Balenciaga Unveils New 3XL Sneaker Campaign

Emma Hodgson   |   20-08-2024

Balenciaga has revealed a series of unique portraits featuring the house’s 3XL Sneaker. 

The campaign was shot by Chris Lensz and features two models in a domestic setting wearing the iconic sneakers in a monochromatic eggshell colourway.

The new footwear design exaggerates elements of an archetypical high-performance running shoe with a super-wide silhouette. Technical mesh in varying scales and thick laces add to a unique overall texture.

The shoe’s combined shape, complexity of design, and visual details create an almost illusory effect, where edges and surfaces are seemingly expanded as if with a magnifying tool. A distressed version evokes the 3XL’s original vintage inspiration. 

The 3XL Sneaker is available now in Balenciaga stores and on balenciaga.com

TAGS