Beauty Nation, a new online beauty platform promises to offer Middle Eastern consumers access to curated indie skin, hair, body & wellness products as well as carefully curated content on skincare, haircare, wellness and body care.
The new platform which was launched by Dubai-based luxury retail leader Chalhoub Group also challenges beauty and wellness barriers by addressing the needs of Middle Eastern Youth.
By addressing a number of topics within the beauty category as well as offering product solutions for beauty lovers, the all-round platform invites women and men of all ages to discover more about looking after their skin and bodies.
Users will get a chance to discover new, exciting, clean, effective and innovative products, whilst also being part of a wider conversation around pressing topics that challenge regional beauty stigmas and taboos.
Beauty and wellness fans can also tune in to the ‘Beauty Nation’ podcast, where real girls and brands come together for meaningful conversations around a wide variety of topics.
Ray Burns, Head of the Beauty Makers said: “There’s no doubt that the beauty world is changing, people’s knowledge and appreciation for ingredients and transparency when it comes to the products has grown exponentially and we want to be at the forefront not only leading but facilitating this for them. Beauty Nation‘s mission is to create a platform and a safe space for our community to discover and shop new, unique, innovative as well as effective products while engaging with one another”.
The platform carries over 800 products from more than 50 international, local and exclusive brands including the likes of Dermalogica, Skin Proud, Erborian, Whind, Glow Hub, Cosrx and Indie Lee, to name a few. Beauty Nation collates the perfect mix of niche and renowned products that empower consumers to have fun, feel good, look great and be their best self.
Shop now at Beauty Nation
