Dior has officially announced American actress Jenna Ortega as its new international beauty ambassador for Dior Makeup. The collaboration places Ortega under the creative direction of Peter Philips, Creative and Image Director for Dior Makeup.
The move strengthens Ortega’s growing relationship with the French luxury house and marks another significant milestone in her career. The 21-year-old actress, who rose to global fame through her role as Wednesday Addams in the Netflix series Wednesday, will now represent Dior Beauty across global campaigns.
Ortega’s appointment is seen as a strategic alignment between Dior’s brand values and the actress’s public image. A Dior spokesperson described her as embodying the “bold elegance of the House” and noted her ability to inspire a new generation through both her work and her values.
In a statement, Ortega reflected on her first experiences with makeup. “The House of Dior symbolizes audacity, elegance, and timelessness, and being part of it is both incredibly exciting and surreal,” she said. “The first time I wore lipstick, I must have been 10 or 11 and it was for work, because I started acting when I was so little. I was wearing my mum’s lipstick, we were just in the bathroom of the studio and she put it on me.”
Ortega’s current projects reinforce her position as a key figure in contemporary cinema. She recently reunited with director Tim Burton for Beetlejuice Beetlejuice and has returned to the role of Wednesday Addams for the show’s second season, set to air in autumn 2025. In addition, she is starring in and executive producing the film Death of a Unicorn and appears in Hurry Up Tomorrow alongside The Weeknd, directed by Trey Edward Shults.
Her recent filming work also includes The Gallerist, where she stars alongside Oscar-winning actress Natalie Portman, and Klara and the Sun, directed by Taika Waititi.
The announcement underscores Dior’s focus on working with talent that reflects both artistic merit and cultural relevance. Ortega’s global profile and distinctive presence in film and fashion make her a prominent choice for the role.
