Authentic Beauty Concept is a holistic, vegan brand that’s become a must-have for hairstylists and women around the world and now it’s available here in the Middle East.
Authentic Beauty Concept was developed in response to the real needs of women today. The need for carefully selected, pure ingredients in their products, the need to treat their hair with the greatest of care and to use products that are honest, transparent and that offer real results.
Authentic Beauty Concept is a range of simple and natural products that use pure, carefully selected ingredients. All of the products are free from silicones sulphates and parabens so are more gentle and kinder to your hair.
The Authentic Beauty Concept believes that what you leave out is as important as what you put in. That’s why all of the products are pure, natural and simple. With a carefully curated selection of ingredients that are all vegan. Authentic Beauty Concept also supports the Sustainable Guar Initiative (SGI); a program launched by the company Solvay to enhance the livelihoods of thousands of smallholder guar bean farmers in India and responsibly source the ingredient Guar (Guar Hydroxypropyltrimonium Chloride), a caring ingredient.
The mindset behind the “Authentic Beauty Movement” is “be yourself”. It’s about being real, direct and open. Their styling products with a ‘no styling’ approach invisibly enhances authentic hair and gives a natural, yet beautiful look. It’s about building on the natural beauty that is already there.
Highlights of the line include the Authentic Beauty Concept Glow range for coloured hair. Enhanced with date and cinnamon this product line preserves coloured hair, hydrates and brings out the best of your colour.
The Authentic Beauty Concept Amplify range for fine hair features green tea and lime as its key ingredients. A fresh and natural formula boosts body and volume to give you the luscious locks you’ve always dreamt of.
And the Authentic Beauty Concept Replenish for damaged hair is enriched with maple and pecan nut. The range works to revitalise dry and fragile hair, strengthening it from root to tip.
Join the #AUTHENTICBEAUTYMOVEMENT via www.authenticbeautyconcept.com and @authenticbeautyconcept.gcc on Instagram and Facebook.