The Middle East’s luxury fashion scene has welcomed a new homegrown luxury fashion house called Marushika.
IDAYA
The house centres around wearable art and brings to life cultural stories through detailed craftsmanship and innovative design.
IDAYA
Earlier this month, Marushika’s first showroom opened in Dubai Design District this month. By appointment only, discerning customers are invited to experience a highly personalised customer journey and an insight into the story, the vision and the bespoke craftsmanship behind every piece.
IDAYA
The brand launched its inaugural collection ‘IDAYA’ at a VIP event titled ‘Field of Dreams’ on Wednesday 6th March where the fashion world gathered in DIFC, Dubai for an exclusive preview.
IDAYA
Marushika’s ‘IDAYA’ collection is inspired by Madhubani art which is a visual depiction of society and culture with symbolic colours and themes that portray timeless traditions. With 25 designs depicting various aspects of Madhubani culture, the garments are inspired by the paintings women of the villages made, illustrating their thoughts, hopes and dreams. It is a message of empowerment and reflects the morals, values and customs of the region, creating conversations and celebrating the power of women.
