Burberry presented its Spring/Summer 2021 collection “In Bloom” via a live virtual presentation.
Set in the British countryside, Burberry Chief Creative Officer Riccardo Tisci said that the collection was a symbolic representation of regrowth, renewal and the circle of life. Floral prints, colours inspired by nature and a twist on Burberry classics make this a collection that’s having us yearn for a summer holiday.
Tisci celebrates the emblems and DNA of the fashion house, remastering them with a modern, dynamic energy. He collaborated with artist Anne Imhof to curate a unique show experience that was broadcast around the world. The presentation was a play of aesthetics, ideologies and tensions, between unbridled natural instincts and focused precision, between rules and rebellion.
Riccardo Tisci, Burberry Chief Creative Officer said of the collection: “It began with a thought of British summertime; embracing the elements with a trench coat on the beach mixing with the sand and the water. I envisioned the people of this space, like the lighthouse keeper, and a love affair between a mermaid and a shark, set against the ocean, then brought to land.
The circle is hugely symbolic – regrowth, renewal, the circle of life. The collection is called In Bloom because I was thinking about regeneration, about dynamic youth, about nature constantly recreating itself, always growing and evolving, always alive. Water is a symbol of that also – of newness, freshness and cleansing. And through water, life grows – water is what allows nature to bloom. Everything is circular.
The collection is focused and refined – one vision, one story. This is the essence of both Burberry’s identity and my own creativity. Reaffirming the codes of Burberry – my codes of Burberry, our DNA.”
This show was a contemporary fairytale exploring the unexpected ways in which nature can be beautiful. Taking inspiration from the seas, the earth and the beauty of nature.
