: to bring the best in luxury fashion while evolving with the needs of our customers and the market.

The past year alone has been a testament to that evolution. We’ve marked major milestones, from launching ETRO in Bahrain and KSA, bringing the brand closer to a fashion-forward clientele, to opening new TOD’S boutiques in Abu Dhabi, Riyadh, and Bahrain, reinforcing our commitment to Italian craftsmanship. Etoile La Boutique continues to thrive, with a revamped space at Galeries Lafayette Doha, Galleria Mall Abu Dhabi and Dubai Mall offering an elevated shopping experience and a new boutique opened in Jeddah.

We’ve also expanded our footprint with Chanel, launching new boutiques in Bahrain and Riyadh, while revamping two of our existing boutiques in Jeddah and Kuwait to further enhance the luxury experience. Our partnership with Ralph Lauren has seen significant growth, with six new openings across the region, including the worldwide premiere of the first Polo Ralph Lauren beach shop at Atlantis, The Palm Resort in Dubai. And with Aquazzura, we’ve strengthened our presence in the region, with five new stores in Bahrain, Riyadh, Jeddah, Kuwait, and Dubai, offering our customers more access to the brand’s signature designs.

The last 40 years have been full of growth, challenges, and rewards, and I’m incredibly proud of what we’ve built. But more importantly, I’m excited about what’s next as we continue to innovate and shape the future of luxury retail in the region.

What would you still like to achieve?

There’s always more to do! I’m passionate about continuing to expand Etoile Group’s presence both regionally and internationally, and, of course, growing Etoile La Boutique to be a go-to destination for luxury fashion lovers. I also would like to keep finding ways to contribute to the industry in meaningful ways – whether that’s through collaborations, supporting emerging designers, or continuing to champion sustainability in fashion.

How do you stay relevant in a constantly changing market?

The fashion world moves quickly, so we constantly look for new trends, innovations, and ideas that can push us forward. It’s also important to listen to our customers – their needs, desires, and the way they shop are always evolving, so we have to evolve with them. Our long-standing relationships with leading global luxury brands and designers keep us connected to the pulse of the industry. This global perspective, combined with our commitment to creating highly personalised shopping experiences, allows us to anticipate shifts in the market and stay ahead of our customers’ expectations.

What’s the biggest challenge you face in your position?

The biggest challenge is balancing the ever-evolving demands of the fashion industry with staying true to what we stand for. The market is always changing, and with that comes the need to adapt, but we must always ensure we stay authentic to our vision of luxury and excellence. It’s about finding that sweet spot where we can innovate while maintaining the values and standards that have made us who we are.

As a successful female entrepreneur, what advice would you give women who are worried about following their dreams?

Don’t be afraid to take that first step. It’s normal to have doubts, but if you truly believe in your vision and abilities, go for it. Surround yourself with people who believe in you and challenge you to grow. Most importantly, don’t let fear hold you back—failure is just part of the process. It’s through challenges that we learn and grow the most.

What is the biggest lesson you’ve learnt throughout your career?

The biggest lesson has been to trust the process. There will always be ups and downs, but if you remain focused on your goals and stay true to your values, things will fall into place. Also, never underestimate the power of hard work and persistence. Every step, no matter how small, counts toward getting you closer to your dreams.

Who is a woman who inspires you?

My mother has always inspired me and continues to inspire me every step of my journey. The strength and belief she put in me made me who I am today. Her determination, grace, and unwavering support have shaped not only my career but also the way I approach challenges and opportunities. She taught me the importance of resilience, passion, and staying true to my vision—values that continue to guide me every day.

What else is in the pipeline for 2025?

We’re always looking ahead! 2025 will be an exciting year for Etoile Group as we continue to expand regionally. We’re planning new store openings, exciting collaborations, and a deeper focus on sustainable fashion. It’s a year of growth, creativity, and pushing boundaries – I can’t wait to share more with everyone soon!