Actress, activist and UN Women Goodwill Ambassador Emma Watson has been unveiled as the face of Prada’s new fragrance campaign.
Marking her first collaboration with the brand, the actress showcases a new pixie crop as she wears an orange look by Prada captured in images by photographer Harley Weir.
Watson will also make her directorial debut for the creation of the fragrance’s film short which will be revealed on August 22nd 2022.
Deeply connected to an engaged generation vocal about change and empowerment, Watson is a woman impossible to frame, wielding her influence in a way that inspires and motivates audiences of all ages and genders: the embodiment of the disruptive, encompassing spirit of Prada’s new fragrance for women.
“Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions. It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.” Said Emma Watson.
“Emma Watson possesses an empowered elegance and a mindful, engaged spirit, determined for positive evolution – the perfect embodiment of Prada’s new feminine fragrance. Her sprawling body of work, from acting to activism, is beyond inspirational, each a signifier of her authenticity and ability to inspire emotion and speak to a young, engaged generation who demand authenticity.” Said Yann Andrea, Prada Beauty International General Manager.
The campaign and fragrance will be revealed globally on 22nd August 2022.
