Dior Explores “Courageous Femininity” For SS25

Emma Hodgson   |   24-09-2024

For the Dior SS25 women’s collection, Maria Grazia Chiuri’s ambitious objective was to “recapitulate the meaning of the garment, as if each model has been given the chance to speak and reveal the work preceding its own construction.”

As the house explained in the notes which accompanied the collection “Pushing back the boundaries between the oeuvre itself and the artistic process, the Creative Director aims to bring fashion back to its origins and emphasize the relationship connecting the body and what dresses it, between intention and function.”

For this project, the designer was inspired by the house archives, starting with the Amazone dress dreamed up by Christian Dior for autumn-winter 1951-1952. The reference point for the dress was a legendary female figure, known for her strength of spirit, which Grazia Chiuri examines through a lens of autonomous, courageous femininity.

Elsewhere in the collection, the designer took inspiration from the Olympic and Paralympic Games held in the French capital this summer. She turned to SAGG Napoli, an artist who uses archery in her work, to perform in the runway space. Meanwhile, the phrase “May the building of a strong mind and a strong body be the greatest work I have ever made” also appeared on the set.

Highlights in the collection included white pieces, such as shirts, paired with black skirts, pants and dresses, revealing an interplay of dualities. In the show, the bright red accents of the bomber jackets served as a counterpoint while embroidery provided shimmering metallic punctuations. 

Elsewhere in the collection, Jersey pieces accompany lightweight evening dresses, and sports shirts, simple or enhanced with shiny embellishments, as “everyday protagonists in their own right”.

dior.com

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