Gucci Beauty has unveiled the latest addition to its fragrance line-up with the launch of Gucci Flora Gorgeous Gardenia Eau de Parfum Intense, available from today.
Alongside the fragrance, a limited-edition makeup collection inspired by the scent has also been released.
Gucci Flora Gorgeous Gardenia Intense is described as the most intense expression of the Flora range to date. The Floral Woody Gourmand fragrance is the work of master perfumer Honorine Blanc, who said she aimed “to enhance the sensuality of gardenia by capturing the flower’s full depth”. The scent opens with Italian Mandarin Essence, followed by a heart of Gardenia Accord and Hedione, and finishes with a base of Sandalwood Essence for a warm, woody finish.
The campaign, fronted once again by musician and actress Miley Cyrus, continues the surreal, dreamlike aesthetic of the Flora series. Cyrus appears surrounded by flowers, bathed in the golden glow of sunset against the Los Angeles skyline. Directed by Jacob Bixenman and Marcell Rév, with photography by Tyler Mitchell, the campaign reinforces the fragrance’s themes of joyful intensity and emotional depth.
Gucci has also introduced a complementary limited-edition makeup collection inspired by the new fragrance. The range includes two shades of Blush de Beauté – 01 ‘Silky Rose’ and 04 ‘Bright Coral’ – and one lipstick, Rouge de Beauté Brillant in 208 ‘They Met In Argentina’. The blush features a soft matte finish with Black Rose Oil for a second-skin feel, while the lipstick offers 24-hour moisture and high shine, thanks to ingredients like Hyaluronic Acid and Peony Oil Complex.
Packaging for both the fragrance and makeup line is adorned with the iconic Flora pattern originally created for Gucci in 1966 by Vittorio Accornero de Testa. For the fragrance, the bottle comes in fuchsia with a gold ‘Intense’ label. The makeup packaging includes a Gucci Flora compact and an ivory-lidded lipstick case with floral detailing.
Both the fragrance and makeup collection pay tribute to imagination, freedom and femininity, continuing Gucci’s exploration of emotional richness through scent and colour. Gucci Flora Gorgeous Gardenia Eau de Parfum Intense is available in 10ml, 30ml, 50ml and 100ml formats.
