Byredo has announced the launch of its latest fragrance, Alto Astral Eau de Parfum.
The scent aims to capture what the brand describes as the “essence of Brazilian joy”, drawing inspiration from the vibrant energy of Brazil’s culture and natural landscape.
Alto Astral takes its name from a Brazilian Portuguese expression that refers to high spirits, positive energy and an uplifting atmosphere. The phrase is widely used in Brazil to describe people or places that radiate optimism and joy. Byredo has translated this concept into a fragrance designed to evoke a sense of positivity and connection with nature.
The composition centres on an addictive coconut note blended with a vibrant aldehyde, which together create a dynamic and joyful energy. The formula also includes ambroxan, contributing depth and intensity. The fragrance is crafted with 87 per cent natural origin ingredients, aligning with growing consumer demand for more natural formulations.
Alto Astral will be available in 100ml and 50ml bottles and is positioned as a permanent addition to Byredo’s fragrance portfolio. The recommended retail price will match that of the brand’s other Eau de Parfum products. Tester units will be available to retailers, with global benchmark quantities forecast to exceed those of Byredo’s Desert Dawn by 15 per cent growth.
In terms of olfactory profile, Alto Astral aligns with market trends favouring clean, addictive fragrances. Comparable scents include Le Labo’s Another 13, Glossier’s You, and Escentric Molecules’ Molecule 01. Alto Astral’s profile features notes such as pear and citrus at the top, ambrette and jasmine at the heart, and Iso E Super, cetalox and ambrettolide at the base.
Byredo positions Alto Astral as both distinct and commercially competitive within the existing fragrance market, highlighting its combination of natural origin ingredients and contemporary scent structure. The brand’s emphasis on Brazilian cultural references and joyful energy underlines its strategy to connect fragrance storytelling with broader themes of lifestyle and
