Chanel’s Cruise 2024 collection by Virginie Viard was a celebration of colour inspired by the city of Los Angeles. Bringing together sporty and glamorous looks on the West Beach coast, this vibrant collection has us in the mood for summer.
Presented in a captivating location in California at sunset, the collection’s colours reflect its surrounding environment and the vibrancy of the nearby city. The offering transcends generations with inspirational eras transcending the 1920s, 30s, 70s and 80s.
“Between a tribute to the glamour of great film stars and evoking the world of fun to be had with aerobics, sports and roller skating, between the dream on the one hand and what you want to wear on the other, it’s all a question of balance,” wrote Virginie Viard on the show notes.
This was an all-encompassing collection of fun. From Rhinestone- covered mini-shorts and jumpsuits to embroidered bustiers and little tank tops, 1960s-inspired suits, bathrobes and casual pyjamas, to 1930s-style shoes, swimsuits, wrap-around tops, legwarmers and evening dresses. The best of Chanel from every generation.
The presentation was a breath of fresh air and a far cry from the serious, stiff shows we are used to seeing in Paris. This was all about fun, and everything goes. Models wore roller skates, décor came in the form of disco balls, and milkshakes were handed out as refreshments.
“The idea is to offer a breath of fresh air, a voyage, a light-hearted and happy fantasy,” concludes Virginie.