Dior has unveiled a new capsule collection in collaboration with seven-time Formula One World Champion Lewis Hamilton, who served as guest designer for the capsule alongside being a long-time Dior ambassador.
The collection is described as a creative evolution, reflecting Hamilton’s interest in Afrofuturism. Drawing on themes of heritage and innovation, the line blends traditional craftsmanship with contemporary style and personal storytelling. Dior states the collection seeks to explore “an aesthetic that fuses audacity and cultural heritage”, positioning it as a redefinition of performance wear with a lasting and inclusive vision.
The collection features tailored jackets and coats designed with distinctive cuts and materials, paired with knitwear, sweatshirts, shirts, and reflective tracksuits. The looks are intended to balance refinement and comfort, presenting what Dior calls a “diverse, universal, and timeless vision.”
Footwear includes derbies and boots adapted for everyday use, while the B44 Blade sneaker stands out as a signature sportswear piece from the collaboration. Accessories feature prominently, with a focus on bags such as the Dior Hit the Road models. These are constructed from certified materials and designed with practicality and mobility in mind.
Dior describes the silhouettes as blending elegance and casualness, combining formal style with a relaxed attitude. The brand emphasises the collection’s focus on a “symbiosis of patrimonies”, suggesting that historical, contemporary and personal narratives intersect in the designs.
This capsule collection reinforces Dior’s strategy of engaging with cultural narratives and prominent figures outside traditional fashion circles. For Hamilton, who has been outspoken on issues of diversity and representation, the collection offers a new platform for expressing themes he has long championed.
