Chanel Announces The Reopening Of Two Summer Pop-Ups

Emma Hodgson   |   06-05-2024

The summer is almost upon us and Chanel has announced the reopening of its exquisite seasonal pop-up boutiques in both Mykonos and Bodrum. 

The Greek boutique is located in the heart of the luxury shopping destination, Nammos Village on the island of Mykonos. 

Meanwhile, the Turkish boutique has returned to the grounds of the Mandarin Oriental Hotel Bodrum.

Chanel boutique in Nammos Village, Mykonos 

The fabulous seasonal boutique extends across 142 square metres over two levels, embodying the iconic Cycladic architecture through its cubic design and white-washed walls. 

The sumptuous interiors are cast in neutral tones with warm textile accents, such as woven burlap and tweed feature walls and carpets, which delineate the boutique layout. 

Amber-coloured frosted glass cabinets and full-length mirrors enhance the natural daylight of the store. As fits the convivial holiday ambience, terraces are comfortably furnished so guests can relax and linger for a while.

Clients arrive on the ground floor where a selection of new-season handbags and shoes are on display, along with sunglasses and accessories, and the fragrance collection LES EAUX DE CHANEL, a line inspired by the places that were significant to Gabrielle Chanel during her lifetime. 

From here, a sculptural staircase leads upstairs where guests will be able to first discover a new dedicated Watches & Fine Jewelry area with a selection of iconic Watches such as Première and J12 as well as Fine Jewelry creations with Coco Crush and N°5 adjacent to a spacious Ready-to-Wear salon. 

The Spring-Summer 2024 Ready-to-Wear collection will be available, and from mid-May, an eye-catching showcase will welcome the CHANEL COCO BEACH 2024 collection – a timeless coastal wardrobe, fit for sun-drenched island life, inflected with glamourous sportswear codes and modern joie de vivre.

The CHANEL 2023/24 Métiers d’art collection was presented last December in Manchester, and the Fall-Winter 2023/24 pre- collection, is set to follow at the boutique. 

Chanel boutique in the Mandarin Oriental Hotel Bodrum

Turkey’s seasonal Chanel boutique has reopened its doors in the grounds of the Mandarin Oriental Hotel Bodrum.

Newly expanded and fully renovated for the occasion, the cubic Modernist summer pavilion seamlessly blends into its natural surroundings, with sweeping panoramic views over the Aegean Sea as well as the hotel’s swimming pool and verdant gardens.

Cut from local travertine stone, the building features an emblematic double C on the rooftop, evoking a helicopter landing pad, and is fitted with numerous windows and double doors letting in the sun and sea breeze. Further heightening the holiday mood, a private balcony, and a spacious terrace accessible exclusively via the boutique, are invitingly furnished with outdoor sofas so guests can sit back and relax.

Inside, the signature Chanel palette of white, beige and contrasting black serves as a backdrop for the House’s creations.

The boutique will open with the Spring-Summer 2024 Ready-to-Wear collection by Artistic Director Virginie Viard, including handbags, shoes and accessories, as well as the CHANEL COCO BEACH 2024 line.

The 2023/24 Métiers d’art collection that was revealed in Manchester, England, in December 2023, as well as the Fall-Winter 2024/25 pre-collection will be available in the coming months. According to the house, the Chanel seasonal boutique in Bodrum will remain open until early October.