Angelina Jolie has announced that her newly founded company, Atelier Jolie will collaborate with French fashion house Chloe, for its inaugural collection.
Angelina Jolie pictured with Gabriela Hearst
Co-designed by Chloe’s creative director, Gabriela Hearst and Angelina Jolie, the capsule will champion ethical and sustainable practices, which also put a spotlight on women within the fashion industry.
One of the factors which attracted Jolie to the partnership with Chloe was the label’s “B Corp” ranking – an esteemed certification, which is only given to companies which meet the highest standards of environmental and social performance, whilst maintaining transparent and accountable work practices. Chloe is one of the first luxury houses in the world to obtain the certification.
Discussing the new partnership Hearst said: “From the moment I heard about Angelina’s vision for Atelier Jolie I believed in it. It is a way to elevate others through the beauty of garment-making and her deep respect for the environment. It’s an honour for me that Chloe will be the first collaborator for Atelier Jolie, as both have high ideals for the betterment of our species. That is the reason why I love both Angelina and Chloe so deeply.”
According to the two houses, the result of the collaboration will be a ready-to-wear collection which celebrates modern femininity, and influenced by Jolie’s personal sense of style. As per the ethos at the core of Atelier Jolie, a priority of the new collection will be working with Fair Trade enterprises, spotlighting female led companies, as well as making use of deadstock and lower-impact materials.
Commenting on the new collection, Jolie added: “Very few luxury brands are certified B Corp. It was important to me to work with Chloé, one of the first luxury brands to be a B Corp. It has been a privilege to design with Gabriela Hearst, and I hope all women will feel comfortable and beautiful in this capsule collection. My earnings from this collaboration will be invested in establishing apprenticeships for tailors and artisans at Atelier Jolie.”
