Chanel Debuts New Campaign Inspired By Actress And Model Iman Perez

Emma Hodgson   |   18-07-2023

Model and actress Iman Perez has been unveiled as the face of the Chanel Fall-Winter 2023/24 pre-collection campaign. 

“There’s nothing more personal than the way you dress. I’m of Spanish, Senegalese, German and French origin, and my style reflects that,” confides Iman Perez. “I’m so honoured that Chanel and Virginie Viard have drawn inspiration from my lifestyle for this collection,” she continues. Perez. Swipe through to see more.

The Fall-Winter 2023/24 pre-collection by Virginie Viard is inspired by the multi-faceted cultural universe of Perez. 

According to the house, the collection has “eclecticism” – that’s the the practice of deriving ideas, style, or taste from a broad and diverse range of sources, for the uninitiated – at its heart. 

The film accompanying the campaign was directed by Kourtrajmé and Senegalese artist Malick Bodaian was chosen to photograph the campaign, in a continuation from the themes first put forward at this year’s Métiers D’Art show in Dakar. 

Discussing the shoot, a spokesperson for the house said: “Whether it’s the Moulin Rouge – a nod to the Baz Luhrmann film that sparked her desire to go into cinema – the Galerie Vivienne or the quays of the Seine, the shots capture an extraordinary wealth of styles, genres and influences, not to mention the magic by which these worlds respond to each other. The masculine-feminine style of the 1970s blends with the hip hop culture of the 1990s.”

“The nonchalance of baggy jeans and velvet or shearling jackets contrasts with the femininity of a long coat and a sleeveless leather dress. Shades of red and burgundy alternate with pink and lilac. The House codes are more alive than ever: ecru wool tweed; a three-piece suit with a strapless top; the emblematic two-tone black and white on shoes; striped knitwear; the camellia; and the metal chain interlaced with leather,” they continued.

The collection is now available worldwide. 

chanel.com 

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