Dior has opened a pop-up boutique and unique installation at Dubai’s trendy beach hangout Nammos.
Created in partnership with WASP, the installation features a unique 3D printed structure that has been made from natural materials including clay, sand and raw fibres.
This hi-tech feat pushes the boundaries of savoir-faire for the Italian manufacturer which for the first time, like a digital tailor, has designed a habitable structure in proportions never seen before.
The pop-up features beachside accessories and objects including deckchairs, parasols, cushions and bottles adorned with toile de Jouy, as well as a number of classic accessories from the house’s latest collections.
This seasons Dioriviera collection is presented in bold acidic hues and the Lady Dior Wicker baskets are must-have for beach season.
The unique concept store is now open at Nammos, Dubai.