ELEMIS has announced a new multi-year global partnership with Aston Martin.
Under the agreement, ELEMIS becomes the Official Skincare Partner of Aston Martin and its Formula One team. The partnership will see co-branded activations, bespoke skincare experiences and exclusive product launches at Aston Martin events and flagship locations worldwide. The collaboration aims to showcase the shared values of both brands, centred on craftsmanship, innovation and quality.
The joint initiative debuted today at this year’s Goodwood Festival of Speed, which will run until the 13th of July. In August, the partnership will continue at the Pebble Beach Concours d’Elegance in California. ELEMIS is set to launch a luxury Pop-Up Spa at the Aston Martin House during the prestigious automotive event. Further international activations are expected to be announced in the coming months.
“This partnership represents a powerful meeting of minds, marrying innovative skincare with high-performance cars,” said Sean Harrington, Co-Founder and CEO of ELEMIS. “Together, we’re creating immersive, sensorial experiences that redefine modern luxury for a global audience.”
Stefano Saporetti, Director of Brand Diversification at Aston Martin, commented: “By integrating premium skincare experiences at our events and flagship locations, we’re not just enhancing the holistic luxury lifestyle associated with Aston Martin. We’re also attracting new audiences and reinforcing our shared British luxury pedigree.”
The agreement signals a strategic move for both companies as they expand their global presence and explore new ways to connect with consumers. Positioned at the intersection of lifestyle and performance, the partnership aims to offer guests opportunities to unwind in high-end, experiential environments.
Both brands are expected to use the collaboration to strengthen their market positions in the luxury lifestyle sector, leveraging their reputations for excellence in their respective industries.
