YSL Beauty has reopened its boutique at The Dubai Mall following a comprehensive redesign.
The refreshed boutique brings the fashion house’s heritage into focus through a contemporary aesthetic. Marble features, mirrored accents and gold detailing reference the maison’s couture codes, while sculptural lines and contrasting materials set a refined yet bold tone throughout the space. The layout has been designed to create a fluid journey across fragrance, makeup and skincare, with lighting and visual elements curated to enhance product discovery.
A key feature of the new boutique is the Scent Station, which uses a neuro-connected headset to monitor emotional responses to different fragrances before generating tailored scent recommendations. Makeup takes centre stage through the Hyper Look Wall, which presents 18 signature looks created by global makeup artist Sam Visser. Displayed across six skin tones, the edit highlights artistry and individuality.
Skincare is showcased through the Or Rouge Signature Protocol, a treatment designed to boost radiance through expert techniques and sensorial textures. Guests also have access to customisation options through UV printing and Art of Gifting, allowing fragrances, makeup and skincare items to be personalised with exclusive motifs and design details.
For a more private consultation, the boutique includes a VIP room that offers hospitality touches including warm towels, coffee and tea.
