Rihanna Is Announced As The Latest Muse For Christian Dior

Emma Hodgson   |   23-06-2024

Parfums Christian Dior has announced a new collaboration with music superstar and beauty entrepreneur, Rihanna. 

The new release centres upon the house’s J’adore range, and is set to be revealed on the 1st of September. The fragrance is one of the most popular at the house, with the original scent first created two decades ago. 

In the notes which accompanied the announcement, the house described it as a scent which represents “ powerful, liberated, and independent women.” 

For the new campaign, Rihanna will work with her long-time friend, Steven Klein. Discussing her new role with Dior, Rihanna said: “Being the new face of J’adore is both an honour and a mission. This scent, which I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”

Meanwhile commenting on the news Véronique Courtois, the CEO of Parfums Christian Dior added “We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”