Valentino Beauty Launches Exclusive Pop-Up At The Dubai Mall

Lindsay Judge   |   25-11-2021

Valentino Beauty has opened a new state-of-the-art experimental pop-up store at The Dubai Mall.


In celebration of the brand’s new makeup line launching in the region, the pop-up boutique will offer the latest collections as well as inviting customers to immerse themselves in a couture beauty experience.



Showcasing the “Color, Cool, Couture” attitude of the newly launched beauty range the store invites guests to experience and try the new collections.


The product range includes Very Valentino foundation, Rosso Valentino lipstick, Trio Brow Pencil, and DreamDust eye glitters.


Finish with the ultimate accessory; the Go-Clutch which will hold all of your makeup essentials and is fully customisable and perfect for touch-ups on the go.



The Valentino Beauty pop-up allows clients to experience and interact with each universe and its products, welcoming all to a world of inclusivity shaped by Valentino Beauty.


Clients will navigate the space surrounded by life-size products, acting as furniture pieces throughout the store. A semi-private consultation area will also be available for clients to learn more about the products and try them on.


Adding to the experience, visitors can indulge in a contactless interactive game inspired by the refill feature of Valentino Beauty makeup and win generous gifts upon completion.



An in-house gifting and wrapping station adds the couture touch to all purchases with signature Valentino red bags and boxes. At the wrapping station, the ribbon is replaced by a perfume studded bracelet, fashionably used as an accessory, and a conscious textile tote bag, easily reused.


The Valentino Beauty pop-up will be open from November 23rd in Dubai Mall’s fashion avenue.