Discover Bulgari’s Iconic Fragrance With and Exclusive Sensorial Experience in Dubai

Lindsay Judge   |   21-03-2023

Guests are invited to Dubai Mall to experience Scentsorial by Bulgari, an exclusive technological experience where visitors can discover the Maison’s luxury fragrances in a unique, immersive experience.


Each guest will be given a unique immersive experience, a multi-sensory journey, unlike anything that has ever existed in the world of perfumes, where they can discover Bulgari’s Le Gemme Tygar fragrance in a unique way based on their own thoughts and emotions.



Visitors will enter a soundproof booth where they will be asked to put on a wearable device that will measure their brainwaves, their micro-movements and their heartbeats. They will embark on a multi-sensory journey to discover the Tygar fragrance from the Bvlgari Le Gemme collection.


The fragrance, which was created by master perfumer Jacques Cavallier, combines a bursting fresh grapefruit accord with a deep sophisticated ambrox®* accord. Throughout the experience, the device detects reactions, thoughts and emotions, transforming them in real-time into generative downloadable collectables, based on specific personalised data.



This emotional experience will be available at The Dubai Mall (opposite Bloomingdale’s entrance) from 15th to 26th of March 2023.