Pantone has revealed its 2022 Pantone Colour of the year and celebrities are already leading the way with this on-trend hue.
This year’s chosen colour Very Peri has been described by Pantone as “a periwinkle shade of blue,” and that the colour marries the “constancy” of traditional blue with the “energy and excitement” of red.
“As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” said Leatrice Eiseman, executive director of Pantone’s Color Institute.
“Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Pantone 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
This is the first time Pantone has chosen a colour that wasn’t already in its existing catalogue of shades. Pantone declared that Very Peri is reflective of the current physical and digital landscape and the environment we find ourselves in post-pandemic. The American company cites the rise in the metaverse and the impact of coronavirus lockdowns as key elements that have informed the colour choice.
As the new purple hue begins to define the colour palette for next year, we discover some of the celebrities that are already ahead of the trend and have been embracing purple colour tones on the red carpet.
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