Lindsay Judge   |   29-11-2020

Prada presents the new ‘Prada Enchanted’ pop-up store at The Dubai Mall. Dedicated to precious gifts for men and women the space at Fashion Avenue features bags, accessories and jewellery that will make perfect gifts this festive season.


The space, located in the Fashion Catwalk with an extension of about 102 square meters, is defined by a multifaceted glass casket, decorated with triangle motifs that refer to the iconic Prada logo.



The design of the installation is dominated by two colours – chic black on the outside and classic Prada green on the interior, reflecting Prada boutiques worldwide.



The store is divided into small corners, each dedicated to a different product. Featured products include the new exclusive Cleo bags, scarves and hair accessories, as well as practical cases for technological devices. The central sales area is defined by a round island where jewels – including silver models – flank the gifts for women.



The pop-up store is open at Dubai Fashion Avenue from 25th November until 14th December